What Emra does

Emra (operated by Emra Tech, Inc., a California corporation headquartered in Daly City) is an AI-powered web platform that lets non-technical users build real, working applications by describing them in natural language. The product is centered on an AI codegen agent that takes plain-language prompts and produces production-grade React applications — including UI, data collections, authentication, and file uploads — published as hosted web apps accessible across devices. The platform runs on a standard modern cloud stack: AWS for compute, managed sign-in (Cognito), and email; Cloudflare for serving published apps and storing app bundles; Vercel for the web frontend; and Stripe for payments. AI capability is delivered through third-party foundation models (Anthropic Claude Sonnet 5 and Opus 4.8, plus OpenAI APIs) orchestrated by Emra's proprietary agent rather than in-house trained models.

Emra's business model is a freemium, product-led growth subscription. A free tier allows up to 5 apps without editing credits; the Pro plan at $25/month (or $240/year) provides 100 monthly build credits, unlimited apps, app editing, 100MB file uploads, and 20GB of storage. One-time credit top-ups of $15 for 100 credits stack on top of monthly allocations. All published apps share a unified data layer enabling cross-app data flow, and apps can be shared via share links that produce private clones. A Discover marketplace supports browsing, installing, and remixing apps. A 'Talk to sales' path exists for forthcoming Teams and Enterprise plans with shared workspaces, pooled credits, and SSO. The company is privately held, bootstrapped, and operates with a small team of approximately five named individuals.

At the time of the input data, Emra is in public Early Access, with a dense product shipping cadence documented in a public changelog (June–July 2026). Distribution is entirely self-serve via the web at emra.app, supported by organic social channels (X, Threads, Instagram, YouTube), a public changelog, and a press kit. No enterprise customers, ARR figures, or external funding are disclosed.

Name

Emra

Legal name

Emra Tech, Inc.

Website

https://emra.app

Company type

Private

Operating status

Operating

Short description

Emra is an AI-powered web platform that lets users build real, working React applications by describing them in natural language. It serves individual makers, AI-native builders, and solo founders via a freemium and $25/month Pro subscription, with Teams/Enterprise plans forthcoming.

Ownership category

akta.pro rank

Headquarters

HQ city

Daly City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription - Pro Plan: Monthly subscription at $25/mo (billed monthly) providing 100 monthly build credits, unlimited apps, app editing, 100MB file uploads, and 20GB storage. Annual plan at $240/yr (save 20%, two months free). Credits do not expire and roll over across billing periods.
2. One-time Credit Top-ups: One-time top-ups of $15 for +100 credits, stacking on top of monthly credits. Used for generating new apps, reshaping apps, tapping into AI models, and running agents. Available for subscribers only.
3. Free Tier: Free forever access with up to 5 apps, one shared data layer, 5MB file uploads, and ability to export code and data. Serves as the onboarding tier for the freemium model.
4. Teams and Enterprise Plans (Coming Soon): Planned team and enterprise plans offering shared workspaces, user permissions, pooled credits, SSO, and contract paperwork. Referenced as 'coming soon' with a talk-to-sales contact path.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Emra is an AI-powered web application builder that lets users describe apps in plain natural language and have an AI agent generate, run, and publish real, working React applications in a hosted workspace. Every published app ships with built-in authentication, a shared data layer, and file uploads, and apps can be shared, remixed, cloned, or exported. The platform is delivered as a self-serve web product at emra.app with a free tier and a paid Pro tier.

Product overview

Emra is a single, unified AI-powered platform for building and publishing personal web applications via natural language. The core product is the AI App Builder — an autonomous agent that generates real React application code from plain-language prompts, which is then published as hosted web apps with built-in authentication, a shared data layer across all apps, and file upload support. Emra's published apps ecosystem includes Discover (a marketplace for browsing, installing, and remixing other users' apps), a Command Palette for keyboard-driven navigation and quick build launching, and a CLI/open-source SDK for building apps from external agents like Claude Code. The platform offers three pricing tiers: a free tier (up to 5 apps, no editing), a Pro plan at $25/month (100 monthly credits, unlimited apps, full editing and storage), and forthcoming Teams/Enterprise plans. All published apps share a unified data layer and backend infrastructure, and builders can export their code and data at any time.

Differentiator

Problem solved

Functional benefit

Products and services

• Emra Platform (AI App Builder) An AI-powered web application builder and collaborative workspace that lets users create real, working web applications by describing them in plain natural language. The platform includes an AI agent that writes React application code, a hosted publishing infrastructure, and a backend-as-a-service providing authentication, data collections, and file uploads. Targeted at AI-native builders, makers, and solo founders.
• Free Plan Free forever access to Emra with up to 5 apps, one shared data layer, 5MB file uploads, 500MB storage, and the ability to export code and data anytime. Designed as the onboarding tier for new users; monthly build credits and app editing are not included on the free plan.
• Pro Plan Paid subscription at $25 per month (billed monthly, cancel anytime) or $240 per year (save 20%, two months free). Includes 100 credits every month, unlimited apps, customize and edit apps, one shared data layer across every app, 100MB file uploads, and 20GB storage. Top-ups available at $15 for +100 credits.
• Credit Top-Ups One-time top-ups of $15 for 100 additional credits, stackable on top of monthly Pro credits. Used for generating new apps, reshaping apps, tapping into AI models, and running agents. Available to Pro subscribers only, with credits that never expire and roll over across billing periods.
• Teams and Enterprise Plans (Coming Soon) Planned subscription tier offering shared workspaces with user permissions, pooled credits, and tools built together in a single workspace. Includes SSO, contract paperwork, and dedicated sales support. Pricing available via contact with [email protected]; not yet generally available.

Quantifiable outcome

• From idea to running app in minutes
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• AnthropiccoreTechnology or IntegrationAnthropic provides large language model APIs (Claude Sonnet 5 and Opus 4.8) that power Emra's codegen agent. Prompts and app code are sent to Anthropic to generate apps. Under their agreement with Emra, Anthropic processes this data to provide the service and does not use it to train their models.
• OpenAIcoreTechnology or IntegrationOpenAI provides large language model APIs that power Emra's codegen agent alongside Anthropic. Under their agreement with Emra, OpenAI processes prompts and app code to provide the service and does not use it to train their models.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides cloud compute for the API and codegen agent, object storage, managed sign-in (Cognito), secrets management, and transactional email (SES).
• CloudflarecoreTechnology or IntegrationCloudflare serves published apps and stores app bundles and uploaded files on Emra's infrastructure.
• VercelcoreTechnology or IntegrationVercel hosts the Emra web frontend (emra.app) and provides cookieless site analytics (Vercel Web Analytics) for aggregated page and traffic statistics.
• StripecoreTechnology or IntegrationStripe handles payment processing and billing for Emra's subscriptions and credit purchases. Stripe collects and processes payment information (name, email, billing address, card details); Emra does not store full card numbers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tempo Labs: Tempo Labs is an AI app builder focused on letting users generate React applications from design and natural language inputs. It targets a similar niche of AI-native builders but with a stronger emphasis on design-driven app creation, partially overlapping with Emra's offerings.

Broad incumbents

• Glide: Glide is a no-code platform that turns spreadsheets into mobile and web applications. It overlaps with Emra on the no-code app builder category but uses a spreadsheet-driven approach rather than AI, targeting a different segment of makers and SMBs.
• Bubble: Bubble is an established no-code platform that lets users build and deploy full-stack web applications visually. It overlaps with Emra on the no-code app creation theme but uses a visual editor rather than AI prompts, and serves a more traditional SMB market with deeper enterprise traction.
• Cursor: Cursor is an AI-powered code editor (IDE) used by professional developers for AI-assisted software development. While more developer-focused than Emra, it represents the broader AI-native software creation space and could expand downstream into prompt-to-app workflows as a competitor.
• Windsurf: Windsurf (by Codeium) is an AI-powered IDE with agentic coding capabilities that can build full applications. While primarily a code editor, its agentic features overlap with Emra's prompt-to-app workflow and represent a credible expansion vector into the AI app builder space.

Direct peers

• Replit: Replit is a browser-based development environment with an AI agent (Replit Agent) that can build and deploy full applications from natural language. It overlaps significantly with Emra on AI-assisted web app creation and instant deployment, though Replit also serves traditional developers.
• Bolt.new (StackBlitz): Bolt.new is an AI app builder by StackBlitz that lets users generate, edit, and deploy full-stack web applications from natural language prompts. It is the closest direct competitor to Emra, targeting the same AI-native builders with a similar product-led, no-code app creation flow.
• Lovable: Lovable (formerly GPT Engineer) is an AI app builder that generates full-stack web applications from natural language descriptions and supports backend services like databases and authentication. It directly competes with Emra in the AI-native app building category with similar product positioning.
• v0.dev: v0.dev is Vercel's AI UI generation tool that produces React/Next.js components and full app scaffolding from natural language. While Vercel is a broader platform incumbent, v0 directly competes with Emra on AI-driven web app creation and shares the same target persona.
• Create.xyz: Create.xyz is an AI app builder that lets users describe apps in natural language and get a working web application with backend services. It targets similar AI-native builders and competes directly with Emra on prompt-to-app experiences and freemium monetization.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/emra_app
• YouTubeyoutube.com/@emra_app
• Instagraminstagram.com/emra.app

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emra