What Yabby does

Yabby, legally YABBY BATHWARE PTY LTD, is an Australian private direct-to-consumer retailer of tapware, bathware, kitchen sinks, vanities, mirrors, and door hardware, headquartered at 34 Rosebery Avenue, Rosebery, NSW. The company sells primarily through a Shopify-powered e-commerce storefront (yabby.com.au), with Sanity as the content management layer, and complements online sales with a walk-in showroom and Click & Collect at the same Rosebery site, plus a trade discount program called Verandah Trade aimed at plumbers, builders, and interior designers. The product platform is organized around two named sub-brand collections (Sydney and Melbourne) and seven finish colorways (Antique Brass, Warm Brushed Nickel, Stainless Steel, Brushed Brass, Matte Black, Gunmetal, Chrome) applied consistently across SKUs to enable whole-room design cohesion.

The catalog spans roughly forty product collections ranging from accessories priced at ~$28 (Flush Pull, Round, Brushed Brass) up to complete vanities at ~$3,419 (Waverley Vanity 1500), with most tapware items priced between $80 and $740. Differentiated technical features include PVD (Physical Vapor Deposition) coatings for durability and fingerprint resistance, 35mm ceramic European cartridges in shower diverters, stainless steel 304 construction, and WaterMark plus WELS regulatory certifications on eligible items. The company backs products with a tiered limited lifetime warranty (10 years on cartridges/aerators/valves, 5 years on surface finish, 2 years on washers/O-rings), a 60-day returns policy, and free Australia-wide shipping on orders over $1,000. Accepted payment methods include Visa, Mastercard, Amex, PayPal, Shop Pay, UnionPay, Google Pay, Apple Pay, and Afterpay.

Revenue mechanics are straightforward DTC unit sales: one-time purchases priced per item, with freight surcharges for bulky items above 20 kg. Distribution is exclusively Australia-domestic; overseas markets are explicitly listed as restricted. Marketing is concentrated on visual social platforms (Instagram, Pinterest, Facebook, YouTube, TikTok), a Yabby Club email newsletter, a Style Quiz, and one-on-one Design Help appointments. Yabby shares a parent entity and operational footprint with TileCloud, a tile retailer at the same Rosebery address, and the two run frequent joint promotions. There is no disclosed revenue, headcount, or external funding; the company is privately held with no institutional investors identified.

Name

Yabby

Legal name

YABBY BATHWARE PTY LTD

Website

https://yabby.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Yabby is an Australian direct-to-consumer e-commerce retailer of tapware, bathware, sinks, vanities, mirrors, and door hardware, serving residential homeowners and trade professionals Australia-wide from its Rosebery, NSW headquarters.

Ownership category

akta.pro rank

Product category

Bathware & Tapware

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industry

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Bathware tapware retail
• Kitchen sink mixers
• Bathroom renovation fixtures
• Door hardware accessories
• Shower toilet vanities

Headquarters

HQ city

Rosebery

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Yabby generates revenue through direct sales of tapware, bathware, and home accessories via their e-commerce platform. Customers purchase products at listed prices with free shipping on orders over $1000 (excluding bulky items).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Yabby sells bathroom and kitchen fixtures directly to consumers through its Shopify e-commerce store and Rosebery, NSW showroom. Its portfolio includes tapware (sink mixers, wall mixers, spouts, taps, pot fillers), showers (sets, rain showers, handheld, outdoor), toilets (suites, in-wall cisterns, accessories), mirrors and shaving cabinets, basins, kitchen sinks (single, double, farmhouse), vanities (900mm and 1500mm), wastes, towel rails and accessories, and door hardware. The company ships Australia-wide from Sydney with free shipping on orders over $1000, and offers a Verandah Trade discount program for plumbers, builders, and interior designers.

Product overview

Yabby is an Australian bathware and tapware retailer offering a comprehensive portfolio of bathroom and kitchen products. The core offering centers on tapware collections (Sydney and Melbourne sub-brands) available in seven distinct finishes: Antique Brass, Warm Brushed Nickel, Stainless Steel, Brushed Brass, Matte Black, Gunmetal, and Chrome. Product categories span tapware (mixers, wall mixers, spouts, taps, pot fillers, shower sets), bathroom fixtures (toilets, vanities in 900mm and 1500mm sizes, basins, mirrors including arch, oval, rectangular, and mirrored cabinets), kitchen products (single, double, and farmhouse sinks), and accessories (heated/non-heated towel rails, robe hooks, toilet roll holders, soap dishes, bottle traps, floor wastes, strip drains, door hardware including handles, locks, and hinges, and shower hardware). Products are designed for both residential and commercial applications, with free shipping on orders over $1000 within Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Tapware Sets and Mixers Complete tapware packages and individual mixers for residential kitchens, bathrooms, and laundries, available in seven finishes including Antique Brass, Warm Brushed Nickel, Brushed Brass, Matte Black, Gunmetal, Chrome, and Stainless Steel.
• Shower Sets and Shower Heads Shower packages including shower heads, arms, mixing valves, rain showers, handheld showers, and outdoor showers for bathroom and exterior applications.
• Toilet Suites and In-Wall Toilets Complete toilet units in back-to-wall and in-wall configurations with soft-close lids, plus concealed cistern systems and toilet accessories.
• Mirrors and Shaving Cabinets Wall-mounted mirrors in rectangular, oval, and arch shapes; full-length floor mirrors; and mirrored shaving cabinets with storage.
• Bathroom Vanities Australian-made bathroom vanities in 900mm and 1500mm widths, including wall-hung and floor-standing options with soft-close drawers.
• Basins and Kitchen Sinks Above-counter and wall-mounted bathroom basins plus single, double, and farmhouse apron-front kitchen sinks in various sizes and materials.
• Door Hardware Interior and exterior door handles, front door lock sets, cabinet hardware pulls, door hinges, glass shower hardware, and recessed flush pulls in matching finishes.
• Bathroom Accessories and Wastes Bathroom accessories including heated and non-heated towel rails, robe hooks, toilet roll holders, soap dishes, plus plumbing wastes, bottle traps, floor wastes, and strip drains.
• Sydney Collection Tapware and fixture collection with Sydney-inspired designs, available across multiple product categories in seven finishes.
• Melbourne Collection Tapware and fixture collection with Melbourne-inspired contemporary styling, available across multiple product categories in seven finishes.
• Outdoor Kitchen and Shower Products Outdoor-rated shower installations for pools, beaches, and gardens plus outdoor kitchen sinks and taps designed for exterior entertaining areas.
• Verandah Trade Program Application-based trade pricing and procurement program for plumbers, builders, and interior designers sourcing Yabby products for client projects.

Quantifiable outcome

• 30,000+ satisfied customers
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• TileCloudcoreStrategic or Co-development Partner · 1 June 2026TileCloud and Yabby share the same parent company and operate from the same location at 34 Rosebery Avenue, Rosebery NSW. The companies frequently run joint promotions and marketing campaigns, including VIP early access events, Founder Random Refund promotions, and EOFY giveaways. The TileCloud showroom also handles Yabby Click & Collect orders.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Beaumont Tiles: Australia's largest tile and bathroom retailer with showrooms nationwide. Comparable as a multi-category renovation retailer that increasingly carries its own tapware and bathroom ranges, and is a sister brand under similar retail dynamics.
• Bunnings Warehouse: Australia's dominant home improvement and hardware chain. Comparable as a competing channel for DIY tapware and bathroom accessory purchases, with vastly greater physical footprint and brand reach.
• Caroma: Iconic Australian bathroom brand (toilets, basins, tapware) owned by GWA Group. Comparable as a long-established Australian bathroom brand with overlapping product categories (toilets, basins, tapware) and a similar residential/trade customer base.
• Reece: Australia's largest plumbing and bathroom products distributor with an extensive trade-counter and showroom network. Directly comparable to Yabby as the dominant incumbent across tapware, baths, and bathroom fixtures in the Australian market.

Direct peers

• Methven: NZ-founded tapware and shower brand sold through Australian retail and trade channels. Comparable to Yabby as a design-led, multi-finish tapware and shower specialist targeting residential renovations.
• Oliveri: Australian kitchen sinks, taps, and bathroom products brand. Directly comparable on product mix (sinks, mixers, tapware) and on positioning as an Australian-designed-and-marketed bathroom/kitchen fixtures brand.
• ADP Hardware (Architectural Designer Products): Australian tapware, shower, and bathroom accessories brand with a strong trade and showroom presence. Comparable as a similarly-positioned tapware specialist competing for renovation and trade customers.
• Fienza: Australian-owned bathroom fixtures and tapware brand sold via retail and trade. Comparable on product categories (toilets, basins, vanities, tapware) and on targeting mid-market renovation customers across Australia.
• Abey Australia: Australian supplier of bathroom, kitchen, and laundry products with a strong tapware range. Comparable as a competing tapware brand operating in the same retail and trade channels in Australia.

Emerging players

• TileCloud: Australian online tile retailer and Yabby's sister company under a shared parent, operating from the same Rosebery address. Comparable as a sister DTC renovation retailer with cross-promotion and Click & Collect integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@YabbyBathware
• Facebookfacebook.com/yabby.com.au
• Instagraminstagram.com/yabby.com.au
• Pinterestau.pinterest.com/yabbybathware
• TikToktiktok.com/@yabby.com.au
• LinkedInlinkedin.com/company/yabby

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yabby