Uxd Lab

What Uxd Lab does

UXD Lab is a privately held boutique digital design and UX consulting firm founded in 2024 by Kristina Morf, operating across Los Angeles, Zürich, and San Francisco. The firm delivers user-centered digital services across six integrated practice areas — UX Research & Reviews, UX Design, Brand & UI Design, Content Design, Product Development, and Analytics & Reporting — packaged into four engagement programs: Strategy Sprint (rapid diagnostic with prioritized roadmap), Customized Project-Based work, 12-week Product Development, and Fractional CXO services. Its client roster spans enterprise (Siemens, Sensirion), mid-market (C Rytz Consulting), and early-stage startups (Saipient, BOD Care, fliggs, Cool Is Dead, re'nud holistics) across healthtech, high-tech manufacturing, energy/AI, fashion, and media verticals, with an explicit US-Swiss cross-border go-to-market positioning anchored by leadership involvement in the Swiss-American Chamber of Commerce.

The business model is professional services revenue: project-based fixed-price or time-and-materials fees for consulting, design, and development work, supplemented by retainer-style Fractional CXO engagements. Go-to-market is consultative direct sales, with senior team members running discovery calls and prospects booking initial consultations via Calendly; supporting channels include content marketing (blog on UX, conversion, and femtech topics), LinkedIn, Instagram, and published case studies. The firm cites an "evidence-first" 48-hour diagnostic methodology as its core delivery differentiator, and has publicly disclosed client outcome metrics including 3-5x ROI within months and a 150% go-to-market speed increase on the Siemens engagement. There are no disclosed funding rounds, no parent company, no patents, and no awards; ownership is founder/management-controlled with no identified outside shareholders.

Name

Uxd Lab

Legal name

UXD Lab

Website

https://uxd-lab.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

UXD Lab is a US-Swiss boutique digital design firm delivering UX research, product design, branding, content, and development services to enterprise, mid-market, and startup clients across healthtech, manufacturing, and media verticals.

Ownership category

akta.pro rank

Product category

UX Design and Product Strategy Consulting

NAICS

Other Specialized Design Services (54149), Management Consulting Services (54161)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYEDAGAKAF

Learning Experience Design (LXD) & UX for Learning

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

SECONDARYEDABAHAK

UX, Design Thinking & Customer Research for PMs

Education/Corporate Training & Professional Development/Project, Program & Product Management Training

Keywords

• UX design services
• Product strategy consulting
• Digital product design
• Brand design services
• UX research services

Headquarters

HQ city

Ghaziabad

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - Strategy & Consulting: Consulting engagements including Strategy Sprints, UX audits, product strategy, and roadmap development. Revenue generated through project-based fees for professional services.
2. Project-Based Design & Development: Customized project engagements covering UX/UI design, brand design, web development, and content design. Revenue generated through fixed-price or time-and-materials project contracts.
3. Fractional CXO Services: Embedded product experts providing ongoing strategic guidance and capability building. Revenue generated through retainer or recurring engagement fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

UXD Lab is a digital design and UX consulting agency that delivers user experience research, UX/UI design, brand design, content design, and digital product development services. The firm packages these capabilities into four engagement programs (Strategy Sprint, Customized Project-Based, 12-week Product Development, and Fractional CXO/Training) and serves enterprise, mid-market, and startup clients across the US and Europe.

Product overview

UXD Lab is a digital design and UX consulting firm offering a comprehensive suite of services organized around user-centered design and growth marketing. The core offerings include six integrated service areas: UX Research & Reviews, UX Design, Brand & UI Design, Content Design, Product Development, and Analytics & Reporting. These services are delivered through four engagement programs: Strategy Sprint (for rapid evaluation and recommendations), Customized Project-Based (iterative delivery), 12-week Product Development (end-to-end product transformation), and Fractional CXO and Training (embedded expertise and capability building). The company operates with an evidence-first methodology focused on diagnosing bottlenecks, prioritizing ruthlessly, designing and testing in tight sprints, and delivering through implementation rather than just consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• UX Research & Reviews User experience research services including usability testing, user testing, and heuristic evaluation to identify needs, pain points, and errors in digital products. Targeted at companies seeking to validate and improve their digital products.
• UX Design Solution development for user task accomplishment, including user flows, wireframing, and clickable prototypes tested against defined requirements. Targeted at product teams needing to build or refine digital experiences.
• Brand & UI Design Visual representation development including positioning, brand collaterals, UI design, and design libraries for consistent digital touchpoints. Targeted at companies seeking cohesive visual identity across digital channels.
• Content Design Messaging effectiveness support including content strategy, tone of voice guidelines, and UX writing for digital interfaces. Targeted at organizations aligning their content with product experience.
• Product Development Digital platform development including website development, lead generation forms, and email marketing template design. Targeted at companies needing functional digital storefronts and marketing assets.
• Analytics & Reporting Platform and conversion funnel optimization through tracking setup, review, and monthly/quarterly analysis with recommendations. Targeted at teams needing performance measurement and optimization guidance.
• Strategy Sprint Structured engagement program evaluating the user experience and delivering strategic recommendations with a prioritized roadmap of actionable next steps. Targeted at leaders needing fast, evidence-based UX direction.
• Customized Project-Based Iterative engagement for tackling specific digital challenges, delivering tangible improvements across touchpoints with measurable results. Targeted at teams with defined digital problems requiring hands-on execution.
• 12-week Product Development
• Fractional CXO and Training Embedded product experts building internal capabilities with user-centric product practices through support and knowledge transfer. Targeted at organizations needing senior product leadership without a full-time hire.

Quantifiable outcome

• 3-5x ROI within months for clients
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pentagram: Independent design firm offering brand, digital, and product design services through senior partners. Compares to UXD Lab on senior-led boutique model and emphasis on brand + UX integration, though broader partner-led structure.
• Ustwo: Product design and digital innovation studio offering UX, product, and engineering services. Comparable end-to-end product development approach and selective enterprise/healthtech positioning.
• Work & Co: Digital product studio that designs, builds, and ships digital products for enterprise and high-growth clients. Compares to UXD Lab's end-to-end product development and UX engagement model with marquee-client orientation.
• Ramotion: Boutique UX/UI and product design agency working with startups and enterprises across branding, UX, and development. Compares to UXD Lab on boutique scale, service mix, and startup-to-enterprise client range.
• Huge: Digital experience design and product strategy agency serving enterprise clients across strategy, UX, and product development. Closely comparable mix of services and client profile to UXD Lab, though at significantly larger scale.
• Method (GlobalLogic): Design and technology consultancy integrating UX, brand, and engineering for enterprise clients. Directly comparable in service mix and customer segment overlap with UXD Lab's enterprise B2B business.

Broad incumbents

• frog design (Capgemini): Global design and strategy firm operating under Capgemini Invent, with enterprise transformation and product design capabilities. Overlapping service portfolio but materially larger and more globally distributed.
• IDEO: Globally recognized design and innovation consultancy with deep enterprise penetration. Same service category but vastly larger scale and broader innovation/design portfolio, making it a benchmark rather than a direct head-to-head competitor.
• R/GA: Global digital agency offering strategy, design, content, and technology services for enterprise clients. Comparable marketing-led, project-to-retainer engagement model but at much larger scale.
• Fjord (Accenture Song): Service design and experience design arm of Accenture Song, delivering enterprise-scale digital transformation. Directly overlapping capabilities with UXD Lab but at consulting-firm scale and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/uxd-lab
• Instagraminstagram.com/theuxdlab

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uxd Lab