ELLI
ELLI is a Ukraine-based AI psychologist platform offering anonymous text-based psychological support in 50+ languages through a free Basic tier, with a forthcoming $18/month Premium tier and a $18/user/month B2B channel for universities and businesses.
- Company typePrivate
- Founded2025
- HeadquartersCherkasy, Ukraine
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What ELLI does
ELLI is a privately-held sole proprietorship registered in Cherkasy, Ukraine, operating an AI-powered conversational psychology platform marketed as a "personal AI psychologist." The product delivers anonymous, text-based psychological support in 50+ languages at high quality (and 100+ at lower quality), available 24/7 through a self-serve web app, and targets individual consumers seeking self-discovery, anxiety management, relationship guidance, and decision support, alongside a B2B channel aimed at universities and businesses. The platform is developed with a clinical board of licensed psychologists and psychotherapists and built on a privacy-by-design architecture that separates personal identity from therapeutic data through cryptographic hash identifiers managed via Clerk authentication, with SOC 2 Type II and GDPR compliance; data processing relies on third-party cloud and AI providers (Google Cloud, OpenAI, Microsoft Azure).
The product surface consists of three tiers: ELLI 2.0 Basic (free, 2-week context memory, multilingual), ELLI 2.1 Premium (in development at $18/month with unlimited conversations, extended memory, and advanced self-discovery tools), and a B2B offering at $18/user/month with admin panel, anonymized analytics, and integration support. The company follows a product-led growth motion with self-serve onboarding, freemium conversion, and organic social-media acquisition across Facebook, Instagram, Threads, TikTok, and LinkedIn. No revenue, funding, partnerships, or named enterprise customers are disclosed.
ELLI's core team comprises seven people: CEO Anton Rymskyi (also the registered sole proprietor, FOP RNOKPP 3779205754), CTO Andrii Rogovskyi, CFO Natalia Yadakh, CMO Anastasiia Stepanova, two clinical board members (psychologist Iryna Kushchenko and psychotherapist Tatiana Chyhyryn), and one marketer. There are no disclosed external investors, parent entities, acquisitions, or restructuring events.
ELLI firmographics
Firmographics- Name
- ELLI
- Legal name
- Individual Entrepreneur RYMSKYI ANTON OLEHOVYCH
- Website
- https://e-lli.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ELLI is a Ukraine-based AI psychologist platform offering anonymous text-based psychological support in 50+ languages through a free Basic tier, with a forthcoming $18/month Premium tier and a $18/user/month B2B channel for universities and businesses.
- Ownership category
- akta.pro rank
Where ELLI is headquartered
LocationHeadquarters
- HQ city
- Cherkasy
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
ELLI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Freemium (Basic Tier): Free tier providing basic AI psychologist support with 50+ languages, 24/7 access, and basic features. Serves as user acquisition and conversion funnel to paid tiers.
- Premium Subscription: $18/month subscription offering unlimited conversations, increased context memory, advanced self-discovery tools, and early access to new features. Currently in development.
- B2B Enterprise: $18/user/month for universities, businesses, and partners. Includes admin panel, anonymized analytics, integrations, and implementation support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic tier with core AI psychologist features |
| Subscription | Monthly | Premium tier with enhanced features (in development) |
| Subscription | Monthly | B2B offering for organizations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ELLI product offering
Product offeringCore offering
ELLI is an AI-powered conversational psychology platform that provides 24/7 anonymous psychological support and self-discovery assistance via a web app, developed with a clinical board of licensed psychologists and psychotherapists. It is offered as a free Basic tier and a paid Premium subscription ($18/month) for individual consumers, plus a B2B subscription ($18/user/month) for universities, businesses, and partners that includes an admin panel, anonymized analytics, and integrations. The product supports 50+ languages at high quality and emphasizes an anonymity-first architecture separating personal identity from therapeutic data.
Product overview
ELLI is a personal AI psychologist platform for psychological self-discovery, created by licensed psychologists and psychotherapists. The platform consists of three tiers: the free ELLI 2.0 Basic providing core AI psychological support with 50+ language support and 24/7 availability; the premium ELLI 2.1 (in development) offering unlimited conversations, enhanced context memory, and advanced self-discovery tools at $18/month; and the B2B enterprise tier providing admin panel, anonymized analytics, and implementation support for organizations at $18/user/month. The product emphasizes anonymity built into its architecture and evidence-based psychological approaches.
Differentiator
Problem solved
Functional benefit
Products and services
- ELLI 2.0 Basic Free AI psychologist web app providing 24/7 anonymous psychological support and self-discovery assistance in 50+ languages, with context memory up to 2 weeks and a multidisciplinary psychology-based approach. Designed for individual adult consumers seeking emotional support, anxiety relief, relationship guidance, and decision-making help.
Companies that use ELLI
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
ELLI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature4 records
ELLI partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
ELLI competitors and assessment
Company assessmentDirect peers
- Woebot Health: AI-driven mental health chatbot that delivers CBT-based conversational support. Woebot is the most directly comparable AI psychology product to ELLI, serving both consumers and B2B (employers, health systems) with similar freemium and enterprise channels.
- Wysa: AI mental health chatbot combining self-help techniques with optional human therapist access. Wysa serves employers, health plans, and governments, overlapping with ELLI's B2B university and employer positioning and its freemium consumer model.
Emerging players
- Earkick: AI companion app focused on mental wellness and mood tracking with a free, app-based model. Earkick overlaps with ELLI on AI-driven emotional support for individual consumers, though with a different feature emphasis.
- Replika: AI companion app with conversational emotional support and mental wellness features. Replika competes for the same consumer need for always-available, conversational emotional support, with a freemium model similar to ELLI's.
- Limbic: AI mental health platform used by the UK's NHS for self-referral to psychological therapies. Limbic is comparable to ELLI's B2B clinical positioning and its AI-driven psychological support, though operating in a regulated healthcare context.
Broad incumbents
- BetterHelp: Largest online therapy marketplace connecting consumers to licensed human therapists. BetterHelp represents the incumbent alternative that ELLI explicitly positions against on cost, anonymity, and 24/7 availability.
- Calm: Major consumer mental wellness subscription app expanding into employer mental health benefits. Calm competes indirectly with ELLI for stress, anxiety, and emotional support use cases among consumer and enterprise buyers.
- Talkspace: Online therapy and psychiatric services platform with enterprise EAP channels. Talkspace overlaps with ELLI's B2B employer/university mental health positioning, though delivery is human-therapist based rather than AI.
- Headspace: Large-scale mental wellness platform combining guided content, meditation, and increasingly AI-powered coaching. Headspace competes for the same employer and consumer mental health wallet, with broader offerings and a much larger sales footprint.
Others
- Mindstrong (historical): Former AI mental health company that used passive smartphone data plus clinician support before winding down. Mindstrong is a cautionary peer illustrating the execution and funding challenges facing AI mental health startups competing for institutional and enterprise contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
ELLI social profiles
Digital presenceELLI compliance and trust
Trust signalCompliance2 records
ELLI financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELLI leadership team
Management profileNumber of profiles
Profiles7 records
ELLI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELLI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELLI
What does ELLI do?
ELLI is an AI-powered conversational psychology platform that provides 24/7 anonymous psychological support and self-discovery assistance via a web app, developed with a clinical board of licensed psychologists and psychotherapists. It is offered as a free Basic tier and a paid Premium subscription ($18/month) for individual consumers, plus a B2B subscription ($18/user/month) for universities, businesses, and partners that includes an admin panel, anonymized analytics, and integrations. The product supports 50+ languages at high quality and emphasizes an anonymity-first architecture separating personal identity from therapeutic data.
Is ELLI a public or private company?
ELLI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ELLI founded?
ELLI was founded in 2025. It employs 1 to 10 people.
Where is ELLI based?
ELLI is headquartered in Cherkasy, Ukraine, in the Europe region.
How does ELLI make money?
Three revenue lines are on record. Freemium (Basic Tier) is the primary driver. The others are premium Subscription and B2B Enterprise.
Who are ELLI's main competitors?
Direct peers on record are Woebot Health and Wysa. Emerging players are Earkick, Replika and Limbic. Broad incumbents are BetterHelp, Calm, Talkspace and Headspace. Mindstrong (historical) is listed as an others.
Does ELLI have an API?
No public API is recorded for ELLI.