respectme
respectme is Scotland's national anti-bullying service, funded by the Scottish Government and jointly managed by SAMH and LGBT Youth Scotland, providing free training, resources, campaigns, and policy support to schools, professionals, parents, and young people across all 32 Scottish local authority areas.
- Company typePrivate
- Founded2007
- HeadquartersGlasgow, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What respectme does
respectme is Scotland's national anti-bullying service, established in 2007 and wholly funded by the Scottish Government. The organization is jointly managed by SAMH (Scottish Action for Mental Health) and LGBT Youth Scotland, operating from Glasgow, and delivers anti-bullying guidance, training, resources, and policy support to adults who work with children and young people across all 32 Scottish local authority areas. Its core products include the Learning Academy eLearning platform, the respectme reward self-assessment toolkit for schools and youth settings, annual Anti-Bullying Week campaigns, and a portfolio of publications, videos, podcasts, and policy-support services, all provided free of charge.
The underlying technology is a web-based platform at respectme.org.uk that hosts resources, campaign materials, an integrated eLearning management system with course tracking and certificates, and the respectme reward self-assessment toolkit. The reward programme is differentiated by a validated methodology that correlates anti-bullying practices with stakeholder-reported measures of how safe children feel in their school or youth setting. Distribution is primarily digital, with schools and youth organizations acting as channel partners to deliver resources to end users; 900+ schools engaged during Anti-Bullying Week 2024 and 70%+ of Scotland's school-age audience was reached across all local authority areas.
The business model is non-commercial: respectme operates as a wholly grant-funded public service under a single Scottish Government funding stream, with no pricing tiers, no commercial revenue, and no transactions with end users. The organization is structured as a service under SAMH (a company limited by guarantee registered in Scotland) rather than as an independent legal entity, with a small core team of 1-10 employees. Customer segments span education professionals, young people, parents and carers, and institutional buyers (local authorities, schools, and youth organizations), all served free of charge.
respectme firmographics
Firmographics- Name
- respectme
- Legal name
- SAMH (Scottish Association for Mental Health)
- Website
- https://respectme.org.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- respectme is Scotland's national anti-bullying service, funded by the Scottish Government and jointly managed by SAMH and LGBT Youth Scotland, providing free training, resources, campaigns, and policy support to schools, professionals, parents, and young people across all 32 Scottish local authority areas.
- Ownership category
- akta.pro rank
respectme industry classification
Industry- Product category
- Anti-Bullying Education and Youth Welfare Services
- NAICS
- Educational Support Services (611710), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Cyberbullying Prevention, Reporting & Case Management (EDAFALAG)
Keywords
Where respectme is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
respectme business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Scottish Government Funding: respectme is wholly funded by the Scottish Government. The organization provides policy support, professional learning, annual campaigns, and resources at no cost to schools and youth organizations. No commercial revenue streams exist.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free service for all users - no pricing tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
respectme product offering
Product offeringCore offering
respectme is Scotland's national Anti-Bullying Service providing free anti-bullying guidance, training, resources, and policy support to adults working with children and young people. It delivers an integrated suite of services including an eLearning platform (Learning Academy), a validated self-assessment reward programme for schools (respect*me* reward), annual Anti-Bullying Week campaigns with multimedia resources, and policy development support for local authorities and educational institutions across Scotland.
Product overview
respectme is Scotland's Anti-Bullying Service providing a comprehensive suite of services focused on preventing and responding to bullying. The core offerings include the Learning Academy (eLearning platform), the respectme reward (self-assessment toolkit for schools), Campaigns and Resources (materials, videos, podcasts), and Policy Support. These are complemented by publications like 'Start with the Heart' and themed campaigns including 'Listen Up!' and annual Anti-Bullying Week initiatives. The service is funded by the Scottish Government and jointly managed by SAMH and LGBT Youth Scotland.
Differentiator
Problem solved
Functional benefit
Brands
- respectme reward: A validated self-assessment programme for schools and youth settings to measure the impact of their anti-bullying work across themes of prevention, response and inclusion.
- Learning Academy
Products and services
- Learning Academy Online eLearning platform providing training courses for adults working with or caring for children and young people about Scotland's approach to anti-bullying. Users can track course progress, add learning reflections, and download certificates.
Quantifiable outcome
- 500,000+ school children and young people reached during Anti-Bullying Week 2024
- +2 more outcomes
Companies that use respectme
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
respectme technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
respectme partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Solo FilmsminorSolo Films produced the five-part film series 'Bullying - The Power of One' for Anti-Bullying Week 2025 in partnership with respectme. The films featured young actors from St Andrew's RC Secondary School and were premiered at a special event in Glasgow.
- SAMH (Scottish Action for Mental Health)coreSAMH (Scottish Action for Mental Health) is the lead organization jointly managing respectme alongside LGBT Youth Scotland. SAMH provides organizational oversight, administrative infrastructure, and mental health expertise. respectme's headquarters are co-located with SAMH at Brunswick House, 51 Wilson Street, Glasgow.
- LGBT Youth ScotlandcoreLGBT Youth Scotland jointly manages respectme with SAMH, providing expertise in LGBTQ+ youth issues and ensuring the service addresses the needs of LGBTQ+ children and young people. This partnership ensures anti-bullying work incorporates specific support for LGBTQ+ communities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
respectme competitors and assessment
Company assessmentDirect peers
- The Diana Award: Runs a UK-wide Anti-Bullying Programme that trains young people as anti-bullying ambassadors in schools, including Scotland — directly comparable to respectme's school-engagement and training model.
- UK Safer Internet Centre: Consortium providing online safety helpline, hotline and education services across the UK, including schools — directly comparable to respectme's online bullying prevention, reporting and education remit.
- Internet Matters: UK not-for-profit providing online safety advice, resources and school tools for parents, carers and professionals — closely comparable to respectme's online bullying and parent-facing resources.
- Childline: NSPCC-run free, confidential helpline and online service for children and young people in the UK, providing advice and support on bullying and other issues — directly comparable to respectme's young-people guidance and reporting pathways.
- Childnet International: UK charity focused on internet safety and online bullying education for children and professionals, including Safer Internet Day resources — directly comparable to respectme's online bullying and digital safety work.
- Anti-Bullying Alliance: UK-wide anti-bullying coalition hosted by the National Children's Bureau, providing anti-bullying guidance, training and resources for schools across England and beyond — the closest functional peer to respectme's role in Scotland.
- Family Lives (Bullying UK): Operates a Bullying UK service offering parent and young-people helpline support, online resources and school-facing guidance — a direct comparator for respectme's parent and child anti-bullying channels.
- Kidscape: UK charity providing anti-bullying resources, parent guidance and training for professionals working with children — closely aligned with respectme's adults-working-with-young-people proposition.
Broad incumbents
- YoungMinds: UK charity focused on children and young people's mental health, providing school resources and parent guidance — overlaps with respectme's mental-health-linked anti-bullying work via its SAMH stewardship.
- NSPCC: UK's largest children's charity, operating Childline and broad child-protection services including school-facing anti-bullying and safeguarding programmes — broader incumbent offering that overlaps with respectme's remit.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
respectme social profiles
Digital presencerespectme financial estimates
Financial estimateRevenue estimate
Valuation estimate
respectme leadership team
Management profileNumber of profiles
Profiles1 record
respectme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
respectme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about respectme
What does respectme do?
respectme is Scotland's national Anti-Bullying Service providing free anti-bullying guidance, training, resources, and policy support to adults working with children and young people. It delivers an integrated suite of services including an eLearning platform (Learning Academy), a validated self-assessment reward programme for schools (respect*me* reward), annual Anti-Bullying Week campaigns with multimedia resources, and policy development support for local authorities and educational institutions across Scotland.
Is respectme a public or private company?
respectme is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was respectme founded?
respectme was founded in 2007. It employs 1 to 10 people.
Where is respectme based?
respectme is headquartered in Glasgow, United Kingdom, in the Europe region.
How does respectme make money?
One revenue line is on record: scottish Government Funding.
Who are respectme's main competitors?
Direct peers on record are The Diana Award, UK Safer Internet Centre, Internet Matters, Childline, Childnet International, Anti-Bullying Alliance, Family Lives (Bullying UK) and Kidscape. Broad incumbents are YoungMinds and NSPCC.
Does respectme have an API?
No public API is recorded for respectme.
What industry is respectme in?
respectme's product category is Anti-Bullying Education and Youth Welfare Services. Its primary akta.pro industry code is EDAFALAG, Cyberbullying Prevention, Reporting & Case Management. Its NAICS code is 611710 and its SIC code is 8300.