Blue Water Recovery & Outreach Center
Blue Water Recovery & Outreach Center (BWROC) is a Port Huron, Michigan-based 501(c)(3) Recovery Community Organization that provides peer-led recovery coaching, support groups, workplace education, transportation, and community outreach to individuals and families affected by substance use disorder in St. Clair County.
- Company typePrivate
- Founded2017
- HeadquartersPort Huron, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Blue Water Recovery & Outreach Center does
Blue Water Recovery & Outreach Center (BWROC Inc.) is a 501(c)(3) Recovery Community Organization (RCO) founded in September 2017 in Port Huron, Michigan, serving individuals and families affected by substance use disorder across St. Clair County. The organization is distinguished by an entirely peer-led service model: all staff hold lived recovery experience and state or MCBAP certifications (Peer Recovery Coach, Professional Recovery Mentor, LPN), and the organization explicitly does not operate under traditional clinical methods, relying instead on relatability and trust as the basis for engagement. Its core offerings include recovery coaching, support groups, recovery events, substance use navigation, workplace education, community outreach, transportation services, and a weekly "Recovery Happens" video series that has accumulated over 130,000 views. BWROC positions itself as the "quarterback to recovery," providing non-clinical navigation across detox, treatment, recovery housing, employment, and life coaching resources.
BWROC's revenue model is a hybrid of charitable contributions and modest fee-for-service revenue. The primary funding stream is donations processed through the Give Lively platform (Tax ID 82-2011928), supplemented by a sponsor base of approximately 20 local businesses, healthcare systems (McLaren Port Huron), community organizations (United Way, Blue Water Area Churches), and labor unions (Liuna). A secondary revenue stream derives from paid Workplace Recovery Education services delivered to employers (manufacturing, financial services, schools, local agencies, state departments) and a contracted Employee Assistance Program offering, both of which are delivered regionally as onsite group presentations and training. The go-to-market combines community-led outreach (home visits, community meetings, events) with enterprise field sales into employer accounts, and digital content marketing via YouTube, Facebook, and a weekly email newsletter.
The organization is led by Executive Director Patrick Patterson (since 2018), who also serves as Vice Chair of the Michigan Opioid Advisory Commission and President of the Michigan Association of Recovery Community Organizations (MARCO), and co-authored Michigan's first recovery support services bill. The 11-person staff delivers services through a single physical center at 617 10th St., Port Huron, supported by a dedicated transportation team and embedded peer recovery coaches placed at partner sites such as Harbor Oaks Hospital.
Blue Water Recovery & Outreach Center firmographics
Firmographics- Name
- Blue Water Recovery & Outreach Center
- Legal name
- BWROC Inc.
- Website
- https://bwroc.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blue Water Recovery & Outreach Center (BWROC) is a Port Huron, Michigan-based 501(c)(3) Recovery Community Organization that provides peer-led recovery coaching, support groups, workplace education, transportation, and community outreach to individuals and families affected by substance use disorder in St. Clair County.
- Ownership category
- akta.pro rank
Blue Water Recovery & Outreach Center industry classification
Industry- Product category
- Addiction Recovery Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (62142), Voluntary Health Organizations (813212)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Substance Use Disorder Prevention & Recovery Services (BPAGACAE)
- akta.pro secondary industry
- Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)
Keywords
Where Blue Water Recovery & Outreach Center is headquartered
LocationHeadquarters
- HQ city
- Port Huron
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Water Recovery & Outreach Center business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Donations and Charitable Contributions: Nonprofit organization accepting donations through Give Lively platform. Tax ID 82-2011928 confirms 501(c)(3) status enabling tax-deductible donations.
- Workplace Recovery Education Services: Paid workplace education and outreach services to employers including group presentations, substance use training, overdose training coordination, and onsite education programs.
- Employee Assistance Program Services: Free and confidential assistance for employees and families of employers contracted with BWROC. Recovery education in workplace program for employers seeking information.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Employee Assistance Program - Free for eligible employees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Blue Water Recovery & Outreach Center product offering
Product offeringCore offering
BWROC is a Recovery Community Organization (RCO) that delivers peer-led recovery support services, including strengths-based recovery coaching, support groups, sober social events, navigation to detox and treatment, and family support. It operates as a central "quarterback to recovery" connecting individuals with addiction to treatment, aftercare, employment, housing, and life coaching resources in Port Huron and St. Clair County, Michigan. The organization also provides workplace recovery education to employers and offers transportation coordination for clients.
Product overview
Blue Water Recovery & Outreach Center (BWROC) is a Recovery Community Organization (RCO) offering a unified portfolio of peer-based recovery support services. The organization provides recovery coaching, recovery events, substance use help, support groups, workplace education, community outreach, recovery resources, a weekly video series, community meetings, and transportation services. Rather than a software platform with modules, BWROC operates as a comprehensive recovery ecosystem where its services work together—as described, BWROC serves as 'the quarterback to recovery,' helping individuals navigate local systems into treatment, after-treatment support, employment, housing, and life coaching to improve self-sufficiency. All services are built on lived experience rather than traditional clinical methods.
Differentiator
Problem solved
Functional benefit
Products and services
- Recovery Coaching
- Support Groups
- Recovery Events
- Workplace Recovery Education
- Community Outreach
- Recovery Resources Navigation
- Community Meetings
- Transportation Services
Companies that use Blue Water Recovery & Outreach Center
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Blue Water Recovery & Outreach Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Blue Water Recovery & Outreach Center partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered minor and core.
- SP HopeminorSponsor of BWROC. Logo displayed on website sponsors section alongside other community sponsors.
- States PaintingminorSponsor of BWROC. Logo displayed on website sponsors section.
- Earl Hummel FarmsminorSponsor of BWROC. Logo displayed on website sponsors section.
- SSSHDminorSponsor of BWROC. Logo displayed on website sponsors section.
- MeijerminorCorporate sponsor of BWROC. Logo displayed on website sponsors section.
- Operation TransformationminorSponsor of BWROC. Logo displayed on website sponsors section.
- McLaren Port HuronminorHealthcare sponsor of BWROC. Logo displayed on website sponsors section.
- Blue Water Area ChurchesminorCommunity organization sponsor of BWROC. Logo displayed on website sponsors section.
- United WayminorCommunity organization sponsor of BWROC. Logo displayed on website sponsors section.
- LawrenceminorSponsor of BWROC. Logo displayed on website sponsors section.
- KrogerminorCorporate sponsor of BWROC. Logo displayed on website sponsors section.
- JSKminorSponsor of BWROC. Logo displayed on website sponsors section.
- UHYminorSponsor of BWROC. Logo displayed on website sponsors section.
- LiunaminorLabor union sponsor of BWROC. Logo displayed on website sponsors section.
- Chef ShellsminorSponsor of BWROC. Logo displayed on website sponsors section.
- MMIminorSponsor of BWROC. Logo displayed on website sponsors section.
- Skywood RecoveryminorRecovery treatment provider sponsor of BWROC. Logo displayed on website sponsors section.
- Stephenson ElectricminorSponsor of BWROC. Logo displayed on website sponsors section.
- U CMHminorCommunity mental health sponsor of BWROC. Logo displayed on website sponsors section.
- Vin CareminorSponsor of BWROC. Logo displayed on website sponsors section.
- VNPminorSponsor of BWROC. Logo displayed on website sponsors section.
- Watson BrosminorSponsor of BWROC. Logo displayed on website sponsors section.
- Michigan Opioid Advisory CommissioncorePatrick Patterson serves as Vice Chair of this state commission, demonstrating BWROC's leadership role in shaping Michigan's recovery policies at the state level.
- Michigan Association of Recovery Community Organizations (MARCO)corePatrick Patterson serves as President of MARCO, a statewide association of recovery community organizations, indicating BWROC's leadership position in Michigan's recovery ecosystem.
- Local Health DepartmentcoreBWROC works with the health department to ensure employers are properly trained in the event of an overdose, coordinating overdose training programs.
- Region 10 TransportationminorTransportation partner providing transportation services for BWROC clients. Separate website at bwroc10.sudtransport.org for Region 10 transportation.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Blue Water Recovery & Outreach Center competitors and assessment
Company assessmentBroad incumbents
- Faces & Voices of Recovery: Faces & Voices of Recovery is the national advocacy umbrella for the RCO movement in the U.S. It does not deliver direct recovery services at BWROC's level but shapes national policy and provides infrastructure that RCOs like BWROC operate within.
Direct peers
- Unity Recovery: Unity Recovery is a national peer-led recovery community organization offering recovery support groups, social events, and community navigation. Directly comparable to BWROC's peer-coaching, events, and navigation model, with national reach.
- McShin Foundation: The McShin Foundation is a Virginia-based Recovery Community Organization offering peer-led recovery coaching, support groups, and community navigation — essentially the same model as BWROC but operating in a different state. Directly comparable as a peer-led RCO with similar service portfolio.
- White Bison: White Bison is a Recovery Community Organization that provides culturally based recovery support services, training, and community organizing — directly comparable to BWROC as an RCO with peer-led services and training programs.
- Connecticut Community for Addiction Recovery (CCAR): CCAR is the originator of the Recovery Coach Professional Facilitator training — which BWROC's Center Manager Barbara Alexander is certified through. CCAR operates as an RCO offering recovery coaching, support groups, and community education, making it a directly comparable peer and a training/credentialing partner to BWROC.
- The Phoenix: The Phoenix is a national peer-led recovery community organization that uses fitness, social events, and peer support to drive long-term recovery — directly comparable to BWROC's peer-driven recovery events (bowling, sports nights, music events) and lived-experience-based model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Water Recovery & Outreach Center social profiles
Digital presenceBlue Water Recovery & Outreach Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Water Recovery & Outreach Center leadership team
Management profileNumber of profiles
Profiles11 records
Blue Water Recovery & Outreach Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Water Recovery & Outreach Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Water Recovery & Outreach Center
What does Blue Water Recovery & Outreach Center do?
BWROC is a Recovery Community Organization (RCO) that delivers peer-led recovery support services, including strengths-based recovery coaching, support groups, sober social events, navigation to detox and treatment, and family support. It operates as a central "quarterback to recovery" connecting individuals with addiction to treatment, aftercare, employment, housing, and life coaching resources in Port Huron and St. Clair County, Michigan. The organization also provides workplace recovery education to employers and offers transportation coordination for clients.
Is Blue Water Recovery & Outreach Center a public or private company?
Blue Water Recovery & Outreach Center is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Blue Water Recovery & Outreach Center founded?
Blue Water Recovery & Outreach Center was founded in 2017. It employs 1 to 10 people.
Where is Blue Water Recovery & Outreach Center based?
Blue Water Recovery & Outreach Center is headquartered in Port Huron, United States, in the North America region.
How does Blue Water Recovery & Outreach Center make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are workplace Recovery Education Services and employee Assistance Program Services.
Who are Blue Water Recovery & Outreach Center's main competitors?
Faces & Voices of Recovery is listed as a broad incumbent. Direct peers are Unity Recovery, McShin Foundation, White Bison, Connecticut Community for Addiction Recovery (CCAR) and The Phoenix.
Does Blue Water Recovery & Outreach Center have an API?
No public API is recorded for Blue Water Recovery & Outreach Center.
What industry is Blue Water Recovery & Outreach Center in?
Blue Water Recovery & Outreach Center's product category is Addiction Recovery Services. Its primary akta.pro industry code is BPAGACAE, Substance Use Disorder Prevention & Recovery Services, with a secondary code of BPAGAEAO, Substance Use Recovery & Harm Reduction Support Services. Its NAICS code is 62142 and its SIC code is 8300.