The Albert Hall
The Albert Hall is a community-owned registered charity in Llandrindod Wells operating Mid Wales' oldest theatre (451–458 seats) entirely with trustees and volunteers. It serves local audiences and touring production companies through venue hire, ticketed professional and amateur shows, accessible cinema, and fundraising events.
- Company typePrivate
- Founded1960
- HeadquartersLlandrindod Wells, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Albert Hall does
The Albert Hall is a community-owned registered charity (Charity Number 1208974) operating Mid Wales' oldest theatre from its Victorian/Edwardian building on Ithon Road in Llandrindod Wells, Powys, Wales. It runs a 451–458-seat auditorium (242 stalls, 212 circle, 4 wheelchair spaces) together with a 30–40-seat basement Lesser Hall, and is operated entirely by trustees and volunteers with no paid staff. Its core offering is venue hire — the auditorium, stage, and Lesser Hall — to four customer categories: professional touring shows, commercial touring productions and tribute bands, local/amateur groups, and the venue's own fundraising events. Programming is augmented by two in-house initiatives: the AH Players amateur theatre group (established 2021), which produces fundraising musicals and youth productions, and AH Accessible Cinema, a relaxed, low-cost cinema service designed for audiences with dementia, autism, or cost-of-living constraints (max ticket £2.00).
The technical platform behind the venue combines traditional theatrical infrastructure with recent upgrades: a state-of-the-art full LED lighting rig (undergoing upgrade), a traditional Hemp Set fly system, a full-size digital cinema screen, an electric piano, and a new hearing support system with loop function. Ancillary operations include the on-site AhBar and AhKiosk for drinks and snacks, plus a school-trip education programme supported by free Twinkl educational resources. Revenue comes from ticket sales (priced £10–£32.50 depending on event type), venue hire, donations and fundraising (AH Friends membership, one-off PayPal donations, EasyFundraising), and bar/kiosk sales. Distribution is via TicketSource (online and phone), on-the-door sales, and direct sales by amateur hirers, with a multi-channel digital marketing presence across Facebook, Instagram, X, TikTok, LinkedIn, YouTube, and a Brevo-managed newsletter.
Financially, the charity receives no regular government funding and relies on grants, donations, ticket income, and hire fees. Documented grant income between 2021 and 2024 totals approximately £96,830, including a £60,000 Arts Council Wales/Welsh Government grant (March 2024) for accessibility and sustainability improvements, £30,000 from the National Lottery Community Fund (2021) to establish AH Accessible Cinema, multiple Cultural Recovery Fund rounds during COVID-19, a £2,835 Theatres Trust Theatre Reopening grant, and a Co-op shoppers' share of just over £2,000. The venue's regional profile was reinforced by winning the Social Enterprise/Charity of the Year award at the Powys Business Awards in October 2025.
The Albert Hall firmographics
Firmographics- Name
- The Albert Hall
- Legal name
- The Albert Hall
- Website
- https://thealberthall.co.uk
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Albert Hall is a community-owned registered charity in Llandrindod Wells operating Mid Wales' oldest theatre (451–458 seats) entirely with trustees and volunteers. It serves local audiences and touring production companies through venue hire, ticketed professional and amateur shows, accessible cinema, and fundraising events.
- Ownership category
- akta.pro rank
The Albert Hall industry classification
Industry- Product category
- Community Theatre and Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (711110)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
- akta.pro secondary industries
- Community & Amateur Theatre (MPAGABAD), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG)
Keywords
Where The Albert Hall is headquartered
LocationHeadquarters
- HQ city
- Llandrindod Wells
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Albert Hall business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Ticket Sales: Revenue from ticket sales for professional shows, commercial touring productions, tribute bands, and fundraising events managed by the venue. Tickets range from £10-£32.50 depending on event type.
- Venue Hire: Income from hiring the auditorium, stage, and Lesser Hall to professional companies, amateur groups, and private event organizers. Standard venue hire model with potential box office splits for larger shows.
- Donations and Fundraising: Voluntary donations from supporters, including AH Friends membership programme, one-time donations via PayPal, and EasyFundraising partnerships. The venue receives no regular government funding.
- Bar and Kiosk Sales: Revenue from 'AhBar' serving alcoholic and non-alcoholic drinks plus light snacks, and 'AhKiosk' offering cinema snacks like popcorn and ice cream
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | The Jerseys - Commercial Touring Show: Adult £26, Concession £24 |
| Transaction based/ take rate | Pay-as-you-go | Shania & Friends - Commercial Touring Show: Full Price £27, Concessions/Under 16 £25.50 |
| Transaction based/ take rate | Pay-as-you-go | The Searchers & Hollies Experience: All Tickets £20.50, Door price £21.50 |
| Transaction based/ take rate | Pay-as-you-go | Only Men Aloud - Professional Show: All Tickets £32.50 + Fees |
| Transaction based/ take rate | Pay-as-you-go | Movicals - Commercial Touring Show: Full Price £29, Concessions/Under 16 £26.50 |
| Transaction based/ take rate | Pay-as-you-go | A Pandemonium of Poe - Commercial/Local Show: All Tickets £20 |
| Transaction based/ take rate | Pay-as-you-go | A Trip to the Music Hall - Local/Amateur: All Tickets £12 |
| Transaction based/ take rate | Pay-as-you-go | Gerald Dickens - Fundraiser: Adult £20, Under 16 £10 |
| Transaction based/ take rate | Pay-as-you-go | Tiny Tim - Professional Show: All Tickets £25.50 (online), £26.50 (door) |
| Transaction based/ take rate | Pay-as-you-go | DS:UK (Dire Straits tribute): All Tickets £20.00 |
| Transaction based/ take rate | Pay-as-you-go | AH Accessible Cinema: Maximum ticket price £2.00, pay-what-you-can options |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels11 records
The Albert Hall product offering
Product offeringCore offering
The Albert Hall fundamentally operates as a community-owned historic theatre venue, hiring out its 458-capacity Victorian auditorium with Edwardian features and a versatile Lesser Hall to professional touring productions, amateur theatre groups, and private event organisers. It also runs its own AH Accessible Cinema programme and AH Players amateur theatre productions, selling tickets directly to the public and operating an on-site bar (AhBar) and kiosk (AhKiosk). The venue is Mid Wales' oldest theatre and is run entirely by trustees and volunteers with no paid staff.
Product overview
The Albert Hall is Mid Wales' oldest theatre operating as a community-owned charity venue. The offering consists primarily of venue hire services (the Victorian Auditorium and Stage for up to 458 people, and the Lesser Hall for smaller gatherings), supplemented by its own programming including AH Accessible Cinema and AH Players amateur theatre productions. The venue hosts four categories of events: Professional Shows, Commercial Touring Shows/Tribute Bands, Local/Amateur Productions, and Albert Hall Fundraisers. Ancillary services include box office operations via TicketSource partnership, bar facilities ('AhBar' and 'AhKiosk'), and educational programs for school groups.
Differentiator
Problem solved
Functional benefit
Products and services
- Auditorium and Stage Hire
Quantifiable outcome
- Over £2,000 raised per major fundraising production by AH Players
- +3 more outcomes
Companies that use The Albert Hall
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
The Albert Hall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
The Albert Hall partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, supporting, minor and regular.
- TicketSourcecoreThird-party ticketing partner that manages online and phone box office services for The Albert Hall. Processes ticket bookings, payments, and customer communications. The Albert Hall does not have a physical box office.
- EasyFundraisingsupportingRetail donation platform enabling supporters to raise funds for The Albert Hall when shopping online with partner retailers. Retailers donate a percentage of sales at no cost to the shopper.
- TwinklminorEducational resource provider that created free downloadable educational materials about The Albert Hall for schools, including activity packs and picture puzzles.
- BrevocoreEmail marketing platform (formerly Sendinblue) used for The Albert Hall's newsletter 'What's On at The Albert Hall' and marketing communications.
- INT Events LtdregularPromotes and books The Jerseys (Frankie Valli & The Four Seasons tribute) at The Albert Hall.
- White Orchid Promotions LtdregularPromotes Shania & Friends and Movicals tribute shows at The Albert Hall.
- DSUK Tribute LimitedregularPromotes DS:UK Dire Straits tribute shows at The Albert Hall.
- Mainstream Entertainment LtdregularPromotes The Searchers & Hollies Experience tribute show at The Albert Hall.
- Crosstown ConcertsregularPromotes Only Men Aloud professional touring show at The Albert Hall. Customers with enquiries about these shows must contact Crosstown Concerts directly.
- DLE LimitedregularPromotes Tiny Tim's Stand Up Adventures professional comedy show at The Albert Hall.
- Co-op (Builth Wells)supportingCo-op community fund scheme where shoppers at Builth Wells stores supported The Albert Hall, raising nearly £10,000 for local organisations with Albert Hall receiving just over £2,000.
- Tesco Community FundsupportingCommunity grants initiative where shoppers vote for local causes to receive funding. The Albert Hall was selected as a beneficiary.
- Llandrindod Wells Victorian FestivalregularCommunity festival that partners with The Albert Hall on local amateur productions and fundraising events. Proceeds from joint events are split equally.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
The Albert Hall competitors and assessment
Company assessmentDirect peers
- Theatr Brycheiniog: Theatre and arts centre in Brecon, Powys. Comparable Welsh regional theatre serving a similar rural audience with a mixed professional/amateur/community programme.
- The Old Rep Theatre: Historic community theatre in Birmingham now operated by a charity trust. Comparable heritage building, volunteer-led ethos, and community-focused programming model.
- Maddermarket Theatre: Small community theatre in Norwich run as a charitable trust. Comparable in size, volunteer/involvement model, and mixed amateur/professional programming approach.
- Theatr Hafren: Community theatre and arts venue in Newtown, Powys — Mid Wales. Same geography, similar community-mandate scale (mid-size auditorium, mixed amateur/professional programming), making it the closest operational peer.
- Pontardawe Arts Centre: Community arts centre in the Swansea Valley offering theatre, cinema, and live events of comparable scale and community-orientation to The Albert Hall.
- Buxton Opera House: Heritage Edwardian theatre in a small English market town. Comparable blend of historic building, mixed amateur/professional programming, and community/non-profit operating model.
- Aberystwyth Arts Centre: Major arts venue on the Wales coast with theatre, cinema, and gallery spaces. Comparable in offering mixed live performance, cinema screenings, and community programming in a Welsh market.
- Theatr Clwyd: Welsh regional producing theatre in Mold, North Wales. Comparable mixed-use regional theatre hosting touring productions and community programming, though a larger and more established operation.
- The MacRobert Arts Centre: University-linked arts centre in Stirling, Scotland. Comparable scale venue combining theatre, cinema, and community programming in a regional/rural setting.
Others
- TicketSource: Ticketing technology partner used by The Albert Hall (and many similar small UK venues). Included as an ecosystem enabler rather than a competitor, reflecting the operational dependence on third-party box office.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Albert Hall social profiles
Digital presenceThe Albert Hall financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Albert Hall leadership team
Management profileNumber of profiles
Profiles6 records
The Albert Hall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Albert Hall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Albert Hall
What does The Albert Hall do?
The Albert Hall fundamentally operates as a community-owned historic theatre venue, hiring out its 458-capacity Victorian auditorium with Edwardian features and a versatile Lesser Hall to professional touring productions, amateur theatre groups, and private event organisers. It also runs its own AH Accessible Cinema programme and AH Players amateur theatre productions, selling tickets directly to the public and operating an on-site bar (AhBar) and kiosk (AhKiosk). The venue is Mid Wales' oldest theatre and is run entirely by trustees and volunteers with no paid staff.
Is The Albert Hall a public or private company?
The Albert Hall is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Albert Hall founded?
The Albert Hall was founded in 1960. It employs 1 to 10 people.
Where is The Albert Hall based?
The Albert Hall is headquartered in Llandrindod Wells, United Kingdom, in the Europe region.
How does The Albert Hall make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are venue Hire, donations and Fundraising and bar and Kiosk Sales.
Who are The Albert Hall's main competitors?
Direct peers on record are Theatr Brycheiniog, The Old Rep Theatre, Maddermarket Theatre, Theatr Hafren, Pontardawe Arts Centre, Buxton Opera House, Aberystwyth Arts Centre, Theatr Clwyd and The MacRobert Arts Centre. TicketSource is listed as an others.
Does The Albert Hall have an API?
No public API is recorded for The Albert Hall.
What industry is The Albert Hall in?
The Albert Hall's product category is Community Theatre and Entertainment Venue. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of MPAGABAD, Community & Amateur Theatre. Its NAICS code is 71131 and its SIC code is 7900.