What Skylight does

Faith & Media Initiative (FAMI) is a nonprofit organization founded in 2022 and operated under the Radiant Foundation (Bonneville Charitable Foundation), headquartered in Salt Lake City, Utah, with website infrastructure provided by Bonneville Communications Corporation. The organization connects and provides resources to a global network of media members, content creators, faith leaders, and community members to ensure accurate, balanced representation of all faiths in news and entertainment. It addresses a documented market gap: 84% of humanity affiliates with a religion (Pew, 2017), yet studies it has published show 63% of stories about faith are negative, sensational, or divisive, only 20% of journalists feel they understand the nuances of faith, and 53% say the media actively ignores religion.

FAMI's core technology is a research and data analytics platform for measuring faith representation impact in media, anchored by the proprietary Faith & Entertainment Index Scoring System — a first-of-its-kind methodology testing 100+ entertainment scenes against three weighted pillars (Entertainment Value x1, Faith Portrayal x1.5, Engagement Impact x2). The platform is supported by large-scale primary research: the Global Faith & News Study (9,489 respondents, 18 countries, 5 languages), the Global Faith & Entertainment Study (9,945 consumers, 11 countries), and an AI-based study with Davis & Partners analyzing 30 million+ documents. Products include Coalition Membership, Faith Fluency Workshops, Champions recognition, Fellows program (9 distinguished advocates), the 2026 Faith & Entertainment Index, Newsletter, and Newsroom.

Revenue mechanics combine three streams: Coalition Membership and Partnership Programs (recurring/subscription-like), Faith Fluency Workshops and Events (professional services), and Research Reports and Publications (licensing/royalties from proprietary studies). No public pricing is disclosed; engagement is relationship-driven through invitation-only coalition access, paid workshops, and downloadable research. As a program of Radiant Foundation, FAMI is funded primarily by its parent foundation, with no venture or private equity investment disclosed. Customers span four personas: media professionals and content creators (primary), faith leaders and organizations (primary), business executives (secondary), and community members (secondary). Strategic distribution runs through 20+ coalition partners including HarrisX (flagship research), Variety (flagship media/events), Gallup, Davis & Partners, Aspen Institute Religion & Society Program, Poynter, Interfaith America, and others, with a flagship Variety-partnered Faith and Spirituality in Entertainment annual honors ceremony featuring figures such as Hilary Swank, Rainn Wilson, and Roma Downey.

Name

Skylight

Legal name

Bonneville Charitable Foundation

Website

https://skylight.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Faith & Media Initiative (FAMI) is a 2022-founded nonprofit under the Radiant Foundation that improves faith representation in news and entertainment through proprietary global research (Faith & Entertainment Index, Global Faith & News Study), Faith Fluency Workshops, and a Coalition of 20+ media, faith, and academic partners serving journalists, content creators, and faith leaders worldwide.

Ownership category

akta.pro rank

Product category

Faith and Media Research Services

NAICS

Religious Organizations (8131), Business, Professional, Labor, Political, and Similar Organizations (8139), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press) (BPAGAJAI)

Keywords

• Faith media research
• Religious representation analysis
• Faith fluency training
• Interfaith coalition building
• Media industry research

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Coalition Membership and Partnership Programs: Engages organizations as coalition members and partners who contribute to and support the mission of improving faith representation in media. Membership provides access to research, networking, and collaborative opportunities.
2. Workshop and Event Programs: Faith fluency workshops and live events for media professionals, faith leaders, and content creators. Programs teach best practices for thoughtful storytelling and communication.
3. Research Reports and Publications: Publishes and distributes proprietary research studies on faith and media, including the Global Faith & Entertainment Index, Global Faith & News Study, and other white papers available for download.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Skylight operates the Faith & Media Initiative (FAMI), a nonprofit that connects and provides resources to a global network of media members, content creators, faith leaders, and community members to ensure accurate, balanced representation of all faiths in news and entertainment. The organization delivers proprietary research studies (Faith & Entertainment Index, Global Faith & News Study, Global Faith & Entertainment Study), training programs (Faith Fluency Workshops), and community programs (Coalition Membership, Champions Program, Fellows Program) for media professionals, entertainment industry leaders, faith communities, and business executives.

Product overview

Faith & Media Initiative (FAMI) is a nonprofit organization that connects and provides resources to a global network of media members, content creators, faith leaders, and community members to ensure accurate, balanced representation of all faiths in news and entertainment. The organization operates primarily through research studies (including the Global Faith & Entertainment Index, Global Faith & News Study, and Global Faith & Wellness Study), community programs (Coalition membership, Champions Program, Fellows Program), educational initiatives (Faith Fluency Workshops), and communication services (Newsletter, Newsroom). The portfolio is organized as a platform of interconnected programs designed to improve faith representation through education, community building, and research-driven insights.

Differentiator

Problem solved

Functional benefit

Brands

• 2026 Faith & Entertainment Index: A groundbreaking study measuring how TV and film audiences respond to faith on screen
• Global Faith & Entertainment Study
• Global Faith & News Study
• Coalition for Faith & Media
• Faith Fluency Workshops
• Fellows Program
• Champions

Products and services

• 2026 Faith & Entertainment Index A proprietary scoring index that measures the impact of faith portrayals in entertainment, exploring how viewers respond to faith on screen. Tests 100+ scenes from TV & film against three weighted pillars (Entertainment Value x1, Faith Portrayal x1.5, Engagement Impact x2). Designed for entertainment industry professionals, journalists, content creators, and researchers analyzing faith representation in media.
• Global Faith & News Study A groundbreaking global study of attitudes and perceptions regarding faith and religion in news media, surveying 9,489 respondents across 18 countries in 5 languages, plus 30 in-depth interviews with journalists and editors. Released in collaboration with HarrisX. Designed for media professionals, faith leaders, and researchers.
• Global Faith & Entertainment Study A first-of-its-kind global study on faith in entertainment media surveying 9,945 entertainment consumers across 11 countries. Published by HarrisX in 2023. Designed for entertainment professionals, advertisers, and media researchers.
• Coalition Membership An invitation-based global network membership program for organizations committed to improving faith representation in media. Provides networking, research access, and collaborative opportunities with 20+ partner organizations spanning media, faith, academic, and civil society sectors.
• Faith Fluency Workshops Training workshops bringing together journalists, entertainment professionals, and faith leaders to build confidence, forge relationships, teach faith fluency best practices, and uncover storytelling opportunities. Designed for media organizations and faith communities seeking professional development in faith representation.
• Fellows Program A cohort of nine distinguished advocates from diverse religions and professions who serve as thought leaders advocating for improved representation of faith in media. Selected competitively, the Fellows engage in collaborative advocacy and public representation of the organization's mission.
• Champions Program A recognition program celebrating individuals and organizations who set new standards of cooperation and breakthrough storytelling in faith representation. Highlights excellence in faith portrayal across news and entertainment.

Quantifiable outcome

• 92% of audiences say faith has a role to play in modern entertainment
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

28 partnerships are on record, tiered flagship, core and minor.

• HarrisXflagshipStrategic or Co-development Partner · 1 January 2026Ongoing collaboration on 2026 Faith & Entertainment Index, a first-of-its-kind system for measuring impact of faith portrayals in entertainment with 100+ scenes tested.
• HarrisXflagshipStrategic or Co-development Partner · 1 September 2022Primary research partner conducting major global studies on faith and media. Collaborated on Global Faith & News Study (9,489 respondents, 18 countries, September 2022) and Global Faith & Entertainment Study (9,945 consumers, 11 countries, 2023). Also partnered on 2026 Faith & Entertainment Index.
• GallupcoreStrategic or Co-development PartnerCollaborated on Global Faith & Wellness Study (2023), a comprehensive research study focused on exploring the connection between spirituality and wellbeing in global communities and workplaces.
• VarietyflagshipGTM or Marketing PartnerMedia partner for annual Faith and Spirituality in Entertainment event series, including annual honors ceremony. Features entertainment industry leaders and celebrates excellence in faith portrayal.
• Davis & PartnerscoreStrategic or Co-development PartnerAI-based global study analyzing over 30 million documents across social media platforms, news and forums on challenges facing media and faith communities.
• Fund for PeacecoreStrategic or Co-development PartnerResearch collaboration on 'Coming Together or Coming Apart: An Analysis of Resilience and Freedoms of Media and Religion' investigating resilience at intersection of media and religion.
• Foundation for Intercultural Communication (FI)coreStrategic or Co-development PartnerCoalition partner focused on improving intercultural communication and understanding through media representation.
• Bellwether InternationalminorOthersPartner organization listed on coalition partners page.
• Religion and SocietyminorOthersPartner organization listed on coalition partners page.
• Media Coalitions Coalition (MMCA)minorOthersPartner organization listed on coalition partners page.
• 1791 DelegtesminorOthersPartner organization listed on coalition partners page.
• Industry Affairs CouncilminorOthersPartner organization listed on coalition partners page.
• Greater Life CommunicationsminorOthersPartner organization listed on coalition partners page.
• Foundation for Religious LiteracyminorOthersPartner organization listed on coalition partners page.
• Religious Freedom and Business FoundationminorOthersPartner organization listed on coalition partners page.
• PoynterminorOthersPartner organization listed on coalition partners page.
• Wayfarer FoundationminorOthersCoalition member partner supporting faith and media initiatives.
• Religion News FoundationminorOthersCoalition member partner focused on religious journalism and media.
• Religious Freedom and Business FoundationminorOthersCoalition member partner supporting religious freedom dialogue.
• PoynterminorOthersCoalition member partner (journalism training organization).
• Phoenix GlobalminorOthersCoalition member partner.
• Media Diversity InitiativeminorOthersCoalition member partner focused on media diversity.
• Interfaith AmericaminorOthersCoalition member partner promoting interfaith cooperation.
• Greater Life CommunicationsminorOthersCoalition member partner.
• Fetzer InitiativeminorOthersCoalition member partner.
• Deeper DiveminorOthersCoalition member partner.
• Aspen Institute Religion & Society ProgramcoreStrategic or Co-development PartnerStrategic partner with shared Fellows (Simran Jeet Singh) and collaborative programs on religion and society.
• Radiant Foundation (Bonneville Charitable Foundation)flagshipOthersParent organization and sponsor. FAMI is a program of Radiant Foundation, which funds operations and provides organizational infrastructure.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aspen Institute Religion & Society Program: A program of the Aspen Institute focused on religion's role in public life. FAMI is an actual partner of Aspen, and both organizations convene thought leaders across faith, business, and culture through fellows and events — comparable scope and audience.
• USC Annenberg Inclusion Initiative: Academic research initiative measuring inclusion and representation across entertainment media. Comparable to FAMI in producing data-driven indices on media representation, with industry-facing reports that drive studio accountability.
• Public Religion Research Institute (PRRI): Nonpartisan research organization conducting large-scale public opinion research on religion, politics, and culture. Highly comparable research methodology and dataset scale to FAMI's Global Faith & News and Entertainment Studies.
• Interfaith America: Interfaith coalition and advocacy organization that builds bridges between religious communities and broader society. Directly comparable to FAMI's mission of bridging faith and media, with overlapping interfaith/dialogue frameworks and a coalition-based model.
• Geena Davis Institute on Gender in Media: Research and advocacy nonprofit measuring gender representation in entertainment. Closely comparable model to FAMI: producing proprietary indices that benchmark representation in entertainment media and engaging Hollywood studios on improvement.
• Religion News Association (RNA): A professional association for journalists covering religion. Highly comparable to FAMI's media-faith training mission, with overlapping goals of improving religion journalism quality and connecting reporters with faith sources.

Broad incumbents

• Pew Research Center Religion & Public Life: Major research organization publishing authoritative studies on global religion, cited in FAMI's own materials (84% stat). Comparable methodology and audience, but broader scope and far larger scale than FAMI's faith-and-media focus.
• Gallup Center on Religion and Wellbeing: Global research organization studying religion's intersection with wellbeing. Direct research partner of FAMI (Global Faith & Wellness Study); broader scope but comparable research methodology and global dataset scale.

Emerging players

• Poynter Institute: Journalism training and media research organization. FAMI coalition partner, overlapping in media training and standards-setting for journalists — particularly relevant to FAMI's Faith Fluency Workshop offering.
• Center for Religion and American Culture at Indiana University: Academic research center studying religion's role in American public life. Comparable academic research mission to FAMI's research publications, though more academic and less media-focused.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/faithandmedia
• Facebookfacebook.com/Faith-Media-Initiative-103288592336758
• LinkedInlinkedin.com/company/skylightapp
• Instagraminstagram.com/faithandmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skylight