hashcap • ad'agency

What hashcap • ad'agency does

hashcap GmbH, operating as "hashcap • ad'agency," is a privately held Swiss digital marketing agency founded on 1 December 2020 by Christian Andreas Panzeri and headquartered at Badenerstrasse 549, 8048 Zürich. The firm delivers an integrated, full-funnel marketing offering organized around five pillars — Marketing Outsourcing (the flagship full-service engagement model), Performance Marketing, Websites, Social Media Marketing, and Digitale Kreation (3D animation, motion design, AI-supported content production) — supported by Google Advertising (Search, Display, Performance Max, Shopping, YouTube), SEO (organic, AI/LLM, voice-search), Content Creation (photo and video) and HTML5 Banner production. Technical integrations include Google Ads, Meta Business Manager, LinkedIn Campaign Manager, TikTok Ads, Microsoft Advertising, Google Tag Manager, Google Analytics, and Looker Studio, with deliveries to Google Ads, Adform, DV360, and Swiss publishers (20 Minuten, Blick, NZZ, Watson). Hashcap is a certified Google Partner and Meta Business Partner (both since October 2024), and is self-attested as compliant with Swiss data protection law and the EU GDPR.

The agency's revenue model blends managed-services retainers (marketing outsourcing and recurring performance-marketing engagements with monthly fees plus share of media spend) with project-based professional services (websites, 3D animation, video production, motion design, HTML5 banners, content creation). It manages approximately CHF 3 million in annual client media budget and has delivered 486+ digital projects to 45+ customers, with notable clientele concentrated in the Swiss automotive vertical — astara Switzerland (covering SsangYong, Maxus, and the country's third-largest importer position), MINI Center Basel, and Abt Automobile (BMW M3 viral video series with Bessa Ali). Pricing is largely quote-based and not publicly disclosed; promotional incentives include free Meta Business Manager setup (CHF 495 value) for new clients and up to CHF 1,200 Google Ads credit.

The business is founder-owned and bootstrapped with no external investors, parent entity, or public listing referenced. Headcount is approximately 11 named members as of late 2025, with recent senior hires in performance marketing (Andrea Eichmann), 3D/AI specialization (Cédric Sulser, Melvin Brun), and a first dedicated Head of Finance (Monika Baumann, September 2025) — pointing to operational professionalization roughly five years post-founding. Geographic scope is Swiss (Zürich, Basel, Geneva) with multilingual DE/FR/IT content delivery. Strategic positioning combines paid-media execution with creative production and an AI-services layer (LLM/voice-search SEO, AI-assisted creative) that is relatively differentiated among small Swiss agencies.

Name

hashcap • ad'agency

Legal name

hashcap GmbH

Website

https://hashcap.ch

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

hashcap GmbH is a Zürich-based Swiss digital marketing agency founded in 2020, delivering full-service marketing outsourcing, performance media buying, web design, social media, SEO and AI-augmented creative production to 45+ primarily Swiss SMB and mid-market clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Outsourcing Retainers: Recurring engagement model where hashcap assumes full marketing responsibility for the client, including strategy, execution, and reporting. Flexible long-term contractual model.
2. Media Budget Management: Agency-style media buying on behalf of clients. Annually manages approximately CHF 3 million in media budget across Google, Meta, TikTok, LinkedIn and programmatic. Likely involves media mark-up or service fees layered on top.
3. Project-based Creative & Website Production: One-off projects for websites (design, development, SEO), 3D animation, motion design, video production, HTML5 banners, and content creation. Priced per project scope.
4. Performance Marketing & Ads Management: Ongoing management of paid advertising campaigns across Google Ads (Search, Display, PMax, Shopping, YouTube), Meta, LinkedIn, TikTok — typically recurring monthly fees plus share of media spend or platform spend.

Pricing tiers

Go-to-market motion1 record

Core offering

hashcap GmbH is a Zürich-based digital marketing agency that delivers outsourced marketing, paid-media campaigns, websites, social media management, SEO, content production (photo, video, HTML5 banners, 3D animation, motion design) and AI-supported creative services for Swiss businesses. The agency operates as a full-service partner that assumes end-to-end marketing responsibility for clients across Google, Meta, LinkedIn, TikTok and Microsoft Ads, backed by official Google Partner and Meta Business Partner certifications.

Product overview

hashcap GmbH operates as a single, unified digital-marketing agency rather than a multi-product software platform. Its portfolio is organized as an Angebot (offering) of interlocking service modules that combine into an integrated full-funnel marketing solution: Marketing Outsourcing (the overarching engagement model) plus Performance Marketing, Websites, Social Media Marketing, Digitale Kreation, Google Advertising, Suchmaschinenoptimierung (SEO), Content Creation and HTML5 Banner. These modules share infrastructure and tooling — the Google Advertising module splits into Google Ads (Search), Google Display and Performance Max; SEO splits into Organisches SEO, KI Optimierung and Voice Search Optimization; Social Media Marketing splits into Organischer Social Media Content, Social Media Paid Advertising and Social Recruiting; Content Creation splits into Photo Production and Videoproduktion; and Digitale Kreation includes 3D Animation, Motion Design and KI-gestützte Content-Erstellung. The KI-gestützte Content-Erstellung module acts as a cross-cutting AI layer that feeds into image, video, motion and HTML5 banner production, while KI Optimierung extends the SEO module to AI search systems such as ChatGPT and Gemini. hashcap's certifications as Google Partner and Meta Business Partner underpin the technical depth of these modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Outsourcing

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability13 records

Feature6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Notch Interactive AG: Zürich-headquartered digital agency covering strategy, web, content, campaigns and performance marketing — a near-substitute Swiss competitor with comparable delivery model and target clients.
• Webrepublic AG: Zürich-based performance marketing agency offering Google Ads, SEO, social ads and analytics — the closest size- and geography-matched Swiss peer to hashcap, with overlapping service modules and target mid-market clients.
• Sir Mary GmbH: Swiss creative and digital agency combining brand, performance and content production — comparable in offering breadth (creative + paid media) and German-speaking Swiss client base.
• BlueGlass AG: Swiss digital agency operating from Zürich, providing web, SEO, performance, social media and content services — directly comparable service stack and similar SME/mid-market positioning to hashcap.

Broad incumbents

• Farner Consulting AG: One of the largest Swiss communications and marketing consultancies, offering integrated communications, digital and performance services — broader portfolio and deeper corporate clientele, competing for the same enterprise budgets as hashcap.
• Jung von Matt: Swiss-originated, now pan-European creative agency with strong performance and digital capabilities — competing for the same automotive and premium-brand briefs as hashcap but at significantly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@hashcap
• Facebookfacebook.com/hashcapgmbh
• LinkedInlinkedin.com/company/hashcap
• Instagraminstagram.com/hashcap_adagency

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hashcap • ad'agency