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iWitness

Full company profile

uuid000pavb

Namestring
iWitness
Legal namestring
Perpcast Inc.
Websiteurl
iwitness.com
Company typeenum
Private
Founded yearint
2009
Descriptiontext

iWitness, operated by Perpcast Inc., is a Seattle-based private company that develops and distributes a single personal-safety mobile application for iOS and Android. The app turns a smartphone into a personal safety device by recording video and audio directly to the cloud, capturing real-time GPS coordinates, one-touch dialing 911, activating a flashlight and audible alarm, and notifying up to six personal emergency contacts who can view the live evidence. The cloud-recording architecture is positioned as the core technical differentiator: because media is streamed off-device, the company claims captured evidence cannot be erased or destroyed by an assailant. Retention policy disclosed in the Terms of Service is at least 30 days for Events and one year for Emergency and Saved content.

The company generates revenue through a recurring consumer subscription priced at roughly $2.09–$3 per month, with a one-month free trial offered to lower acquisition friction. Distribution is entirely direct-to-consumer through the Apple App Store and Google Play Store, with the corporate website serving primarily as a marketing surface and a partnership with Crime Stoppers providing category credibility. The target segments are individual consumers seeking personal safety during daily activities and parents/families seeking protection for smartphone-capable children. The product was designed at founding (2009) for international operation subject to local limitations, but active operation is centered in the United States.

Operationally, iWitness is a small organization (1–10 employees) with a founder-led structure: David Remer serves as Chairman and Founder, supported by strategic advisers with E911, prosecutorial, and protective-security backgrounds. The company has raised minimal disclosed capital ($200,000 in September 2009) and shows no evidence of institutional backing, M&A activity, or secondary product lines.

Short descriptiontext

iWitness (Perpcast Inc.) is a Seattle-based mobile-app company that sells a consumer subscription turning smartphones into personal-safety devices, streaming video, audio, and GPS to the cloud and auto-dialing 911.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersSeattle, United States
HQ citystring
Seattle
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
personal safety app, mobile safety application, emergency alert software, cloud video recording, GPS safety tracking
Industry2 codes
1Remote Video Guarding / Virtual Patrol (Guard + CCTV)
CodeBPAKAAALPrimaryYes
2Video Surveillance (CCTV) Monitoring Services
CodeHSAHAAAEPrimaryNo
NAICS code1 code
  • Security Systems Services (except Locksmiths)561621
SIC code1 code
  • Services-Detective, Guard & Armored Car Services7381
Product category
Personal Safety Mobile Applications
Social media profiles2 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Mobile App Subscription
TypeSubscription Recurring
Description

Recurring subscription revenue from personal safety app delivered via iOS and Android platforms. Users pay monthly subscription fee after initial free trial period. Pricing tiers available with core subscription starting at $2.09/month.

iwitness.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Pricing details2 tiers
1Standard monthly subscription for personal safety app
ModelSubscriptionBilling cadenceMonthly
Notes

Less than 10 cents a day (~$3/month), free trial for one month available

iwitness.com
2Affordable monthly plan
ModelSubscriptionBilling cadenceMonthly
Notes

Can cost as little as $2.09 per month depending on subscription plan chosen

iwitness.com
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

iWitness offers a mobile personal safety application for iOS and Android that turns a smartphone into a personal safety device. The app records video and audio directly to the cloud, captures real-time GPS location, automatically initiates 911 dialing, emits light and alarm to deter threats, and notifies up to six personal emergency contacts with access to live video evidence.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Evidence preserved for at least 30 days for Events, 1 year for Emergency and Saved content
+1 more record
Product overview1 text field

iWitness offers a single unified personal safety mobile application for iOS and Android that transforms smartphones into personal safety devices. The app records video and audio directly to the cloud, captures GPS location in real-time, initiates 911 calls with one touch, emits light and alarms to deter attackers, and notifies up to six personal emergency contacts. The cloud-based storage ensures evidence cannot be erased or destroyed by assailants. The product is available via a free 30-day trial with subscription plans starting at approximately $2.09 per month.

Product and service1 record
1iWitness Personal Safety App
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeGTM or Marketing Partner
Description

Crime Stoppers partnership provides credibility and visibility for iWitness personal safety app. The partnership appears in marketing materials and website, suggesting mutual promotional relationship between iWitness and Crime Stoppers organization.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers8 records
TypeDirect peer
Description

bSafe is a personal safety mobile app offering live location sharing, emergency contact alerts, and audio/video evidence capture. It targets consumers and enterprises with similar use cases to iWitness (commuting, exercising, lone workers).

TypeDirect peer
Description

Noonlight is a direct competitor in the personal safety app category, letting users trigger emergency response and share location with contacts, much like iWitness. It has raised significantly more capital and integrated with rideshare, dating, and smart-home platforms.

TypeBroad incumbent
Description

ADT is a broad incumbent in monitored security, offering intrusion alarm, video surveillance, and emergency response service plans. It represents the legacy incumbent that iWitness's mobile-centric cloud model attempts to disrupt.

TypeDirect peer
Description

Citizen (formerly Vigilante) delivers real-time crime and safety alerts to nearby users and includes personal safety features. It overlaps with iWitness on emergency-alert use cases but differentiates via a crowdsourced incident feed.

TypeBroad incumbent
Description

Ring, owned by Amazon, sells consumer video doorbells and home security products with cloud recording and emergency response integration. It scales iWitness's core cloud-CCTV-plus-response value proposition via Amazon's ecosystem.

TypeBroad incumbent
Description

Life360 is a larger, established family safety and location-sharing platform publicly traded with millions of subscribers. It competes for the same 'peace of mind for families' wallet share as iWitness, with a much broader feature set.

7Rescu
TypeDirect peer
Description

Rescu is a mobile personal safety app that dispatches private emergency responders with one tap and shares location with contacts. Like iWitness, it sits between the user and 911/local responders with a tech-driven interface.

TypeEmerging player
Description

RapidSOS provides software that links connected devices (apps, cars, wearables) directly to 911 and first responders with verified identity and location. It is upstream-enabling for safety apps like iWitness and competes for the same emergency-dispatch data flows.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

iWitness

Personal Safety Mobile Applicationsiwitness.com

iWitness (Perpcast Inc.) is a Seattle-based mobile-app company that sells a consumer subscription turning smartphones into personal-safety devices, streaming video, audio, and GPS to the cloud and auto-dialing 911.

What iWitness does

iWitness, operated by Perpcast Inc., is a Seattle-based private company that develops and distributes a single personal-safety mobile application for iOS and Android. The app turns a smartphone into a personal safety device by recording video and audio directly to the cloud, capturing real-time GPS coordinates, one-touch dialing 911, activating a flashlight and audible alarm, and notifying up to six personal emergency contacts who can view the live evidence. The cloud-recording architecture is positioned as the core technical differentiator: because media is streamed off-device, the company claims captured evidence cannot be erased or destroyed by an assailant. Retention policy disclosed in the Terms of Service is at least 30 days for Events and one year for Emergency and Saved content.

The company generates revenue through a recurring consumer subscription priced at roughly $2.09–$3 per month, with a one-month free trial offered to lower acquisition friction. Distribution is entirely direct-to-consumer through the Apple App Store and Google Play Store, with the corporate website serving primarily as a marketing surface and a partnership with Crime Stoppers providing category credibility. The target segments are individual consumers seeking personal safety during daily activities and parents/families seeking protection for smartphone-capable children. The product was designed at founding (2009) for international operation subject to local limitations, but active operation is centered in the United States.

Operationally, iWitness is a small organization (1–10 employees) with a founder-led structure: David Remer serves as Chairman and Founder, supported by strategic advisers with E911, prosecutorial, and protective-security backgrounds. The company has raised minimal disclosed capital ($200,000 in September 2009) and shows no evidence of institutional backing, M&A activity, or secondary product lines.

iWitness firmographics

Firmographics
Name
iWitness
Legal name
Perpcast Inc.
Website
https://iwitness.com
Company type
Private
Founded year
2009
Operating status
Operating
Headcount range
1–10 employees
Short description
iWitness (Perpcast Inc.) is a Seattle-based mobile-app company that sells a consumer subscription turning smartphones into personal-safety devices, streaming video, audio, and GPS to the cloud and auto-dialing 911.
Ownership category
akta.pro rank

iWitness industry classification

Industry
Product category
Personal Safety Mobile Applications
NAICS
Security Systems Services (except Locksmiths) (561621)
SIC
Services-Detective, Guard & Armored Car Services (7381)
akta.pro primary industry
Remote Video Guarding / Virtual Patrol (Guard + CCTV) (BPAKAAAL)
akta.pro secondary industry
Video Surveillance (CCTV) Monitoring Services (HSAHAAAE)

Keywords

  • Personal safety app
  • Mobile safety application
  • Emergency alert software
  • Cloud video recording
  • GPS safety tracking

Where iWitness is headquartered

Location

Headquarters

HQ city
Seattle
HQ country
United States
HQ region
North America

Offices2 records

Markets served

iWitness business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

  1. Mobile App Subscription: Recurring subscription revenue from personal safety app delivered via iOS and Android platforms. Users pay monthly subscription fee after initial free trial period. Pricing tiers available with core subscription starting at $2.09/month.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyStandard monthly subscription for personal safety app
SubscriptionMonthlyAffordable monthly plan

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

iWitness product offering

Product offering

Core offering

iWitness offers a mobile personal safety application for iOS and Android that turns a smartphone into a personal safety device. The app records video and audio directly to the cloud, captures real-time GPS location, automatically initiates 911 dialing, emits light and alarm to deter threats, and notifies up to six personal emergency contacts with access to live video evidence.

Product overview

iWitness offers a single unified personal safety mobile application for iOS and Android that transforms smartphones into personal safety devices. The app records video and audio directly to the cloud, captures GPS location in real-time, initiates 911 calls with one touch, emits light and alarms to deter attackers, and notifies up to six personal emergency contacts. The cloud-based storage ensures evidence cannot be erased or destroyed by assailants. The product is available via a free 30-day trial with subscription plans starting at approximately $2.09 per month.

Differentiator

Problem solved

Functional benefit

Products and services

  • iWitness Personal Safety App

Quantifiable outcome

  • Evidence preserved for at least 30 days for Events, 1 year for Emergency and Saved content
  • +1 more outcomes

Companies that use iWitness

Customer profile

Segments2 records

Ideal customer profiles2 records

iWitness technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

iWitness partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Crime StopperscoreGTM or Marketing PartnerCrime Stoppers partnership provides credibility and visibility for iWitness personal safety app. The partnership appears in marketing materials and website, suggesting mutual promotional relationship between iWitness and Crime Stoppers organization.

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

iWitness competitors and assessment

Company assessment

Direct peers

  • bSafe: bSafe is a personal safety mobile app offering live location sharing, emergency contact alerts, and audio/video evidence capture. It targets consumers and enterprises with similar use cases to iWitness (commuting, exercising, lone workers).
  • Noonlight: Noonlight is a direct competitor in the personal safety app category, letting users trigger emergency response and share location with contacts, much like iWitness. It has raised significantly more capital and integrated with rideshare, dating, and smart-home platforms.
  • Citizen: Citizen (formerly Vigilante) delivers real-time crime and safety alerts to nearby users and includes personal safety features. It overlaps with iWitness on emergency-alert use cases but differentiates via a crowdsourced incident feed.
  • Rescu: Rescu is a mobile personal safety app that dispatches private emergency responders with one tap and shares location with contacts. Like iWitness, it sits between the user and 911/local responders with a tech-driven interface.

Broad incumbents

  • ADT: ADT is a broad incumbent in monitored security, offering intrusion alarm, video surveillance, and emergency response service plans. It represents the legacy incumbent that iWitness's mobile-centric cloud model attempts to disrupt.
  • Ring (Amazon): Ring, owned by Amazon, sells consumer video doorbells and home security products with cloud recording and emergency response integration. It scales iWitness's core cloud-CCTV-plus-response value proposition via Amazon's ecosystem.
  • Life360: Life360 is a larger, established family safety and location-sharing platform publicly traded with millions of subscribers. It competes for the same 'peace of mind for families' wallet share as iWitness, with a much broader feature set.

Emerging players

  • RapidSOS: RapidSOS provides software that links connected devices (apps, cars, wearables) directly to 911 and first responders with verified identity and location. It is upstream-enabling for safety apps like iWitness and competes for the same emergency-dispatch data flows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

iWitness social profiles

Digital presence

iWitness financial estimates

Financial estimate

Revenue estimate

Valuation estimate

iWitness leadership team

Management profile

Number of profiles

Profiles4 records

iWitness funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

iWitness M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iWitness

What does iWitness do?

iWitness offers a mobile personal safety application for iOS and Android that turns a smartphone into a personal safety device. The app records video and audio directly to the cloud, captures real-time GPS location, automatically initiates 911 dialing, emits light and alarm to deter threats, and notifies up to six personal emergency contacts with access to live video evidence.

Is iWitness a public or private company?

iWitness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was iWitness founded?

iWitness was founded in 2009. It employs 1 to 10 people.

Where is iWitness based?

iWitness is headquartered in Seattle, United States, in the North America region.

How does iWitness make money?

One revenue line is on record: mobile App Subscription.

Who are iWitness's main competitors?

Direct peers on record are bSafe, Noonlight, Citizen and Rescu. Broad incumbents are ADT, Ring (Amazon) and Life360. RapidSOS is listed as an emerging player.

Does iWitness have an API?

No public API is recorded for iWitness.

What industry is iWitness in?

iWitness's product category is Personal Safety Mobile Applications. Its primary akta.pro industry code is BPAKAAAL, Remote Video Guarding / Virtual Patrol (Guard + CCTV), with a secondary code of HSAHAAAE, Video Surveillance (CCTV) Monitoring Services. Its NAICS code is 561621 and its SIC code is 7381.

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