Hometime
Hometime is an Australian full-service short-term rental property manager founded in 2016, serving 2,000+ homeowners across 30+ markets via a cloud-based platform, multi-channel listing distribution, dynamic pricing and a network of 40+ local hosting partners.
- Company typePrivate
- Founded2016
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hometime does
Hometime is an Australian full-service short-term rental (STR) property management company founded in 2016 and headquartered in Sydney. The company serves individual property owners and investors who want professional, hands-off management of their holiday-let assets, operating across 30+ Australian markets through a network of 40+ local hosting partners and supporting 2,000+ active homeowners with 3,500+ properties cumulatively managed. Hometime was the first official Australian partner of Airbnb, a relationship maintained for over seven years, and was voted Australia's Best STR Manager at the 2026 STRive Awards.
The core product is full-service STR management, delivered through a cloud-based platform with an owner portal, multi-channel listing distribution (Airbnb, Vrbo, Stayz, Booking.com, Expedia and stays.hometime.io), dynamic pricing/revenue management, professional cleaning and linen services, guest communications, and proactive property maintenance. Property owners sign up directly via the website or through a $1,500-per-referral affiliate program, while operational capacity is extended via recruited local hosting partners and acquired brands including The Boutique Collection and HeyTom (now ManagedBnBs).
Hometime monetizes primarily through management commissions on rental income generated for property owners, supplemented by guest-facing transaction fees (cleaning fees, liability waivers, service fees). The company is venture-backed (OneVentures, NAB Ventures, AS1 Growth Partners, Asia Principal Capital, Fifth Estate Asset Management, Marbruck), has raised over AU$29 million cumulatively including a AU$19 million growth equity and acquisition facility from Commonwealth Bank in January 2026, and is pursuing an explicit M&A-led expansion strategy across Australia and New Zealand.
Hometime firmographics
Firmographics- Name
- Hometime
- Legal name
- Hometime Group Pty Ltd
- Website
- https://hometime.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hometime is an Australian full-service short-term rental property manager founded in 2016, serving 2,000+ homeowners across 30+ markets via a cloud-based platform, multi-channel listing distribution, dynamic pricing and a network of 40+ local hosting partners.
- Ownership category
- akta.pro rank
Hometime industry classification
Industry- Product category
- Short-term rental property management
- NAICS
- Residential Property Managers (531311), Services to Buildings and Dwellings (5617), Other Services to Buildings and Dwellings (561790)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Full-Service Vacation Rental Property Management (THAMAKAA)
- akta.pro secondary industries
- Vacation & Short-Term Rental Management (BPAJAFAI), Home Services Coordination & Vendor Management (HSACAIAI)
Keywords
Where Hometime is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices16 records
Markets served
Hometime business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Management Services: Full-service short-term rental property management taking a commission or management fee from rental income generated for property owners. Services include listing optimization, professional cleaning, guest communication, property maintenance, and revenue management.
- Listing and Booking Fees: Cleaning fees, liability waivers, and service fees collected from guests during the booking process. These fees are built into the booking charge and used to pay for cleaning services between guest stays.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Referral Program - $1500 per successful referral |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Hometime product offering
Product offeringCore offering
Hometime provides full-service short-term rental property management for individual property owners across Australia, handling end-to-end operations including listing optimization, multi-channel distribution, dynamic pricing, guest communication, professional cleaning and linen, and property maintenance. Services are delivered through a network of 40+ local hosting partners covering 30+ Australian markets and supported by a cloud-based owner portal and direct booking platform.
Product overview
Hometime operates as a full-service short-term rental property management company with a platform-plus-modules architecture. The core offering is Full-Service Short-Term Rental Management, which integrates multiple operational modules including Airbnb Management, Styling & Photography, Pricing & Booking Management, Listing Optimisation, Cleaning & Linen Services, Guest Communications, and Property Maintenance. The company also operates a guest-facing Booking Platform (stays.hometime.io) and supports Direct Booking Websites for hosts. The portfolio includes sub-brands and acquired brands such as Exclusive Escapes, The Boutique Collection, Hosting Hobart, Welcome Ready, and Hometime South Australia. Additional services include an Owner Portal for property performance tracking and a Homeowner Referral Program offering affiliate commissions. The platform distributes listings across multiple channels including Airbnb, Vrbo, Stayz, and Booking.com using multi-channel listing capabilities with dynamic pricing optimization.
Differentiator
Problem solved
Functional benefit
Brands
- Exclusive Escapes: Luxury short-term rental property collection
- Hometime South Australia
- Hosting Hobart
- The Boutique Collection
- Welcome Ready
- The Boutique Collection
- Hometime Collections
Products and services
- Full-Service Short-Term Rental Management End-to-end property management service for individual property owners covering listing creation and optimization, multi-channel distribution, dynamic pricing, guest communication, professional cleaning and linen, property maintenance, and owner reporting through a dedicated local host.
- Hometime Direct Booking Platform Online booking platform enabling guests to reserve Hometime-managed properties directly, supporting lower commission economics versus OTA channels and aggregating the company's curated property collections.
Quantifiable outcome
- 11% rise in occupancy and 9% revenue increase during peak season after switching to Hometime
- +3 more outcomes
Companies that use Hometime
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Hometime technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability1 record
Feature4 records
Hometime partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AirbnbcoreHometime is Airbnb's first official Australian partner since 2016. This partnership has been maintained for over 7 years, with Hometime described as a trusted partner delivering excellent returns for homeowners and high-quality guest experiences.
- The Boutique CollectioncoreSuccessfully acquired by Hometime, The Boutique Collection is now part of Hometime's portfolio of properties. They continue operating as a brand within Hometime's collection of hand-picked holiday homes.
- HeyTom (ManagedBnBs)coreSuccessfully acquired by Hometime, HeyTom (now known as ManagedBnBs) is now part of Hometime's portfolio. The business has been thriving within Hometime's portfolio according to company statements.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Hometime competitors and assessment
Company assessmentDirect peers
- GuestReady: Multi-country full-service Airbnb management company operating across UK, Europe, UAE, and Asia-Pacific. Directly comparable business model (full-service STR management for owners) with regional/local team execution.
- Host & Stay: UK-based full-service holiday let management company managing thousands of properties. Closely comparable in service offering, owner segmentation, and multi-region local team operating model.
- MadeComfy: Australian full-service short-term rental property manager offering Airbnb/Vrbo management across Sydney, Melbourne, and other metro markets. Most directly comparable Australian competitor with similar full-service model and SMB owner target.
- Lavanda: UK-based full-service short-term rental management company offering professional Airbnb and serviced accommodation management for property owners. Comparable full-service value proposition with tech-enabled operations.
- Urban Rest: Australian tech-enabled short-stay accommodation manager focused on apartments in Sydney, Melbourne, and Brisbane. Competes for the same Australian apartment owner customer base with a similar full-service, multi-platform distribution model.
Broad incumbents
- Evolve Vacation Rental: US-based full-service vacation rental manager with a lighter-touch hybrid model using local partners. Comparable in offering professional management services to individual property owners across multiple geographies.
- Vacasa: Largest full-service vacation rental management company in North America with hundreds of thousands of managed homes. Closest scale comparable and has gone public, providing a public-market benchmark for the full-service STR management model.
Emerging players
- Guesty: All-in-one property management platform purpose-built for short-term rentals, offering PMS, channel manager, and guest experience tools. Competitor to Hometime's proprietary cloud platform at the software layer.
- Hostaway: Leading vacation rental property management software platform used by STR managers globally. While not a direct competitor, Hometime's tech stack competes with Hostaway's PMS for the underlying management software layer.
- Breezeway: Operations and guest experience software for short-term rental managers. Provides the cleaning, maintenance, and task coordination layer that overlaps with Hometime's operational modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hometime social profiles
Digital presenceHometime financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hometime leadership team
Management profileNumber of profiles
Profiles3 records
Hometime subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hometime funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hometime M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hometime
What does Hometime do?
Hometime provides full-service short-term rental property management for individual property owners across Australia, handling end-to-end operations including listing optimization, multi-channel distribution, dynamic pricing, guest communication, professional cleaning and linen, and property maintenance. Services are delivered through a network of 40+ local hosting partners covering 30+ Australian markets and supported by a cloud-based owner portal and direct booking platform.
Is Hometime a public or private company?
Hometime is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hometime founded?
Hometime was founded in 2016. It employs 11 to 50 people.
Where is Hometime based?
Hometime is headquartered in Sydney, Australia, in the Oceania region.
How does Hometime make money?
Two revenue lines are on record. Property Management Services are the primary driver. The others are listing and Booking Fees.
Who are Hometime's main competitors?
Direct peers on record are GuestReady, Host & Stay, MadeComfy, Lavanda and Urban Rest. Broad incumbents are Evolve Vacation Rental and Vacasa. Emerging players are Guesty, Hostaway and Breezeway.
Does Hometime have an API?
No public API is recorded for Hometime.
What industry is Hometime in?
Hometime's product category is Short-term rental property management. Its primary akta.pro industry code is THAMAKAA, Full-Service Vacation Rental Property Management, with a secondary code of BPAJAFAI, Vacation & Short-Term Rental Management. Its NAICS code is 531311 and its SIC code is 6531.