Criacao
Criacao operates the Criacao Shinjuku JFL football club in Tokyo, integrating professional sports with a community hub model serving Shinjuku Ward residents, 40+ corporate partners, and youth through academy and tutoring programs.
- Company typePrivate
- Founded2012
- HeadquartersShinjuku, Japan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Criacao does
Criacao (株式会社Criacao) is a private, founder-led Japanese sports organization incorporated in 2012 that operates the Criacao Shinjuku professional football club competing in the Japan Football League (JFL), the top tier below the J-League. The team was originally founded in 2005 and progressed from the Tokyo Metropolitan Social League to the Kanto Soccer League before reaching JFL, with the stated vision of becoming "the world's number one football club while enriching society through sports."
The company's primary product is professional football match operations (JFL league and cup matches, including fixtures at AGF Field and National Stadium/MUFG Stadium), but the business model is materially differentiated from a conventional football club. Criacao positions itself as a community hub for Shinjuku Ward — the first sports organization to sign a comprehensive partnership agreement with the municipal government (November 2020) — operating approximately 305 community activities per year across 7 social value themes. Revenue is generated across five streams: ticket sales (advance ¥1,600/day-of ¥2,200 for adults), three-tier membership subscriptions (Gold ¥35,000, Standard ¥5,000, Light ¥3,000), official merchandise (online store and match venues), corporate partnerships (40+ partners including uniform sponsors Nichizei Group, SOMPO Group, PMG, and consulting partner KPMG), and education/youth services including a Criacao Shinjuku Academy and the atama plus tutoring franchise. The company has formal strategic cooperation agreements with Tokyo Fuji University and Nihon Ishitsu for industry-academia collaboration.
Go-to-market is community-led and direct-to-consumer: players operate in dual athlete/business roles (選手兼営業部, 選手兼地域共創部), enabling authentic relationship-building with corporate partners and residents. Distribution runs through owned channels (official app, online store, CRIACAO FLAT community space in Yotsuya, match venue box offices) and licensed ticket platforms (PIA, MORETIGET). The company is headquartered in Yotsuya, Shinjuku, Tokyo, with no external institutional investors disclosed.
Criacao firmographics
Firmographics- Name
- Criacao
- Legal name
- 株式会社Criacao
- Website
- https://criacao.co.jp
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Criacao operates the Criacao Shinjuku JFL football club in Tokyo, integrating professional sports with a community hub model serving Shinjuku Ward residents, 40+ corporate partners, and youth through academy and tutoring programs.
- Ownership category
- akta.pro rank
Criacao industry classification
Industry- Product category
- Professional Football Club Operations
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Fan Club, Community & CRM Management (MPAIAGAJ)
- akta.pro secondary industries
- Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO), Player Support & Community Operations (Customer Support, Moderation, CRM) (MPAFAKAD)
Keywords
Where Criacao is headquartered
LocationHeadquarters
- HQ city
- Shinjuku
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Criacao business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Ticket Sales: Revenue from matchday tickets (advance and day-of sales), season tickets, and cup tournament tickets. Ticket channels include PIA, MORETIGET, and match venue box offices. Junior high school students and above require tickets; elementary school students use free Dream Pass; preschool children free with guardian.
- Official Goods and Merchandise: Sale of official merchandise including uniforms, goods, and mascot (くりあにゃん) products via the online store (store.criacao.co.jp) and match-day venues. Delivery within 1 week of order.
- Membership Programs: Three-tiered membership programs (Gold Plan 35,000 yen, Standard Plan 5,000 yen, Light Plan 3,000 yen) providing season tickets, uniforms, and game ticket bundles depending on tier.
- Corporate Partnerships: Revenue or in-kind support from corporate partners who gain logo placement on uniforms, match sponsorship, blind football training, community co-creation projects, and employee engagement programs. 40+ corporate partners as of 2025.
- Academy and Education Programs: Revenue from academy operations and tutoring school (運営 / 進学個別 atama＋塾 中井校) providing football training and academic support for children.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Gold Membership Plan — 35,000 yen with season ticket + official uniform + 4 game tickets |
| Subscription | Annual | Standard Membership Plan — 5,000 yen with 4 home game tickets |
| Subscription | Annual | Light Membership Plan — 3,000 yen with 2 home game tickets |
| Transaction based/ take rate | Pay-as-you-go | Advance tickets — Adults 1,600 yen / Students 800 yen |
| Transaction based/ take rate | Pay-as-you-go | Day-of tickets — Adults 2,200 yen / Students 1,100 yen |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
Criacao product offering
Product offeringCore offering
Criacao operates the professional football club Criacao Shinjuku, which competes in the Japan Football League (JFL). The company sells match tickets, runs a tiered fan membership program, operates an official merchandise store, runs a youth football academy, hosts community events in partnership with Shinjuku Ward, and provides corporate partnership programs including uniform sponsorships and employee engagement.
Product overview
Criacao (株式会社Criacao) operates as a comprehensive sports organization centered around its professional football club Criacao Shinjuku competing in the Japan Football League. The product portfolio includes: the core football team and match events; the Academy (アカデミー) for youth player development; CRIACAO FLAT as a community/business networking space; an official merchandise store; membership programs with tiered benefits; and the mascot brand Kurianyan. The club's mobile app enables fan engagement. This is a sports-focused organization, not a technology product company.
Differentiator
Problem solved
Functional benefit
Brands
- CRIACAO FLAT: A community space opened in Yotsuya for business exchange events and networking.
- くりあにゃん (Kuri任何n)
- クリアソン新宿アカデミー (Criacao Shinjuku Academy)
- プロクリアル (Procriar)
Products and services
- Criacao Shinjuku Professional Football Club (クリアソン新宿) Professional football club competing in the Japan Football League (JFL), the top tier below the J-League professional system. Features professional players, JFL and cup match events, and serves as the flagship brand. Players serve dual roles as athletes and business/community staff.
- Criacao Shinjuku Academy (クリアソン新宿アカデミー) Youth football academy providing training programs for young players, operating in partnership with educational institutions including atama plus tutoring school and collaborative programs with Japan Medical College.
- CRIACAO FLAT (クリアソン・フラット) Community and business networking space in Yotsuya used for executive community sessions (Clearson New壇), business networking events (経営者交流会), and community co-creation activities.
- Official Merchandise Store (公式グッズ) Online store at store.criacao.co.jp selling official club merchandise including uniforms, goods, mascot items, and limited edition items with delivery within one week of order.
- Membership Program (メンバーシップ) Three-tier official fan club membership: Gold Plan (35,000 yen with season ticket, official uniform, and 4 game tickets), Standard Plan (5,000 yen with 4 home game tickets), and Light Plan (3,000 yen with 2 home game tickets), billed annually.
- Criacao Shinjuku Official App Official smartphone application for iOS and Android built on the Yappli platform, providing ticketing, merchandise access, membership management, news, and partner services including NTT Docomo d Point integration.
- Kurianyan Mascot Brand (くりあにゃん) Official club mascot brand of Criacao Shinjuku, featured across merchandise, match-day experiences, and community events.
- Procriar Professional Player Development (プロクリアル) Professional player development initiative supporting players' dual careers as both athletes and business/community staff at corporate partners.
Quantifiable outcome
- 305 community activities conducted across 7 social value themes in 2024, with ~13,500 total participants across all programs
- +3 more outcomes
Companies that use Criacao
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Criacao technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Criacao partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered minor and core.
- 株式会社TEMPERminorPartnership contract announced July 2026. Details of the partnership scope were not specified in the available source material.
- 株式会社ルネサンスminorPartnership contract announced July 2026.
- ピーエムジー株式会社 (PMGホールディングス)minorPartnership arrangement with PMG Holdings subsidiary ピーエムジー株式会社. Logo newly displayed on the right hem of the official uniform as of the 2026/27 season.
- 株式会社ユニフィットminorPartnership contract announced June 2026.
- 株式会社アプリックスminorPartnership contract announced June 2026.
- Rplus株式会社minorPartnership contract announced June 2026.
- 株式会社NEOminorPartnership contract announced May 2026.
- 小島屋乳業製菓株式会社minorPartnership contract announced May 2026.
- 株式会社セキュアminorPartnership contract announced May 2026.
- 株式会社ワークアズライフminorPartnership contract announced May 2026.
- 株式会社ポートminorPartnership contract announced April 2026.
- TR＆Associates律师事务所 (TR&Associates)minorPartnership contract announced April 2026.
- 株式会社NTT DocomominorApp customization partnership: d Points earned from shopping can be donated as 5% support to Criacao Shinjuku through the official app customization feature.
- 学校法人敬心学園 日本医専minorIndustry-academia co-creation educational program partnership. Collaborative program between Criacao Shinjuku Academy and Japan Medical College for occupational therapy students.
- 株式会社イーストクルーminorPartnership contract announced April 2026.
- インタセクト・コミュニケーションズ株式会社minorPartnership contract announced April 2026.
- 株式会社丸一minorPartnership contract announced March 2026.
- 松本商事有限会社minorPartnership contract announced March 2026.
- 株式会社PeopleX JapanminorPartnership contract announced March 2026.
- 株式会社BEYOND AGEminorPartnership contract announced March 2026.
- 東急歌舞伎町タワー / 一般社団法人は歌舞伎町アクションcoreLong-standing partner for 'Kabukicho Football LIVE powered by CRIACAO SHINJUKU' events. 2026 edition held March 8 at Tokyu Kabukicho Tower. Joint events create unique community experiences linking football and entertainment.
- 株式会社mayclassminorPartnership contract announced February 2026.
- 株式会社アトminorPartnership contract announced February 2026. Players experienced posting work firsthand at partner's Shinjuku office on January 21, 2025.
- 株式会社リアクションminorPartnership contract announced February 2026.
- The Signage株式会社minorPartnership contract announced February 2026.
- 株式会社カントリーオフィスminorPartnership contract announced February 2026.
- 学校法人東京富士大学coreComprehensive cooperation agreement signed June 16, 2025 for regional problem-solving and human resource development. Industry-academia collaboration.
- atama plus株式会社coreTutoring school franchise partnership: 進学個別atama＋塾 中井校 operated by Criacao (opened 2025). First sports club franchisee for atama plus. AI-powered personalized learning for children. Partnership aims to support children in balancing football and academics.
- KPMGコンサルティング株式会社coreSocial impact measurement project partner. Developed the 'clear business model' and 'value creation story' framework for the Impact Report. Joint sustainability co-creation project. DE&I ACTION DAY match sponsorship. First joint volunteer activity January 24, 2026.
- 日税グループcoreUniform partner (背中にロゴ) since 2025. 6-year partnership history. Employee engagement through 'それぞれのエンゲージメント' interview program. Athlete employee 小屋原尚希 works at the company. Hosted asset-building seminar for players. Joint events including running教室 at National Stadium.
- 株式会社あいらいふ (and related: 株式会社クラーチ)minorFirst co-creation program held April 24, 2025 at クラーチ・ファミリア西新宿 (senior housing). Football bowling health program for elderly residents. Partnership signed 2024.
- 株式会社スープストックトーキョーcorePartnership since 2023. Shared mission of 'raising the temperature of society' (世の中の体温を上げる). Collaboration on community events. Company philosophy of 'Soup for all!' aligns with Criacao's values of diversity and inclusion.
- SOMPOグループcoreLogo on back of uniform. Multiple employees participated in blind football training. HR, PR, and sustainability departments interviewed about partnership value. Joint volunteer activities.
- 新宿区 (Shinjuku Ward Government)coreComprehensive partnership agreement signed November 24, 2020 — first sports organization to sign such agreement with Shinjuku Ward. Six collaboration areas: sports promotion, school-community ties, multicultural coexistence, health promotion, local commerce revitalization, and other mutually agreed matters. Based on shared goal of using sports to solve Shinjuku's social challenges.
- 大日本印刷株式会社 / 株式会社DNPコミュニケーションデザインcoreCorporate partner (法人パートナー). Joint initiatives include 'YORIP Walking Rally 2026' book donation to Shinjuku children, environmental education card game 'MyEarth Shinjuku/Kanda River Package', and food drive donations.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Criacao competitors and assessment
Company assessmentDirect peers
- Vanraure Hachinohe: JFL club with comparable community and corporate-partnership structure in a regional Japanese market — peer for sponsorship mix and operational scale.
- Iwate Grulla Morioka: JFL competitor that Criacao faced in the record-attendance Shinjuku Day match; a direct on-field peer at the same competitive tier.
- Reinmeer Aomori: JFL club that played against Criacao at the March 2026 National Stadium match; represents a directly comparable JFL-tier competitor.
- Y.S.C.C. Yokohama: Yokohama-based JFL club also competing in JFL CUP East Group; direct on-pitch peer to Criacao and benchmark for promotion economics.
- Tochigi SC: Kanto-based professional football club operating between J2 and JFL, giving Criacao the most direct sports-performance and corporate-sponsorship benchmark at the second tier.
- FC Osaka: Japan Football League / J-League aspiring club with strong community identity and corporate partner ecosystem — comparable to Criacao as a second-tier community-led pro club.
- Yokohama FC: Tokyo/Kanto-area professional football club promoted from JFL/J2 to J1; provides the template for Criacao's promotion path and a comparable market of corporate Tokyo sponsors.
- SC Sagamihara: JFL/Kanto-area professional football club pursuing promotion, with similar corporate-sponsorship and community-engagement profile to Criacao.
Emerging players
- Forest Green Rovers: UK football club widely recognized for community-and-sustainability-led value proposition with quantified impact reporting — international reference point for Criacao's Impact Report and ESG-narrative playbook.
Broad incumbents
- Tokyo Verdy: Long-established Tokyo/Kanto professional football club (J2/J1 history); comparable as a Tokyo-anchored football brand even though its scale exceeds Criacao.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Criacao social profiles
Digital presenceCriacao financial estimates
Financial estimateRevenue estimate
Valuation estimate
Criacao leadership team
Management profileNumber of profiles
Profiles2 records
Criacao funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Criacao M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Criacao
What does Criacao do?
Criacao operates the professional football club Criacao Shinjuku, which competes in the Japan Football League (JFL). The company sells match tickets, runs a tiered fan membership program, operates an official merchandise store, runs a youth football academy, hosts community events in partnership with Shinjuku Ward, and provides corporate partnership programs including uniform sponsorships and employee engagement.
Is Criacao a public or private company?
Criacao is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Criacao founded?
Criacao was founded in 2012. It employs 1 to 10 people.
Where is Criacao based?
Criacao is headquartered in Shinjuku, Japan, in the Asia region.
How does Criacao make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are official Goods and Merchandise, membership Programs, corporate Partnerships and academy and Education Programs.
Who are Criacao's main competitors?
Direct peers on record are Vanraure Hachinohe, Iwate Grulla Morioka, Reinmeer Aomori, Y.S.C.C. Yokohama, Tochigi SC, FC Osaka, Yokohama FC and SC Sagamihara. Forest Green Rovers is listed as an emerging player. Tokyo Verdy is listed as a broad incumbent.
Does Criacao have an API?
No public API is recorded for Criacao.
What industry is Criacao in?
Criacao's product category is Professional Football Club Operations. Its primary akta.pro industry code is MPAIAGAJ, Fan Club, Community & CRM Management, with a secondary code of MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development). Its NAICS code is 711211 and its SIC code is 7997.