Bgm Omd
BGM OMD is a Greek media agency and wholly-owned subsidiary of Omnicom Group's OMD Worldwide network, providing integrated media planning, buying, and analytics services across traditional and digital channels to major advertisers in the Greek market.
- Company typePrivate
- Founded1991
- HeadquartersAthens, Greece
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Bgm Omd does
BGM OMD (legal entity BGM OMD ΑΕ, Greek S.A., Γ.Ε.ΜΗ. 000299001000) is a Greek media agency operating as a wholly-owned subsidiary of Omnicom Group (NYSE: OMC) within the OMD Worldwide network. Founded around 1991 and headquartered in Athens with a secondary office in Thessaloniki, the firm employs 51-100 staff. The agency sells integrated media planning and buying services to major Greek advertisers and brands, executing campaigns across television, radio, press, out-of-home, social, mobile, and digital channels.
The agency's product portfolio is organized around five service lines: Creativity in Media, BGM OMD Social (a dedicated social media department handling strategy, listening, content, influencer programs, and experiential), Mobile Marketing Services, Brand Science (an internal econometric analytics division that models paid, owned, and earned media effects), and Traditional Media Planning with daily optimization routines. Channel access is differentiated by a Premier Google Partner certification (top 2% globally), Facebook OMD Ambassador Summit training, and Cannes Lions and ERMIS awards credibility.
Revenue is generated through professional services fees on media planning and buying engagements, executed via a direct enterprise field sales motion targeting Greek advertisers. The firm does not publicly disclose pricing, customer counts, contracts, or financial results. Strategic positioning is anchored on awards (11 consecutive Gunn Report Global Media Agency of the Year titles, Cannes Lions shortlist, 38 ERMIS Awards), parent-network integration with Omnicom, and an in-house analytics layer (Brand Science) that distinguishes it from less measurement-oriented local competitors.
Bgm Omd firmographics
Firmographics- Name
- Bgm Omd
- Legal name
- BGM OMD ΑΕ
- Website
- https://bgmomdgreece.gr
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BGM OMD is a Greek media agency and wholly-owned subsidiary of Omnicom Group's OMD Worldwide network, providing integrated media planning, buying, and analytics services across traditional and digital channels to major advertisers in the Greek market.
- Ownership category
- akta.pro rank
Bgm Omd industry classification
Industry- Product category
- Media Planning and Buying Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Bgm Omd is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices2 records
Markets served
Bgm Omd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Media Agency Services: BGM OMD generates revenue through media planning and buying services for advertisers. The agency provides integrated media planning solutions across traditional and digital channels, earning fees for strategic media consulting, campaign execution, and optimization services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Bgm Omd product offering
Product offeringCore offering
BGM OMD is a Greek media agency providing integrated media planning and buying services across traditional channels (Television, Radio, Press, Out-of-Home) and digital channels (Social, Mobile). The agency delivers 360-degree marketing solutions that combine creative media planning, social media strategy, mobile marketing, econometric analytics (Brand Science), and cross-channel campaign optimization for advertisers and brands operating in the Greek market. Services include strategy, social listening, content creation, influencer programs, and daily optimization processes to maximize client ROI.
Product overview
BGM OMD is a media agency that offers an integrated suite of marketing and media services. The portfolio includes BGM OMD Social for social media management, Mobile Marketing Services for mobile engagement strategies, Brand Science for econometric analytics and insights, Traditional Media Planning for TV, Radio, Press and Out-of-Home advertising, and Creativity in Media services. These offerings work together to provide 360-degree marketing solutions that combine insights, technology, innovation and creativity across both traditional and digital channels.
Differentiator
Problem solved
Functional benefit
Brands
- BGM OMD Social: Social media department of BGM OMD handling social influence and emerging communications platforms, including strategy, social listening, content, influencer programs and experiential activities
- Brand Science
Products and services
- BGM OMD Social
- Mobile Marketing Services
- Brand Science
- Traditional Media Planning
- Creativity in Media
Companies that use Bgm Omd
Customer profileSegments1 record
Ideal customer profiles1 record
Bgm Omd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bgm Omd partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- FacebookminorBGM OMD team members were trained at Facebook HQ in Dublin as part of the Facebook OMD Ambassador Summit 2016, a special session organized by Facebook for OMD network companies to enhance social media expertise.
- Omnicom Group / Omnicom Media GroupcoreBGM OMD is a member of Omnicom Group, a strategic and financial holding company managing a portfolio of agency networks in advertising, marketing services and specialty communications. The agency operates under OMD Worldwide, the most innovative media marketing network within the Omnicom portfolio.
- GooglecoreBGM OMD is certified as a Premier Google Partner, a distinction earned by only 2% of Google Partners globally. This partnership enables the agency to provide advanced Google advertising solutions and access to beta features.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Bgm Omd competitors and assessment
Company assessmentBroad incumbents
- GroupM: WPP's global media investment management operation encompassing Mindshare, MediaCom, Wavemaker, and Essence. Operates broadly across media services in Greece competing with BGM OMD through multiple agency brands.
- IPG Mediabrands: IPG's media agency umbrella including UM, Initiative, and Mediabrands, operating in Greece as a broader holding company competitor to Omnicom/OMD's media agency portfolio.
Direct peers
- Mindshare: WPP-owned global media agency network with operations in Greece, offering directly comparable media planning and buying services to Greek advertisers. One of the principal local competitors to BGM OMD.
- MediaCom: WPP-owned global media agency with a Greek presence, providing the same integrated media planning and buying services as BGM OMD. A direct competitor in the Greek advertising market.
- Hearts & Science: Another Omnicom-owned media agency operating in the same media planning/buying space with a data-driven focus. Competes with BGM OMD/OMD for similar advertiser accounts within the Omnicom portfolio.
- Zenith: Publicis-owned global media agency with Greek operations, providing integrated media planning and buying services directly comparable to BGM OMD's offering.
- PHD Worldwide: Sister agency under Omnicom Media Group, operating with the same media planning/buying service model. Competes with OMD networks globally including for shared Omnicom clients.
- Starcom: Publicis-owned global media agency competing in the Greek market with the same media planning and buying service model as BGM OMD.
- Wavemaker: WPP-owned global media agency network operating in Greece, offering comparable media planning and buying solutions targeting similar advertiser segments as BGM OMD.
- OMD Worldwide: The global parent media network of BGM OMD within Omnicom Group, offering the same integrated media planning and buying services across global markets. Directly comparable as the umbrella network BGM OMD operates within.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bgm Omd social profiles
Digital presenceBgm Omd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bgm Omd leadership team
Management profileNumber of profiles
Bgm Omd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bgm Omd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bgm Omd
What does Bgm Omd do?
BGM OMD is a Greek media agency providing integrated media planning and buying services across traditional channels (Television, Radio, Press, Out-of-Home) and digital channels (Social, Mobile). The agency delivers 360-degree marketing solutions that combine creative media planning, social media strategy, mobile marketing, econometric analytics (Brand Science), and cross-channel campaign optimization for advertisers and brands operating in the Greek market. Services include strategy, social listening, content creation, influencer programs, and daily optimization processes to maximize client ROI.
Is Bgm Omd a public or private company?
Bgm Omd is a private company. It is classified as corporate owned and is currently operating.
When was Bgm Omd founded?
Bgm Omd was founded in 1991. It employs 51 to 100 people.
Where is Bgm Omd based?
Bgm Omd is headquartered in Athens, Greece, in the Europe region.
How does Bgm Omd make money?
One revenue line is on record: media Agency Services.
Who are Bgm Omd's main competitors?
Broad incumbents on record are GroupM and IPG Mediabrands. Direct peers are Mindshare, MediaCom, Hearts & Science, Zenith, PHD Worldwide, Starcom, Wavemaker and OMD Worldwide.
Does Bgm Omd have an API?
No public API is recorded for Bgm Omd.
What industry is Bgm Omd in?
Bgm Omd's product category is Media Planning and Buying Services. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541810 and its SIC code is 7311.