Ed Rehmann and Sons

What Ed Rehmann and Sons does

Ed Rehmann and Sons is a fourth-generation, family-owned retail clothing and workwear store headquartered in a late-1800s building at 151 W Broad St., Chesaning, Michigan. Founded in 1919 by Ed and Eva Rehmann and currently operated by third-generation co-owners Ric Rehmann, Rob Rehmann, and Nancy Rehmann, the business has operated continuously for over 106 years. It serves a mixed customer base spanning individual walk-in consumers, industrial and trade workers, IBEW 876 union members, and 100+ Michigan first responder departments (police, fire, EMT, disaster response).

The company's product and service portfolio is anchored by flame-resistant (FR) clothing carrying NFPA 70E, NFPA 2112, ASTM F1506, and ANSI/ISEA 107 certifications, sourced from brands including Carhartt, Ariat, Red Wing, Stormy Kromer, Skechers, Thorogood, Muck Boot, Fox Sox, Irish Setter, Lulu B, Tribal, and Eisenstein. Core SKUs span shirts, pants, bib overalls, jackets, high-visibility vests, balaclavas, neck gaiters, work boots, and casual apparel. Custom services — embroidery, screen printing, letterman and varsity jackets (priced $245-$255 base plus size/stitch upcharges), tailoring/alterations, and tuxedo rental — operate on-site at the storefront. Underlying technology is conventional retail: a standard e-commerce site at edrehmanns.com with product catalog, checkout, account management, and digital gift cards ($25-$200 denominations); no proprietary platforms, AI/ML systems, or technology products are disclosed.

The revenue model is a hybrid of physical retail and e-commerce hardware sales (FR apparel, workwear, footwear, general clothing) supplemented by professional services revenue (custom embroidery, screen printing, tailoring, letterman jackets), transaction-fee tuxedo rentals, and gift card sales. Go-to-market combines a single Chesaning brick-and-mortar storefront (open six days, closed Sundays) with an online store shipping nationwide. Institutional sales are executed via direct field/enterprise relationships with Michigan first responder departments (offering free fitting and consultation) and a channel/reseller arrangement with IBEW 876. Marketing is community-led, relying on local earned media coverage, Facebook, Instagram, and word-of-mouth rather than paid digital acquisition. Pricing is unit-based across all product lines with no subscription or membership model.

Name

Ed Rehmann and Sons

Legal name

Ed Rehmann and Sons

Website

https://edrehmanns.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned retail clothing store founded in 1919 in Chesaning, Michigan, selling flame-resistant workwear, general apparel, footwear, and custom embroidery and screen printing services. Serves 100+ Michigan first responder departments, IBEW 876 union members, and walk-in consumers via storefront and e-commerce.

Ownership category

akta.pro rank

Product category

Workwear Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Uniforms & Workwear Specialty Department Stores (CRAGAGAH)

Keywords

• Flame resistant clothing
• Workwear retail
• First responder uniforms
• Custom embroidery services
• Letterman jacket customization

Headquarters

HQ city

Chesaning

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Apparel and Workwear Sales: Retail sales of flame-resistant clothing, workwear, footwear, and general apparel through both physical storefront and e-commerce website. Primary revenue driver.
2. Custom Services: Custom embroidery, screen printing, and tailoring services including letterman jackets, varsity jackets, and alterations for customers.
3. First Responder Uniforms: Bulk uniform sales to first responder departments including police, fire, and EMT agencies across Michigan.
4. Gift Cards: Digital gift cards sold in denominations of $25, $50, $75, $100, and $200.
5. Tuxedo Rental: Tuxedo rental services for formal occasions including proms and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Ed Rehmann and Sons is a family-owned retail clothing store that sells flame-resistant workwear, general workwear, footwear, casual apparel, and gift cards through a Chesaning, Michigan storefront and a US e-commerce site. It also provides on-site custom services including embroidery, screen printing, letterman/varsity jackets, first responder uniform outfitting, tailoring/alterations, and tuxedo rental.

Product overview

Ed Rehmann and Sons is a family-owned retail clothing store established in 1919, offering a diverse portfolio of workwear and apparel products and services. The core product offering centers on Flame Resistant (FR) Clothing with a wide range of shirts, pants, jackets, bibs/overalls, hoodies, vests, and accessories from brands like Carhartt and Ariat, all meeting NFPA 70E, NFPA 2112, and ARC rating safety standards. The store provides custom services including embroidery, screen printing, letterman/varsity jackets, and first responder uniforms (serving 100+ Michigan departments). Additional offerings include tuxedo rentals, general work and casual clothing, and gift cards. The company operates as a traditional brick-and-mortar retail store with an online presence, not as a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Flame Resistant (FR) Clothing Comprehensive line of flame-resistant work apparel — shirts, pants, jackets, bib overalls, hoodies, vests, neck gaiters, balaclavas, and accessories — designed for industrial and hazardous work environments and for first responder use; products carry NFPA 70E, NFPA 2112, CAT 2/3/4 ratings, ASTM F1506, and ANSI/ISEA 107 high-visibility ratings as applicable.
• Non-FR Clothing and Footwear General work boots, hunting boots, casual clothing, jeans, t-shirts, and accessories from Carhartt, Ariat, Red Wing, Stormy Kromer, Skechers, and other American-made workwear brands.
• Custom Embroidery Service On-site custom embroidery and stitching service for garments including letterman jackets, varsity jackets, and personal items, with patches, medals, and lettering add-ons.
• Custom Letterman & Varsity Jackets Custom letterman and varsity jackets with basic or full arch embroidery options, available to local schools and student athletes, with size-based upcharges and add-on stitching.
• Custom Screen Printing Service On-site custom screen printing services applied to apparel and workwear items for individuals and groups.
• First Responder Uniform Outfitting Bulk uniform provisioning for police officers (patrol, tactical, dress), firefighters (turnout gear, outerwear, boots, station wear), EMTs/paramedics (uniforms, high-visibility gear, safety footwear), and disaster responders (high-vis and flame-resistant gear) across 100+ Michigan departments.
• Tuxedo Rental and Customized Suits Tuxedo rental and customized suit services for formal occasions such as proms, weddings, and other formal events.
• Tailoring Department / In-Store Alterations In-store tailoring and alteration services for purchased garments, including free in-store alterations as part of the customer service offering.
• Gift Cards Digital gift cards sold in denominations of $25, $50, $75, $100, and $200, redeemable for in-store or online purchases.
• IBEW 876 Union Clothing Program Channel/distributor-style program for IBEW 876 union members offering a curated selection of FR clothing and workwear approved for electrical workers.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IBEW 876minorChannel Partner/ Reseller/ DistributorUnion partnership providing eligible clothing program for IBEW 876 members. The store offers a curated selection of FR clothing and workwear approved for union electrical workers, accessible through a dedicated ordering page on edrehmanns.com/ibewclothing/.

Scale indicators2 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Duluth Trading Company: Direct-to-consumer workwear and functional apparel retailer with brick-and-mortar stores and a strong e-commerce site. Sells many of the same brands and categories (Carhartt-adjacent workwear, FR basics, work boots) and competes for the same Michigan and Midwest customers as Ed Rehmann and Sons.
• Blain's Farm & Fleet: Regional Midwest chain (Wisconsin/Illinois/Iowa/Indiana) carrying Carhartt, Ariat, work boots, FR clothing, and family apparel. Closest multi-state brick-and-mortar analog to Ed Rehmann's small-town workwear-plus-general-apparel model with similar customer demographic.
• Working Person's Store: Online workwear retailer specializing in Carhartt, FR clothing, and uniform categories serving industrial, utility, and first responder buyers nationally. Direct online competitor for Ed Rehmann's e-commerce channel.
• Red Wing Shoes: Work boot manufacturer and direct retailer with company stores and a fitting program that mirrors Ed Rehmann's professional boot-fitting service. Carries comparable work boot brands and serves the same industrial/trade worker customer base.

Broad incumbents

• Bass Pro Shops / Cabela's: Outdoor and work-adjacent retail giant carrying Carhartt, Red Wing, Ariat, hunting boots, and FR workwear across the Midwest. Overlaps with Ed Rehmann's hunting boot, casual workwear, and country apparel categories.
• Carhartt: Carhartt is Ed Rehmann and Sons' primary FR and workwear supplier and also operates its own company stores and a major e-commerce site. As a vertically integrated incumbent, Carhartt both enables and threatens Ed Rehmann's assortment by selling the same NFPA-certified FR products directly to consumers.
• Tractor Supply Company: National rural-lifestyle retailer with workwear, FR clothing, boots, and apparel departments across 2,000+ stores including locations in Michigan. Competes directly with Ed Rehmann for general workwear, boot fittings, and rural/farm customer segments.
• Lowe's / Home Depot workwear departments: Big-box home improvement retailers with substantial workwear, boot, and FR apparel departments. Compete for price-sensitive trade/industrial customers and increasingly offer buy-online-pickup-in-store convenience that erodes small-store advantage.
• Ariat International: Ed Rehmann's secondary FR supplier (Ariat FR M5 pants, FR hi-vis tees) and a broader western/work apparel brand with its own DTC channels. Comparable assortment and brand mix but at national scale.

Regional players

• Shoppers Supply / Family Farm & Home: Midwest rural/work retailer carrying Carhartt and workwear. Closest small-format brick-and-mortar peer outside Michigan; competes for rural Michigan customers who also shop across state lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EdRehmannandSons
• Instagraminstagram.com/edrehmanns
• LinkedInlinkedin.com/company/ed-rehmanns

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ed Rehmann and Sons