Wisconsin Waterfowl Association

What Wisconsin Waterfowl Association does

Wisconsin Waterfowl Association (WWA) is a Wisconsin-based 501(c)(3) nonprofit organization founded in 1984 that conserves the state's wetland and waterfowl resources through three core programs: Conservation (public lands management, private lands assistance, nesting structures, and the Abrams Property restoration), Education (Waterfowlers Academy, school curriculum, and the Waterfowl Hunters EXPO), and Advocacy/Policy (hunter-conservation advocacy, sandhill crane policy resources, and migratory bird management). The organization is governed by a Board of Directors and led by Executive Director Brad Heidel, with a staff of approximately seven professionals distributed across Wisconsin counties including Dane, Washington, and Juneau.

The organization's revenue model combines four streams: recurring individual membership fees and tax-deductible donations, state-level corporate sponsorships from outdoor-industry brands (SportDOG, Vortex Optics, Lucky Duck, and Ponsse), Class A raffles and event ticket sales, and merchandise sales such as wood duck nesting boxes. Distribution and member engagement are channeled through a Wisconsin-wide network of local volunteer chapters, the wisducks.org e-commerce storefront, and outreach events. Marketing is executed via Constant Contact email newsletters, Facebook and Instagram, blog content, and chapter-based community organizing.

WWA's served audience consists primarily of Wisconsin hunter-conservationists who join as members or life sponsors, alongside volunteer conservationists and outdoor-industry corporate partners whose brands align with the conservation mission. The organization holds BBB accreditation certifying nonprofit accountability standards and operates exclusively within Wisconsin with no documented geographic expansion beyond state borders.

Name

Wisconsin Waterfowl Association

Legal name

Wisconsin Waterfowl Association

Website

https://wisducks.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Wisconsin Waterfowl Association is a Wisconsin-based 501(c)(3) nonprofit founded in 1984 that conserves wetland and waterfowl resources through habitat projects, education, advocacy, and raffles, serving the state's hunter-conservationists, conservation volunteers, and outdoor-industry sponsors.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

akta.pro secondary industries

Wildlife Conservation & Species Protection (BPAGAGAB), Water Resources & Watershed Protection (BPAGAGAK), Ecological Restoration Planning & Monitoring (Habitat, Wetland, Stream) (EUAHAHAF)

Keywords

• Wetland conservation
• Waterfowl habitat restoration
• Wildlife conservation education
• Hunting rights advocacy
• Conservation nonprofit membership

Headquarters

HQ city

South Wales

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership dues from waterfowlers and conservationists joining the organization
2. Donations: Tax-deductible contributions from supporters of wetland and waterfowl conservation
3. Raffles and Event Tickets: Class A raffles and event ticket sales through the online store
4. Product Sales: Sale of wood duck boxes and related conservation products
5. Corporate Sponsorship: State-level sponsorships from outdoor industry brands including SportDOG, Vortex Optics, Lucky Duck, and Ponsse

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

WWA restores and conserves Wisconsin's wetland and waterfowl resources through three program pillars: Conservation (habitat projects on public and private lands, nesting structures, wild rice initiatives, and the Abrams Property), Education (Waterfowlers Academy, school curriculum, Waterfowl Hunters EXPO), and Advocacy (hunter/conservation policy, sandhill crane resources, migratory bird management). The organization also runs a membership program and an online store selling wood duck boxes, Class A raffles, and event tickets.

Product overview

Wisconsin Waterfowl Association (WWA) is a non-profit conservation organization offering conservation programs for Wisconsin's wetland and waterfowl resources, educational programs including Waterfowlers Academy and school curriculum, and advocacy initiatives for hunter and conservation policies. The organization also provides membership programs, sells merchandise including Wood Duck Boxes and event tickets, and publishes lifestyle/hunting content. WWA operates through local volunteer chapters, corporate sponsors, and life members to further its mission of restoring and conserving Wisconsin's wetland and waterfowl resources while promoting waterfowl hunting rights.

Differentiator

Problem solved

Functional benefit

Products and services

• Conservation Programs

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered state level sponsor and event partner.

• SportDOGstate level sponsorGTM or Marketing PartnerState-level sponsor of Wisconsin Waterfowl Association, supporting state waterfowlers through brand association
• Vortex Opticsstate level sponsorGTM or Marketing PartnerState-level sponsor of Wisconsin Waterfowl Association, associating brand with waterfowl conservation mission
• Lucky Duckstate level sponsorGTM or Marketing PartnerState-level sponsor supporting WWA's conservation and education efforts for Wisconsin waterfowlers
• Ponssestate level sponsorGTM or Marketing PartnerState-level sponsor of Wisconsin Waterfowl Association, supporting wetland conservation initiatives
• Waterfowl Hunters Expoevent partnerGTM or Marketing PartnerAnnual expo event partner showcasing waterfowl hunting industry products and education

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trout Unlimited: Coldwater fisheries and habitat conservation nonprofit widely recognized for its state-chapter grassroots operating model that closely mirrors WWA's volunteer chapter network and habitat restoration approach.
• Ducks Unlimited: The largest waterfowl and wetlands conservation nonprofit in North America, with a similar state-chapter structure, hunting-community base, and habitat restoration mission; directly comparable on mission and revenue model, though operating at much larger scale across multiple states.
• Ruffed Grouse Society: Upland bird and habitat conservation nonprofit with a regional chapter model and similar donor base of hunters and conservationists engaged in state-level habitat work.
• Pheasants Forever: Habitat-focused nonprofit organized around upland game birds with a strong chapter-based, volunteer-driven model analogous to WWA's structure; similar reliance on hunters, conservationists, and corporate sponsors for habitat delivery.
• National Wild Turkey Federation: Wildlife and habitat conservation nonprofit organized around wild turkeys with state-chapter network and hunting-community membership base; shares WWA's hunter-conservationist positioning and habitat delivery model.
• Wisconsin Wetlands Association: Wisconsin-specific nonprofit dedicated to wetland conservation, education, and policy. Operates in the same geography with overlapping mission on wetlands, though broader than waterfowl alone.
• Delta Waterfowl: Waterfowl-focused conservation nonprofit that emphasizes hunter recruitment, retention, and habitat; closely matches WWA's combined conservation-and-hunter-advocacy mission and membership-based funding model.

Broad incumbents

• The Nature Conservancy: Global land and water conservation nonprofit operating at much larger scale, with overlapping interest in Wisconsin freshwater habitat and wetlands work; relevant as a broader-incumbent counterpart for grant-funded land conservation.
• National Audubon Society: Major bird and habitat conservation organization with overlapping avian mission and state-chapter network; comparable on bird-conservation positioning and policy advocacy, though broader in scope than WWA's waterfowl focus.
• National Wildlife Federation: Largest US-based conservation advocacy nonprofit with overlapping wildlife and habitat mission, but operating across all 50 states with much broader species and policy scope; serves as a high-level incumbent in the same advocacy-and-membership space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/wisducks
• LinkedInlinkedin.com/company/wisconsin-waterfowl-assn

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Waterfowl Association