What La Fabrique du Net does

La Fabrique du Net, legally Brends SAS, is a French B2B comparison and marketplace platform founded in 2014 and headquartered in Tours, with an additional office in Paris. The platform serves two distinct customer bases: companies seeking digital agencies (1,500+ certified providers across 180+ expertise areas) and companies seeking SaaS software solutions (3,000+ listed products). The buyer funnel is built around editorial content — including 160+ expert guides — that drives roughly 300,000 monthly B2B decision-makers to the site, where an algorithmic matching layer routes briefs to relevant providers.

The product surface combines a curated directory, brief/matching tooling, and tiered subscription services for software publishers (with a Master tier priced at 249€/month) and premium visibility packages for agencies. The underlying platform integrates Stripe for payments, Scaleway for hosting, Google OAuth and Analytics for identity and measurement, Intercom for chat, and Meta Pixel for marketing attribution. Revenue is diversified across SaaS publisher subscriptions, agency premium listings, lead purchases, and affiliate programs.

Under new operator-owner Cyrille Adam — who acquired the platform in 2025 and sold his prior agency to focus full-time — the company is investing in AI-era discovery: a 2026 roadmap includes a GEO (Generative Engine Optimization) module, a Search Hybrid platform combining SEO and GEO, and a new AI Software category. The company remains privately held, bootstrapped, and operates with a 1-10 person team.

Name

La Fabrique du Net

Legal name

Brends SAS

Website

https://lafabriquedunet.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

French B2B marketplace (Brends SAS) founded in 2014 that connects businesses with 1,500+ certified digital agencies and 3,000+ SaaS software solutions through editorial guides, project matching, and tiered subscriptions for publishers and agencies.

Ownership category

akta.pro rank

Product category

B2B Vendor Comparison Marketplace

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

Keywords

• Digital agency directory
• SaaS software comparison
• B2B vendor marketplace
• Agency matching platform
• Generative engine optimization

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Publisher Subscriptions: Monthly subscriptions for software publishers to enhance visibility. Free tier for basic profile, Master plan at 249€/month with SEO backlinks, GEO analysis, and premium directory placement. Custom enterprise plans available.
2. Agency Premium Subscriptions: Paid visibility packages for digital agencies, offering premium badges, prioritized placement, and advanced analytics. Free basic listing available.
3. Lead Purchases: Agencies can purchase individual project lead contacts (demandes de mise en relation) at unit pricing. Each lead is charged per contact with refunds available for poor quality leads.
4. Affiliate & Sponsored Content: Software publishers can participate in affiliate programs (commissions on referred sign-ups/purchases) and sponsor articles. Software reviews and comparisons may include affiliate links.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

La Fabrique du Net operates a B2B comparison and matching marketplace that connects companies seeking digital agencies and SaaS software with verified providers. The platform lists 1,500+ agencies audited on 42 quality criteria and 3,000+ B2B SaaS solutions, using proprietary matching algorithms to align project briefs with provider expertise. It monetizes via software publisher subscriptions (free and 249€/month Master tier), agency premium subscriptions, pay-per-lead purchases, and affiliate commissions.

Product overview

La Fabrique du Net operates as a three-pillar B2B comparison and matching platform: (1) Agency Sourcing Platform — a directory of 1,500+ verified digital agencies audited on 42 criteria with intelligent project-to-expertise matching; (2) SaaS Software Directory — a comparator of 3,000+ B2B software solutions across categories from CRM to AI tools, with verified reviews; and (3) Strategic Media — independent editorial content including guides, market analyses, and trend reporting for 300K monthly B2B decision-makers. For software publishers, the platform offers tiered visibility solutions: a free profile, a Master tier (249€/month) including AI Visibility/SEO backlinks/Expert Tribunes, and custom enterprise plans with GEO consulting and SSO/SOC2 compliance. The AI Visibility module is a proprietary offering analyzing publisher presence in generative AI responses.

Differentiator

Problem solved

Functional benefit

Products and services

• Agency Comparison & Sourcing Platform B2B matching platform connecting businesses with verified digital agencies. Features 1,500+ audited agencies evaluated on 42 quality criteria, with intelligent matching based on project requirements and 180+ areas of expertise.
• SaaS Software Directory B2B software comparator covering 3,000+ SaaS solutions across categories including CRM, ERP, marketing automation, SEO, and AI tools, with verified reviews and objective benchmarks.
• Strategic Media & Editorial Content Independent editorial platform providing exclusive analyses, market studies, and strategic guides for B2B decision-makers, publishing 160+ expert guides read by 300K monthly visitors.
• AI Visibility Module (GEO) Generative Engine Optimization module for software publishers to track and optimize their presence in AI-generated responses, including semantic diagnostics, competitive analysis, and citation tracking across ChatGPT, Perplexity, and Gemini. Available as Master tier (249€/month) or custom enterprise plans.

Quantifiable outcome

• 300,000 monthly B2B decision-makers rely on the platform for vendor selection
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is the payment processing provider for all online transactions on the platform, including agency subscriptions, software publisher plans, and lead purchases. Stripe handles secure payment processing with PCI-DSS compliance. The company does not store credit card numbers directly.
• ScalewaycoreTechnology or IntegrationScaleway SAS provides web hosting services for the lafabriquedunet.fr platform, located at 8 rue de la Ville l'Évêque, 75008 Paris, France (RCS Paris 433 115 904).

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Capterra: Gartner-owned global SaaS comparison platform covering thousands of software categories with verified reviews. Larger, more international incumbent in the B2B software comparison space.
• G2: Global SaaS software comparison platform with millions of reviews and a dominant position in B2B software buyer research. Represents the broader competitive benchmark La Fabrique du Net's software directory competes against.
• GetApp: Gartner-operated B2B software discovery and comparison platform targeting SMB buyers. Overlaps with La Fabrique du Net's software comparator use case at broader international scale.

Direct peers

• TopDevelopers: B2B directory and marketplace listing vetted software, web, and mobile app development companies. Comparable directory + content model targeting B2B buyers of digital services.
• The Manifest: B2B services marketplace providing company rankings, how-to guides, and agency shortlists. Owned by Clutch, but operates as a distinct platform with agency directory and editorial content similar to La Fabrique du Net.
• Agency Spotter: Marketplace for discovering and hiring creative, design, marketing, and development agencies. Comparable B2B agency-matching platform with project posting and ranked agency listings.
• Sortlist: Belgian-origin B2B marketplace connecting brands with marketing, digital, and creative agencies across Europe. Closest geographic and structural competitor given multi-country agency matching model.
• Clutch: US-based B2B services marketplace that connects companies with vetted IT, marketing, and creative agencies via verified reviews and ranking methodology. Most direct analog to La Fabrique du Net's agency directory and matching service.
• DesignRush: B2B marketplace for finding and comparing top digital agencies across design, development, marketing, and software categories. Operates directory + editorial model similar to La Fabrique du Net.

Others

• Trustpilot: Global consumer and business review platform. Adjacent ecosystem player providing verified review infrastructure that complements comparison platforms like La Fabrique du Net.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Fabrique du Net