What Emish does

Emish (株式会社エミッシュ) is a Tokyo-based, founder-led professional services firm incorporated in 2012 by CEO and registered dietitian Shibata Maki (柴田真希). The company delivers nutrition-credentialed content production for food and beverage manufacturers, publishers, media and broadcasting outlets, healthcare and pharmaceutical firms, and corporate wellness programs. Its core offerings are organized around five service lines: recipe development and photography, product development and consulting, media appearances/seminars/lectures, food staffing arrangements, and the Dietitian Lab (栄養士ラボ) survey-research network built on 200+ registered dietitians. A second revenue stream comes from kitchen-studio rental at the company's Meguro, Tokyo headquarters, with a new 'egraish kitchen studio' added in 2026.

Operationally, Emish functions as a one-stop production house: registered dietitians create recipes and calculate nutrition values, in-house food stylists and photographers produce assets, and the team coordinates media exposure across Japan's major broadcasters (NHK, TBS, Fuji TV, TV Asahi, Nippon TV) and publishers (KADOKAWA, Shogakukan, Iwanami Shoten, Gakken, Shufu no Tomo Sha). Marquee client work includes a monthly recipe column in Eisai's patient magazine, annual recipe and press-event support for Gurunavi's 'Trend Hot Pot,' a one-year CM appearance contract with Setagaya Shizen Foods, and Tully's Coffee recipe content production.

The business model is project-based, quote-based B2B professional services with no disclosed pricing, no consumer-facing product, no public funding, and no M&A activity. Revenue is generated through four documented streams: recipe development and photography, media and consulting engagements, Dietitian Lab survey and supervised-article services, and kitchen studio rental. The company holds three registered trademarks (Emish, Eiyoushi Labo, Love Table Labo), serves a domestic-only market focused on the Tokyo metropolitan area, and operates without subsidiaries, parent entities, or external investors.

Name

Emish

Legal name

株式会社エミッシュ

Website

https://e-mish.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Emish is a Tokyo-based, founder-led professional services firm founded in 2012 by registered dietitian Shibata Maki. It provides nutritionist-led recipe development, food photography, media production, consulting, and dietitian-network survey services to Japanese food manufacturers, publishers, broadcasters, healthcare firms, and government clients.

Ownership category

akta.pro rank

Product category

Food Content Production Services

akta.pro primary industry

Plant-Based & Vegetarian/Vegan Nutrition (HSADAFAJ)

Keywords

• Recipe development
• Food photography
• Nutrition consulting
• Food styling
• Media production

Headquarters

HQ city

Meguro, Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Recipe Development and Photography: Core revenue stream providing recipe development, food styling, and photography services for food manufacturers, publishers, and media companies. Projects include cookbook development, magazine recipe features, and product promotional materials.
2. Media Appearances and Consulting: Expert commentary and consulting services for TV programs, news media, and corporate health seminars. Includes nutrition expertise for health-related content and corporate wellness programs.
3. Nutritionist Lab Services: Survey research services using registered dietitian network, article supervision, and expert nutrition commentary for media and corporate clients.
4. Studio Rental: Kitchen studio rental services at their Meguro location for external food photography and cooking video production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Emish is a registered dietitian-led professional services company providing recipe development, food styling, photography, and nutrition consulting for food manufacturers, publishers, media companies, and healthcare organizations. The company also operates a Kitchen Studio rental facility in Meguro, Tokyo, and maintains a proprietary network of 200+ registered dietitians (栄養士ラボ) for survey research and expert commentary. Core deliverables include recipe creation, food coordination, still and video photography, nutrition calculation, product development consulting, and on-camera nutrition expertise.

Product overview

株式会社エミッシュ (Emish) is a registered dietitian and nutritionist company offering a comprehensive suite of food-related services. The core offerings include Recipe Development and Photography Services, Product Development/Consulting/Event Planning, Media Appearances/Seminars/Lectures, Food Staffing Arrangements, and the Dietitian Lab network. The company also operates a Kitchen Studio Rental facility in Meguro, Tokyo. Services span recipe creation, food styling, photography, nutrition calculation, media appearances, corporate consulting, and dietitian network services for surveys and article supervision.

Differentiator

Problem solved

Functional benefit

Products and services

• Recipe Development and Photography Services Comprehensive recipe development service including recipe creation, food coordination, still photography, recipe video shooting and editing, and nutrition calculation services for corporate clients, publishers, and media.
• Product Development, Consulting, and Event Planning Services Product and service planning and development, sales support, new business and store development consulting, taste-testing sessions, focus groups, and survey research for food and consumer brand clients.
• Media Appearances, Seminars, and Lecture Services Media appearances on TV and publications, event appearances, cooking classes, seminars, and lecture presentations by registered dietitians and nutritionists for corporate and media clients.
• Food Staffing Arrangement Services Arrangement of food coordinators and food support staff for food planning projects, catalog and package photography, and media press conferences for corporate clients.
• Dietitian Lab (栄養士ラボ) A network of 200+ registered dietitians and nutritionists providing survey research, trend surveys, and supervised article creation services for food product PR and editorial clients.
• Kitchen Studio Rental (エミッシュキッチンスタジオ) Kitchen studio rental located in Meguro, Tokyo. A residential-style kitchen studio with large windows providing natural light, cooking equipment, supplies, and boards available for food photography and cooking video production by external clients.

Quantifiable outcome

• Over 470 pages of recipe works in portfolio
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Frozen Food PR Federation (冷凍食品PR連盟)minorOthers · 19 June 2026Joined as a cooperating organization. The company contributes nutrition expertise to frozen food industry PR initiatives and receives industry recognition and networking opportunities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• ABC Cooking Studio: Japan's largest chain of cooking schools with nationwide studio footprint and media presence. Overlaps with Emish in food education, kitchen studio operations, and food media talent, though focused on consumer cooking lessons rather than B2B content production.

Emerging players

• Macaroni: Japanese recipe media site producing editorial recipe content and food trend articles, now part of Cookpad Group. Overlaps with Emish in producing professionally styled recipe content for publishers and brands, though primarily consumer-facing.

Others

• NRE (Nippon Restaurant Enterprise): Subsidiary of JR East operating food service businesses, including catering, restaurant consulting, and food-related content. Adjacent to Emish in foodservice consulting and event-related food services for enterprise clients.

Broad incumbents

• Kurashiru: Cookpad's recipe video and meal-kit media service with a large library of professionally produced recipe content for food brands. Broader consumer reach than Emish but increasingly competes for branded recipe content production mandates.
• DELISH KITCHEN: Major Japanese recipe video platform operated by Every Inc., producing professionally filmed recipe content at scale with brand partnerships. Comparable to Emish's video recipe production and food styling capabilities, but at much larger consumer scale.
• Cookpad Inc. Japan's largest consumer recipe platform with a B2B content production arm (Cookpad Studio, Kurashiru) that produces recipe photography, video, and branded editorial for food manufacturers. Far larger scale than Emish but increasingly competing for the same enterprise content budgets.

Direct peers

• foodre: Japanese B2B food media and content marketing company serving food manufacturers, retailers, and restaurants with editorial coverage, recipe development, and trend reporting. Closely comparable to Emish in serving corporate food industry clients with professional food content services.
• Studio PAC: Japanese food photography and kitchen studio operator providing recipe photography, food styling, and video production services to publishers and food brands. Directly comparable to Emish's kitchen studio rental and recipe photography services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emish