What Brandmeester's does

Brandmeesters B.V. (operating as Brandmeester's) is a privately held, family-owned Dutch specialty coffee roaster founded in 1994, headquartered in Boesingheliede, Netherlands. The company operates a micro-roastery using traditional small-batch artisanal methods, with each coffee variety roasted to its own proprietary profile. Its product portfolio includes melanges (blends) such as Aficionado, Magusto, Equito (BIO), Sodade, Segundo, Campionissimo, and a seasonal blend, single-origin coffees from various global regions, a premium tea range, barista tools and equipment (including Jura, Moccamaster, and slow-brewing accessories), drinkware, and complementary items such as syrups, cacao, and gift cards.

The business operates a multi-channel go-to-market spanning direct-to-consumer (an e-commerce webshop at shop.brandmeesters.nl and the Brandstore Amsterdam retail location opened October 28, 2023), B2B supply to offices with 5+ employees (including equipment loans and minimum consumption commitments), B2B hospitality supply (horeca) to cafes, restaurants, and hotels, wholesale/reseller distribution to specialty retailers across the Netherlands, mobile coffee catering for events, and recurring coffee subscriptions. Revenue streams combine one-time product sales with subscription recurring, professional services (workshops, events, maintenance), and B2B supply contracts. The company serves a diversified customer base spanning hospitality, education, professional services, healthcare technology, retail, and individual consumers, supported by dedicated account managers (Roemer Brouwers, Daan Bal) and a trial-package (Proefpakket) sales motion.

Brandmeesters has no disclosed external funding, no parent company, and no known M&A activity; ownership appears to remain with the founding family. The company is registered as a Dutch B.V. (NL867197201B01), operates within the Netherlands as its primary market, and holds Webshop Keurmerk trustmark certification with PostNL as logistics partner for domestic and international e-commerce fulfillment.

Name

Brandmeester's

Legal name

Brandmeesters B.V.

Website

https://brandmeesters.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Brandmeesters B.V. is a Dutch family-owned specialty coffee roaster founded in 1994, operating a micro-roastery in Boesingheliede and serving consumers, offices, hospitality, and retailers across the Netherlands through e-commerce, a physical store, subscriptions, and B2B supply.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Coffee bean wholesale
• Barista training workshops
• Office coffee service
• Tea wholesale supply

Headquarters

HQ city

Boesingheliede

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales of roasted coffee beans, tea, barista tools, and accessories through their online webshop. Includes melanges (blends), single origins, and specialty products.
2. Product Sales (Physical Retail): In-store sales at the Brandstore Amsterdam (Maasstraat 84) where customers can purchase coffee, tea, and accessories directly.
3. Coffee Subscription Service: Recurring subscription model delivering freshly roasted coffee beans on a regular basis to consumers and businesses.
4. B2B Coffee Supply (Horeca): Supply of premium roasted coffee and tea to hospitality businesses including cafes, restaurants, and hotels. Includes machine placement options and barista training.
5. B2B Office Coffee Supply: Corporate coffee supply to offices with professional coffee machines, minimum consumption commitments, and equipment loans. Targets businesses with 5+ employees.
6. Retail/Wholesale Distribution: Supply of coffee and tea products to specialty retail stores, kitchen shops, and other resellers across the Netherlands.
7. Barista Workshops: In-person barista training workshops held at their Amsterdam location, teaching coffee preparation skills to enthusiasts and professionals.
8. Event Catering: Mobile coffee service for events, bringing coffee machines and baristas to serve premium coffee and tea at corporate and private events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Brandmeesters B.V. roasts specialty coffee in small batches at its micro-roastery in Boesingheliede and sells roasted coffee (melanges/blends and single origins), premium tea, barista tools and equipment, drinkware, and accessories to consumers via an e-commerce webshop and the Brandstore Amsterdam. The company also runs B2B coffee and tea supply programs for offices (5+ employees), hospitality venues, specialty retailers, and events, supported by account managers, trial packages, equipment loans, a coffee subscription service, and in-person barista workshops.

Product overview

Brandmeester's is a family-owned Dutch coffee roasting company established in 1994, specializing in small-batch artisan roasted coffee and premium tea. The product portfolio centers on specialty coffee offerings including melanges (blends) such as Aficionado, Magusto, Equito (BIO), Sodade, Segundo, Campionissimo, and Seizoensmelange, as well as single origin coffees from various global regions. The company also offers an extensive tea collection (black, green, white, tisane), barista tools and equipment (including Jura, Moccamaster, and slow coffee accessories), drinkware, and miscellaneous items like syrups, cacao, and gift cards. Services include B2B solutions for offices, hospitality, retail, and events, barista workshops, equipment maintenance, and a coffee subscription program. The company operates a micro-roastery in Boesingheliede and a retail store/espressobar in Amsterdam.

Differentiator

Problem solved

Functional benefit

Products and services

• Koffiebonen Melanges A selection of blended roasted coffee beans combining different coffee varieties for balanced flavor profiles, including named blends such as Aficionado, Magusto, Equito (BIO), Sodade, Segundo, Campionissimo, Seizoensmelange, and Cafeinevrij.
• Single Origin Coffees Specialty coffee beans sourced from a single region or plantation, offering unique and recognizable flavor characteristics from specific origins worldwide.
• Thee (Tea) Premium tea sourced from authentic plantations, available as loose leaf tea in natureflex pyramid bags or in bulk, including black, green, white, and tisane varieties.
• Proefpakketten (Trial Packages) Sample packages allowing customers to taste different coffee varieties (blends and single origins) before committing to a full purchase.
• Barista Apparatuur (Coffee Equipment) Coffee equipment including espresso machines (semi-automatic and fully automatic), grinders, Moccamaster brewers, Jura machines, slow coffee brewing methods, filters, hand grinders, and maintenance supplies.
• Barista Tools Professional barista equipment and accessories including scales, tampers, espresso grooming tools, knock-out boxes, milk frothing tools, and shot glasses.
• Drinkwaren (Drinkware) Drinkware and serving items including cups and mugs, travel mugs, glasses, and thermal carafes.
• Barista Workshops Educational workshops teaching participants to become coffee connoisseurs, conducted at the Amsterdam location on Saturdays and Sundays.
• Koffie op Kantoor (Office Coffee Service) B2B coffee service for offices providing freshly roasted coffee beans, professional machines, and support for workplace coffee needs; minimum office size of 5+ employees, with machine loans and recurring supply commitments.
• Koffie Horeca (Hospitality Coffee Supply) Coffee and tea supply service for hospitality businesses including restaurants, cafes, and hotels, with machine placement options and barista training.
• Koffie in de Winkel (Retail Supply) Coffee and tea supply for specialty retail stores and kitchen shops looking to expand their assortment with premium roasted coffee beans.
• Koffie op Evenementen (Event Coffee Service) Mobile coffee and tea service for corporate events, weddings, and private gatherings, with baristas and professional machines brought to the event location.
• Coffie Abonnement (Coffee Subscription) Subscription service delivering freshly roasted coffee beans on a regular basis to consumers and businesses, with options to choose preferred coffee types.
• Service & Onderhoud (Equipment Maintenance) Maintenance and repair services for espresso machines to ensure equipment longevity and optimal performance.

Quantifiable outcome

• 70% of employees work better when good coffee is present in the office

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Stichting Webshop KeurmerkminorOthersBrandmeesters participates in the Stichting Webshop Keurmerk (Webshop Trustmark) quality assurance program, applying their general terms and conditions for consumer protection and dispute resolution.
• PostNLminorOthersLogistics partner for shipping packages within the Netherlands and internationally. Packages are picked up daily on working days.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lavazza: Global Italian coffee roaster with a significant horeca and office presence in the Netherlands through its professional/HO.RE.CA. division; competes in B2B supply with a broader portfolio.
• Illy Caffè: Italian premium coffee brand with strong horeca and retail distribution across Europe; competes with Brandmeesters in the hospitality segment and on the specialty/premium shelf.
• Douwe Egberts (JDE Peet's): Dutch heritage coffee brand under JDE Peet's, dominant in supermarket and office coffee segments; competes broadly with Brandmeesters on office and horeca supply but at a mass-market tier.

Direct peers

• Lot Sixty One Coffee Roasters: Amsterdam specialty roaster operating a roastery + cafe model with single-origin focus and B2B/wholesale supply; highly comparable positioning and target market.
• Peeze Coffee Roasters: Dutch specialty coffee micro-roaster serving similar B2B (horeca, offices) and B2C channels with single-origin and blend offerings; closest like-for-like competitor in the Netherlands.
• Bocca Coffee Roasters: Amsterdam-based specialty roaster combining a micro-roastery, retail store, and B2B supply — overlaps directly with Brandmeesters on craft narrative, cafe-retail format, and horeca supply.
• Back to Black Coffee Roasters: Amsterdam specialty roaster and cafe with wholesale distribution and workshops; competes in the same premium Dutch specialty coffee segment with similar product breadth.

Emerging players

• Wakuli: Dutch specialty coffee startup with a strong D2C subscription and impact-narrative model; competes for the same specialty consumer and subscription dollars as Brandmeesters.

Others

• Jura (Switzerland) / Moccamaster: Coffee equipment brands carried by Brandmeesters in its barista equipment range; not direct competitors but part of the same specialty coffee value chain and channel.
• Kees van der Westen Espresso Machines: Dutch specialty espresso machine maker whose equipment Brandmeesters sells and services; complementary supplier relationship and a useful indicator of how Brandmeesters participates in the broader specialty coffee equipment ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BrandmeestersNL
• Facebookfacebook.com/brandmeesters
• Instagraminstagram.com/brandmeesters
• TikToktiktok.com/@brandmeesters
• Xx.com/Brandmeesters
• LinkedInlinkedin.com/company/brandmeester-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandmeester's