Anything
Anything (Create, Inc.) is a San Francisco-based AI app builder that lets non-technical users and startups generate, test, and publish web and mobile apps from natural language prompts, with 1.5M+ builders, a Max autonomous-agent add-on, and 100+ built-in integrations.
- Company typePrivate
- Founded-
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Anything does
Anything (legally Create, Inc.) is a San Francisco-based private company that operates an AI-powered application builder at create.xyz / anything.com. The platform lets users describe an app in natural language and receive a working web or mobile application generated by an AI agent that writes code (Next.js / React for web, React Native for iOS and Android), provisions a Postgres database and S3 file storage, configures authentication, wires up third-party services, and publishes the result. The agent orchestrates multiple frontier models — Anthropic Claude, OpenAI GPT, Google Gemini, and Moonshot Kimi — routing tasks to different models based on complexity, and exposes a Max add-on that operates as an autonomous software engineer capable of opening the app in a real browser, finding bugs, writing fixes, and shipping features over multi-step runs.
The product surface spans core builder modes (Discussion, Plan, Thinking, Fast, Auto, Max), 100+ pre-built integrations (Stripe, RevenueCat, AdMob, AdSense, Resend, Twilio, Google OAuth, Figma, Mobbin, Sleek, Mocha migration), real-time collaboration, custom-domain publishing, App Store and Google Play submission pipelines, analytics, and a template marketplace. The company makes money through credit-based subscriptions: a free tier with a one-time 3K-credit allotment, a Pro tier at $19/month (20K credits/mo) for private projects, custom domains, and removed branding, and a Max tier at $199/month (220K credits/mo) unlocking the autonomous agent, with additional Max tiers up to $899/month, plus non-expiring credit top-offs, marketplace transactions, and a 30% recurring affiliate program run via Dub. The go-to-market is product-led growth aimed at non-technical entrepreneurs, startups, and SMBs building MVPs and internal tools, with a secondary developer-focused segment targeted by Max.
The company operates as Create, Inc. in the US, markets as Anything, has 1-10 employees per the firmographic data, lists four open engineering roles in San Francisco, and reports a 1.5M+ builder base. No funding rounds, investors, or financial figures are disclosed; ownership structure and revenue are not public.
Anything firmographics
Firmographics- Name
- Anything
- Legal name
- Create, Inc.
- Website
- https://create.xyz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Anything (Create, Inc.) is a San Francisco-based AI app builder that lets non-technical users and startups generate, test, and publish web and mobile apps from natural language prompts, with 1.5M+ builders, a Max autonomous-agent add-on, and 100+ built-in integrations.
- Ownership category
- akta.pro rank
Anything industry classification
Industry- Product category
- AI App Builder Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD), Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where Anything is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Anything business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Credit-based): Monthly subscription tiers with credit allotments. Credits power AI generations and integrations. Higher tiers include 10%+ volume discount on credits. Annual billing includes 2 months free. Additional top-off credits available for purchase.
- Credit Top-offs: One-time credit purchases for users who need more than their monthly allotment. Top-off credits do not expire. $12 for 10k, $60 for 50k, $120 for 100k, $240 for 200k credits.
- Template Marketplace: Users can purchase templates from the marketplace using credits. Free templates available. Template creators earn from their submissions.
- Affiliate/Referral Program: 30% commission on referred customer sales for 1 year. New users get 20% off first purchase. Managed through Dub platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - $0/mo, 3K credits |
| Subscription | Annual | Pro 20k - $19/mo annual, $24/mo monthly, 20K credits |
| Subscription | Annual | Max - $199/mo annual, $239/mo monthly, 200K/220K credits |
| Subscription | Annual | Additional Max tiers - $299-$899/mo |
| Usage-based | Pay-as-you-go | Credit Top-offs (non-expiring) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Anything product offering
Product offeringCore offering
Anything is an AI-powered, conversational app builder that turns natural language descriptions into fully functional mobile apps (iOS/Android via React Native) and web apps (Next.js). The platform includes a built-in database (Postgres), file storage (S3), authentication, serverless backend functions, hosting, and 100+ pre-built integrations (payments, ads, AI, auth). Users describe what they want, and the AI agent generates, tests, and publishes the application. A premium Max add-on provides an autonomous software engineer that runs end-to-end testing and ships fixes independently.
Product overview
Anything is an AI-powered app builder platform that enables anyone to create mobile apps (iOS/Android) and web apps through natural language conversation. The core platform consists of the main Anything builder (AI agent that generates apps from prompts) and Max (autonomous software engineer add-on). The platform includes 100+ built-in AI integrations (GPT-5, Claude, Gemini, etc.), payment processing (Stripe for web, RevenueCat for mobile), advertising (AdMob/AdSense), authentication (Google Sign In), analytics, and design import tools (Figma, Mobbin, Sleek). Users can also access a template marketplace to start from pre-built apps. The platform supports publishing to the web (custom domains), iOS App Store via TestFlight, and Google Play (beta). Pricing tiers are Free (3K credits), Pro ($19/mo), and Max ($199/mo with autonomous agent capabilities).
Differentiator
Problem solved
Functional benefit
Brands
- Anything Max: Autonomous software engineer feature that builds, tests and fixes apps automatically for $199/month.
Products and services
- Anything Builder Platform AI-powered conversational app builder for individuals and small teams. Generates complete mobile apps (iOS/Android via React Native) and web apps (Next.js) from natural language prompts, including database (Postgres), file storage (S3), authentication, serverless backend, hosting, and 100+ built-in integrations. Publishes to web with custom domains, iOS App Store via TestFlight, and Google Play (beta).
- Template Marketplace Marketplace of pre-built app templates that users can purchase with credits and customize for their own use cases. Template creators earn from their submissions.
Quantifiable outcome
- Max fixed 97%+ of issues on its own in beta testing
- +2 more outcomes
Companies that use Anything
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Anything technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration43 records
AI capability10 records
Feature6 records
Anything partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- FigmacoreDirect integration allowing users to paste Figma links into chat. Agent builds designs into working apps. Users connect Figma Pro accounts to import from any file in their workspace.
- MochacoreOfficial migration partner for Mocha's shutdown (August 1, 2026). Automated conversion of React/Cloudflare apps to Next.js, D1 to Postgres, Hono to API routes. Users get 20k bonus credits for migration edits.
- ContraminorPartnership with Contra for the Anything Expert Network. Verified experts provide one-on-one personalized support to users. Experts are independent contractors working through Contra.
- DubcoreDub handles the affiliate/creator program. Affiliates earn 30% commission for 1 year on referred customers. 1-click global payouts, real-time tracking, commission-free for experts.
- Name.comminorDomain registrar partner for purchasing domains through Anything. Anything buys and configures domains through Name.com with no DNS setup required.
- StripecoreBuilt-in Stripe integration for web apps. Accept subscriptions, one-time purchases, multiple pricing tiers. No manual webhook setup needed - agent creates backend routes and frontend hooks automatically.
- RevenueCatcoreBuilt-in integration for mobile app subscriptions and in-app purchases. Agent connects projects to RevenueCat and App Store Connect automatically. Handles subscription management and entitlements.
- Expo (Expo Go)coreExpo Go integration for mobile app testing. Users scan QR code from builder to preview apps natively on iPhone with full device feature support (camera, location, notifications).
- Apple Developer Program / TestFlight / App Store ConnectcoreIntegration with Apple's developer ecosystem for mobile app publishing. Anything builds apps and submits to TestFlight, then helps users complete App Store requirements and submit for review.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Anything competitors and assessment
Company assessmentEmerging players
- Glide: Glide turns spreadsheets into apps without code. It overlaps with Anything's internal-tool and dashboard use cases and shares a similar SMB/prosumer GTM, but lacks Anything's generative-AI prompt interface and mobile publishing.
- Durable: Durable uses AI to generate business websites and tools in seconds. It targets a similar non-technical entrepreneur persona as Anything, but is narrower in scope (websites and simple tools) and does not target full mobile-app publishing.
- FlutterFlow: FlutterFlow is a low-code builder for native iOS/Android apps using Flutter. It is comparable to Anything's mobile-app-building capability and publishing-to-app-store flow, though aimed at semi-technical users rather than pure natural-language input.
- Cursor: Cursor is an AI-native code editor with autonomous agent capabilities. While primarily developer-facing (Anything targets non-developers), its autonomous fix-and-ship loop overlaps conceptually with Anything's Max agent.
Broad incumbents
- Replit Agent: Replit's AI Agent builds and runs full apps inside a hosted IDE that supports web, mobile, and deployment. It overlaps with Anything's horizontal ambition but offers a much broader dev environment, package ecosystem, and longer-running agent loops.
- Bubble: Bubble is a long-established visual no-code platform for web apps. It addresses the same end-user pain point (build apps without coding) as Anything, but via a drag-and-drop editor rather than natural-language prompts.
Direct peers
- v0 (Vercel): Vercel's v0 generates Next.js/React web apps and components from natural-language prompts, sharing Anything's target audience of non-technical builders and entrepreneurs, and a credit/subscription monetization model.
- Lovable: Lovable (formerly GPT Engineer) is an AI app builder that turns prompts into full-stack web apps with auth, database, and payments — directly comparable to Anything's prompt-to-app pipeline and freelance/entrepreneur customer base.
- Bolt.new (StackBlitz): StackBlitz's Bolt.new is an AI agent that builds full-stack web apps from natural language prompts in the browser — the closest direct competitor to Anything's web-app generation flow and pricing model.
Others
- Mocha: Mocha was a direct AI app builder competitor; it is shutting down August 1, 2026 and has appointed Anything as its official migration partner. It is highly comparable in product surface area but is no longer acquiring users.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Anything social profiles
Digital presenceAnything financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anything leadership team
Management profileNumber of profiles
Profiles1 record
Anything funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anything M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anything
What does Anything do?
Anything is an AI-powered, conversational app builder that turns natural language descriptions into fully functional mobile apps (iOS/Android via React Native) and web apps (Next.js). The platform includes a built-in database (Postgres), file storage (S3), authentication, serverless backend functions, hosting, and 100+ pre-built integrations (payments, ads, AI, auth). Users describe what they want, and the AI agent generates, tests, and publishes the application. A premium Max add-on provides an autonomous software engineer that runs end-to-end testing and ships fixes independently.
Is Anything a public or private company?
Anything is a private company. It is classified as unknown and is currently operating.
When was Anything founded?
Anything was founded in -1. It employs 1 to 10 people.
Where is Anything based?
Anything is headquartered in San Francisco, United States, in the North America region.
How does Anything make money?
Four revenue lines are on record. Subscription Plans (Credit-based) is the primary driver. The others are credit Top-offs, template Marketplace and affiliate/Referral Program.
Who are Anything's main competitors?
Emerging players on record are Glide, Durable, FlutterFlow and Cursor. Broad incumbents are Replit Agent and Bubble. Direct peers are v0 (Vercel), Lovable and Bolt.new (StackBlitz). Mocha is listed as an others.
Does Anything have an API?
No public API is recorded for Anything.
What industry is Anything in?
Anything's product category is AI App Builder Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAD, LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG). Its NAICS code is 5132 and its SIC code is 7372.