Bliz
Bliz S.r.l. is a family-owned Italian multi-brand automotive dealership group in Friuli Venezia Giulia, operating five showrooms as an official dealer for nine Stellantis brands (Peugeot, Citroën, DS, Fiat, Jeep, Lancia, Alfa Romeo, Abarth, Leapmotor) and serving retail and fleet customers across the full vehicle ownership lifecycle.
- Company typePrivate
- Founded1984
- HeadquartersTavagnacco, Italy
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bliz does
Bliz S.r.l. is a privately held Italian multi-brand automotive dealership group headquartered in Tavagnacco, Friuli Venezia Giulia, founded in 1984 by Nico Gobbato and now co-managed by his sons Riccardo and Andrea. The company operates five sales and service points across the provinces of Udine, Gorizia, and Trieste, holding official authorized dealer status for nine Stellantis-owned brands: Abarth, Alfa Romeo, Citroën, DS Automobiles, Fiat, Jeep, Lancia, Leapmotor, and Peugeot. It is the largest Peugeot dealer in Friuli Venezia Giulia and was appointed sole official dealer for Citroën and DS across Trieste, Gorizia, and the lower Friuli territory in 2020, with further expansion to Fiat, Lancia, Alfa Romeo, Jeep, and Abarth completed in 2022.
Bliz operates across the full vehicle ownership lifecycle. Core revenue is generated through the sale of new, KM0, and certified used vehicles, supplemented by commercial (N1 category) vehicle sales, vehicle modification services, and a multi-tier extended warranty and maintenance offering (Extended Care Premium, Service Care, Complete Care, Complete Care Plus). Adjacent revenue streams include financing commissions via a partnership with Stellantis Financial Services, vehicle insurance coordination, trade-in evaluation, and the Bliz Rent rental service (short-term and medium/long-term). After-sales services span maintenance and repair, authorized body shop, tire service, and an authorized inspection center (Centro Revisioni). The company's technology layer is a website-based sales platform with filtering, a financing simulator, and inquiry management; its principal proprietary differentiator is the For Dealer certification, an objective conformity declaration co-developed with Unione Nazionale Consumatori di Roma that measures an Index of Prior Use (I.U.P.) for used vehicles.
The company serves individual retail consumers and business/fleet customers within Friuli Venezia Giulia, with distribution combining physical showrooms with an online discovery channel and WhatsApp-based direct engagement. Marketing is primarily digital (website, Facebook, Instagram, LinkedIn, YouTube) supplemented by monthly promotional campaigns. Bliz is family-owned with no disclosed external investors, no subsidiaries, and no publicly reported revenue. It maintains GDPR compliance, AutoScout24 certification for used-vehicle excellence (announced 2026-06-25), and the For Dealer transparency certification developed with UNC. The company employs between 51 and 100 people and operates exclusively within Italy.
Bliz firmographics
Firmographics- Name
- Bliz
- Legal name
- Bliz S.r.l.
- Website
- https://blizauto.it
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bliz S.r.l. is a family-owned Italian multi-brand automotive dealership group in Friuli Venezia Giulia, operating five showrooms as an official dealer for nine Stellantis brands (Peugeot, Citroën, DS, Fiat, Jeep, Lancia, Alfa Romeo, Abarth, Leapmotor) and serving retail and fleet customers across the full vehicle ownership lifecycle.
- Ownership category
- akta.pro rank
Where Bliz is headquartered
LocationHeadquarters
- HQ city
- Tavagnacco
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
Bliz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Vehicle Sales: Primary revenue from sale of new, used (usato garantito), and km0 vehicles across 9 brands including Peugeot, Citroën, DS, Fiat, Jeep, Lancia, Alfa Romeo, Abarth, and Leapmotor
- After-sales Services: Revenue from maintenance, repair (officina), body shop (carrozzeria), tire service, vehicle inspection (centro revisioni), and extended warranties
- Financing Services: Partnership-based financing options through Stellantis Financial Services and other financial institutions, earning commissions on vehicle financing arrangements
- Vehicle Rental: Short-term (giornaliero) and medium/long-term (medio e lungo termine) vehicle rental services branded as Bliz Rent
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vehicle purchases - New, KM0, and Used cars with financing options |
| Subscription | Multi-year contract | Extended Care Premium - Warranty extension including battery for electric vehicles |
| Subscription | Multi-year contract | Service Care Plus - Maintenance and assistance package for vehicles up to 1 year |
| Subscription | Multi-year contract | Complete Care Plus - Warranty, maintenance, and wear parts coverage |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Bliz product offering
Product offeringCore offering
Bliz sells and leases new, KM0, and used passenger and commercial vehicles across nine Stellantis automotive brands (Abarth, Alfa Romeo, Citroën, DS Automobiles, Fiat, Jeep, Lancia, Leapmotor, and Peugeot) through five showrooms in the Friuli Venezia Giulia region. The company additionally delivers authorized after-sales services including maintenance, body shop, tire service, and vehicle inspection, alongside financing, insurance, and short- and long-term vehicle rentals (Bliz Rent). Used vehicles are backed by the For Dealer objective conformity certification developed with Unione Nazionale Consumatori di Roma.
Product overview
Bliz is a multi-brand car dealership operating in the Friuli Venezia Giulia region of Italy, functioning as an authorized dealer for nine automotive brands: Abarth, Alfa Romeo, Citroën, DS Automobiles, Fiat, Jeep, Lancia, Leapmotor, and Peugeot. The company operates five sales and service points across the provinces of Udine, Gorizia, and Trieste. Beyond vehicle sales (new, used, and km zero), Bliz provides a comprehensive automotive ecosystem including maintenance and repair services, body shop services, tire services, extended warranty programs, insurance services, vehicle financing, and rental services ranging from daily to long-term arrangements. The dealership emphasizes transparency in used vehicle sales through its For Dealer certification program, offering objective conformity declarations and Indice di Uso Pregresso (I.U.P.) vehicle history ratings in partnership with Unione Nazionale Consumatori di Roma.
Differentiator
Problem solved
Functional benefit
Products and services
- New Car Sales Sale of new vehicles across nine automotive brands (Abarth, Alfa Romeo, Citroën, DS Automobiles, Fiat, Jeep, Lancia, Leapmotor, and Peugeot) for retail consumers and business customers through five showrooms in the Friuli Venezia Giulia region.
- Used Car Sales Sale of certified pre-owned vehicles (usato garantito) with For Dealer transparency certification, including objective conformity declarations and guaranteed vehicle history through the Indice di Uso Pregresso (I.U.P.) system.
- KM Zero Vehicles Sale of nearly-new vehicles (km zero) with low mileage, available at promotional prices from existing stock in showrooms.
- Commercial Vehicles Sale and conversion of N1 category commercial vehicles (autocarri N1) for business use, including adapted configurations and special vehicle setups (veicoli allestiti).
- Vehicle Rental Services (Bliz Rent) Flexible rental options including daily and short-term rentals, as well as medium and long-term leasing arrangements for personal and business customers under the Bliz Rent brand.
- Maintenance and Repair Services Official authorized service centers providing scheduled maintenance, repairs, and technical assistance using original parts for all represented brands.
- Body Shop Services (Carrozzeria) Collision repair and bodywork services through authorized workshops (Carrozzeria) using manufacturer-approved techniques and materials.
- Tire Services (Servizio Pneumatici) Seasonal tire fitting, balancing, and storage services for customer vehicles.
- Vehicle Inspection (Centro Revisioni) Authorized vehicle inspection center (Centro Revisioni) providing mandatory periodic roadworthiness checks required for vehicle registration renewal.
- Extended Warranty and Maintenance Plans Brand-specific extended warranty and maintenance programs (Extended Care Premium, Service Care, Complete Care, Complete Care Plus) providing coverage beyond standard terms, including traction battery protection for electric and hybrid vehicles and Abarth Assistance with battery discharge coverage.
- Insurance Services Comprehensive vehicle insurance offerings coordinated through the dealership for new and used vehicle purchases.
- Vehicle Financing Vehicle financing solutions including installment loans, leasing options, and financing calculators to support vehicle purchases with flexible payment terms, delivered in partnership with Stellantis Financial Services and other financial institutions.
- Vehicle Trade-in (Permuta) Trade-in evaluation service allowing customers to exchange their current vehicle toward the purchase of a new or used vehicle from the dealership.
- Test Drive Services Arranged test drive appointments allowing customers to experience vehicles before purchase decision, offered as a key conversion tool through dedicated landing pages.
Quantifiable outcome
- Largest Peugeot dealer in Friuli Venezia Giulia region
- +1 more outcomes
Companies that use Bliz
Customer profileSegments3 records
Ideal customer profiles2 records
Bliz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bliz partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AutoScout24coreBliz has achieved AutoScout24 certification for excellence in used vehicle sales, demonstrating commitment to transparency and quality. This partnership provides customers with confidence through third-party validation of vehicle quality standards.
- Unione Nazionale Consumatori di Roma (UNC)coreCollaboration with UNC to develop the For Dealer platform, which provides an Objective Declaration of Conformity (Dichiarazione di Conformità oggettiva) for used vehicles. This tool measures the Index of Prior Use (I.U.P.) and enables transparent vehicle condition reporting.
- Stellantis Financial ServicescoreFinancial services partner providing vehicle financing options to Bliz customers. Financing deals starting from 450-600€/month with variable down payments are offered through this partnership, with the brand stating 'Prezzo valido con finanziamento Stellantis Financial Services'.
- Stellantis (Parent of Abarth, Alfa Romeo, Citroën, DS, Fiat, Jeep, Lancia, Leapmotor, Peugeot)coreOfficial authorized dealer franchise for 9 Stellantis automotive brands, representing the brands across Udine, Gorizia, and Trieste provinces in Friuli Venezia Giulia.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Bliz competitors and assessment
Company assessmentBroad incumbents
- Lithia & Driveway (Lithia Motors): US-based global automotive retailer with an aggressive acquisition-led multi-brand model; relevant comparable for omnichannel retail + service + financing mix, scaled to several hundred stores.
- AutoNation: Largest US automotive retailer with ~300 locations across multiple brands; comparable as a multi-brand franchised dealer offering sales, service, financing, and used vehicles, though operating at far greater scale than Bliz.
- Sonic Automotive: US franchised dealer group operating franchise dealerships and EchoPark used-vehicle stores; matches Bliz's mix of new-vehicle franchise sales plus dedicated used-vehicle and finance arms.
- Hedin Mobility Group: European multi-brand automotive retail and distribution group operating dealerships across Sweden, Belgium, the Netherlands, Germany and Switzerland; comparable as a multi-OEM, multi-service retail platform at significantly larger scale.
- Penske Automotive Group: US/global premium and luxury automotive retailer with diversified brand mix including commercial vehicles and Penske Truck Leasing; a comparable franchised dealer platform, though at materially larger scale and with a premium-brand tilt.
- Emil Frey Group: Europe's largest privately held automotive distribution group, operating multi-brand dealerships and import operations across multiple countries; broader and more diversified than Bliz but the closest continental analogue for a multi-brand, family-owned dealer network.
- Asbury Automotive Group: US franchised automotive retailer with a multi-brand, multi-state dealership network offering new vehicles, used cars, financing, parts, and service; comparable as a multi-brand retail-service platform at larger scale.
- Inchcape plc: London-listed global automotive distributor and retailer operating in over 40 markets; overlaps with Bliz as a multi-brand franchised retailer but with global distribution and a much larger footprint.
Direct peers
- Intergea: Italian multi-brand automotive retail group with a comparable mix of showrooms, official franchise partnerships, and after-sales service offerings; competes with Bliz for OEM appointments and customer segments in northern Italy.
- Autotorino: Italian multi-brand automotive retailer headquartered in Lombardy with a similar regional-dealer-group model across multiple Stellantis and non-Stellantis brands, offering sales, service, and used-car operations — directly comparable in scale and go-to-market to Bliz.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bliz social profiles
Digital presenceBliz compliance and trust
Trust signalCompliance3 records
Bliz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bliz leadership team
Management profileNumber of profiles
Profiles3 records
Bliz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bliz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bliz
What does Bliz do?
Bliz sells and leases new, KM0, and used passenger and commercial vehicles across nine Stellantis automotive brands (Abarth, Alfa Romeo, Citroën, DS Automobiles, Fiat, Jeep, Lancia, Leapmotor, and Peugeot) through five showrooms in the Friuli Venezia Giulia region. The company additionally delivers authorized after-sales services including maintenance, body shop, tire service, and vehicle inspection, alongside financing, insurance, and short- and long-term vehicle rentals (Bliz Rent). Used vehicles are backed by the For Dealer objective conformity certification developed with Unione Nazionale Consumatori di Roma.
Is Bliz a public or private company?
Bliz is a private company. It is classified as family owned and is currently operating.
When was Bliz founded?
Bliz was founded in 1984. It employs 51 to 100 people.
Where is Bliz based?
Bliz is headquartered in Tavagnacco, Italy, in the Europe region.
How does Bliz make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are after-sales Services, financing Services and vehicle Rental.
Who are Bliz's main competitors?
Broad incumbents on record are Lithia & Driveway (Lithia Motors), AutoNation, Sonic Automotive, Hedin Mobility Group, Penske Automotive Group, Emil Frey Group, Asbury Automotive Group and Inchcape plc. Direct peers are Intergea and Autotorino.
Does Bliz have an API?
No public API is recorded for Bliz.