Snoqualmie Casino & Hotel

What Snoqualmie Casino & Hotel does

Snoqualmie Casino & Hotel is an integrated resort wholly owned and operated by the Snoqualmie Indian Tribe, a federally recognized sovereign nation, located in Snoqualmie, Washington approximately 30 minutes east of downtown Seattle. Originally opened in 2008 as a gaming property, the 170,000-square-foot facility was materially expanded through a $400 million multi-phase project starting in 2022, culminating in the August 2025 opening of a 210-room luxury hotel tower, a destination spa (MoonRise Spa), a 22,100-square-foot ballroom seating up to 2,000 guests, an expanded gaming floor with over 2,000 slot machines and 58 table games, and additional dining venues including Vista Prime Steaks & Seafood and 12 Moons Asian Bistro. The property operates Washington's first sportsbook (12 kiosks plus a geo-fenced mobile app) and is supported by approximately 1,500 Dallmeier surveillance cameras with neural network edge analytics and biometric facial recognition.

Revenue is generated across multiple streams — gaming operations (house edge on slots, tables, and sports wagering), hotel accommodations, nine food and beverage outlets, entertainment ticketing, spa and wellness services, meetings and conventions, and ancillary retail and fuel sales — with a five-tier Crescent Club loyalty program integrating rewards across all verticals. The go-to-market is direct-to-consumer and event-driven, leveraging the Seattle Seahawks partnership, radio partnerships (100.7 The Wolf), email and social media, and on-property acquisition. Pricing is transaction-based (free casino entry, pay-as-you-go loyalty), with the hotel and spa using per-unit and deposit-based models. The customer base is distributed across Seattle metropolitan and Snoqualmie Valley adults aged 21+, including gaming enthusiasts, leisure travelers, entertainment seekers, loyalty members, and corporate/event planners.

The business is anchored by a tribal-state gaming compact with the Washington State Gaming Commission and is wholly owned by the Snoqualmie Indian Tribe government entity, with no external institutional investors or public listing. Strategic milestones include the November 2024 rebranding to Snoqualmie Casino & Hotel, the August 2025 hotel tower opening, and the July 2026 AAA Four Diamond designation awarded less than a year after hotel launch. CEO Stanford Le, formerly an executive at Wynn Resorts, Sands China, and Caesar's Entertainment, leads the property.

Name

Snoqualmie Casino & Hotel

Legal name

Snoqualmie Casino & Hotel

Website

https://snocasino.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Snoqualmie Casino & Hotel is a tribal-owned integrated resort in Snoqualmie, Washington, offering casino gaming (2,000+ slots, 58 tables, Washington's first sportsbook), a 210-room AAA Four Diamond hotel, spa, dining, and entertainment to Seattle-metro and Pacific Northwest adults.

Ownership category

akta.pro rank

Product category

Casino & Resort Hospitality

NAICS

Casino Hotels (721120), Gambling Industries (7132)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Casino Hotels (THAGAJAI)

akta.pro secondary industries

Convention & Events Casino Hotels (THAGAJAK), Destination/Regional Casinos (Drive-to Markets) (MPAEAAAC)

Keywords

• Casino gaming services
• Resort hotel accommodations
• Sports wagering
• Tribal gaming operations
• Live entertainment venue

Headquarters

HQ city

Snoqualmie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Gaming Operations: Primary revenue driver from slot machines (over 1,800), table games (58 including blackjack, roulette, craps, baccarat), and sports betting. Revenue generated from house edge on gaming activities.
2. Hotel Accommodations: 210 luxury guest rooms generating room revenue. Check-in at 4:00 PM, check-out at 11:00 AM. Pet-friendly with $200 non-refundable fee. Cashless hotel experience.
3. Food and Beverage: Seven restaurants including Vista Prime Steaks & Seafood (450+ wine selection), 12 Moons Asian Bistro, Hawks Peak Sports Bar & Grill, Falls Buffet, Snoqualmie Cafe & Deli, and two Drip coffee bars. Happy hour available.
4. Entertainment and Events: 2,000-seat entertainment venue hosting concerts, shows, and events. Ticket sales and event revenue. Venue available for private meetings and conventions (12 event rooms, 2,000 capacity ballroom).
5. Crescent Club Loyalty Program: Points-based loyalty program with tiered rewards. Members earn points through gaming activity and redeem for cash, POINTPLAY, hotel stays, dining, retail, and gas. Points have different redemption values depending on use.
6. Spa and Wellness Services: MoonRise Spa offers signature journeys, massage, facials, body rituals, and couples experiences. Pool and fitness facilities for hotel guests. Boutique retail products.
7. Sports Wagering: Washington's first sportsbook offering betting on professional and college sports. Wagers placed at Sportsbook window (Monday-Friday 9AM-11PM, weekends 7AM-11PM) or 12 kiosks 24/7. Cash only. Mobile app for on-property wagering.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Snoqualmie Casino & Hotel operates an integrated casino resort offering casino gaming (over 2,000 slot machines, 58 table games, Washington's first sportsbook), 210 luxury guest rooms, multiple dining venues, a destination spa, a 2,000-seat entertainment and convention center, and the Crescent Club loyalty program. It is wholly owned and operated by the Snoqualmie Indian Tribe.

Product overview

Snoqualmie Casino & Hotel is a unified integrated resort offering a comprehensive portfolio of gaming, hospitality, and entertainment products. The core gaming product features over 2,000 slot machines and 58 table games, complemented by Washington's first sportsbook. The recently opened 210-room hotel tower (August 2025) expanded the property with luxury accommodations and the MoonRise Spa destination spa. Dining portfolio includes Vista Prime Steaks & Seafood, 12 Moons Asian Bistro, Hawks Peak Sports Bar & Grill, Falls Buffet, Snoqualmie Café and Deli, and Drip coffee bars. Entertainment offerings center on the 22,100-square-foot ballroom hosting concerts and events. The Crescent Club loyalty program integrates across gaming, hotel, dining, and retail. Additional amenities include meeting and convention spaces, relaxation pool, fitness center, and transportation services.

Differentiator

Problem solved

Functional benefit

Brands

• Crescent Club: The loyalty/rewards program at Snoqualmie Casino & Hotel. Members earn points for playing slots and table games, redeemable for cash, hotel stays, dining, retail, and gas. Features tiered benefits including Classic, Premier, Elite, Gold, and Valor levels.
• MoonRise Spa
• Vista Prime Steaks & Seafood
• 12 Moons Asian Bistro

Products and services

• Casino Gaming Floor
• Sportsbook
• Hotel Accommodations
• MoonRise Spa
• Vista Prime Steaks & Seafood
• 12 Moons Asian Bistro
• Hawks Peak Sports Bar & Grill
• Falls Buffet
• Snoqualmie Café and Deli
• Drip Coffee Bars
• Crescent Club Loyalty Program
• Meetings and Conventions
• Entertainment and Concerts

Quantifiable outcome

• AAA Four Diamond designation achieved less than one year after hotel opening
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DallmeiercoreTechnology or Integration · 15 January 2026German video information technology company (founded 1984) providing security solutions. Partnership began in 2015 with Hemisphere SeMSy video management system and Domera cameras with neural networks and edge analytics. System manages approximately 1,500 cameras across the property.
• North American VideominorImplementation/ SI/ Consulting Partner · 15 January 2026Systems integrator implementing Dallmeier security solutions at Snoqualmie Casino. Continuation of partnership supporting the casino's video surveillance expansion.
• Northwest Battle BuddiesminorStrategic or Co-development Partner · 16 November 2023Local charity providing service dogs to Veterans with disabilities. Snoqualmie Casino hosted Veterans Day charity concert raising over $250,000, including $60,000 from ticket sales and $8,000 from live auction.
• 100.7 The WolfminorGTM or Marketing Partner · 16 November 2023Seattle's only country radio station. Co-hosted Service Pets for Veterans charity concert in November 2023. Partnership for event promotion and audience reach.
• Seattle SeahawkscoreGTM or Marketing Partner · 2 October 2023Longstanding partnership renewed in October 2023, marking 15 years of relationship. First of its kind between a casino and the Seahawks franchise and only the seventh in NFL history. Provides marketing visibility, joint promotions, and association with Seattle's professional sports community.
• Cumming GroupminorImplementation/ SI/ Consulting Partner · 3 August 2022International construction consultancy providing project management, cost, and scheduling consulting for the $400 million expansion project. Regional team overseeing Phase One construction.
• SkanskaminorImplementation/ SI/ Consulting Partner · 3 August 2022Seattle-based general contractor for the expansion. Building the new 210-key hotel, 11,000 additional gaming floor, spa, pool, entertainment center, parking structure, and restaurants. Committed to hiring local contractors including TERO workers and Snoqualmie Indian-owned businesses.
• Bergman Walls & AssociatesminorStrategic or Co-development Partner · 3 August 2022Architectural design firm for the expansion project. Included Snoqualmie cultural details in design - modern slant roof hotel representing longhouses of Snoqualmie Tribe's ancestors, carefully chosen artwork throughout resort.

Scale indicators15 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Caesars Entertainment: Major publicly traded integrated resort and online gaming operator with Caesars Rewards loyalty program and Caesars Sportsbook. Comparable full-stack gaming + hotel + loyalty + sportsbook model, scaled across many properties.
• Wynn Resorts: Luxury integrated resort operator with destination casino hotels, fine dining, and entertainment. Comparable luxury positioning and AAA-tier service standards; Snoqualmie's CEO previously held executive roles here.
• Wind Creek Hospitality (Poarch Band of Creek Indians): Multi-property tribal casino operator owned by the Poarch Band. Compares as a broader tribal gaming incumbent with integrated-resort properties across multiple U.S. markets, similar operational playbook.
• MGM Resorts International: Large publicly traded integrated resort operator with destination casino hotels, sports betting (BetMGM), and loyalty (MGM Rewards). Comparable business model at much larger scale and broader geographic footprint.

Direct peers

• Tulalip Resort Casino: Tulalip Tribes-owned integrated casino resort north of Seattle with hotel, gaming floor, spa, dining, and entertainment venues. Direct competitor for Seattle metro leisure and gaming spend.
• Foxwoods Resort Casino: Mashantucket Pequot Tribal Nation-owned integrated casino resort in Connecticut with hotel, slots, table games, sportsbook, dining, and entertainment. Closely comparable multi-vertical integrated resort model.
• Mohegan Sun: Mohegan Tribe-owned integrated casino resort in Connecticut with luxury hotel, gaming, dining, entertainment arena, and sportsbook. Comparable destination-resort scale and tribal ownership structure.
• Muckleshoot Casino Resort: Tribal casino resort in Auburn, WA also serving the Seattle metro gaming market. Competes directly for the same Seattle/Puget Sound player base with a comparable mix of slots, table games, hotel, dining, and entertainment.
• Yaamava' Resort & Casino (San Manuel Band): Tribal-owned luxury integrated casino resort in Highland, CA with hotel, gaming, dining, spa, and entertainment. Comparable integrated-resort model with luxury AAA-rated positioning and tribal ownership.
• Emerald Queen Casino (Puyallup Tribe): Tacoma-area tribal casino with gaming, hotel, dining, and event spaces serving the same South Puget Sound market. Direct competitor for the Seattle-Tacoma corridor gaming customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SnoCasino
• Facebookfacebook.com/SnoCasino
• LinkedInlinkedin.com/company/snoqualmie-casino
• Instagraminstagram.com/snocasino

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snoqualmie Casino & Hotel