White Cloud Press
White Cloud Press is a privately held independent book publisher founded in 1993 in Ashland, Oregon, operating three imprints across spirituality, non-fiction, and children's/YA titles, selling physical books, e-books, DVDs, and music through D2C, wholesale, and major e-book platforms to individual readers and academic institutions.
- Company typePrivate
- Founded1993
- HeadquartersAshland, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What White Cloud Press does
White Cloud Press is a privately held independent book publisher founded in 1993 and headquartered in Ashland, Oregon. The company operates a multi-imprint catalog anchored by its flagship White Cloud Press imprint (world religions, mysticism, spirituality, ecology, yoga, politics, and memoirs), with two adjacent imprints launched in 2011 — Confluence Books (non-fiction in health, wellness, sports, and business) and RiverWood Books (Children's & Young Adult, Travel, and Fiction). The catalog exceeds 100 titles and includes distinctive franchises such as Yin Yoga (over 100,000 copies sold) and Approaching the Qur'an (used in university courses worldwide), supported by media recognition from outlets including the New York Times, Publishers Weekly, CNN, PBS, and endorsements from figures such as Jimmy Carter, Karen Armstrong, Deepak Chopra, and Huston Smith.
The company generates revenue principally through three channels: direct-to-consumer sales via its own whitecloudpress.com e-commerce storefront at unit prices between $4.49 and $24.95; wholesale distribution through PGW to retail bookstores and third-party retailers; and digital distribution across Apple iBook, Amazon Kindle, Kobo, and Barnes & Noble Nook. Product formats span print books, e-books, DVDs, music CDs, and downloadable audio (e.g., Qur'anic recitations bundled with Approaching the Qur'an). Ancillary revenue streams include a Confluence Books Services production arm for self-publishing authors, which seeded the Confluence Books imprint.
The customer base is highly fragmented and consumer-led, centered on individual readers interested in spirituality, religion, yoga, and personal growth, with a secondary academic segment using titles such as Approaching the Qur'an in university courses. The company does not disclose revenue, has no institutional investors, and runs a lean operation of 11-50 employees. Distribution and marketing rely on the company's D2C site, email newsletter, organic social (notably a Facebook page with over 522,000 followers), author endorsements, and earned media coverage. There is no proprietary technology platform, no AI/ML capability disclosed, and no active funding, M&A, or geographic expansion activity in the available data.
White Cloud Press firmographics
Firmographics- Name
- White Cloud Press
- Legal name
- White Cloud Press
- Website
- https://whitecloudpress.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- White Cloud Press is a privately held independent book publisher founded in 1993 in Ashland, Oregon, operating three imprints across spirituality, non-fiction, and children's/YA titles, selling physical books, e-books, DVDs, and music through D2C, wholesale, and major e-book platforms to individual readers and academic institutions.
- Ownership category
- akta.pro rank
White Cloud Press industry classification
Industry- Product category
- Independent Book Publishing
- NAICS
- Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH)
- akta.pro secondary industries
- Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics) (MPAJAHAG), Health, Wellness & Fitness Trade Publishing (MPAJAAAL), Sacred Texts & Scripture Publishing (Bibles, Qur’ans, Vedas, Torah, Sutras) (MPAJAHAA)
Keywords
Where White Cloud Press is headquartered
LocationHeadquarters
- HQ city
- Ashland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
White Cloud Press business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Direct Book Sales: Revenue generated through direct sales of physical books and digital products (eBooks, MP3 downloads) via the whitecloudpress.com e-commerce platform. Books are sold at various price points ranging from $4.49 to $24.95, with regular discounts and sales offered.
- Wholesale Distribution: Books distributed through wholesale channels including PGW (Publisher's Warehouse) for sale through retail bookstores and other third-party retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Physical Books |
| Unit Pricing | Pay-as-you-go | Digital Downloads |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
White Cloud Press product offering
Product offeringCore offering
White Cloud Press publishes and sells physical and digital books and music on religion, spirituality, mysticism, ecology, yoga, Islam, Judaica, children's and young adult literature, fiction, memoirs, and poetry through its own e-commerce site, wholesale distribution, and major e-book platforms. The company operates three imprints: White Cloud Press (spiritual and religious), Confluence Books (health, wellness, sports, business), and RiverWood Books (children, YA, travel, fiction).
Product overview
White Cloud Press is a multi-imprint independent publisher founded in 1993 in Ashland, Oregon. The company operates through its main White Cloud Press imprint publishing spiritual, religious, and wellness books, along with Confluence Books (health, business, sports) and RiverWood Books (children's, YA, fiction, travel). The product portfolio centers on published books and music CDs, with key titles including Yin Yoga instructional materials (book and DVD), Approaching the Qur'an translations with audio tracks, the I Speak for Myself essay series, and titles spanning Buddhism, yoga, nature, and religion. Books are sold as physical products and digital editions for iBooks, Kindle, Kobo, and Nook.
Differentiator
Problem solved
Functional benefit
Brands
- Confluence Books: An imprint publishing non-fiction books outside the spiritual direction of White Cloud Press, covering health and wellness, sports, and business.
- RiverWood Books
- Confluence Books Services
Products and services
- Yin Yoga: Principles and Practice — 10th Anniversary Edition A comprehensive guide to Yin Yoga practice by Paul Grilley, integrating Taoist meridian theory with yogic principles and anatomy. Targeted at yoga practitioners, instructors, and yoga teacher training programs.
- Yin Yoga DVD DVD featuring in-depth instruction on Yin Yoga theory and practice, including planned classes and lectures by Paul Grilley on the benefits of Yin Yoga for balance and healthy living. Targeted at yoga practitioners learning the Yin Yoga method.
- Approaching The Qur'an, The Early Revelations — 2nd Edition A bestselling text by Michael Sells introducing the scripture of Islam, featuring translations of early Qur'anic suras with MP3 downloads of Quranic recitations included with purchase. Used in university courses worldwide and targeted at students, scholars, and general readers approaching the Qur'an.
- Approaching the Qur'an Tracks (Downloadable Audio) Downloadable MP3 tracks of Quranic recitations by Michael Sells, available for individual purchase (also bundled with the Approaching the Qur'an book). Targeted at readers and students studying Qur'anic recitation.
- A Book of Mormons Volume seven of the I Speak for Myself Series edited by Emily W. Jensen and Tracy McKay-Lamb, an anthology of essays from diverse Mormon perspectives. Targeted at readers exploring Mormon faith from multiple viewpoints.
- Teeming A book by evolutionary biologist Tamsin Woolley-Barker exploring how superorganisms build infinite wealth, offering insights for organizational biomimicry and business innovation. Targeted at business leaders and readers interested in nature-inspired innovation.
- Shakespeare's Yoga A book by Claire Szabo-Cassella applying Shakespeare's quotes and passages to yoga practice, connecting Shakespearean spiritual wisdom with yogic principles. Targeted at yoga practitioners with an interest in literature and Shakespeare.
- The Buddha: The Story of an Awakened Life A biography of the Buddha by David Kherdian presenting an account that blends history, apocrypha, and Buddhist tenets. Targeted at general readers seeking an accessible introduction to the life of the Buddha.
- The Buddha Smiles: A Collection of Dharmatoons A collection of Buddhist cartoons by Mari Gayatri Stein teaching the Four Noble Truths, the Eightfold Path, and the nature of hindrances through humor and paradox. Targeted at readers learning Buddhism through accessible illustrated content.
Companies that use White Cloud Press
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
White Cloud Press technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
White Cloud Press partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PGW (Publisher's Warehouse)corePGW (Publisher's Warehouse) serves as the wholesale distributor for White Cloud Press, handling distribution to retail bookstores and other third-party retailers.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
White Cloud Press competitors and assessment
Company assessmentBroad incumbents
- TarcherPerigee (Penguin Random House imprint): Major publisher imprint focused on personal growth, wellness, spirituality, and self-help. Represents a scaled incumbent competitor in the personal-growth/wellness book category that White Cloud Press addresses with its Confluence Books imprint.
Direct peers
- Wisdom Publications: Nonprofit publisher specializing in Buddhist literature, including translations of classical and contemporary works. Overlaps with White Cloud Press's Buddhism titles such as 'The Buddha' and supports the same academic and practitioner audience.
- Hay House: Major publisher of self-help, wellness, spirituality, and personal growth books by authors such as Deepak Chopra. Overlaps with White Cloud Press on yoga, spirituality, and wellness categories, with a larger scale and direct-to-consumer focus.
- Shambhala Publications: Independent publisher of books on Buddhism, contemplative living, yoga, and Eastern philosophy. Highly comparable given the shared focus on world religions, mysticism, and yoga, with both print and digital distribution.
- Inner Traditions / Bear & Company: Independent publisher focused on religion, spirituality, mysticism, yoga, and alternative traditions. Directly comparable as a niche spiritual/wellness book publisher with similar catalog breadth and direct-to-consumer sales model.
- Sounds True: Multimedia publisher of spiritual, wellness, and self-development content spanning books, audio, and online courses. Closely comparable business model combining physical books, downloadable audio, and digital learning in the same niche.
- New World Library: Independent publisher of books on personal growth, spirituality, and self-help. Comparable niche focus and independent publisher structure serving similar spiritual/wellness consumer segments.
- SkyLight Paths Publishing: Publisher of books on spirituality, interfaith dialogue, and religious traditions. Direct overlap with White Cloud Press's interfaith and world-religion focus, including comparative theology and devotional works.
- Monkfish Book Publishing: Small independent publisher of spiritual, religious, and literary titles. Comparable as a similarly sized niche spiritual/religious publisher with a direct-to-consumer and small-press distribution model.
- North Atlantic Books: Independent publisher of books on holistic health, yoga, martial arts, ecology, and spirituality. Closely matches White Cloud Press's interdisciplinary spiritual/wellness/ecology catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
White Cloud Press social profiles
Digital presenceWhite Cloud Press financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Cloud Press leadership team
Management profileNumber of profiles
White Cloud Press subsidiaries and ownership
Company hierarchySubsidiaries2 records
White Cloud Press funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Cloud Press M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Cloud Press
What does White Cloud Press do?
White Cloud Press publishes and sells physical and digital books and music on religion, spirituality, mysticism, ecology, yoga, Islam, Judaica, children's and young adult literature, fiction, memoirs, and poetry through its own e-commerce site, wholesale distribution, and major e-book platforms. The company operates three imprints: White Cloud Press (spiritual and religious), Confluence Books (health, wellness, sports, business), and RiverWood Books (children, YA, travel, fiction).
Is White Cloud Press a public or private company?
White Cloud Press is a private company. It is classified as unknown and is currently operating.
When was White Cloud Press founded?
White Cloud Press was founded in 1993. It employs 11 to 50 people.
Where is White Cloud Press based?
White Cloud Press is headquartered in Ashland, United States, in the North America region.
How does White Cloud Press make money?
Two revenue lines are on record. Direct Book Sales are the primary driver. The others are wholesale Distribution.
Who are White Cloud Press's main competitors?
TarcherPerigee (Penguin Random House imprint) is listed as a broad incumbent. Direct peers are Wisdom Publications, Hay House, Shambhala Publications, Inner Traditions / Bear & Company, Sounds True, New World Library, SkyLight Paths Publishing, Monkfish Book Publishing and North Atlantic Books.
Does White Cloud Press have an API?
No public API is recorded for White Cloud Press.
What industry is White Cloud Press in?
White Cloud Press's product category is Independent Book Publishing. Its primary akta.pro industry code is MPAJAHAH, Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age), with a secondary code of MPAJAHAG, Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics). Its NAICS code is 51313 and its SIC code is 2731.