WBCA-Wasaga Beach Car Addicts

What WBCA-Wasaga Beach Car Addicts does

WBCA (Wasaga Beach Car Addicts) is a Canadian non-profit car enthusiast community organization founded in summer 2020 by Rob Barone in Wasaga Beach, Ontario. The organization hosts weekly Saturday night car shows from 5:00 PM to 9:00 PM at the Canadian Tire parking lot at 75 - 45th St S, featuring classic cars, trucks, motorcycles, and various enthusiast vehicles. The club operates free of charge with no admission fee or registration requirement, and its events include music, prize giveaways, 50/50 charity draws, and recurring programs such as Kids Night, Summer Vibes, and a Sponsor Appreciation Night. Attendance has grown from approximately 10 cars at founding to 70+ vehicles weekly as of 2024.

The organization has no technology products or proprietary software; its digital footprint is limited to a basic informational website (wbcaclub.com) and a sponsor cross-promotion network via Facebook and Instagram. WBCA serves two primary segments: automotive enthusiasts seeking community gathering opportunities, and local families seeking free weekend entertainment.

WBCA's revenue model is sponsorship-based, with revenue derived from approximately 15 local business sponsors including Canadian Tire (core venue partner), Swiss Chalet, Speedy Glass, Ontario Disposal Bins, Titan Disposal, Susan Bowins RE/MAX, Crewson Insurance Brokers, The Piscopo Group, DH Hair Studio, Ray's Tire Depot, Wasaga Family Chiropractic, Sunbelt Rentals, Bella's Italian Cafe, Silverwax, Winter Green Landscape Management, and Hugger Covers Inc. Sponsors contribute through in-kind donations (including venue access from Canadian Tire), venue-related services, and cash contributions supporting both operational costs and charitable giving. The organization is non-commercial by design and serves a single geographic market in Ontario, Canada.

Name

WBCA-Wasaga Beach Car Addicts

Legal name

WBCA

Website

https://wbcaclub.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

WBCA (Wasaga Beach Car Addicts) is a non-profit car community club in Wasaga Beach, Ontario that hosts free weekly Saturday night car shows at Canadian Tire for local automotive enthusiasts and families, funded by local business sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Wasaga Beach

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Sponsorship Revenue: WBCA generates revenue through local business sponsorships. Numerous sponsors (Canadian Tire, Ontario Disposal Bins, Titan Disposal, Speedy Glass, Swiss Chalet, and others) support the club through in-kind donations, venue access, and financial contributions. This supports operational costs and community charitable initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

WBCA hosts free, weekly Saturday night car shows (5:00 PM – 9:00 PM) at the Canadian Tire parking lot in Wasaga Beach, Ontario, open to car enthusiasts and families. Events feature classic cars, trucks, motorcycles, and enthusiast vehicles, with music, prize giveaways, 50/50 draws, and charitable giving. The club operates as a non-profit, free-to-attend community organization founded by Rob Barone in 2020.

Product overview

WBCA (Wasaga Beach Car Addicts) is a non-profit car community organization that hosts weekly Saturday night car shows at Canadian Tire in Wasaga Beach, Ontario, Canada. The organization does not offer technology products or software services; it provides in-person community automotive events including car shows, charity events, and family-friendly gatherings. The club operates free of charge with no registration fee, and its primary activities are weekly Saturday night car meets (5:00 PM – 9:00 PM) featuring classic cars, trucks, motorcycles, and various enthusiast vehicles, along with occasional special events such as Kids Night, Summer Vibes, and Sponsor Appreciation Night.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Saturday Night Car Shows Free weekly Saturday night car shows held at Canadian Tire – 75 45th St S., Wasaga Beach, Ontario, featuring classic cars, trucks, motorcycles, and enthusiast vehicles with music, prize giveaways, and 50/50 draws. Open to families and enthusiasts at no cost.
• Special Theme Events (Kids Night, Summer Vibes, Sponsor Appreciation Night) Periodic themed community gatherings such as Kids Night, Summer Vibes, and Sponsor Appreciation Night, hosted as part of the WBCA 2026 event schedule for car enthusiasts, families, and sponsors.

Quantifiable outcome

• Weekly attendance of 70+ vehicles and growing participation since move to Saturday nights in 2025

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Canadian TirecoreGTM or Marketing PartnerPrimary venue sponsor providing parking lot space at their Wasaga Beach location (75 45th St S.) for all Saturday night car shows. Canadian Tire's logo appears on the club's sponsor page and provides high-visibility location for weekly community events.
• Ontario Disposal BinsminorGTM or Marketing PartnerLocal business sponsor supporting WBCA events. Appears on the club's sponsor page with website and social media links.
• Susan Bowins RE/MAXminorGTM or Marketing PartnerReal estate sponsor from RE/MAX providing financial sponsorship. Links to website and Facebook page from WBCA sponsor page.
• Titan Disposal LtdminorGTM or Marketing PartnerDisposal services company sponsor with active social media presence (Facebook and Instagram). Supports WBCA community events.
• Crewson Insurance BrokersminorGTM or Marketing PartnerInsurance brokerage sponsor supporting WBCA events. Links to website and Facebook page from club sponsor page.
• The Piscopo GroupminorGTM or Marketing PartnerLocal business sponsor with social media presence. Active Facebook and Instagram profiles linked from WBCA sponsor page.
• Speedy GlassminorGTM or Marketing PartnerAuto glass repair and replacement services sponsor with location in Collingwood. Provides sponsorship support and maintains active social media presence.
• DH Hair StudiominorGTM or Marketing PartnerLocal hair studio (operated by Davyd Hevorkian) sponsoring WBCA events. Contact email provided on sponsor page.
• Ray's Tire DepotminorGTM or Marketing PartnerTire services company sponsor supporting WBCA. Natural fit for automotive enthusiast community events.
• Wasaga Family ChiropracticminorGTM or Marketing PartnerHealthcare services sponsor from Wasaga Beach. Links to Facebook page from WBCA sponsor page.
• Swiss ChaletminorGTM or Marketing PartnerRestaurant chain sponsor with Wasaga Beach location (333 Main Street). Active on Facebook and Instagram, supporting community events.
• Sunbelt RentalsminorGTM or Marketing PartnerEquipment rental company sponsor with Collingwood location. Supports WBCA through sponsorship and likely provides equipment for events.
• Bella's Italian CafeminorGTM or Marketing PartnerLocal Italian restaurant in Wasaga Beach sponsoring WBCA. Facebook presence linked from sponsor page.
• SilverwaxminorGTM or Marketing PartnerWax and automotive care products sponsor. Website and social media links provided. Also appears to offer lawn care services from associated website.
• Winter Green Landscape ManagementminorGTM or Marketing PartnerLandscape management services sponsor with Facebook and Instagram presence. Supports WBCA community events.
• Hugger Covers IncminorGTM or Marketing PartnerVehicle covers company sponsor (huggercovers.com). Natural fit for car enthusiast community. Active on Facebook and Instagram.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Others

• Mecum Auctions: Mecum runs the largest collector car auction circuit in the U.S. and is a major sponsor/advertiser within the classic car ecosystem. It is adjacent rather than directly competitive with WBCA, but its events set the broader commercial context for enthusiast car gatherings.
• National Street Rod Association (NSRA): NSRA is a membership-based enthusiast organization for street rod owners that sanctions regional events and a national convention. It is an enabling peer in the same classic/rod car community but operates on a paid-membership model rather than WBCA's free format.

Broad incumbents

• Goodguys Rod & Custom Association: Goodguys is an established national organization that runs a circuit of ticketed rod and custom car shows across North America. It shares WBCA's classic-car enthusiast focus but operates at much larger scale with paid admission, vendor villages, and judged competitions.
• Barrett-Jackson Collector Car Events: Barrett-Jackson operates high-profile collector car auction events across the U.S. with major sponsors and broadcast partnerships. While more commercial and auction-focused than WBCA, it competes for the same enthusiast mindshare and sponsorship dollars.

Regional players

• Hot August Nights: Hot August Nights is a long-running classic car festival held annually in the Reno/Sparks, Nevada area, drawing national attendees and major sponsors. It shares WBCA's classic-car and family-entertainment focus but is a multi-day destination event rather than a weekly local meet.

Direct peers

• Cars & Coffee: Cars & Coffee is the largest network of free, volunteer-run enthusiast car meets in North America, with multiple regional chapters hosting weekly gatherings. WBCA operates the same free, weekly, community-led meet format with similar sponsor relationships.
• Caffeine and Octane: Caffeine and Octane is a large, free weekly car meet held in the Atlanta area featuring cars, trucks, and motorcycles with a family-friendly atmosphere. It mirrors WBCA's weekly free community model and broad vehicle-category focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WBCA-Wasaga Beach Car Addicts