Legends for Charity
Legends for Charity is a private non-profit that hosts an annual Super Bowl-week dinner presenting the Pat Summerall Award to distinguished sports broadcasters, with all proceeds benefiting St. Jude Children's Research Hospital.
- Company typePrivate
- Founded2006
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingServices
What Legends for Charity does
Legends for Charity is a private non-profit organization that hosts an annual fundraising dinner during Super Bowl weekend, benefiting St. Jude Children's Research Hospital. Founded in 2005 (with the dinner commencing at Super Bowl XL in Detroit in 2006), the organization presents the Pat Summerall Award — a registered trademark created by Ocean 2 Ocean Productions president Cheryl DeLeonardis with the blessing of Pat and Cheri Summerall — to a national broadcaster or prominent sports personality exemplifying outstanding career achievement and community impact. Over 20 years, the dinner has grown from a luncheon into one of the biggest charity events of Super Bowl weekend and has raised approximately $14–16 million for St. Jude.
The organization's core product is the annual Legends for Charity Dinner, with the Pat Summerall Award as its centerpiece tradition. Operations are lean: the dinner is produced by Ocean 2 Ocean Productions, tickets are sold through St. Jude's event platform (pac.event.stjude.org), and corporate sponsorship sales are handled by ALSAC — St. Jude's fundraising and awareness arm — via Senior Advisor Veena Shrestha. The organization has no proprietary technology beyond a Squarespace-hosted website and no application products; the bulk of promotional reach comes through St. Jude's network across web, social media (Facebook, X, Instagram, LinkedIn, TikTok, YouTube), and earned media via Business Wire press releases.
Revenue derives from individual ticket sales and corporate sponsorships, with no publicly disclosed pricing. The organization holds no institutional funding and is supported operationally by an Honorary Committee of sports industry figures. Recent honorees span ESPN, FOX, CBS, and Amazon Prime Video, reflecting a deliberate expansion of the event's network reach across both linear and streaming sports broadcasters. The 21st anniversary dinner is scheduled for Super Bowl LXI in 2027 at JW Marriott Los Angeles L.A. Live, with Kevin Burkhardt (FOX Sports) as honoree.
Legends for Charity firmographics
Firmographics- Name
- Legends for Charity
- Legal name
- Legends for Charity
- Website
- https://legendsforcharity.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- Legends for Charity is a private non-profit that hosts an annual Super Bowl-week dinner presenting the Pat Summerall Award to distinguished sports broadcasters, with all proceeds benefiting St. Jude Children's Research Hospital.
- Ownership category
- akta.pro rank
Legends for Charity industry classification
Industry- Product category
- Charity Event Fundraising
- NAICS
- Civic and Social Organizations (8134)
- akta.pro primary industry
- Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE)
- akta.pro secondary industry
- Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)
Keywords
Legends for Charity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others
Revenue model
- Ticket Sales: Sale of tickets to attend the annual Legends for Charity dinner during Super Bowl weekend. Tickets are purchased through St. Jude's event platform.
- Corporate Sponsorships: Corporate brands sponsor the event to align with the St. Jude mission and gain visibility during Super Bowl weekend. Sponsorship inquiries directed through ALSAC.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Event tickets to Legends for Charity Dinner |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Legends for Charity product offering
Product offeringCore offering
Legends for Charity hosts an annual charity dinner during Super Bowl weekend that presents the Pat Summerall Award to distinguished sports broadcasters and sports personalities. The dinner benefits St. Jude Children's Research Hospital as its official charity partner and has raised over $14 million for the organization over its 20-year history. Corporate sponsorships and ticket sales support the event, which is organized by Ocean 2 Ocean Productions.
Product overview
Legends for Charity is a single-event charitable organization that hosts an annual dinner during Super Bowl weekend. The primary offering is the Legends for Charity Dinner, which presents the Pat Summerall Award to distinguished sports broadcasters. The event, held in partnership with St. Jude Children's Research Hospital as its official charity beneficiary, features keynote speakers, emcees, and award presentations. The organization's portfolio consists of two interconnected offerings: the dinner event itself and the Pat Summerall Award program. Over its 20-year history, the event has raised over $14 million for St. Jude and honored 19 recipients including Jim Nantz, John Madden, Joe Buck, Tony Romo, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Pat Summerall Award: The annual award presented during the Legends for Charity dinner to honor a national broadcaster or prominent sports personality who has had an outstanding career and made a significant impact in their community.
Products and services
- Legends for Charity Dinner Annual charity dinner event held during Super Bowl weekend presenting the Pat Summerall Award to outstanding sports broadcasters. The event benefits St. Jude Children's Research Hospital and has raised over $14 million since its inception in 2006. Tickets sold through St. Jude's event platform and sponsorship opportunities handled through ALSAC.
- Pat Summerall Award Prestigious annual award presented during Super Bowl week to honor a national broadcaster or prominent sports personality who exemplifies outstanding career achievement and significant community impact. Created in 2006 and is the centerpiece of the Legends for Charity Dinner.
Companies that use Legends for Charity
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Legends for Charity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Legends for Charity partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- St. Jude Children's Research HospitalcoreOfficial charity partner of Legends for Charity for 20 years. All proceeds from the event benefit St. Jude Children's Research Hospital, where families never receive a bill for treatment, travel, housing or food. The partnership has raised over $14 million for the organization.
- Ocean 2 Ocean ProductionscoreProduction company led by Cheryl DeLeonardis (President) that produces the Legends for Charity Dinner. Cheryl DeLeonardis created the Pat Summerall Award with the blessing of Pat and Cheri Summerall.
- ALSAC (ALSAC – The fundraising and awareness organization for St. Jude Children's Research Hospital)coreALSAC handles sponsorship information for the event through Veena Shrestha (Senior Advisor - Programs). ALSAC is the fundraising and awareness organization for St. Jude Children's Research Hospital.
- Honorary Committee MembersminorIndustry professionals including Ken Aagaard (Creative Broadcast Techniques), Greg Aiello (NFL), Sandy Montag (The Montag Group, CBS Sports), Tony Petitti (Big Ten Conference), Lesley Visser (CBS Sports), and others who support the event.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Legends for Charity competitors and assessment
Company assessmentBroad incumbents
- V Foundation for Cancer Research: Major cancer-research grantmaking charity founded by Jim Valvano with sports-world DNA and a broad gala/special-event portfolio (e.g., Dick Vitale Gala). Comparable in mission adjacency (cancer research fundraising) and sports-celebrity-driven gala format, though with multiple recurring events at much larger scale.
- Stand Up To Cancer: Charitable program producing televised celebrity-benefit galas and telethons with major broadcast-network partners. Comparable in pairing a single high-profile benefit event with corporate media sponsorships and cancer-research mission.
- Make-A-Wish Foundation: Large children's-health charity with extensive sports-celebrity engagement (NFL partnerships, athlete wish-granters, celebrity galas). Comparable in cause area (children's health), gala format, and sports-celebrity-driven fundraising model, though at much larger scale and with multiple programs.
- The Jimmy Fund / Dana-Farber: Long-running cancer fundraising arm of Dana-Farber Cancer Institute with deep sports-media integration (Red Sox partnership, WEEI broadcasts). Comparable cause area (children's/cancer research) and reliance on sports-media-driven fundraising events.
Others
- ESPY Awards: ESPN's annual sports-celebrity awards event with an associated charitable component via the V Foundation. Comparable as a marquee, broadcaster-produced sports awards/celebration that shares the same network-talent ecosystem Legends for Charity depends on, though it is an ESPN-owned property rather than an independent nonprofit.
Direct peers
- MusiCares Person of the Year: Annual gala dinner held during Grammy week honoring a music industry figure, benefiting a charity (Mus Cares' own health and human services mission). Directly comparable as a marquee, annual, single-night celebrity-honoree charity gala held during the biggest week of its sport/entertainment industry.
- Keep Memory Alive — Power of Love Gala: Las Vegas-based annual celebrity gala dinner raising funds for the Cleveland Clinic Lou Ruvo Center for Brain Health. Comparable in format (sit-down celebrity gala), beneficiary model, and high-profile honoree/presenter structure.
- NFL Honors: The NFL's annual awards show held during Super Bowl week honoring league players and personnel. Comparable as a Super Bowl-week awards/recognition event anchored to the same week, network relationships, and donor audience, though run by the league itself rather than a nonprofit.
- Run Rich Run: Rich Eisen's annual charitable run held during Super Bowl week benefiting St. Jude Children's Research Hospital. Directly comparable — same host (Eisen previously hosted Legends for Charity), same beneficiary, same Super Bowl-week timing, same target donor/sponsor base.
Emerging players
- Baby2Baby Gala: Annual celebrity-attended gala in Los Angeles raising funds for children in need. Comparable as a high-glamour, celebrity/sports crossover charity gala in the celebrity-event space, though focused on children's basic-needs rather than health research.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Legends for Charity social profiles
Digital presenceLegends for Charity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Legends for Charity leadership team
Management profileNumber of profiles
Profiles1 record
Legends for Charity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Legends for Charity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Legends for Charity
What does Legends for Charity do?
Legends for Charity hosts an annual charity dinner during Super Bowl weekend that presents the Pat Summerall Award to distinguished sports broadcasters and sports personalities. The dinner benefits St. Jude Children's Research Hospital as its official charity partner and has raised over $14 million for the organization over its 20-year history. Corporate sponsorships and ticket sales support the event, which is organized by Ocean 2 Ocean Productions.
Is Legends for Charity a public or private company?
Legends for Charity is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Legends for Charity founded?
Legends for Charity was founded in 2006.
How does Legends for Charity make money?
Two revenue lines are on record. Ticket Sales are the primary driver. The others are corporate Sponsorships.
Who are Legends for Charity's main competitors?
Broad incumbents on record are V Foundation for Cancer Research, Stand Up To Cancer, Make-A-Wish Foundation and The Jimmy Fund / Dana-Farber. ESPY Awards is listed as an others. Direct peers are MusiCares Person of the Year, Keep Memory Alive — Power of Love Gala, NFL Honors and Run Rich Run. Baby2Baby Gala is listed as an emerging player.
Does Legends for Charity have an API?
No public API is recorded for Legends for Charity.
What industry is Legends for Charity in?
Legends for Charity's product category is Charity Event Fundraising. Its primary akta.pro industry code is MPAGAHAE, Gala Dinners & Fundraising Events (Nonprofit/CSR), with a secondary code of MPAKALAB, Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers). Its NAICS code is 8134.