What Edyn Group does

Edyn Group operates a multi-brand European lifestyle hospitality platform unified under the Locke master brand and comprising three sub-brands: Locke (design-led lifestyle hotels), Cove by Locke (serviced apartments), and SACO (extended-stay serviced apartments). The portfolio spans 15 cities across the UK and continental Europe — including London, Manchester, Dublin, Munich, Amsterdam, Berlin, Paris, Lisbon, and Copenhagen — with more than 30 properties in total, 11 of which are in London. Recent additions include Locke Copenhagen and the 370-room Locke de Santa Joana in Lisbon, signaling continued pipeline expansion. Properties are individually designed, frequently housed in heritage buildings, and integrate coworking space, restaurants, bars, gyms, and pools to serve both leisure and business travelers, including digital nomads and extended-stay guests requiring stays from a single night to several months.

The business runs a direct-to-consumer distribution model anchored on the lockeliving.com booking platform and a mobile app, supported by the Locke Community loyalty program that offers members a guaranteed 10%+ discount versus third-party channels, late check-out, and early access to new openings. A content hub branded Spotlight generates editorial demand and reinforces direct-channel traffic. Revenue is generated primarily through accommodation rentals across the three brands, with ancillary income from on-site F&B, coworking, and event programming; no pricing, revenue figures, or unit-economics disclosures are present in the source material. The technology stack is described as a hotel booking and property management platform with no proprietary AI, ML, or data-science capabilities disclosed.

The company is privately held, with no funding rounds, ownership structure, leadership team, or financial results disclosed in the available data. This limits deeper diligence on capitalization, profitability, and growth-rate validation, though the pace of new openings and multi-brand expansion indicates the business is in an active investment phase.

Name

Edyn Group

Legal name

Locke

Website

https://findingedyn.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Edyn Group is a multi-brand European lifestyle hospitality operator running Locke, Cove by Locke, and SACO across 15 cities in the UK and Europe, serving leisure, business, and extended-stay travelers through direct booking and loyalty-driven demand.

Ownership category

akta.pro rank

Product category

Lifestyle Hotels & Serviced Apartments

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119), Accommodation (721), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Extended-stay serviced apartments (weekly/monthly) (THAMACAD)

akta.pro secondary industries

Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC), Extended-Stay Hotels (THAMAFAD), Furnished Monthly Apartments (Urban/Residential) (THAMAFAB)

Keywords

• Lifestyle hotels
• Serviced apartments
• Extended stay accommodations
• Aparthotel hospitality
• Design-led hotels

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hotel accommodations: Revenue generated from renting hotel rooms and serviced apartments across Locke, Cove by Locke, and SACO brands. Flexible stay durations from nightly to extended stays. Direct booking model with price advantage for customers booking through company website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Edyn Group operates a multi-brand hospitality platform of three lifestyle hotel and serviced apartment brands (Locke, Cove by Locke, SACO) offering individually designed accommodations across 15 cities in the UK and Europe. The portfolio delivers flexible stay durations ranging from a single night to extended monthly stays, with apartments that combine residential-style living (kitchen facilities, separate living space) with hotel amenities such as coworking areas, restaurants, bars, gyms, and pools. The group sells directly through its own booking platform and loyalty community rather than relying primarily on third-party OTAs.

Product overview

Edyn Group operates a multi-brand hospitality platform consisting of three lifestyle hotel and serviced apartment brands: Locke (the primary brand), Cove by Locke, and SACO. Together they offer individually designed hotels and serviced apartments across 15 cities in the UK and Europe. The portfolio includes over 30 properties serving leisure and business travelers with flexible stay options ranging from single nights to extended stays, featuring amenities such as coworking spaces, restaurants, bars, gyms, pools, and pet-friendly accommodations.

Differentiator

Problem solved

Functional benefit

Brands

• Cove by Locke: Lifestyle hotel brand offering serviced apartments and flexible stays.
• SACO

Products and services

• Locke Individually designed lifestyle hotel brand offering apartments and hotel rooms across 15 cities in the UK and Europe, with flexible stay durations from single nights to extended stays and amenities including coworking, restaurants, gyms, and pools. Targeted at modern travelers, business travelers, and digital nomads.
• Cove by Locke Hotel sub-brand under the Locke family offering serviced apartments and hotel accommodations with flexible stay options across European cities, including locations in Amsterdam, Liverpool, London, Manchester, and The Hague.
• SACO Serviced apartments brand offering carefully designed, uncluttered accommodations for short and long-term stays in the UK, including key locations such as SACO Holborn in Central London and SACO Jersey Merlin House.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Yotel: Yotel operates compact, design-led hotels in London, Amsterdam, Edinburgh, Munich, and other European cities. While more focused on short-stay compact rooms, it competes with Locke for design-conscious urban travelers.

Direct peers

• Staycity Group: Staycity operates aparthotels across major European cities (London, Paris, Amsterdam, Berlin, etc.) with flexible short and extended-stay offerings. It is the closest direct competitor to Locke's lifestyle aparthotel positioning with multi-city European presence.
• Citadines (The Ascott Limited): Citadines operates serviced apartments and aparthotels across European cities including London, Paris, Berlin, and Amsterdam. It overlaps with SACO and Cove by Locke in the extended-stay serviced apartment category.
• Room Mate Hotels: Room Mate is a design-led lifestyle hotel brand operating across major European cities including London, Amsterdam, Paris, Madrid, and Milan. It targets the same modern traveler segment as Locke with centrally located, design-forward properties.
• The Hoxton (Ennismore): The Hoxton is a lifestyle hotel brand with properties across London, Amsterdam, Paris, Berlin, and other European cities. It competes directly with Locke's core brand on design-led, locally-inspired urban stays targeting modern travelers.
• Native Places: Native operates serviced apartments and aparthotels in UK and European cities including London, Manchester, and Edinburgh. It is a direct competitor to Locke and Cove by Locke in the design-led extended-stay category.
• Adagio (Accor & Pierre & Vacances): Adagio is a major European aparthotel operator with 100+ properties across France, Germany, UK, and other markets. It directly competes with Locke and Cove by Locke in the design-led, kitchenette-equipped extended-stay category.

Broad incumbents

• Marriott International: Marriott operates lifestyle and extended-stay brands (Moxy, Residence Inn, Aloft, Edition) across the same European cities where Locke competes. It is a broader incumbent in the lifestyle and extended-stay accommodation space.
• Residence Inn by Marriott: Residence Inn is Marriott's extended-stay hotel brand with strong European presence in London, Paris, Munich, and other cities. It competes with Locke's extended-stay apartment-style offerings through a global distribution and loyalty platform.
• Accor (Aparthotel portfolio): Accor operates a broad hospitality portfolio including Adagio, ibis, Novotel, and lifestyle brands (Mama Shelter, 25hours) across Europe. It competes with Locke across multiple price points and stay durations in overlapping European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lockehotels
• LinkedInlinkedin.com/company/edyn

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edyn Group