Seattle Entertainment Group

What Seattle Entertainment Group does

Seattle Entertainment Group (SEG) is a 100% Native Owned talent buying agency headquartered in Maple Valley, Washington, that connects venues with celebrities, musicians, bands, artists, DJs, comedians, magicians, and keynote speakers for events. The company's core product is its talent buying service, which sources entertainment through relationships with all major talent agencies, management companies, and industry insiders, layered onto a proprietary organizational tools suite (Pro Formas, P+L Worksheets, Day Of Show Sheets, Budget Worksheets, Transportation Manifests, In-Depth Offer Sheets, Calendar Worksheets). Supporting services include equipment rentals (Concert PA, Lighting, Sound, Video Wall), corresponding technical staffing, and SEG Pro venue management for casino entertainment programming. A beta platform, GetAvails.com, tracks artist availability and pricing intelligence.

Name

Seattle Entertainment Group

Legal name

Seattle Entertainment Group

Website

https://seattletalentbuying.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Seattle Entertainment Group is a 100% Native Owned talent buying agency connecting casinos, festivals, corporate venues, and cruise lines with celebrities, musicians, and touring acts, supported by production rentals, staffing, and venue management services across North America.

Ownership category

akta.pro rank

Product category

Live Entertainment Talent Booking & Event Production

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Musical Groups and Artists (711130)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industries

Talent Booking Agencies (Live Performance) (MPAIAGAB), Concert & Tour Promoters (MPAIAFAA), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Event Production Talent (AV Techs, Stagehands, Lighting/Sound Ops) (HSACAHAH)

Keywords

• Talent buying agency
• Celebrity booking services
• Event production rentals
• Casino entertainment booking
• Venue management services

Headquarters

HQ city

Maple Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Talent Buying Commission/Fee: SEG acts as a liaison between venue and talent agencies, invoicing consulting or commission fees separately from artist guarantees. Commission rates historically ranged from 7.5% to 15%, with current exclusive multi-year agreements offered at 7.5% and lower for booking national acts, lounge entertainment, and production management.
2. Production and Event Services: Provides staging rental and setup, sound and lighting services, video production staffing, lighting technician staffing, audio production staffing, and stage labor staffing as part of comprehensive event production.
3. Venue and Event Management: SEG PRO venue management services for casinos and entertainment facilities, providing ongoing entertainment programming and operational management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Seattle Entertainment Group is a full-service talent buying agency that connects venues (tribal casinos, corporate events, festivals, private events, cruise ships) with celebrities, musicians, bands, and artists through relationships with major talent agencies and management companies. The company also provides event production equipment rentals (concert PA, lighting, sound systems, video walls), production staffing (audio, lighting, video, stage labor), and comprehensive SEG Pro venue management services for casino entertainment programming.

Product overview

Seattle Entertainment Group (SEG) is a Native-Owned talent buying agency offering a unified entertainment booking platform. The core product is Talent Buying Services, which connects venues with celebrities, musicians, bands, and artists for events across casinos, corporate events, private events, cruise ships, and festivals. Supporting the core service are Equipment Rentals & Staffing (Concert PA, Lighting, Sound System, Video Wall rentals with corresponding staffing), SEG Pro Venue Management Services, and Getavails.com (a beta tool for artist availability tracking). The company also offers a roster of Tribute & Original Entertainers for hire, plus organizational tools including Pro Formas, Budget Worksheets, and Day Of Show Sheets for event execution. The portfolio operates through the seattletalentbuying.com website with services available at multiple casino and venue partners across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Buying Services Core talent buying agency service connecting venues (tribal casinos, corporate events, festivals, private events, cruise ships) with celebrities, musicians, bands, and artists. Includes artist selection, talent booking, festival development, marketing strategy, meet and greet coordination, ticketing strategy, and production planning.
• SEG Pro Venue Management Services Comprehensive venue and event management services for casino entertainment programs, providing ongoing entertainment programming and operational management for casino entertainment facilities.
• Getavails.com Beta product/platform for tracking artist availability and insider tips on celebrity pricing. Newsletter subscribers receive early access and discounts on toolkits and talent pricing tips.
• Tribute & Original Entertainer Booking

Quantifiable outcome

• Tribute shows generate $25K in tickets per night at tribal casinos
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• The Bing Crosby TheatreminorStrategic or Co-development PartnerCorporate client partner venue for entertainment events. SEG provides talent buying services and entertainment programming support.
• Teatro Zin ZanniminorStrategic or Co-development PartnerCorporate client partner venue for entertainment events in the Seattle area.
• The Admiral TheatreminorStrategic or Co-development PartnerCorporate client partner venue for entertainment programming.
• The D & R TheatreminorStrategic or Co-development PartnerCorporate client partner venue for entertainment events.
• iHeartRadiominorGTM or Marketing PartnerCorporate client partner for marketing and promotional collaborations.
• KZOKminorGTM or Marketing PartnerSeattle classic rock radio station partner for event promotion and marketing.
• KMPS 94.1minorGTM or Marketing PartnerSeattle country radio station partner for country music event promotion.
• Snoqualmie Casino & HotelcoreStrategic or Co-development PartnerPrimary venue partner hosting multiple events including Mitchell Tenpenny, Jabbawockeez, Chris Kirkpatrick NSYNC show, David Spade, Taylor Dayne, and Queensrÿche. Key venue for tribal casino entertainment programming.
• Little Creek Casino ResortcoreStrategic or Co-development PartnerWashington state casino venue hosting multiple events including Jabbawockeez, Ian Munsick, Jason Bonham, and Queensrÿche.
• Skagit Valley Casino ResortcoreStrategic or Co-development PartnerWashington state casino partner hosting Pop 2000 Tour and Sebastian Bach events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AEG Presents: Concert promotion and talent buying arm of AEG, one of Live Nation's two main competitors in North American live music. Comparable to SEG in talent buying for venues and festivals, but operates at national scale with owned venues.
• Creative Artists Agency (CAA): Global talent and sports agency that books musicians, celebrities, and speakers for venues, corporate events, and casinos. Comparable to SEG in the buyer-facing booking function but operating at vastly larger scale and with deeper artist rosters.
• Live Nation Entertainment: World's largest live entertainment company encompassing talent management, venue operation, and concert promotion. Comparable as an intermediary between venues and artists, though Live Nation operates owned venues and runs festivals, while SEG focuses on booking and production services.
• United Talent Agency (UTA): Major full-service talent agency representing artists across music, comedy, and entertainment. Directly comparable as a talent-buyer-facing intermediary for venues and event producers, though far larger and more diversified than SEG.
• William Morris Endeavor (WME): One of the world's largest talent agencies representing musicians, comedians, and entertainers. WME is a broad incumbent with capabilities across booking, management, and live events, dwarfing SEG's regional talent-buying focus but addressing the same venue-side buyer needs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seattle_group
• YouTubeyoutube.com/@seattleentertainmentgroup
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/seattleentertainmentgroup
• TikToktiktok.com/@seattleentgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seattle Entertainment Group