Exploria

What Exploria does

Exploria is a Pakistan-based private tour operator (Exploria Private Limited) founded in 2015 by IBA Karachi Business School graduates from the Gilgit-Baltistan region. The company designs and sells packaged tours and high-altitude treks across Pakistan — covering Hunza, Skardu, Swat, Kalash, Kashmir, Lahore, and other northern and cultural destinations — with a portfolio spanning day excursions ($99), multi-day group tours ($200–$2,200), and premium expeditions such as K2 Base Camp and Snow Lake Hispar La ($2,800–$5,500). It also runs an ancillary Car Rental service ($50–$150/day) and a Customize-Your-Tour offering, supported by offices in Islamabad and Hunza.

The business operates on a direct-to-consumer sales-led model: customers discover tours via the website (exploria.pk), TourRadar, TripAdvisor, and social media, then transact through online booking forms, WhatsApp inquiries, and email confirmations. Pricing is pay-as-you-go with a 50% deposit at booking and full payment due 7 days before tour commencement, governed by a tiered cancellation penalty (25%–100%). The core technology is a standard online booking and tour management platform; no proprietary AI, APIs, or integrations are disclosed. Customers are primarily international and domestic individual travelers, with use cases spanning adventure tourism, cultural exploration, and religious pilgrimage (Sikh and Buddhist). Since 2015, the company claims to have served travelers from over 60 countries.

Name

Exploria

Legal name

Exploria Private Limited

Website

https://exploria.pk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Exploria is a Pakistan-based private tour operator founded in 2015, selling packaged tours, high-altitude treks, and car rentals across Pakistan's northern regions (Hunza, Skardu, Swat) to international and domestic individual travelers via its website, WhatsApp, TourRadar, and TripAdvisor.

Ownership category

akta.pro rank

Product category

Adventure Tourism Services

NAICS

Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Group & Small-Group Custom Itinerary Planning (THAKAOAF)

Keywords

• Adventure tourism
• Trekking expeditions
• Guided tours
• Pakistan tourism
• Car rental services

Headquarters

HQ city

Islamabad

HQ country

Pakistan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Tour Packages: Revenue generated from selling packaged tours and treks across Pakistan. The company offers various tour durations ranging from 1-day tours to 27-day expeditions, with prices varying from approximately $99 to $5,500 per person depending on the tour length, destinations, and inclusions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Exploria is a Pakistan-based tour operator that sells packaged multi-day tours, trekking expeditions, one-day excursions, religious pilgrimage tours, and car rental services across Pakistan. Packages include accommodation, transportation, English-speaking guides, meals, and activities, with options for fully customized itineraries. Tour prices range from $99 for day trips to $5,500 for premium multi-week expeditions such as K2 Base Camp and The Grand Pakistan Explorer.

Product overview

Exploria is a Pakistan-based tour operator specializing in travel experiences throughout Pakistan. The company offers a comprehensive portfolio including multi-day guided tours (Hunza, Skardu, Swat, Kashmir, Lahore), trekking expeditions (K2 Base Camp, Nanga Parbat, Rakaposhi, Patundas, Snow Lake), car rental services, religious pilgrimage tours, and day excursions. The company operates as a single unified service platform with customizable tour options, providing bundled packages that include accommodation, transportation, guides, and activities. Founded in 2015, Exploria has served travelers from over 60 countries and maintains offices in Hunza and Islamabad.

Differentiator

Problem solved

Functional benefit

Products and services

• Hunza Tours Multi-day guided tours exploring Hunza Valley in Northern Pakistan, including visits to Attabad Lake, Baltit Fort, Altit Fort, Passu Cones, and Khunjerab Pass. Targeted at travelers seeking curated cultural and scenic experiences in the Hunza region.
• Skardu Tours Multi-day tours to Skardu region featuring Shangrila Lake, Deosai Plains, Kharpocho Fort, Katpana Cold Desert, and Shigar Valley. Targeted at travelers interested in mountaineering gateway regions and high-altitude scenery.
• Swat Tours Tours to Swat Valley including visits to Malam Jabba, Butkara Stupa, White Palace, and cultural heritage sites. Targeted at travelers interested in Pakistan's cultural and historical attractions.
• Pakistan Tours Comprehensive multi-region tours covering various Pakistani destinations including Hunza, Skardu, Kashmir, Lahore, and Islamabad. Targeted at travelers who want a single-package overview of Pakistan's key destinations.
• Religious / Pilgrimage Tours Pilgrimage tours including Sikh Pilgrimage to Kartarpur Sahib and Nankana Sahib, Buddhist Pilgrimage to Taxila and Takht-e-Bhai, and Indus Valley and Ghandara Civilization tours. Targeted at religious pilgrims and cultural heritage travelers.
• One Day Tours Single-day excursion tours to nearby destinations including Murree, Lahore, Karachi, Islamabad, and various lakes and meadows, starting from $99 per person. Targeted at travelers with limited time or budget.
• K2 Base Camp Trek Trekking expedition to K2 Base Camp with options including Gondogoro La pass, one of the world's most challenging treks, priced at $2,800–$3,200. Targeted at experienced high-altitude trekkers and mountaineers.
• Nanga Parbat Trek Trek to Nanga Parbat Base Camp combined with Hunza Valley exploration, priced from $1,800. Targeted at trekkers seeking a combination of cultural sightseeing and high-altitude trekking.
• Patundas Trek Trek to Patundas point offering panoramic views of Pakistan's highest peaks. Targeted at trekkers seeking moderate-to-high altitude experiences with dramatic mountain scenery.
• Snow Lake Hispar La Trek High-altitude trek crossing the Hispar La pass to Snow Lake, one of the world's highest glaciers. Targeted at advanced trekkers seeking remote glacial expeditions.
• Rakaposhi Base Camp Trek Trek to Rakaposhi Base Camp with views of the 7,788m peak, priced from $200 for the 2-day/1-night itinerary. Targeted at short-duration trekkers and travelers wanting accessible mountain scenery.
• Car Rental Services Vehicle rental including Toyota Corolla, Honda BRV, Toyota Hilux Revo, Land Cruiser Prado, Kia Sportage, Land Cruiser V8, Hiace Grand Cabin, and Toyota Coaster, priced from $50 to $150 per day. Targeted at independent travelers and tour participants needing transport in Northern Pakistan.
• Complete Northern Pakistan Explorer 24-day comprehensive expedition covering Hunza, Kalash Valleys, and Karakoram region, priced from $3,900. Targeted at travelers seeking a deep, multi-region immersion in Pakistan's northern areas.
• Pakistan Odyssey: Complete 20-Day Expedition Extended 20-day tour covering major Pakistani destinations, priced around $4,000. Targeted at long-haul international travelers seeking a comprehensive overview of Pakistan.
• Naran Kaghan Tour Multi-day tour to Naran Kaghan Valley including Saif-ul-Malook Lake, Lulusar Lake, and Shogran. Targeted at domestic and international travelers seeking accessible mountain scenery.
• Shandur Polo Festival Tour Specialized tour to witness the annual Shandur Polo Festival. Targeted at cultural travelers and event-specific tourists attending the world's highest polo ground.
• Customize Your Tour Custom tour planning service allowing travelers to create personalized itineraries based on their preferred destinations, dates, and group size. Targeted at travelers with specific needs or interests not covered by standard packages.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TourRadarcoreGTM or Marketing PartnerTourRadar serves as a marketing and distribution partner for Exploria, featuring the company as a top-rated operator on their platform. This partnership helps Exploria reach international customers seeking Pakistan tours.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Intrepid Travel: Large globally listed adventure tour operator offering multi-country Asia itineraries; competes for the same international small-group adventure traveler but across a much wider geographic footprint.
• Exodus Travels: UK small-group adventure tour operator with Asia-wide itineraries including walking and trekking tours; competes for the same international adventure traveler but serves multiple regions beyond Pakistan.
• Mountain Travel Sobek: Long-established US adventure operator offering high-end trekking expeditions globally including Karakoram routes; comparable on premium expedition positioning and experienced trekker customer profile.
• G Adventures: Major global small-group adventure tour operator covering Asia destinations; overlaps with Exploria on the international independent traveler segment but operates at far broader scale across many regions.

Direct peers

• World Expeditions: Australia-headquartered adventure tour operator offering K2 Base Camp, Snow Lake, and Karakoram treks with comparable expedition-level pricing ($2,500-$5,000+) and similar target customer profile of experienced international trekkers.
• KE Adventure Travel: UK-based adventure tour operator that offers trekking expeditions across the Karakoram and Himalaya, including Pakistan's K2 Base Camp and Snow Lake routes — directly comparable on flagship product and international customer base.
• Wild Frontiers: UK adventure tour operator running Pakistan itineraries including northern region cultural and trekking tours; comparable in product mix (cultural + trekking) and reliance on inbound Western customers to Pakistan.

Regional players

• Himalayan Glacier Adventure: Nepal-based adventure operator specializing in Himalaya trekking and expeditions; comparable on product type and price points but focused on Nepal as primary destination rather than Pakistan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Exploriatour
• YouTubeyoutube.com/channel/UCvvZg2n_aLPvYBw26rM67IQ
• Facebookfacebook.com/exploria.pk
• LinkedInlinkedin.com/company/exploria-pk
• Instagraminstagram.com/exploria.pk
• Pinterestpinterest.com/exploriapk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exploria