Blooma

What Blooma does

Blooma is a Minneapolis-based perinatal wellness center founded in 2007 by Sarah Longacre that delivers an integrated suite of services for expecting and new parents across the full pregnancy-to-postpartum journey. Core offerings include movement classes (prenatal yoga, barre, BYOB yoga, kids yoga), evidence-based childbirth education (Blooma Birth Class, Hypnobirthing, Spinning Babies, lactation and newborn care), professional doula services (birth support, birth photography, postpartum care, placenta encapsulation), bodywork (massage, acupuncture, chiropractic, reiki), and postpartum support (lactation consulting, infant sleep consulting). Technology is intentionally lightweight: bookings run on Mindbody Online, client registration on Momence, and a Video On Demand library of 100+ instructional videos supplements in-studio practice, but no proprietary platform, mobile app, or AI tooling is in place.

The business model is a hybrid of recurring subscription revenue and fee-for-service professional services. Memberships are priced at $88-$118/month depending on commitment length (6 or 9-month terms carry the steepest discount), with a $20 new-student trial, class packs (10/20-packs), and à-la-carte services including postpartum doula hours at $46-$54/hour and sleep coaching packages from $99-$699. Go-to-market is community-led: a 21,000+ subscriber email newsletter, content/SEO blog, Instagram/YouTube/Facebook, free community groups, and a referral pipeline from 25+ hospital and birth center partners (Allina, M Health Fairview, Hennepin Healthcare, Regions, Minnesota/RooTS/Twin Cities Birth Centers) drive the majority of leads. Blooma also monetizes its expertise through DONA-approved birth doula training, prenatal yoga teacher training, and barre/BYOB teacher certification programs, and operates a sponsorship program that subsidizes access for BIPOC, LGBTQIA+, and military families. The company has 11-50 employees, operates primarily from a single South Minneapolis studio at 5315 Lyndale Avenue S after consolidating from three locations, and has served 650+ births, 4,429+ prenatal yoga classes, and 16,900+ massages cumulatively.

Name

Blooma

Legal name

Blooma

Website

https://blooma.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Blooma is a Minneapolis-based perinatal wellness center founded in 2007 that delivers integrated prenatal-to-postpartum services — movement classes, childbirth education, doula support, bodywork, and lactation consulting — for expecting and new parents across the Twin Cities metro, with a healthcare-partner referral network and professional training programs.

Ownership category

akta.pro rank

Product category

Perinatal Wellness Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHSADACAD

Prenatal & Postnatal Yoga/Pilates

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADABAJ

Pre/Postnatal Group Fitness

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYHLAFAJAN

Lactation, Postpartum & Perinatal Support Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHSAAADAA

Overnight Newborn Care (Night Nurse)

Home & Personal Services/Childcare, Babysitting & Nanny Services/Night Nanny & Overnight Childcare

Keywords

• Prenatal wellness services
• Childbirth education classes
• Birth doula support
• Postpartum doula care
• Perinatal fitness classes

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Movement Class Memberships: Monthly subscription memberships for access to yoga, barre, and fitness classes. Includes unlimited class access, free buddy passes, free kids classes, 15% discounts on classes/events/retail, Birth Pause feature, and On-Demand video access.
2. Class Packs: Flexible access class packs (10 and 20 class options) for drop-in style attendance without monthly commitment.
3. Birth Doula Services: Professional birth doula support including consultation, prenatal visits, continuous labor support, and postpartum visits.
4. Postpartum Doula Care: Hourly daytime ($46/hour) and overnight ($54/hour) postpartum doula support services.
5. Bodywork Services: Prenatal and postpartum massage therapy, chiropractic care, acupuncture, and reiki therapy services.
6. Childbirth Education Classes: Evidence-based birth classes including Blooma Birth Class, Hypnobirthing, Spinning Babies, Lactation & Newborn Care, and VBAC Preparation. Fee includes both parent and support person.
7. Birth Photography: Professional birth photography services capturing the full emotional journey of labor and delivery.
8. Professional Training Programs: Teacher training programs for prenatal yoga, barre, and birth doula certification. Also includes DONA-approved doula training.
9. Gift Cards and Retail: Gift cards for services and classes, plus retail merchandise including candles, jewelry, and local crafts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Blooma operates a comprehensive perinatal wellness center in Minneapolis combining prenatal and postpartum movement classes (yoga, barre, BYOB, kids yoga), evidence-based childbirth and parenting education, professional birth and postpartum doula services, bodywork (massage, acupuncture, chiropractic, reiki), lactation and infant sleep consulting, placenta encapsulation, and birth photography. The company also delivers paid professional training programs including DONA-approved birth doula certification and prenatal yoga/barre teacher training.

Product overview

Blooma is a comprehensive maternal wellness center serving the Minneapolis/St. Paul Twin Cities area, offering an integrated suite of services spanning the perinatal journey from prenatal to postpartum. The core offerings include Movement Classes (prenatal yoga, barre, BYOB yoga, kids yoga), Education Classes (Blooma Birth Class, lactation, infant care), Doula Services (birth doula support, birth photography, postpartum doula care, placenta encapsulation), Bodywork (prenatal massage, acupuncture, chiropractic, yoga therapy, Reiki), and Postpartum Support (lactation consulting, infant sleep consulting). The company also operates professional training programs for birth doulas, prenatal yoga teachers, and barre/BYOB instructors. Services are accessible through memberships, class packs, drop-in rates, and a sponsorship program for financial assistance. Client management and booking is handled through Mindbody Online and Momence platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Movement Classes Prenatal-safe fitness classes including prenatal yoga, barre, flow yoga, slow flow yoga, restorative yoga, BYOB (Bring Your Own Baby) yoga, babywearing barre, and kids yoga designed for various life stages.
• Blooma Birth Class

Quantifiable outcome

• 15% increase in likelihood of spontaneous vaginal birth with doula support
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Abbott Northwestern HospitalcoreStrategic or Co-development PartnerBlooma works collaboratively with Abbott Northwestern Hospital's Mother Baby Center, providing doula referrals, childbirth education, and prenatal wellness services. This partnership enables seamless care coordination for families delivering at the hospital.
• Allina HealthcoreStrategic or Co-development PartnerActive partnership with Allina Health system including United Hospital and other facilities. Blooma serves as a referral resource for prenatal yoga, birth education, and postpartum support services for Allina patients.
• M Health FairviewcoreStrategic or Co-development PartnerPartnership with M Health Fairview including Southdale Hospital, St. John's Hospital, and Woodwinds Hospital. Blooma provides complementary wellness services and childbirth education for Fairview patients.
• Hennepin HealthcarecoreStrategic or Co-development PartnerCollaboration with Hennepin Healthcare for maternal health services. Blooma serves as a community resource for perinatal education and wellness services referred by Hennepin providers.
• Minnesota Birth CentercoreStrategic or Co-development PartnerPartnership with freestanding birth center providing comprehensive care coordination for families choosing out-of-hospital birth with midwifery support.
• Roots Birth CentercoreStrategic or Co-development PartnerCollaborative relationship with Roots Birth Center serving families seeking natural birth options in the Twin Cities area.
• Twin Cities Birth CentercoreStrategic or Co-development PartnerPartnership with Twin Cities Birth Center for coordinated birth services and referrals between Blooma wellness offerings and birth center care.
• Regions HospitalcoreStrategic or Co-development PartnerPartnership with HealthPartners' Regions Hospital for maternal and infant care services, including birth photography and doula support services.
• North Star MidwiferyminorChannel Partner/ Reseller/ DistributorReferral partnership with midwifery practice for clients seeking integrated perinatal care combining medical midwifery services with wellness support.
• Spinning BabiesminorChannel Partner/ Reseller/ DistributorBlooma offers Spinning Babies workshops and classes, authorized to teach the Spinning Babies curriculum for fetal positioning and easier birth.
• Active Health ChiropracticminorChannel Partner/ Reseller/ DistributorChiropractic services provided at Blooma Minneapolis location by Active Health Chiropractic doctors, including pediatric chiropractic care.
• Shanti UgandaminorStrategic or Co-development PartnerInternational partnership supporting maternal health through co-hosted DONA International doula training programs in Uganda. Blooma's founder leads training retreats that support Shanti Uganda's mission of providing quality care to women in need.

Scale indicators8 records

Expansion highlights5 records

Broad incumbents

• Alo Yoga: Premium yoga apparel brand with a growing studio presence (Alo Yoga Studios) and digital platform (Alo Moves). Comparable to Blooma's combined brick-and-mortar class model and video-on-demand subscription revenue.
• Peloton: Large connected fitness platform with prenatal and postnatal class content included in its subscription. Comparable as a digital subscription alternative to Blooma's movement class membership, though without the local doula/bodywork hub.
• CorePower Yoga: National yoga studio chain offering heated and signature yoga classes with unlimited membership pricing. Comparable to Blooma's class membership model and recurring yoga/barre revenue, though not prenatal-specialized.
• YogaWorks: Multi-location yoga studio chain offering class packs and memberships with prenatal programming. Comparable to Blooma's class-based membership model and brick-and-mortar studio economics.

Emerging players

• Motherly: Digital media and commerce platform for expectant and new mothers featuring classes, content, and product recommendations. Comparable to Blooma's content and education layer, but digital-first and lacking the physical studio and doula services.

Direct peers

• BINI Birth: Los Angeles-based childbirth education and wellness center offering prenatal classes, doula services, and postpartum support. Comparable to Blooma in evidence-based education and integrated service offerings for expectant parents.
• Fit4Mom: National franchise network of pre/postnatal fitness classes (formerly Stroller Strides) with local instructors. Comparable to Blooma's group fitness layer and serves a similar prenatal/postnatal mom persona across multiple geographies.
• The Motherhood Center: NYC-based comprehensive postpartum and new parent center offering classes, support groups, lactation consulting, and wellness services. Most directly comparable to Blooma's all-in-one perinatal wellness hub model in another major metro.
• Carriage House Birth: NYC-based birth and postpartum support provider offering childbirth education, doula training, and community programming. Comparable to Blooma in combining education, doula services, and professional training under one brand.
• BIRTHFIT: Lifestyle and fitness program designed specifically for the perinatal period, offering online education and local classes. Comparable to Blooma in targeting the expectant and postpartum mom with specialized fitness and education.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bloomayoga
• Facebookfacebook.com/BloomaYoga
• Instagraminstagram.com/blooma
• Xx.com/bloomayoga
• LinkedInlinkedin.com/company/blooma-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blooma