Amepheas Ag

What Amepheas Ag does

amepheas AG is a Berlin-based software vendor that provides ticketing, visitor management and e-commerce solutions to museums, exhibitions, tourism facilities and industrial attractions, primarily in Germany and Austria. The company is structured as an Aktiengesellschaft (AG) and operates as a 100% subsidiary of tonwelt GmbH within the tonwelt group, with registered office at Uhlandstraße in Berlin Charlottenburg.

Its core product is a modular cloud-based platform organised around three functional modules — amepheas Sell (ticketing, products, checkout, payment and channel interfaces), amepheas Promote (cross-selling, SEO editor, newsletters, vouchers, personal areas and tracking) and amepheas Manage (quota and content management, visitor administration, reservations, reporting and finance including EU-wide VAT automation with One-Stop-Shop support). The platform is positioned as a 360° visitor journey solution that combines ticket and merchandise sales in a single interface and distributes inventory across online shop, point-of-sale, leading marketplace portals, mobile apps, and social-media checkout.

The business monetises through SaaS subscriptions on annual billing, transaction fees on ticket and merchandise sales, and professional services for implementation and ongoing customer success. Pricing is quote-based rather than published, and go-to-market relies on enterprise field sales, a dedicated Customer Success Management team ('your umbrella'), and presence at industry trade shows and public tenders. The company claims 30+ years of domain experience in the cultural sector and positions its configurability, omnichannel reach and integrated VAT handling as primary differentiators against point-solution competitors.

Name

Amepheas Ag

Legal name

amepheas AG

Website

https://amepheas.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

amepheas AG provides cloud-based ticketing, visitor management and e-commerce software for museums, exhibitions, tourism facilities and industrial attractions, primarily in Germany and Austria, as a 100% subsidiary of tonwelt GmbH.

Ownership category

akta.pro rank

Product category

Ticketing & Visitor Management Software

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tour/Activities/Attractions Reservation Systems (THALADAG)

akta.pro secondary industry

White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)

Keywords

• Visitor management software
• Cultural ticketing platform
• Museum e-commerce software
• Omnichannel ticketing system
• Visitor journey management

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Software-as-a-service platform for visitor management and ticketing. The company provides cloud-based solutions with ongoing support and updates.
2. Transaction Fees: Revenue from ticket sales and merchandise transactions processed through the platform. Integration with market-leading portals for distributing allocated contingents.
3. Professional Services: Implementation, onboarding, training, and customer success management services. Project management for customer implementations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

amepheas AG provides a cloud-based SaaS platform for ticketing, visitor management, and e-commerce targeted at museums, cultural institutions, exhibitions, and tourist attractions. The platform unifies ticket sales, merchandise sales, visitor administration, capacity management, and visitor marketing through a single omnichannel interface covering online shop, POS, portals, apps, and social media.

Product overview

Amepheas Ag offers a modular visitor services and ticketing platform designed for cultural institutions. The core offering consists of three integrated sub-brands: 'million + x' represents their established platform built on 30+ years of experience; 'omnichannel' enables sales across online shop, POS, portals, apps, and social media in one interface; and '360° Besuchermanagement' covers the full visitor journey from ticket purchase through entry management to marketing. The platform operates through three functional modules: 'amepheas Sell' for products, tickets, navigation, pricing, payment methods, checkout, and channel interfaces; 'amepheas Promote' for marketing features including cross-selling, SEO, newsletters, promotions, and tracking; and 'amepheas Manage' for operations including quota management, content, visitor administration, resources, reservations, cancellations, reporting, and finance/VAT handling. The 'your umbrella' customer success service provides onboarding, training, and 24/7 support.

Differentiator

Problem solved

Functional benefit

Products and services

• amepheas Ticketing & Visitor Management Platform

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• tonwelt GmbHcoreOthersamepheas AG is a 100% subsidiary of tonwelt GmbH and member of the tonwelt group. tonwelt is a leading provider of visitor services solutions, providing corporate backing and shared technology/platform resources.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Regional players

• Regiondo: Regiondo is a Munich-based booking system and ticketing software for tour operators, attractions, and leisure providers. It is a regional competitor operating in the same DACH market as Amepheas with overlapping product functionality.

Direct peers

• Artlogic: Artlogic provides cloud software for galleries, museums, and cultural organisations covering collections, CRM, and online sales. It targets an adjacent but overlapping museum and cultural institution software segment.
• Tiqets: Tiqets is an Amsterdam-based online ticketing platform for museums, attractions, and cultural sites. It directly competes with Amepheas in supplying both consumer discovery and merchant-side ticketing infrastructure to cultural institutions.
• Tessitura: Tessitura provides an integrated ticketing, CRM, and marketing platform for arts and cultural organisations in North America and the UK. It is a direct competitor offering similar 360° visitor lifecycle functionality to museums and cultural institutions.
• FareHarbor: FareHarbor (a Booking Holdings company) provides a reservation and ticketing platform for tours, attractions, and activities. It is a direct competitor offering merchant-facing booking software to the same cultural and tourism customer base as Amepheas.
• Spektrix: Spektrix is a UK-based cloud ticketing, CRM and marketing platform specifically built for arts and cultural venues. It targets the same museum, theatre and exhibition segment as Amepheas with comparable SaaS functionality.
• Bokun: Bokun (owned by Tripadvisor) provides a booking and distribution platform for tours, attractions, and experience providers. It overlaps with Amepheas on merchant-side ticketing, capacity management, and channel distribution for cultural and tourism operators.
• Rezdy: Rezdy is a booking and reservation software platform for tour operators, attractions, and activity providers. It is a direct competitor to Amepheas in the merchant-facing ticketing and reservation software category.

Broad incumbents

• Eventbrite: Eventbrite is a large-scale general ticketing and event management platform. While not specialised in cultural institutions, it competes in the broader ticketing and event software space where some museums and exhibitions list ticketed events.
• GetYourGuide: GetYourGuide is a Berlin-founded global marketplace for tours, attractions, and experiences. It is a broader incumbent in attractions ticketing and distribution that competes indirectly with Amepheas on the marketplace and distribution side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amepheas-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amepheas Ag