Way of Life Literature

What Way of Life Literature does

Way of Life Literature is a privately held, founder-operated religious publishing ministry founded in 1984 by David W. Cloud, producing Bible study materials from a KJV-only, dispensational, fundamentalist Baptist perspective. The organization publishes a catalog of 95+ printed books, 90+ free eBooks, 40+ structured Bible courses, the monthly O Timothy magazine (in print since 1984), and a weekly Friday Church News Notes newsletter. The flagship offering is the 11-segment Mastering the English Bible curriculum, sold as a $225 coil-bound set or $180 PDF eBook bundle, accompanied by 242 video classes, 6,800+ multimedia slides, and supporting PowerPoint presentations built from decades of the founder's research trips to Israel, Greece, Turkey, Jordan, Egypt, and Europe.

The business model is straightforward direct-to-consumer e-commerce. Products are sold through wayoflife.org, by phone, and by mail, with orders shipped from London, Ontario, Canada and into the US via Port Huron, Michigan. Pricing is one-time perpetual across softcover books ($8.95-$33.95), PDF eBooks ($5.95-$38.95), coil-bound curricula ($14.95-$48.95 per volume), and video packs ($23-$89). Bulk discounts of 40% on 5+ copies are offered to churches and homeschool groups, and the O Timothy magazine carries a $20/year US mailed subscription and a $31.50/year Canadian subscription. Payment processing is limited to Visa, MasterCard, Discover, American Express, and PayPal. The free content tier (free eBooks, free PowerPoint slides, free online magazine reading) functions as the top-of-funnel acquisition channel for paid courses and books.

The organization's customer base is concentrated in two primary segments: individual Bible students and church members seeking conservative study materials, and pastors, missionaries, and homeschool/Bible college educators who adopt the curriculum for institutional use. The headcount appears to be small, with founder David W. Cloud as the named sole manager and primary author of nearly all publications. The company is independent, founder-owned, self-funded through publication sales, and operates with no disclosed external investment, no parent company, and no M&A activity. The technology stack is conventional: a self-hosted web storefront, Vimeo for video distribution, and a SwordSearcher Bible software integration; there is no AI/ML layer and no API surface.

Name

Way of Life Literature

Legal name

Way of Life Literature Inc.

Website

https://wayoflife.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Way of Life Literature is a privately held, founder-owned Christian publishing ministry established in 1984 in London, Ontario, producing KJV-only Bible commentaries, curricula, and the O Timothy magazine for fundamentalist Baptist individuals, pastors, and churches.

Ownership category

akta.pro rank

Product category

Religious publishing

NAICS

Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Religious Reference & Study Tools Publishing (Commentaries, Concordances, Lexicons) (MPAJAHAL)

akta.pro secondary industries

Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC), Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD)

Keywords

• Bible study materials
• Christian education publishing
• Bible commentaries
• Church curriculum
• Religious publishing

Headquarters

HQ city

Port Huron

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Way of Life Literature is a private religious publishing ministry that produces and sells Bible study materials including over 40 Bible courses, more than 95 printed books, verse-by-verse commentaries, the monthly O Timothy magazine, video classes, PowerPoint presentations, and 90+ free eBooks. All content is created from a fundamentalist Baptist, King James Bible-only, dispensational perspective and is offered in softcover, PDF eBook, and ePub formats.

Product overview

Way of Life Literature is a publisher of Bible study materials offering a comprehensive portfolio centered on its core Mastering the English Bible curriculum (11 segments), over 40 Bible courses, and extensive book publications. The portfolio includes commentaries (Romans, General Epistles), Bible reference works (Believer's Bible Dictionary), prophecy resources (The Future According to the Bible), and courses addressing contemporary issues (The Pornographic Age, Keeping the Kids, Sacred Music). Additional offerings include the monthly O Timothy Magazine, free eBooks (The Bible and Western Society), multimedia resources (The Pictorial Bible with 6,800+ slides), and PowerPoint slide sets for various courses. Products are available in softcover, PDF eBook, and ePub formats with many courses including video classes and companion materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Mastering the English Bible (11-segment curriculum)
• Bible Courses (40+ course packages)
• Bible Times and Ancient Kingdoms
• Commentary on Romans
• Commentary on the General Epistles
• Believer's Bible Dictionary
• O Timothy Magazine
• The Future According to the Bible
• Way of Life Pictorial Bible
• The Pornographic Age and Victory in Christ
• History of the Churches from a Baptist Perspective
• History and Heritage of Fundamentalism and Fundamental Baptists
• Bible Separation
• Fundamental Baptists: History, Collapse, Revival
• Understanding the Bible for Yourself
• Why We Hold to the King James Bible
• Evangelicalism and the Great Apostasy
• Unshakeable Faith Course
• A Portrait of Christ: The Tabernacle, the Priesthood, and the Offerings
• The Satanic Attack on Sacred Music
• Highlights in Church History
• Keeping the Kids in the Social Media Age
• Woman and Her Service to God
• The Bible and Western Society
• Unshakeable Faith PowerPoint Slides
• Bible Times PowerPoint Slides
• The Hyles Effect
• Way of Life Encyclopedia
• Mastering the English Bible: Gospels
• Mastering Old Testament History
• Mastering Job & Psalms
• Mastering the Prophetic Books
• Mastering the Pastoral Epistles
• Mastering the General Epistles
• Mastering Revelation
• Mastering Romans to Corinthians
• Mastering Proverbs to Solomon
• Mastering Galatians to Thessalonians
• Mastering Acts
• Video Information and Downloads

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Regular Baptist Press: Baptist-focused publisher of Sunday school, discipleship, and church curriculum materials; directly comparable in serving Baptist churches with educational content, though broader than Way of Life's KJV-only stance.
• Bob Jones University Press: Fundamentalist Christian publisher producing textbooks, Bible curricula, and academic materials for Christian schools and homeschools; comparable in conservative doctrinal positioning and curriculum-based product structure.
• Master Books (New Leaf Publishing Group): Publisher of creation-based curricula, apologetics, and Bible reference works aimed at Christian schools and homeschools; overlaps in conservative Christian education market and integrated curriculum offerings.
• AMG Publishers: Independent Christian publisher offering commentaries, Bible study aids, and theological books from a conservative perspective; comparable in niche scale, mail-order distribution, and target audience of pastors and serious Bible students.
• Rose Publishing: Christian publisher of Bible reference materials, charts, and study guides including KJV-oriented content; comparable in producing accessible Bible reference and study aids for church and individual use.

Broad incumbents

• Zondervan Academic: Academic Christian publisher of commentaries, theological works, and Bible reference; comparable in commentary and study resource category but serves mainstream evangelical/academic market rather than KJV-only niche.
• Moody Publishers: Established Christian publisher with broad catalog of commentaries, Bible study, and theological works; comparable in product category but serves a much wider evangelical audience with institutional scale.
• Thomas Nelson Bibles: Major Bible and Christian book publisher with KJV and study Bible products; comparable in publishing Bible-oriented content but operates at vastly greater scale and broader doctrinal scope.

Emerging players

• RightNow Media: Streaming video Bible study library serving churches with thousands of video sessions; comparable as a multimedia Bible education resource but operates as a subscription streaming platform rather than print publisher.
• Logos Bible Software: Digital Bible study platform aggregating commentaries, reference works, and courses; comparable in offering integrated Bible study tools and digital content, though broader and more technology-driven than Way of Life.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wayoflifeapp
• LinkedInlinkedin.com/company/way-of-life-literature-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Way of Life Literature