Name

Plan Sverige

Legal name

Plan International Sverige

Website

https://plansverige.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

International Development & Humanitarian Aid

NAICS

Child and Youth Services (62411), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Safeguarding, Accountability & Compliance (ESG, Gender/GBV, Do No Harm) (BPADAEAM), Maternal, Newborn, Child & Adolescent Health (MNCAH) Partnerships (HLAJAOAG), International Development & Donor-Funded Education Programs (EDADALAB)

Keywords

• Children rights advocacy
• Humanitarian aid
• Child sponsorship programs
• Girls empowerment
• International development

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute through one-time gifts, monthly giving programs (månadsgivare), and emergency fundraising campaigns. The organization reported that 85% of revenues go directly to program work.
2. Child Sponsorship (Fadderskap): Monthly sponsors support individual children through the child sponsorship program, which includes correspondence and relationship building between sponsor and sponsored child.
3. Gift Shop (Gåvoshop): Sale of symbolic gifts such as toys for refugee children (from 150 kr), school materials (from 500 kr), Girl Power gifts (from 300 kr), and literacy programs for girls (from 250 kr).
4. Corporate Partnerships: Partnerships with companies such as Åhléns (where 1 krona per purchase with their Mastercard goes to Plan), corporate gifts for emergencies, and longer-term corporate sponsorships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Plan Sverige (Plan International Sverige) is a Swedish non-profit foundation that raises funds to support global child rights and girls' equality programs through multiple giving mechanisms including monthly giving (månadsgivare), child sponsorship (fadderskap), emergency appeals, corporate partnerships, and a symbolic gift shop. The organization channels 85% of revenues directly to program work delivered through the Plan International federation in 80+ countries, focusing on education, child protection, prevention of child marriage and female genital mutilation, and humanitarian response.

Product overview

Plan International Sverige is a non-profit charitable organization (not a technology company) that operates a digital donation platform with multiple giving programs. The core offering consists of a Gift Shop (Gåvoshop) selling symbolic gifts such as educational materials (Skolmaterial from 500 kr), Girl Power gifts (Girl Power-gåvan from 300 kr), and toys for refugee children (from 150 kr). The main giving mechanisms include Monthly Giving (Månadsgivare) for recurring donations, Child Sponsorship (Fadderbarn), Emergency Appeals (Akut insamling) for humanitarian crises, Personal Fundraising (Egen insamling), and Corporate Giving programs. Additional services include campaigns with celebrity ambassadors like Fridolina Rolfö, philanthropy programs for foundations, and legacy giving (testamentera). The organization does not operate a traditional SaaS or technology product but rather serves as an intermediary channel for donors to support children's rights programs globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Månadsgivare (Monthly Giving) Recurring monthly donation program allowing supporters to contribute regularly to support children's rights and girls' empowerment programs.
• Fadderbarn (Child Sponsorship) Sponsorship program connecting donors directly with a child, enabling personal communication and long-term support for the child's development and education.
• Gåvoshop (Gift Shop) A digital gift shop where donors can purchase symbolic gifts for children in need, including toys for refugee children (from 150 kr), school materials (from 500 kr), Girl Power gifts (from 300 kr), and literacy programs for girls (from 250 kr).
• Akut insamling (Emergency Appeals) Time-limited fundraising campaigns for acute humanitarian crises such as Gaza, Ukraine, Sudan, and Venezuela earthquakes, providing emergency aid to affected children and families with suggested donation amounts of 117 kr, 350 kr, or 500 kr.
• Egen insamling (Personal Fundraising) DIY fundraising platform allowing supporters to create their own campaigns for special occasions such as birthdays, weddings, or other celebrations.
• Företagsgåvor (Corporate Giving) Corporate donation programs enabling businesses to support Plan's work, including partnerships and matching gift programs such as the Åhléns Mastercard initiative where 1 krona per purchase goes to Plan.
• Filantropi och Stiftelser (Philanthropy and Foundations) Large-scale giving programs and foundation partnerships for major donors and institutional supporters.

Quantifiable outcome

• 49 million children reached with programs in 2025
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• ÅhlénscoreGTM or Marketing Partner · 1 May 2026Since May 2026, Åhléns Mastercard donates 1 krona per purchase to Plan International Sveriges work for girls' rights. This is a cause marketing partnership where the retailer contributes based on customer spending.
• Svenska Postkodlotteriets StiftelsecoreGTM or Marketing PartnerPostkodlotteriet supports Plan International Sveriges Flickapris (Girls Prize) and related activities. The partnership provides funding and visibility for the annual award recognizing individuals and organizations working for girls' rights.
• VeckorevynminorGTM or Marketing PartnerCollaboration partner for Flickapriset, specifically instituting the 'Årets röst' (Voice of the Year) award in 2024 as part of the Flickapriset recognition.
• FeminvestminorGTM or Marketing PartnerPartner for Flickapriset, providing the Feminvest Award in conjunction with the main girls' rights prize.
• Telenor SverigecoreStrategic or Co-development PartnerCollaboration on research and reporting about children's experiences online. Jointly released a report 'Hur var det på nätet idag?' (How was it online today?) examining children's experiences of online life and safety.
• At SixminorGTM or Marketing PartnerHotel At Six is listed as a partner for Flickapriset, providing venue or other support for award events.
• EUminorGTM or Marketing PartnerListed as a partner for Flickapriset, providing support for the annual girls' rights award ceremony.

Scale indicators7 records

Direct peers

• Barnfonden: A Swedish child-rights NGO operating child sponsorship and education programs in developing countries. Smaller scale than Plan Sverige but highly comparable in business model (recurring sponsorships, symbolic gifts, Swedish household donors) and value proposition.
• UNICEF Sverige: The Swedish national committee for UNICEF, also raising funds domestically for global children's rights, education, and humanitarian response. Directly comparable fundraising model (monthly givare, child sponsorship via Barnfonden-adjacent programs, corporate partnerships) and overlapping programmatic focus.
• Rädda Barnen (Save the Children Sweden): The Swedish affiliate of Save the Children is the most directly comparable peer: a large national NGO raising funds in Sweden for global children's rights, humanitarian response, and child protection. Competes head-to-head for monthly donors, emergency appeal funding, and corporate partnerships in the same Swedish market.
• ChildFund Sverige: Swedish fundraising affiliate of ChildFund International, operating child sponsorship and international development programs. Closely comparable business model to Plan Sverige with sponsorship, recurring giving, and symbolic gift products targeting Swedish household donors.
• SOS Barnbyar Sverige: Swedish affiliate of SOS Children's Villages, focused on child welfare, alternative care, and family strengthening programs. Competes for similar Swedish individual donors, child sponsorship (fadderskap) sign-ups, and corporate CSR partnerships in the children-focused NGO segment.

Broad incumbents

• BRAC: One of the world's largest development NGOs, operating programs in girls' education, empowerment, and poverty alleviation across multiple countries. Highly comparable programmatic focus on girls' rights and education, with overlapping international development footprint.
• Svenska Röda Korset (Swedish Red Cross): A major Swedish humanitarian organization operating emergency appeals, recurring giving, and international development programs. Competes with Plan Sverige for Swedish donor wallet share during humanitarian crises and has comparable brand recognition and recurring-donor base.
• Läkare Utan Gränser (Médecins Sans Frontières Sweden): Swedish fundraising office of MSF, focused on emergency medical humanitarian response. Competes with Plan Sverige for Swedish emergency-appeal donations (Gaza, Ukraine, Sudan, Venezuela) and recurring monthly givare, although with a medical rather than child-rights focus.
• Plan International (Global Federation): The global parent federation of which Plan Sverige is a national member. Operates in 80+ countries with the broader programmatic mandate and brand, while Plan Sverige focuses on domestic fundraising and advocacy. Strong overlap in mission and programmatic reach.

Emerging players

• WaterAid Sverige: Swedish fundraising affiliate of WaterAid, focused on clean water and sanitation in developing countries. Smaller Swedish market presence but overlaps in international development fundraising, recurring donor programs, and corporate partnership structures.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plan-sverige

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan Sverige