Tour for Tolerance

Name

Tour for Tolerance

Legal name

Tour for Tolerance

Website

https://tourfortolerance.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Educational Services

NAICS

Museums (712110), Historical Sites (71212)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Student & Youth Educational Tours (THAKAGAA)

akta.pro secondary industries

History, Heritage & Museum-Focused Study Tours (THAKAGAN), Political, Social History & Civic Tours (THAJAAAK)

Keywords

• Tolerance education
• Holocaust education
• Mobile museum exhibit
• Civic education programs
• Interactive learning

Headquarters

HQ city

Brooklyn Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Donations and Fundraising: Primary revenue stream through individual donations, corporate sponsorships, and fundraising events. The organization accepts PayPal donations and organizes virtual concerts and events to raise funds for operations and the bus prototype.
2. Merchandise Sales: Sale of branded merchandise including t-shirts, tote bags, mugs, and other fundraising items through the organization's online shop.
3. School Visit Fees: Schools receive bus visits at no cost to them. The organization is fundraising to launch the prototype and has stated there will be no cost to schools for visits.
4. Advertising Sales: Sale of advertising space in their journal including quarter page, half page, and full page ads ranging from $75 to $250.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Tour for Tolerance operates a multimedia mobile museum housed in an outfitted coach bus that delivers grade-appropriate, interactive tolerance education to middle and high school students at no cost. The exhibit combines LCD screen windows, oral history videos, and holograms of Holocaust survivors and historical witnesses powered by USC Shoah Foundation technology. Students board the bus at their school to engage with virtual witnesses, view historical footage, and participate in guided tolerance discussions covering the Holocaust, civil rights, and modern hate crimes.

Product overview

Tour for Tolerance is a non-profit educational initiative that operates primarily as a mobile multimedia museum aboard a converted coach bus. The core offering is the Joshua Weiner Tour for Tolerance Bus exhibit, which delivers interactive tolerance education to middle and high school students through holographic displays, LCD screen windows, and survivor testimonies. Supporting programs include the Literacy Access Initiative, which distributes curated educational books on Holocaust history, Black history, and civic engagement through school and community partnerships. The organization also generates revenue through merchandise sales including tote bags, t-shirts, mugs, and journal advertisements. Educational publications by Dr. Bill Tinglin complement the program with books on historical education and personal development.

Differentiator

Problem solved

Functional benefit

Products and services

• Joshua Weiner Tour for Tolerance Bus Exhibit A multimedia mobile museum housed in an outfitted coach bus that brings an inspiring, grade-appropriate, interactive tolerance exhibit to middle and high school students, featuring LCD screen windows, holograms of Holocaust survivors, and guided educational sessions. Delivered directly to schools at no cost.
• Literacy Access Initiative A program that provides curated collections of educational books through school partnerships, community centers, and educational outreach events, focusing on history, Black history, Holocaust education, leadership, civic engagement, and career awareness.
• Educational Publications by Dr. Bill Tinglin Published books on Holocaust education, African American history, leadership development, and personal growth, including titles such as 'One Humanity's Darkest Hours,' 'From Chains to Change,' 'Your Daily Fix,' and 'Rising to Greatness.'
• Tour for Tolerance Fundraiser Tote Bag A 100% polyester tote bag with black cotton handles and lining, sold as a fundraising item to support the organization's educational mission, priced at $50.
• Tour for Tolerance Fundraiser T-Shirt A heavy cotton classic-fit t-shirt sold as a fundraising item to support the Tour for Tolerance project.
• Never Forget TV Fundraiser T-Shirt A heavy cotton classic-fit t-shirt with the 'Never Forget TV' design, sold as a fundraising item.
• Tour for Tolerance Fundraiser Mug An 11oz white ceramic mug with rounded corners and C-handle, featuring high-quality sublimation printing, sold as a fundraising item for $20.
• Journal Advertisements Advertisement placements in the organization's journal publication, available in quarter page ($75), half page ($100), and full page ($250) formats.

Quantifiable outcome

• 50,000+ students served annually per bus prototype
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Holocaust Remembrance Association (HRA)coreStrategic or Co-development Partner · 1 January 2023HRA and Tour for Tolerance play an active role in United Nations civil society activities, including Holocaust Remembrance Day observances and tolerance education initiatives.
• USC Shoah FoundationcoreTechnology or Integration · 19 August 2020Official partnership with USC Shoah Foundation for hologram technology. The foundation created the technology used in the Museum of Jewish Heritage's Dimensions in Testimony exhibit, which enables interactive witness interviews with Holocaust survivor holograms.
• School News NationwidecoreStrategic or Co-development PartnerTour for Tolerance is a program of School News Nationwide, which operates the Literacy Access Initiative and brings books, educational resources, and real-world learning opportunities to underserved communities.
• Odessa Mayor Gennadiy Trukhanov and Odessa Governor Sergey GrinevetskiyminorStrategic or Co-development PartnerMeeting in support of building a Holocaust Museum in Prokhorovsky Park Odessa, Ukraine, where the Nazis forced 54,000 Ukrainian Jews on a death walk to Bogdanovka.
• Dr. David GoldblattminorStrategic or Co-development PartnerVirtual concert fundraiser featuring Dr. David Goldblatt performing music of Terezin Concentration Camp composers Viktor Ullmann, Pavel Haas, Gideon Klein, and Hans Winterberg. Proceeds benefit Ohmatdyt Children's Hospital in Kyiv, Ukraine.

Scale indicators7 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Echoes & Reflections: Joint program of ADL, USC Shoah Foundation, and Yad Vashem delivering Holocaust educational resources and teacher training to US schools. Direct competitor for the same teacher and student audience Tour for Tolerance serves.
• Facing History & Ourselves: Nonprofit that provides Holocaust, civil rights, and tolerance curricula and professional development to middle and high schools nationwide. Closest direct competitor in the in-school tolerance-education category Tour for Tolerance targets.
• USC Shoah Foundation: Creator of the Dimensions in Testimony hologram technology and an official partner of Tour for Tolerance. Directly comparable as a Holocaust testimony content provider, and through its IWitness education platform, a peer in classroom tolerance programming.
• March of the Living: International educational program bringing Jewish students to Auschwitz and other Holocaust sites. Same target audience (middle and high school students) and overlapping mission of preserving survivor memory and promoting tolerance.
• Museum of Jewish Heritage – A Living Memorial to the Holocaust: New York-based Holocaust museum that already operates the USC Shoah Foundation's Dimensions in Testimony holographic witness exhibit. Direct functional peer — Tour for Tolerance is essentially mobile-extending the same content experience to schools.
• Classrooms Without Borders: Pittsburgh-based nonprofit delivering Holocaust, tolerance, and diversity programming in schools and through educator travel programs. Similar scale and mission, serving overlapping middle and high school audiences.

Broad incumbents

• Anti-Defamation League (ADL) Education: Large established civil-rights organization operating extensive K-12 anti-bias, anti-bullying, and Holocaust education programs. Overlaps with Tour for Tolerance's mission but at much broader scope and scale.
• Yad Vashem: World Holocaust Remembrance Center in Israel with global teacher-training and digital education programs. Functions as a content source for Holocaust curricula worldwide, comparable to the role Tour for Tolerance aims to play at school level.
• United States Holocaust Memorial Museum: National Holocaust museum providing extensive online and on-site educational programming for teachers and students. Larger, established incumbent offering comparable Holocaust education content at greater scale.

Emerging players

• IWitness (USC Shoah Foundation): Digital education platform from the same partner foundation providing testimony-based video, activities, and lesson plans to classrooms. Partial overlap — same content backbone, but digital rather than mobile-exhibit delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tourfortoleranc
• Facebookfacebook.com/tourfortoleranc
• LinkedInlinkedin.com/company/tour-for-tolerance
• Instagraminstagram.com/tour_for_tolerance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tour for Tolerance