What Sir Safety Perugia does

Sir Safety Perugia is a professional men's volleyball club based in Santa Maria degli Angeli, Umbria, Italy, competing in Italy's top-tier Serie A1 (Superlega) and the CEV Champions League. Founded in 2001 and controlled by President Gino Sirci, the club is organized as a sports cooperative under the legal name SIR Safety Umbria Volley Perugia Soc. Coop. Sportiva dilettantistica S.p.a, with the team competing under rotating sponsor-augmented names (Sir Susa Scai Perugia, Sir Sicoma Monini Perugia). The team plays home matches at the PalaBarton Energy arena and is nicknamed the "Block Devils." On-court performance is the central product: a 14-player roster of international athletes (from Italy, France, Belgium, Argentina, Iran, Ukraine, and Poland) coached by Angelo Lorenzetti, who was named Superlega Coach of the Year for 2025/2026, has produced three Italian Championships (2017/2018, 2023/2024, 2025/2026), back-to-back CEV Champions League titles (2025, 2026), a record seven Supercoppa Italiana titles, four Coppa Italia titles, and three Club World Cup championships, including a 2025/2026 Treble.

The club operates a four-stream revenue model: (1) match-day revenue from ticketing via the exclusive VivaTicket platform across Superlega, Champions League, Coppa Italia, Supercoppa Italiana, and Club World Cup fixtures; (2) sponsorship and naming rights anchored by Sir Safety (title sponsor) and a main-sponsor coalition including SUSA, SCAI, Monini, and Sicoma Mixers, supplemented by technical sponsors (Asics, Mikasa, Adrenalina) and digital partners (Umbria24, VivaTicket, Epico-Play); (3) merchandise and apparel — official game jerseys (€90), training apparel (€10-€70), footwear (€50), accessories (€5-€30), and a KIDS line including the SIR Bear plush (€25) — sold through the official WooCommerce-powered online store (sirsafetyperugia.it/Sir) and a physical retail outlet in Perugia, with international shipping activated; and (4) media and broadcasting rights participation from Superlega and CEV. Pricing is published in EUR including Italian VAT, and season tickets are sold on an annual subscription basis with subscriber contests for Supercoppa and Club World Cup trips.

Go-to-market is direct-to-consumer, with 21 non-playing employees and no disclosed external funding or parent company. The club engages fans through its official website, a dedicated iOS and Android mobile app, email/newsletter campaigns (notably the "RICOMINCIAMO" season ticket drive), Umbria24 as a regional media partner, and on-site match-day experiences at PalaBarton Energy. The primary customer base is volleyball fans and season ticket holders in Umbria and central Italy, with a secondary B2B customer base of commercial sponsors and a long tail of merchandise buyers reached via the e-commerce storefront. The club is privately held, operated under President Sirci's control since founding, and has no disclosed AI, proprietary software platform, or institutional investment.

Name

Sir Safety Perugia

Legal name

Sir Safety Umbria Volley Perugia Soc. Coop. Sportiva dilettantistica S.p.a

Website

https://sirsafetyperugia.it

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Sir Safety Perugia is a professional men's volleyball club competing in Italy's top-tier Serie A1 and the CEV Champions League. Based in Umbria, the Block Devils serve fans and sponsors through ticketing, sponsorship deals, merchandise sales, and broadcasting rights.

Ownership category

akta.pro rank

Product category

Professional Sports Club (Volleyball)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112), Spectator Sports (71121), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Professional volleyball club
• Team sports entertainment
• Official team merchandise
• Season ticket subscriptions
• Sports sponsorship rights

Headquarters

HQ city

Santa Maria degli Angeli (Assisi)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Match Revenue: Revenue from ticket sales and season ticket subscriptions for Superlega home matches, Champions League, Coppa Italia, Supercoppa Italiana, and Club World Cup fixtures at PalaBarton Energy arena.
2. Sponsorship & Naming Rights: Naming rights and main sponsor deals including SIR Safety (club name sponsor), SUSA, SCAI, Monini, Sicoma Mixers. Technical sponsors (Asics, Mikasa, Adrenalina) and digital partners (Umbria24, VivaTicket, Epico-Play) provide additional commercial revenue.
3. Merchandise & Apparel: Sale of official team merchandise including jerseys, training apparel, accessories, kids line, and memorabilia through the official online shop and physical store in Perugia.
4. Media & Broadcasting Rights: Revenue from Italian league (Superlega) and CEV Champions League broadcasting rights participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Sir Safety Perugia is a professional men's volleyball club that competes in Italy's Serie A1 Superlega, the CEV Champions League, and major domestic and global competitions. Its core offerings are live sports entertainment (home matches at PalaBarton Energy arena, season ticket subscriptions, and ticket sales via VivaTicket) and a directly sold range of official merchandise, including personalized Superlega and Champions League match jerseys, training apparel, footwear, a kids line, accessories, and commemorative championship products. Media and sponsorship rights sales are also central to its revenue base.

Product overview

Sir Safety Perugia operates a unified e-commerce platform selling official team merchandise across multiple product categories. The core offerings include official game uniforms (maglie and pantaloncini) for Superlega Serie A1 and CEV Champions League competitions, training apparel, casual wear (felpe, tute), footwear, accessories (keychains, backpacks), and commemorative/limited-edition merchandise celebrating championship victories. The product portfolio also includes a dedicated KIDS line featuring child-sized merchandise. All products are sold through an integrated WooCommerce-powered online shop with personalization options for player jerseys.

Differentiator

Problem solved

Functional benefit

Brands

• Block Devils: Nickname for the Sir Safety Perugia volleyball team

Products and services

• Season Ticket Subscription (Abbonamento) Annual subscription product granting supporters access to home matches across Superlega, CEV Champions League, Coppa Italia, and Supercoppa Italiana, with subscriber contests for trips to Supercoppa and Club World Cup fixtures. Sold to individual fans and families.
• Match Tickets (Biglietti) Single-match tickets for Superlega, CEV Champions League, Coppa Italia, Supercoppa Italiana, and FIVB Club World Cup fixtures at PalaBarton Energy arena, sold via VivaTicket and the arena box office to fans and away supporters.
• Official Superlega Match Jersey (Maglie Originali Superlega) Official replica game jersey worn by Sir Safety Perugia players in Serie A1 Superlega home matches, available personalized with player names and numbers. Sold to fans, collectors, and youth supporters.
• Official Champions League Match Jersey (Maglie Originali Champions League) Official replica CEV Champions League home jersey in fuchsia-black color scheme, available personalized with player names and numbers. Sold to fans following the European competitions.
• Official Match Shorts (Pantaloncini Originali) Official replica match shorts worn by the team in Superlega and Champions League competitions. Sold to supporters and youth players.
• Official Training T-Shirt (T-Shirt Allenamento Ufficiale) Polyester training t-shirt reproducing the official team training kit used during practice sessions. Sold to fans seeking casual team-branded apparel.
• Hoodies, Zip Jackets and Tracksuits (Felpe e Tute) Casual wear line of hooded sweatshirts, zip jackets, and tracksuits featuring team branding, suitable for fans and youth supporters.
• Official Team Footwear (SCARPE 'SIR JOGGER') Official team footwear with technical fabric, TPU reinforcements, and E-TPU midsole, co-developed with technical sponsor Adrenalina. Sold to fans and lifestyle buyers.
• Kids Line - Block Devils Children's merchandise line featuring Block Devils branding, including apparel and accessories, targeted at young fans and families.
• SIR Bear Plush Toy (PELUCHE - SIR BEAR) Teddy bear plush toy wearing a team hoodie, part of the KIDS product line for young fans.
• Block Devils Keychain (PORTACHIAVI 'BLOCK DEVILS') Officially licensed keychain featuring Block Devils branding, sold as a small accessory item for fans.
• Official Team Backpack (ZAINO 'OFFICIAL TEAM' +ADRENALINA) Official team backpack made by the Adrenalina brand, 100% polyester, 32cm x 20 x 48h dimensions, sold to fans and youth supporters.
• Limited Edition 'Il Grande Slam' Commemorative T-Shirt Limited edition commemorative T-shirt celebrating the third Italian Championship title (the triplete), including a poster of the champions. Sold to fans and memorabilia collectors.
• Limited Edition 'Campioni d'Italia' Commemorative T-Shirt Limited edition commemorative T-shirt celebrating Italian Championship and Champions League victories, sold to fans and memorabilia collectors.
• Official Sir Safety Perugia Mobile App Official mobile app for iOS and Android available on App Store and Google Play, providing fans with news, match updates, and exclusive content. Free to download for fans.

Quantifiable outcome

• Won Italian Championship (Scudetto) 2026 — third overall title
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core, major and minor.

• SIR SafetycoreGTM or Marketing PartnerMain naming rights sponsor. The club carries 'Sir Safety' in its official name — 'Sir Safety Perugia'. SIR Safety is a safety equipment/solutions company that has been the primary name sponsor since the club's founding.
• SUSAcoreGTM or Marketing PartnerMain sponsor. The club competes under the combined name 'Sir Susa Scai Perugia' in certain seasons. SUSA is a construction/infrastructure company providing primary sponsorship.
• SCAIcoreGTM or Marketing PartnerMain sponsor. SCAI is an industrial/services company providing primary sponsorship alongside SIR Safety and SUSA.
• Monini (Sicoma Monini Perugia)coreGTM or Marketing PartnerMonini is an olive oil/food company (from Spoleto, Umbria) that has served as a co-sponsor, with the club competing as 'Sir Sicoma Monini Perugia' in European competitions.
• Sicoma MixersmajorGTM or Marketing PartnerSicoma Mixers is a construction equipment manufacturer providing sponsorship support to the club.
• AsicsmajorGTM or Marketing PartnerTechnical sponsor — official footwear and sports apparel supplier providing playing and training equipment.
• MikasamajorGTM or Marketing PartnerTechnical sponsor — official volleyball supplier providing match and training balls.
• Adrenalina (+Adrenalina)majorGTM or Marketing PartnerTechnical sponsor — produces official team apparel and merchandise including the SIR JOGGER shoes and official team clothing line.
• VivaTicketcoreChannel Partner/ Reseller/ DistributorOfficial digital ticketing partner. All match tickets and season subscriptions are sold through the VivaTicket platform (sirsafetyperugia.vivaticket.it).
• Umbria24majorGTM or Marketing PartnerOfficial Digital Partner — regional news media outlet providing news coverage and digital visibility for the club.
• AdjacentminorGTM or Marketing PartnerPreferred Digital Partner — digital marketing/technology services partner.
• Buran WellnessminorGTM or Marketing PartnerTechnical sponsor — wellness/fitness products partner.
• Fitness DiscountminorGTM or Marketing PartnerTechnical sponsor — fitness equipment supplier.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trentino Volley (Itas Diatec Trentino): Direct Italian Superlega rival and historically the most successful Italian volleyball club, competing for the same Scudetto, Champions League, and Coppa Italia titles. Closest comparable in scale, ownership structure, and trophy ambition.
• Gas Sales Piacenza: Italian Superlega volleyball club with similar mid-sized market profile and naming-rights-led sponsorship structure; competes in the same domestic competitions as Perugia.
• Modena Volley (Valsa Group Modena): Historic Serie A1 volleyball club and Superlega competitor with comparable sponsorship-driven commercial model, large fanbase in Emilia-Romagna, and participation in Champions League.
• Allianz Milano (Power Volley Milano): Top-tier Italian Superlega volleyball club based in Milan; competes directly with Sir Safety Perugia in Serie A1 and shares the sponsorship-naming-rights revenue structure (Allianz as title sponsor).
• Cucine Lube Civitanova: Multi-time Italian Champion and Champions League participant; direct on-court competitor in Superlega with established brand and trophy history, comparable in commercial maturity.

Others

• Asics: Existing technical sponsor and volleyball footwear/apparel partner; comparable as an enabling brand in the volleyball commercial value chain and a benchmark for co-branded team merchandise performance.
• Mikasa Sports: Existing technical sponsor of Sir Safety Perugia and global volleyball ball/apparel supplier; adjacent peer reflecting the volleyball equipment ecosystem that supports club merchandising.

Broad incumbents

• Juventus FC: Italy's largest sports brand by revenue and global reach; reference point for premium sponsorship structuring, international merchandising, and digital fan monetization in the Italian sports market.
• Halkbank Ankara: Major Turkish volleyball club with corporate naming-rights sponsor (Halkbank), Champions League participant, and comparable sponsorship-driven business model in a top European league.
• AS Roma: Italian professional sports franchise with mature direct-to-consumer merchandise, season-ticket subscription, and mobile-app fan engagement model; benchmark for scaling Italian sports club commercial operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sir-safety-umbria-volley-perugia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sir Safety Perugia