Alotra

What Alotra does

VIVACITÉ (formerly Alotra) is a French non-profit association founded in 1954 as IFNA and operating under the loi 1901 framework within the Économie Sociale et Solidaire (ESS) sector. Headquartered in Marseille, it operates in the Provence-Alpes-Côte d'Azur region, managing supported social housing for vulnerable populations across multiple typologies: social residences, pension de famille (24 units at St-Eloi inaugurated in February 2025), CADA asylum seeker reception (117 places following a capacity increase from 85), 112 villa units at Ruisseau Mirabeau, aires d'accueil for traveling communities, and habitat inclusif housing. The association is governed by President Pascal Gallard and Director General Sylvain Rastoin, with approximately 69 employees as of 2025 and an 80/100 professional equality index reported under EGAPRO.

Its revenue model is structurally institutional: AGLS state subsidies, departmental and European Union grants, CAF and CNSA contributions, resident housing payments, and partnership-funded programs. Operating under the national framework of the Union Nationale des Acteurs du Logis et de l'Accompagnement (UNAFO), VIVACITÉ maintains a diversified partner ecosystem spanning ICF Habitat, UNICIL, CDC Habitat, and 80+ other public, private, and associative counterparties. Innovation programs — APDL, ACTIVAER, FNAVDL, Îlots de Sérénité, and Îlots de Réflexion — focus on social work methodology, resident support pathways, and multi-stakeholder coordination rather than on proprietary technology.

The organization adopted its CAP 2030 strategic plan in 2023, rebranded from Alotra to VIVACITÉ in November 2024, and restructured its Direction du Développement Social into a Direction de l'Innovation Sociale (DIS). Active expansion vectors include CADA capacity growth, the new St-Eloi pension de famille, habitat inclusif at Viala, the Roquefure RHI project, and the Bien Vieillir program in Marseille and Arles. As a non-profit under ESS, the entity is not capitalized through equity markets; growth is funded by public-policy allocations and inter-bailleurs partnership structures rather than capital raises.

Name

Alotra

Legal name

Association VIVACITÉ

Website

https://alotra.fr

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

VIVACITÉ (formerly Alotra) is a French non-profit social housing association operating in the Provence-Alpes-Côte d'Azur region, managing social residences, CADA, pension de famille, habitat inclusif, and aires d'accueil for vulnerable populations including asylum seekers, low-income residents, and traveling communities.

Ownership category

akta.pro rank

Product category

Social Housing Services

NAICS

Other Community Housing Services (624229), Community Housing Services (62422), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAEAI

Refugee & Immigrant Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPADAHAI

Integration & Inclusion Services (Housing, Education, Employment)

Business & Public Services/International Organizations & Development/Refugee, Migration & Displacement Services

SECONDARYBPADABAL

Migration, Refugees & Forced Displacement Assistance

Business & Public Services/International Organizations & Development/Bilateral Development Agencies & Aid Programs

SECONDARYEDAEAFAM

Resident Support Services (RA Training Support, On-Call Coordination, Crisis Response Liaison)

Education/Education Facilities & Support Services/Dormitory, Housing & Residential Life Support Services

Keywords

• Social housing management
• Supported accommodation
• Social accompaniment
• Asylum reception centers
• Inclusive housing services

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. State subsidy (AGLS): Aide à la Gestion Locative Sociale (AGLS) — State funding for social housing management that supports the operational costs of managing supported housing facilities.
2. Resident housing payments: Residents pay rent and charges (redevance) as part of their social housing tenancy, which contributes to operational funding. Housing is subsidized and tied to APL (Aide Personnalisée au Logement) eligibility.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

VIVACITÉ manages and operates supported social housing facilities across southeastern France (résidences sociales, pension de famille, CADA for asylum seekers, aires d'accueil for gens du voyage, habitat inclusif for seniors, and student/civil-servant residences) and delivers individualized social accompaniment services to vulnerable populations. The association contracts with social landlords and public funders to provide locative management alongside programs like APDL (eviction prevention), ACTIVAER (refugee integration), and FNAVDL (social housing tenant support).

Product overview

VIVACITÉ (formerly Alotra) operates as a social housing association offering a comprehensive portfolio of supported housing solutions across the Provence-Alpes-Côte d'Azur region. The portfolio includes Residences Sociales for people facing housing difficulties, Pensions de Famille (such as St-Eloi with 24 individual units), CADA centers for asylum seekers (117 places), Aires d'Accueil for traveling populations, Habitat Inclusif for elderly residents, and student/young worker residences. Core accompaniment programs like APDL (eviction prevention), ACTIVAER (refugee integration), and FNAVDL (social housing support) provide intensive social services. Innovative initiatives including Îlots de Sérénité and Îlots de Réflexion drive social innovation and collaborative development with partners. The association manages housing across multiple locations including Marseille, Martigues, Berre l'Étang, and others, with a coordinated approach combining locative management, social accompaniment, and community development.

Differentiator

Problem solved

Functional benefit

Products and services

• Résidences Sociales Social residences providing accommodations for individuals and families facing housing difficulties, with adapted locative and social management and personalized support services across multiple sites in southeastern France.
• Pension de Famille St-Eloi Family pension offering 24 individual dwellings for people who have experienced precarity or homelessness, featuring shared social activities, life counsel, and a stable permanent housing alternative to emergency shelter, located in Marseille.
• CADA (Centre d'Accueil pour Demandeurs d'Asile) Reception center for asylum seekers managing 117 places across 44 dwellings and 4 buildings, designated by OFII to provide sheltered housing, social accompaniment, and cultural integration support during the asylum application process.
• Aires d'Accueil (Gens du Voyage) Reception areas and family land plots (terrains familiaux locatifs) for traveling populations (gens du voyage) with plots, sanitary facilities, and accompanying social services including administrative support, school enrollment assistance, and PMI consultations.
• Habitat Inclusif Viala Inclusive housing project based on Accompagnement à la Vie Partagée (AVP), serving elderly and fragile residents (including Chibanis) with shared spaces and coordinated support to maintain autonomy while preventing isolation.
• APDL (Agir pour les Difficultés Locatives) Proactive accompaniment program preventing evictions and supporting households in rental difficulty through a coordinated team of social worker, employment counselor, and social mediator, partnering with social landlords (ICF Habitat, Logimed, Unicil, CDC Habitat).
• ACTIVAER Program accompanying refugees toward autonomy and employment, providing housing and support in health, training, and professional integration, with more than 60 young people supported since 2019.
• FNAVDL Actions National Fund for Accompaniment Toward and Within Housing program providing intensified social accompaniment for social housing residents to prevent financial or neighbor difficulties, coordinated across 4 social housing providers (ICF Habitat, Famille & Provence, UNCIL, Logis Méditerranée) with planned 160+ territorial visits.
• Résidences Fonctionnaires Temporary housing reserved for State civil servants facing temporary housing difficulties, managed at Résidence des Chartreux with 104 dwellings (99 studios, 1 T3, 4 T4) for tenancies up to 12 months with renewal possibility.
• Résidence Étudiante Luminy Student residence in Marseille providing affordable housing for students with proximity to the Luminy university campuses.

Quantifiable outcome

• Taux d'impayés très bas — outperforming private sector social housing providers
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

39 partnerships are on record, tiered core and minor.

• Département des Bouches-du-Rhône (13)coreStrategic or Co-development PartnerKey territorial partner providing co-funding for habitat inclusif projects, pensions de famille, and departmental housing policies. Support for St-Eloi pension de famille and Viala residence.
• UNICILcoreStrategic or Co-development PartnerMajor social housing provider partner. Collaboration on FNAVDL (Fond National d'Accompagnement Vers et Dans le Logement) inter-bailleurs initiative alongside 3 other social landlords.
• 3F RésidencescoreStrategic or Co-development PartnerPart of FNAVDL inter-bailleurs partnership with Alotra coordinating enhanced social management for tenants across their housing stock.
• LOGIREMcoreStrategic or Co-development PartnerSocial housing provider participating in FNAVDL inter-bailleurs consortium coordinated by Alotra for enhanced tenant support.
• ICF HabitatcoreStrategic or Co-development PartnerPartner in FNAVDL inter-bailleurs initiative and APDL program (Agir pour les Difficultés Locatives). Manages housing sites requiring enhanced social accompaniment.
• SOGIMAcoreStrategic or Co-development PartnerSocial housing provider partner for collaborative projects in social housing management and resident accompaniment.
• NexityminorStrategic or Co-development PartnerNon-profit housing developer involved in îlots de sérénité reflection events and urban innovation discussions.
• 3F SudminorStrategic or Co-development PartnerRegional branch of major social housing provider, partner in collaborative housing projects.
• Familles & ProvencecoreStrategic or Co-development PartnerSocial housing provider partner collaborating on habitat inclusif projects including 'Bien vieillir' (aging well) program at Viala. Strong partnership in innovation initiatives.
• LogimedcoreStrategic or Co-development PartnerSocial housing provider partner in APDL (Agir pour les Difficultés Locatives) program supporting residents facing rental difficulties.
• CDC HabitatcoreStrategic or Co-development PartnerMajor social housing provider partner in APDL program and Ruisseau Mirabeau project managing 112 family villas for gens du voyage.
• 13 HabitatcoreStrategic or Co-development PartnerSocial landlord partner in 'Bien Vieillir' program targeting priority neighborhoods in Marseille and Arles. One of three social landlords engaged on intervention sites.
• EriliacoreStrategic or Co-development PartnerSocial landlord partner in 'Bien Vieillir' program at Marseille and Arles priority neighborhood sites alongside 13 Habitat and ICF.
• CARSAT Sud-EstcoreStrategic or Co-development PartnerPension and occupational health insurance fund providing funding for senior support programs. Mandates Sud Eval for home needs assessment as part of 'Bien Vieillir' consortium.
• Sud EvalcoreStrategic or Co-development PartnerEvaluation services provider conducting home needs assessments with CARSAT mandate as part of 'Bien Vieillir' consortium in Marseille and Arles.
• AMCScoreStrategic or Co-development PartnerMember of 'Bien Vieillir' consortium working on aging well at home program for seniors in priority neighborhoods.
• SETEcoreStrategic or Co-development PartnerAssociation of physicians working with elderly populations, part of 'Bien Vieillir' consortium for coordinated care of seniors in Marseille and Arles.
• CCAS (Centre Communal d'Action Sociale) — MarseillecoreStrategic or Co-development PartnerMunicipal social action center collaborating on Ruisseau Mirabeau project addressing residential mobility for gens du voyage families in QPV Consolat-Mirabeau.
• OLPA (Observatoire de la Laïcité en Provence)minorStrategic or Co-development PartnerLaïcité observatory collaborated on children's book project 'Le Pouvoir d'Être Ensemble' promoting peaceful coexistence between traveling communities.
• UNAFOcoreStrategic or Co-development PartnerNational federation of social housing operators. VIVACITÉ is a member, benefiting from sector representation and best practice sharing.
• BatigèreminorStrategic or Co-development PartnerSocial housing provider with convention partnership for collaborative projects.
• VilogiaminorStrategic or Co-development PartnerSocial housing provider with convention partnership for collaborative projects.
• Ville de MarseillecoreStrategic or Co-development PartnerMunicipal partner supporting St-Eloi pension de famille and various social housing initiatives in Marseille.
• AMP MétropolecoreStrategic or Co-development PartnerMetropolitan authority partner in gens du voyage schooling and integration initiatives.
• Ville d'Aix-en-ProvencecoreStrategic or Co-development PartnerMunicipal partner in schooling film project for children of gens du voyage communities.
• Mairie d'Aix-en-ProvenceminorStrategic or Co-development PartnerMunicipal partner and supporter listed on website alongside other institutional partners.
• France AddictionscoreStrategic or Co-development PartnerAddiction support organization partnering on Berre site for health actions, administrative accompaniment, and collective outings as part of city policy.
• Ateliers Santé VillecoreStrategic or Co-development PartnerUrban health workshops initiative partnering on Berre site for coordinated health accompaniment actions.
• CLSPD (Conseil local de sécurité et de prévention de la délinquance)minorStrategic or Co-development PartnerLocal security and crime prevention council engaged in Berre site partnership strengthening cooperation between Vivacité and territorial partners.
• AGScoreStrategic or Co-development PartnerPart of 'Bien Vieillir' consortium in Marseille and Arles priority neighborhoods.
• Size Up (ESSEC)coreStrategic or Co-development PartnerESSEC Business School program for rigorous social impact measurement, conducting impact evaluation of 'Bien Vieillir' program outcomes.
• Logis MéditerranéecoreStrategic or Co-development PartnerSocial housing provider part of FNAVDL inter-bailleurs consortium with Alotra coordinating enhanced social management.
• Cap MéditerranéecoreImplementation/ SI/ Consulting PartnerSocial and urban engineering consultancy specializing in urban health (UFS — Urbanisme Favorable à la Santé) working with Alotra on Salon de Provence renovation project recommendations.
• Banlieues SantéminorStrategic or Co-development PartnerHealth organization partnering on 'Café des Aînés' project as part of health forum development at Viala residence.
• UNAfocoreStrategic or Co-development PartnerNational federation providing reduction of risks in addictions project framework over 3 years for member organizations including Alotra.
• CCPAL (CC Pays d'Aix Luberon)coreStrategic or Co-development PartnerAgglomeration community launched RHI (Résorption de l'Habitat Insalubre) bidonvilles démarche in 2019 with Alotra participation in calibrage study and Roquefure rehabilitation project.
• UNICILcoreStrategic or Co-development PartnerSocial landlord building new housing units as part of Roquefure RHI project for insalubre habitat rehabilitation.
• SPLcoreStrategic or Co-development PartnerPublic limited company working on soil remediation as part of Roquefure insalubre habitat rehabilitation project.
• CARSATminorStrategic or Co-development PartnerPension and health insurance institution listed as supporter on website alongside other institutional partners.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Adoma: France's largest social housing operator for migrants and vulnerable populations, managing CADA, HUDA, and residences sociales nationwide. Direct functional peer to VIVACITÉ's CADA, résidences sociales, and habitat inclusif activities, though at significantly larger scale.

Direct peers

• France Terre d'Asile: National association specializing in asylum-seeker reception (CADA, HUDA, PRAHDA) and refugee integration. Direct peer to VIVACITÉ's CADA activities and refugee integration programs (ACTIVAER).
• Coallia: Major French social housing and social inclusion association operating residences sociales, CADA, pensions de famille, and FNAVDL-type programs nationwide. Closest direct functional peer to VIVACITÉ across the same product portfolio and customer segments.
• France Horizon: French social housing association managing residences sociales, pensions de famille, CADA, and housing first programs. Analogous non-profit association with similar product portfolio and vulnerable-population mission.
• Fondation de l'Armée du Salut: French arm of the Salvation Army operating résidences sociales, pensions de famille, CADA, and emergency housing. Direct peer across VIVACITÉ's product portfolio with national geographic reach.
• Habitat et Humanisme: French association providing supported housing, pensions de famille, and habitat inclusif for vulnerable populations including elderly and families. Mission-aligned peer with comparable residence sociale and habitat inclusif offerings.
• Emmaüs Solidarité: Paris-headquartered association providing emergency accommodation, residences sociales, and housing first programs for homeless and vulnerable populations. Comparable operating model in social housing management with accompaniment services.
• ADEF (Association pour le Développement des Foyers): French association operating résidences sociales and foyers for vulnerable workers, families, and migrants. Direct peer in residence sociale management with similar ESS/UNAFO membership profile.

Regional players

• GRDR Migration-Citoyenneté-Développement: Association focused on migration and development in southeastern France and West Africa, intersecting with VIVACITÉ's migrant and gens du voyage segments. Regional peer with overlapping migrant accommodation and integration activities.

Others

• UNAFO (Union Professionnelle du Logement Accompagné): National federation of which VIVACITÉ is a member, representing social housing operators and providing sector representation, best-practice sharing, and methodological support. Enabling ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alotra