RG Media

What RG Media does

RG Media is a privately held, founder-led international airport advertising company that manages advertising concessions and provides consulting services for airport authorities. The firm's core offering is the operation and management of airport advertising programs as either a concessionaire or a consultant, complemented by creative conception and design, advertising program auditing, sales training, proposal creation, and third-party solution offerings. Its technology surface centers on digital wayfinding and advertising assets, including installation of state-of-the-art LED displays and digital signage systems at client airport terminals, which serve both advertising and passenger navigation functions.

The company is monetized through managed-services fees tied to advertising sales at airports it operates, plus professional-services revenue from consulting engagements, auditing, training, and creative production. Pricing is quote-based and tailored to each airport's program scope, with no public pricing tiers disclosed. Go-to-market is enterprise field sales, with a small team of regional account executives covering Caribbean and Latin American markets (Antigua, Belize, Bonaire, the Bahamas, Costa Rica, and Colombia) and a US office handling strategic partnerships. Distribution is augmented by direct WhatsApp business outreach and content marketing via the company blog.

RG Media serves a niche of mid-sized and regional international airports, with named customers including MBJ Airports Limited and the Airport Authority of Trinidad and Tobago. Its customer base is concentrated in government-owned airport authorities across the Caribbean and Central America, with a single US presence at Flint Bishop International Airport in Michigan. The company is privately held with no disclosed institutional investors, funding rounds, or M&A activity, and is led by CEO Gil Aguilés with a small named leadership team.

Name

RG Media

Legal name

RG Media

Website

https://rg.media

Company type

Private

Operating status

Operating

Short description

RG Media is a privately held international airport advertising firm that manages advertising concessions, installs digital wayfinding and LED signage, and provides consulting services for government-owned airport authorities across the Caribbean, Central America, and a single US location.

Ownership category

akta.pro rank

Product category

Airport Advertising Services

NAICS

Indoor and Outdoor Display Advertising (541850), Other Airport Operations (488119)

SIC

Airports, Flying Fields & Airport Terminal Services (4581)

akta.pro primary industry

Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges) (BPAFALAF)

Keywords

• Airport advertising
• Concession management
• Digital wayfinding
• Out-of-home media
• Advertising consulting

Headquarters

HQ city

Leighton Buzzard

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Airport Advertising Concession Management: RG Media manages airport advertising programs on behalf of airport authorities, operating as a concessionaire or consultant. Revenue is generated through advertising sales at airports and management fees for overseeing advertising programs.
2. Consulting and Professional Services: Provides tailored consulting solutions for airports managing in-house advertising programs, including advertising program auditing, sales training, proposal creation, and third-party solution offerings.
3. Creative and Design Services: Conception, design, and production of advertising content for airport environments, including digital and experiential marketing assets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

RG Media manages airport advertising programs on behalf of airport authorities, acting either as a concessionaire or as a consultant. The company installs and operates digital signage and LED wayfinding assets inside airport terminals, produces creative advertising content, and provides supporting services such as program auditing, sales training, and proposal creation. Its operations span six international airports across the Caribbean, Central America, and the United States.

Product overview

RG Media is an international airport advertising company that provides a unified suite of advertising services for airports. The offering integrates seven core service modules: Concession management (handling airport advertising concession contracts and operations), Digital wayfinding and assets (LED displays and digital signage systems), Conception and design (creative advertising design and production), Advertising program auditing (evaluation and optimization of ad programs), Sales training (team performance enhancement), Proposal creation (customized advertising proposals), and Third-party solution offerings (partner integrations). These services are delivered across multiple Caribbean and Central American airport locations including Antigua, Belize, Bonaire, Michigan, The Bahamas, and Costa Rica, serving both airports with in-house programs and those seeking boutique-style concessionaire management.

Differentiator

Problem solved

Functional benefit

Products and services

• Concession Management

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• JCDecaux: World's largest airport advertising concessionaire, operating in thousands of airports globally. Directly comparable as an airport advertising concessionaire but vastly larger scale and geographic reach.
• Lamar Advertising Company: One of the largest US outdoor advertising companies with billboard, transit, and airport advertising assets. Comparable as a broad OOH incumbent with airport-adjacent inventory.
• Outfront Media: US-listed OOH media company with transit and airport advertising presence. Comparable as a multi-format OOH operator with airport advertising as a key vertical.
• Ströer SE & Co. KGaA: Major German digital OOH company with significant airport and transit digital advertising presence in Europe. Comparable as a large-scale digital OOH operator with airport exposure.
• Clear Channel Airports (Clear Channel Outdoor Holdings): Major airport advertising division of one of the largest US OOH companies. Directly comparable business model of managing airport advertising concessions but at significantly larger scale.

Emerging players

• Zoom Media: Canadian-based OOH company operating across multiple formats including transit and venue-based advertising. Comparable as a mid-sized OOH player with similar niche-format advertising approach.
• Branded Cities: North American OOH media company operating premium digital and static displays in major markets including transit and venue environments. Comparable as a boutique-style OOH concessionaire focused on high-quality advertising inventory.

Direct peers

• Intersection: Digital media and advertising company specializing in transit hubs and airports (e.g., LinkNYC, airport digital media networks). Closely comparable as a digital-focused airport advertising and wayfinding operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RG Media