What White Bison does

White Bison is a 501(c)(3) nonprofit founded in 1994 and headquartered in Colorado Springs, Colorado, that develops and disseminates culturally based healing, recovery, and addiction prevention programs for Native American and Alaska Native communities. Its core product is a portfolio of proprietary curricula including Medicine Wheel & 12 Steps, Mending Broken Hearts, Warrior Down, Daughters/Sons of Tradition, Healing of the Canoe (developed with the University of Washington), and the Wellbriety framework, which integrate the 12-step tradition with Indigenous spiritual and cultural practices such as the Sacred Hoop and talking circles.

The organization delivers these programs through a multi-channel distribution model: in-person and virtual Zoom-based facilitator training priced at $500-$700 per program, NAADAC-accredited continuing education for addiction professionals, and a national network comprising more than 100 Wellbriety Circles across the United States and Canada, a growing network of Wellbriety Certified Treatment Centers, the 100 Drum Communities initiative, and virtual meetings hosted via InTheRooms.com. White Bison also sells curricula and materials through the Wellbriety Store.

Its revenue mechanics combine per-program training fees, donations/grants typical of a national recovery nonprofit, conference revenue, and curriculum/material sales. Strategic partnerships (NACoA, NAADAC, InTheRooms.com, UW) extend its reach into families, licensed clinicians, and digital recovery communities. As a community-rooted nonprofit with 11-50 employees, White Bison functions as both a curriculum licensor and a movement convener rather than a venture-scale enterprise.

Name

White Bison

Legal name

White Bison Inc.

Website

https://whitebison.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

White Bison is a Colorado Springs-based 501(c)(3) nonprofit that develops culturally grounded addiction recovery and prevention curricula for Native American and Alaska Native communities, delivered through facilitator training, 100+ Wellbriety Circles across the US and Canada, and certified treatment centers.

Ownership category

akta.pro rank

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training Program Fees: Revenue from facilitator training programs including Medicine Wheel & 12 Steps, Warrior Down/Recovery Coach, Mending Broken Hearts, and family/youth programs. Programs offered in-person in Colorado Springs and virtual via Zoom.
2. Donations and Contributions: 501(c)(3) nonprofit that accepts donations to support its mission of creating and sustaining the grassroots Wellbriety Movement.
3. Program Materials and Curriculum: Sale of training materials, workbooks, and curriculum kits for implementing programs in communities.
4. Conference and Event Revenue: Revenue from the annual Wellbriety All Addictions Recovery Gathering and other conferences.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

White Bison develops and delivers culturally-based sobriety, recovery, addiction prevention, and wellness curricula for Native American/Alaska Native communities, anchored in the Medicine Wheel, Four Laws of Change, and Sacred Hoop teachings. Its core commercial output is paid facilitator training programs (e.g., Medicine Wheel & 12 Steps, Mending Broken Hearts, Warrior Down/Recovery Coach), plus associated curriculum kits and annual conferences. The organization also operates a network of community circles, certified treatment centers, and an online store for healing/wellness materials.

Product overview

White Bison offers a portfolio of culturally-based healing and wellness programs centered around the Wellbriety Movement. The core offerings include the Medicine Wheel & 12 Steps program (available for Adults, Men, Women, and Youth), the Mending Broken Hearts program (for healing Intergenerational Trauma), and the Warrior Down/Recovery Coach program. Additional programs target specific demographics: Daughters of Tradition and Sons of Tradition for youth, Mothers of Tradition and Fathers of Tradition for families, and Wellbriety & Celebrating Families. The organization operates the Wellbriety Training Institute to certify facilitators, maintains the Wellbriety Store for resources, and hosts a network of Wellbriety Circles/Meetings across North America. All training programs provide 24 NAADAC-approved Continuing Education Hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicine Wheel & 12 Steps for Adults

Quantifiable outcome

• The Sacred Hoop has traveled over 200,000 miles to Indigenous communities across the United States
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• National Association for Children of AddictioncoreStrategic or Co-development PartnerCooperative partnership with NACoA to present Wellbriety and Celebrating Families! program - an evidence-based program providing Indigenous Communities with healing resources that incorporate traditional cultural teachings and practices.
• InTheRooms.comminorGTM or Marketing PartnerVirtual meeting platform partner for online Wellbriety meetings and recovery circles.
• NAADACcoreImplementation/ SI/ Consulting PartnerProfessional certification body providing 24 Continuing Education Hours (CEHs) for completion of White Bison training programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• First Nations Health Authority (FNHA): Canadian health authority responsible for planning, delivering, and funding First Nations health programs in British Columbia, including mental wellness and substance use programming. Comparable as a First Nations-led health and wellness delivery organization across a similar Indigenous population, though operating as a government authority rather than a nonprofit training provider.

Others

• Indian Health Service (IHS): Federal agency within the U.S. Department of Health and Human Services responsible for providing health services to American Indians and Alaska Natives. As a funder, partner, and overarching framework for tribal behavioral health, IHS shapes the funding landscape White Bison operates within.
• National Indian Health Board: National advocacy organization representing tribal governments on health policy, including behavioral health and substance use. Comparable as a Native American health ecosystem participant influencing funding and policy priorities relevant to White Bison's work.

Broad incumbents

• SMART Recovery: Established secular addiction recovery program offering mutual-support meetings and tools worldwide. Comparable as a competing evidence-based addiction recovery framework with facilitator training and meeting infrastructure that overlaps with Wellbriety Circles in audience and delivery model.
• Narcotics Anonymous World Services: Global 12-step fellowship focused on drug addiction recovery. Similar to AA, it serves as a foundational recovery model that White Bison's culturally-adapted programs are differentiated against, with overlapping meeting and community-support infrastructure.
• Celebrate Recovery: Faith-based recovery program operating in thousands of churches worldwide. Comparable as a faith-anchored recovery curriculum with facilitator training, paralleling White Bison's faith/spiritually-anchored curriculum and certified-leader model.
• Alcoholics Anonymous World Services: Original 12-step recovery fellowship with global meeting infrastructure. White Bison's Medicine Wheel & 12 Steps program is an adaptation of AA's 12-step framework to Native American communities, making AA the foundational peer against which Wellbriety is differentiated.
• Hazelden Betty Ford Foundation: Large, well-funded addiction treatment provider and publisher of recovery curricula. Comparable as a behavioral health training and treatment organization whose professional CE programs and treatment-center network overlap with White Bison's training and certified center offerings.

Direct peers

• Native American Connections: Phoenix-based Native American nonprofit providing behavioral health, substance abuse treatment, and recovery housing for urban Native Americans. Comparable as a culturally-grounded addiction treatment provider serving Native American populations, with overlapping referral pathways and donor ecosystem.
• National Native American Boarding School Healing Coalition: Native American-led nonprofit focused on healing intergenerational trauma from the U.S. Indian Boarding School era — directly adjacent mission to White Bison's Mending Broken Hearts curriculum. Operates in the same culturally-specific Indigenous healing space and frequently cross-references boarding-school trauma work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/doncoyhis?lang=en
• YouTubeyoutube.com/watch?v=wue34ddAz9w
• Facebookfacebook.com/whitebisoninc
• LinkedInlinkedin.com/company/white-bison-inc
• Instagraminstagram.com/whitebison_100/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Bison