Baccarat Hotels & Residences

What Baccarat Hotels & Residences does

Baccarat Hotels & Residences operates an ultra-luxury hospitality and branded residence portfolio extending the 250+ year-old French Baccarat crystal brand (founded 1764 by King Louis XV) into contemporary hotels and real estate. The flagship Baccarat Hotel New York — a 114-room Forbes Five Star / AAA Five Diamond / MICHELIN One-Key property at 28 West 53rd Street, Midtown Manhattan, co-located with 60 branded residences — opened in 2015 and is managed by Starwood Hotels (part of Marriott Bonvoy). Operations span multiple revenue streams: nightly hotel accommodation across eight room and suite categories, food and beverage (Grand Salon, The Bar, Le Jardin, In-Room Dining under two-Michelin-starred Culinary Director Gabriel Kreuther), Spa de La Mer (the first dedicated La Mer spa in the US), curated exclusive experiences (US Open courtside packages, Broadway VIP, Verstolo diamond loans, Heritage Auctions private viewings), and the on-site 53rd Street Boutique for Baccarat crystal retail.

The business model combines direct hotel operations with a capital-light branded residence licensing model: rather than owning real estate, Baccarat licenses its brand to category-leading regional developers — Related Group for Miami Brickell (260 residences), Aldar for Abu Dhabi Saadiyat (77 homes, February 2026), MDC Developers for Maldives (50 villas + 61 residences, 2025), plus projects in Dubai (178 residences) and Saudi Arabia (Diriyah). Pricing is quote-based for accommodation; ancillary services are unit-priced (e.g., $115/day valet parking, $50/person breakfast, $250 one-time pet fee, 20% service charge and 4.5% tax on spa services). Distribution leverages the corporate baccarathotels.com website in 10 languages, iOS/Android apps, dedicated corporate and reservations call centers, and Marriott Bonvoy's 180+ million loyalty members, supported by named enterprise rate agreements with sovereign wealth funds and major institutions (ADNOC, ADIA, Qatar Financial Centre, China Investment Corporation, Sunshine Insurance).

Customers fall into four segments: ultra-high-net-worth individuals (primary) seeking heritage-brand luxury hospitality and prestige real estate ownership; corporate and business travelers from financial services and energy sectors with negotiated enterprise rates; real estate investors treating branded residences as an asset class (with documented 25-30% pricing premiums over non-branded, 8-12% annual Miami appreciation 2020-2024, and 42% Dubai premiums); and affluent leisure travelers. The company is privately held under SH Group, with no public ticker, no disclosed financials, and 1,001-5,000 employees globally; revenue, ARR, and unit economics are not publicly reported.

Name

Baccarat Hotels & Residences

Legal name

SH Group

Website

https://baccarathotels.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Baccarat Hotels & Residences operates ultra-luxury hotels and branded residences licensed from the 250+ year-old French Baccarat crystal brand, managed by Starwood/Marriott Bonvoy, serving ultra-high-net-worth guests globally across New York, Miami, Dubai, Abu Dhabi, Maldives, and Saudi Arabia.

Ownership category

akta.pro rank

Product category

Luxury Hotels & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Luxury & Estate Rentals (THAGANAF), Villas & Luxury Estates (THAMAAAC), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Luxury hotel accommodation
• Branded residences
• Hospitality services
• Luxury spa services
• Crystal brand licensing

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Luxury Hotel Rooms & Suites: The primary revenue stream is overnight accommodation at luxury hotel properties, including rooms and suites at Baccarat Hotel New York and forthcoming properties in Miami, Maldives, Dubai, Saudi Arabia, and Abu Dhabi. Revenue is generated through nightly room rates, with Attaché butler services and exclusive perks attached to suite categories.
2. Branded Residences Licensing: Baccarat licenses its brand to real estate developers for branded residences projects worldwide. Developers include Aldar (Abu Dhabi), MDC Developers (Maldives), and others. Revenue is generated through brand licensing fees and management agreements. Residences combine deeded ownership with five-star hotel services.
3. Food & Beverage: In-house dining venues including Grand Salon (all-day dining, afternoon tea, dinner), The Bar (cocktails), Le Jardin (outdoor terrace), and In-Room Dining. Revenue from covers, à la carte dining, private events, and specialty experiences such as the LOUIS XIII Rare Cask 42.1 cognac service.
4. Spa de La Mer: The first dedicated La Mer spa in the United States. Revenue generated from treatment bookings, pool cabana reservations, movement classes, and retail product sales. Spa packages include Summer Radiance facial and body treatments.
5. Exclusive Experiences & Packages: Curated luxury experiences including US Open courtside packages, Broadway VIP experiences, heritage auction private viewings, diamond jewelry borrowing (Verstolo partnership), and bespoke pet packages (Canine Couture Diamond Experience). Revenue from experience fees and commissions.
6. Retail Boutique & Merchandise: On-site 53rd Street Boutique sells Baccarat crystal products including lighting, barware, and décor. Hotel guests and visitors can purchase items to take home, generating retail revenue alongside the hospitality experience.
7. Baccarat Residency Rates: Special rates for Baccarat residence owners, offering hotel-style services including concierge, housekeeping, and dining access for branded residence owners who occupy their properties part-time.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels12 records

Core offering

Baccarat Hotels & Residences operates ultra-luxury hotel properties (flagship: Baccarat Hotel New York in Midtown Manhattan) and licenses its 250+ year-old Baccarat crystal brand to real estate developers for branded residence projects in Miami, Dubai, Saudi Arabia, the Maldives, and Abu Dhabi. Hotel services include luxury rooms and suites, multiple signature dining venues (Grand Salon, The Bar, Le Jardin, Afternoon Tea, In-Room Dining), the first U.S. Spa de La Mer, an on-site crystal boutique, and curated exclusive experiences such as US Open and Broadway packages. Residences combine private ownership with five-star hotel services and command measurable premiums over non-branded real estate.

Product overview

Baccarat Hotels & Residences operates a portfolio of ultra-luxury hospitality properties extending the Baccarat crystal brand into hospitality. The core offering is the Baccarat Hotel New York in Midtown Manhattan, supplemented by branded residences in Miami (Brickell), Saudi Arabia (Diriyah), UAE (Dubai and Saadiyat), and the Maldives. Property amenities include multiple dining venues (Grand Salon, The Bar, Afternoon Tea, Le Jardin, In-Room Dining), Spa de La Mer, fitness facilities, pool, and pet-friendly services. The Accès Exclusif collection provides exclusive experiences including US Open packages, Broadway shows, and jewelry loans. The brand also operates a mobile app and offers membership programs through its parent company SH Group (Starwood Hotels).

Differentiator

Problem solved

Functional benefit

Products and services

• Baccarat Hotel New York Ultra-luxury hotel property in Midtown Manhattan offering 114 guest rooms and suites, signature dining venues (Grand Salon, The Bar, Le Jardin, Afternoon Tea, In-Room Dining), Spa de La Mer, fitness, pool, pet amenities, and event spaces. Operations are managed by Starwood Hotels & Resorts (Marriott Bonvoy).
• Baccarat Residences New York Branded residential units within the flagship New York property offering 60 residences with hotel-style services and amenities for permanent or part-time residents.
• Baccarat Residences Brickell (Miami) Branded residences development in Miami's Brickell neighborhood offering 260 residential units with Baccarat brand standards and hotel-style services.
• Baccarat Residences Dubai Branded residences project in Dubai, UAE featuring 178 residential units combining private ownership with five-star hotel services.
• Baccarat Hotel & Residences Maldives Ultra-luxury property in the South Malé Atoll spanning five interconnected islands with 50 hotel villas and 61 branded private residences.
• Baccarat Residences Saadiyat (Abu Dhabi) Luxury branded residences on Saadiyat Island in Abu Dhabi featuring 77 homes (two- to four-bedroom residences, sky villas, and signature penthouses) developed in collaboration with Aldar and designed by Studio PCH.
• Baccarat Residences Diriyah (Saudi Arabia) Branded residences development in Riyadh, Saudi Arabia, part of the brand's expansion into the Middle East market.
• Baccarat Brand Licensing for Branded Residences Brand licensing service offered by Baccarat to real estate developers for branded residence projects, generating licensing royalties and hotel management agreements; combines deeded ownership with five-star hotel services for end buyers.
• Spa de La Mer The first dedicated La Mer spa in the United States, featuring four treatment rooms, pool and jacuzzi access, and custom treatments incorporating La Mer's bio-fermentation-based skincare formulas; treatments, movement classes, and retail products are sold independently to hotel guests and outside visitors.
• Accès Exclusif Exclusive Experiences Curated collection of exclusive luxury experiences including US Open courtside packages (Crystal Courtside), VIP Broadway shows (Masquerade en Rouge), bespoke diamond jewelry borrowing through Verstolo (Diamonds in Residence), Heritage Auctions private viewings paired with Prince of Wales Afternoon Tea, and bespoke pet packages (Canine Couture Diamond Experience).
• 53rd Street Boutique On-site Baccarat retail boutique at the New York hotel selling curated Baccarat crystal lighting, barware, and decorative items to hotel guests and outside visitors.

Quantifiable outcome

• Branded residences command a 25-30% premium over non-branded properties (up to 52% in emerging cities)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• SOCIETIES ConferenceminorGTM or Marketing Partner · 19 February 2026Baccarat Hotels & Resorts participated in the SOCIETIES conference held at the Consulate General of France in New York (February 2026), discussing hospitality economics, AI strategy, and guest experience innovation alongside industry peers.
• EPIC Revenue ConsultantsminorImplementation/ SI/ Consulting Partner · 19 February 2026Revenue management consulting firm presenting at the SOCIETIES conference alongside Baccarat Hotels & Resorts. Discussed new approaches to hotel economics and revenue optimization.
• Aldar PropertiescoreStrategic or Co-development Partner · 10 February 2026Aldar, Abu Dhabi's leading property developer, launched Baccarat Residences Saadiyat — a luxury residential project featuring 77 homes (two- to four-bedroom residences, sky villas, and signature penthouses) in Saadiyat Grove district. Studio PCH designed the interiors. Abu Dhabi's branded residences sector is projected to grow from 2% of transactions in 2025 to 18% by 2029.
• MDC DeveloperscoreStrategic or Co-development Partner · 20 November 2025MDC Developers is the developer behind Baccarat Hotel & Residences Maldives, an ultra-luxury property spanning five interconnected islands in Malé South Atoll with 50 hotel villas and 61 branded private residences. MDC's CEO Zayan Salih has framed the project as reflecting Baccarat's values of craftsmanship and global prestige. Design by 1508 London and Marcel Wanders.
• Starwood Hotels & Resorts (Marriott Bonvoy)coreStrategic or Co-development PartnerStarwood Hotels & Resorts, part of Marriott International, manages Baccarat Hotel New York. This partnership provides operational expertise and access to Marriott Bonvoy's global loyalty program with 180+ million members. The SH Group (Starwood Hotels Group) is the parent company operating the Baccarat brand.
• La Mer (Crème de la Mer)coreStrategic or Co-development PartnerSpa de La Mer at Baccarat Hotel New York is the first dedicated La Mer spa in the United States. Custom treatments incorporate La Mer's bio-fermentation-based skincare formulas. The spa includes pool and jacuzzi access.
• LOUIS XIII CognacminorGTM or Marketing PartnerBaccarat Hotel New York is the only venue in New York City offering LOUIS XIII Rare Cask 42.1 by the glass. The Bar features exclusive cognac experiences. LOUIS XIII also partners on the Le Jardin outdoor terrace experience.
• Champagne TelmontminorGTM or Marketing PartnerChampagne Telmont is a partner for Le Jardin, the outdoor terrace dining experience at Baccarat Hotel New York. Curated Champagne Telmont cuvées are offered alongside the seasonal menu.
• Verstolo Fine JewelryminorGTM or Marketing PartnerPartnership offering Baccarat Hotel guests the exclusive opportunity to borrow bespoke diamonds from a specially curated Verstolo collection during their stay. Verstolo also offers one-on-one jewelry consults for guests. Collection arranged in guest rooms for seamless access.
• Heritage AuctionsminorGTM or Marketing PartnerHeritage Auctions partners with Baccarat Hotel to offer guests private appointments to view a curated collection of Hermès handbags, followed by the signature Prince of Wales Afternoon Tea in the Grand Salon. Exclusive to hotel guests.
• Perrier-JouëtminorGTM or Marketing PartnerPerrier-Jouët champagne partnership featured at Esprit de Baccarat editorial events. Evening events pairing Perrier-Jouët with IVAR Fine Jewelry held at the hotel.
• IVAR Fine JewelryminorGTM or Marketing PartnerIVAR Fine Jewelry partnered with Baccarat Hotel New York and Perrier-Jouët for exclusive evening events exploring heritage and artistry.

Scale indicators12 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Aman Resorts: Aman operates ultra-luxury resort hotels and branded residences globally, including properties in Maldives, with a comparable per-property exclusivity model. Comparable to Baccarat in target UHNWI customer, premium pricing, and emerging market expansion (Maldives, Middle East).
• Rosewood Hotels & Resorts: Rosewood operates ultra-luxury hotels and branded residences with a focus on heritage properties and emerging-market expansion (Maldives, Middle East, Caribbean). Comparable to Baccarat in luxury positioning, branded residence strategy, and emerging-market expansion pipeline.
• Dorchester Collection: Dorchester Collection operates ultra-luxury hotels under heritage brands (The Dorchester, 45 Park Lane, Hotel Bel-Air, Le Meurice) with branded residences in Dubai. Direct comparison to Baccarat in ultra-luxury positioning, heritage-driven brand proposition, and Dubai branded residence market.
• Bulgari Hotels & Resorts: Bulgari operates luxury hotels and branded residences under a heritage maison brand (jewelry), with properties in Milan, London, Dubai, Paris, and Rome. Direct comparison to Baccarat as Italian luxury heritage brand converted into ultra-luxury hospitality and residences, with Dubai positioning that overlaps Baccarat's pricing tier.

Emerging players

• Six Senses Hotels Resorts Spas: Six Senses operates ultra-luxury hotels and branded residences focused on wellness and sustainability, with properties in Maldives and pipeline in Middle East. Comparable to Baccarat's wellness positioning (Spa de La Mer) and Maldives expansion, though with a distinct wellness-focused brand identity.

Broad incumbents

• Mandarin Oriental Hotel Group: Mandarin Oriental is a global ultra-luxury hotel operator with established properties in NYC, Dubai, and Maldives, plus a recognized luxury brand with Asian heritage. Comparable to Baccarat's luxury positioning and global geographic strategy, though with a larger established portfolio and broader brand identity.
• Four Seasons Hotels & Resorts: Four Seasons is a leading global luxury hotel and branded residence operator with extensive footprint in NYC, Dubai, Miami, and Maldives. Comparable to Baccarat as a hotel operator with developer-tied residences, though at meaningfully larger scale and broader positioning.
• St. Regis Hotels & Resorts: St. Regis is Marriott's luxury flagship brand with global hotels and branded residences, including properties in NYC, Dubai, and Maldives. Operates within the same Marriott Bonvoy system as Baccarat, comparable in luxury positioning but with a deeper established portfolio.
• The Ritz-Carlton: Ritz-Carlton operates luxury hotels and branded residences across major global cities within Marriott International. Operates within the same parent (Marriott Bonvoy) as Baccarat's manager, sharing distribution infrastructure and overlapping customer base, but with a much broader portfolio and varied price ladder.

Regional players

• The Setai: The Setai is an ultra-luxury hotel in Miami with residential components, operating in Baccarat's Brickell target market. Comparable to Baccarat's Miami branded residence strategy and luxury positioning in the Southeast Florida market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/user/31kz4apnasiexkc763q5eo6qxnwi
• Facebookfacebook.com/BaccaratHotelNewYork
• LinkedInlinkedin.com/company/baccarat-hotels-and-residences
• Instagraminstagram.com/baccarathotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baccarat Hotels & Residences