What Ag-Novation does

Ag-Novation LLC is a Greenville, South Carolina-based agribusiness consulting firm founded in 1981 and wholly owned by Mati Karni. The firm provides consulting services in marketing research, business development, sales operations, accounting and general administration, and human resources to agribusiness companies seeking to enter or expand within the North American market. Its target client base spans large multinational agribusinesses, small to mid-size agricultural producers and farm owners, private equity firms investing in agriculture, and international agricultural development organizations.

The firm's core offering is a four-module consulting stack delivered as customized engagements: (1) Marketing and Business Development consulting (business planning, strategic partnerships, channel promotion), (2) Sales Operations and Customer Service consulting (order processing, billing, collection, logistics guidance), (3) Accounting and General Administration consulting (corporate software review, CPA/legal referrals), and (4) Human Resources consulting (workforce acquisition, payroll setup). The competitive premise rests on Karni's 35+ years of hands-on farming experience across Michigan, Texas, and Florida, and his documented track record of distributing fresh herbs and vegetables to more than 1,200 retail stores via major US grocery and foodservice channels, plus quantified consulting outcomes for clients such as Tefen/Flow Dosing Technologies (2,500 stores, 30% first-year sales increase) and Aran USA Inc. (250% sales growth).

Ag-Novation operates as a direct, sales-led consulting practice with a project- or retainer-based revenue model and no publicly disclosed pricing. The firm markets primarily through its company website and direct outreach, with client acquisition appearing to rely on founder-led relationships, referrals, and industry reputation. It is bootstrapped with no external institutional funding, has 1–10 employees, serves clients exclusively in the United States, and has no subsidiaries, parent entities, or known M&A activity. The business is not technology-enabled in a meaningful sense; it is a personal-services consultancy whose principal asset is the founder's domain expertise and distribution relationships.

Name

Ag-Novation

Legal name

Ag-Novation LLC

Website

https://ag-novation.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Ag-Novation is a Greenville, SC-based agribusiness consulting firm founded in 1981 by Mati Karni, providing market entry, business development, sales operations, accounting, and HR consulting to multinational and domestic agribusiness companies expanding into the North American market.

Ownership category

akta.pro rank

Product category

Agribusiness Consulting

NAICS

Support Activities for Crop Production (11511), Food Crops Grown Under Cover (11141)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Yield Optimization & Crop Performance Consulting (AFACABAC)

Keywords

• Agribusiness consulting
• Market entry consulting
• Business development services
• Irrigation consulting
• Hydroponics consulting

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Agribusiness Consulting Services: Professional consulting services providing marketing research, business development, and project consultation for international companies expanding into North American markets. Services span marketing, sales operations, accounting/administration, and human resources consulting. Revenue generated through consulting fees, likely project-based or retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Ag-Novation provides agribusiness consulting services focused on helping international companies, farm owners, and agricultural organizations enter or expand within the North American market. Offerings span marketing research and business development, sales operations and customer service, accounting and general administration, and human resources consulting, supported by practical farming and US retail/foodservice distribution expertise.

Product overview

Ag-Novation is a consulting services company offering a unified suite of agribusiness consulting services focused on helping international companies expand into North American markets. The company provides four interconnected service modules: Marketing and Business Development Consulting (business planning, strategic partnerships, channel promotion), Sales Operations and Customer Service Consulting (order processing, logistics), Accounting and General Administration Consulting (software systems, CPA/legal referrals), and Human Resources Consulting (workforce acquisition, payroll setup). These services are delivered as a customized package based on client budget and goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing and Business Development Consulting Services Agribusiness consulting service helping clients create business plans aligned with customer goals, identify strategic partnerships, and promote products through meetings, tradeshows, and digital marketing channels. Targeted at international agribusiness companies, farm owners, and agricultural organizations seeking to expand into North American markets.
• Sales Operations and Customer Service Consulting Services Consulting service reviewing and recommending best practices for processing customer orders, billing, collection, and logistics/transportation. Targeted at agribusiness clients entering or operating within North America who need sales operational guidance.
• Accounting and General Administration Consulting Services Consulting service reviewing corporate software systems, recommending best practices for purchase orders, invoices, and transactions, and connecting clients with local CPA firms, auditing services, and law firms. Targeted at agribusiness clients establishing North American operations.
• Human Resources Consulting Services HR guidance for workforce acquisition and development, including reviewing and setting up payroll processing for local staff. Targeted at agribusiness clients hiring and operating teams within North America.

Quantifiable outcome

• Opened North American operations and grew markets to 2,500 stores for Flow Dosing Technologies/Mixrite by Tefen
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, key account and minor.

• Tefen USA / Flow Dosing Technologies, Inc.coreStrategic or Co-development PartnerTefen USA is a manufacturer of flow products including hydraulic pumps, specialty fittings, irrigation pipes, and industrial tubs (Mixrite brand). Ag-Novation opened North American operations for Tefen, managed and grew markets to 2,500 stores, landed two major chains, and achieved 30% sales increase in first year. Mati Karni previously worked with Water World and Flow Dosing Technologies.
• Aran USA InccoreStrategic or Co-development PartnerAran USA is a food processing and packaging company (Bag in a Box products). Ag-Novation provided North American business development, marketing, and sales services. Developed brand recognition in competitive segment and grew sales by 250%. Also developed national dealer networks, advertising, trade shows, technical support, and customer service.
• Krogerkey accountChannel Partner/ Reseller/ DistributorMajor national grocery chain that served as a distribution channel for Karni Family Farm fresh herbs and vegetables. Represents one of the largest US grocery retailers.
• Syscokey accountChannel Partner/ Reseller/ DistributorLarge foodservice distribution company that served as a distribution channel for Karni Family Farm fresh herbs and vegetables. One of the largest foodservice distributors in North America.
• Gordon Food Servicekey accountChannel Partner/ Reseller/ DistributorFoodservice distribution company that served as a distribution channel for Karni Family Farm fresh herbs and vegetables. Broad footprint across foodservice industry.
• NetafimminorChannel Partner/ Reseller/ DistributorIrrigation technology company listed as a partner/client relationship. Netafim specializes in drip irrigation and water solutions for agriculture.
• TorominorChannel Partner/ Reseller/ DistributorIrrigation and water management technology company listed as a partner/client relationship.
• Jain IrrigationminorChannel Partner/ Reseller/ DistributorIrrigation and water solutions company listed as a partner/client relationship.
• Tractor Supply CominorChannel Partner/ Reseller/ DistributorRetail chain for farm and ranch products listed as a partner/client relationship.

Recent moves4 records

Expansion highlights3 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ag-novation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ag-Novation