What Dutchpet does

Dutch Pet, Inc., doing business as Dutch, is a US-based direct-to-consumer veterinary telehealth platform founded in 2021 and operating in most U.S. states. The company enables pet parents to book video consultations with US-licensed veterinarians via a self-serve web platform, with same-day appointments available including evenings and weekends. Its stated scope covers 150+ common dog and cat health conditions, with approximately 90% of cases treatable virtually. Beyond consultations, Dutch operates an integrated e-commerce pharmacy that ships prescription medications directly to customers within 1-3 business days, plus at-home laboratory test kits for dogs and cats.

The company's product surface is anchored by a three-tier annual membership: Essential ($8.99/month), Plus ($12.99/month), and Premium ($15.99/month), with upper tiers adding multi-pet coverage (up to 5 pets), priority booking, dedicated vet support, and cash-back incentives. Members receive 20% off flea and tick products and unlimited video visits and messaging. The Dutch360 health dashboard is included in Plus and Premium tiers and provides vet-validated insights on pet wellness, risks, and prevention. The platform is offered via a self-serve PLG model with no mobile app, supported by social media, blog, email, PR (e.g., Wired feature), and a $50/$50 referral program.

The revenue model combines recurring subscription revenue from annual memberships with transactional revenue from prescription medication sales. The company is privately held, has 101-250 employees, and has not disclosed external funding rounds in the available source data, suggesting a bootstrapped or founder-financed capital structure. Customer concentration is dispersed across hundreds of thousands of individual pet parents, with brand strength evidenced by 900,000+ served and a 4.7-star Trustpilot rating.

Name

Dutchpet

Legal name

Dutch Pet, Inc.

Website

https://dutchpet.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Dutch Pet, Inc. is a US-based direct-to-consumer veterinary telehealth platform serving dog and cat owners with video vet consultations, prescription fulfillment, and at-home lab kits via tiered annual memberships.

Ownership category

akta.pro rank

Product category

Veterinary Telehealth

NAICS

Veterinary Services (54194), Veterinary Services (541940), Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Mobile & House-Call Veterinary Services (HLAMAAAF)

akta.pro secondary industries

Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF), Pet Pharmacy Retail (Prescription) (CRALAHAD)

Keywords

• Veterinary telehealth
• Pet prescription pharmacy
• Online vet consultations
• Pet healthcare subscriptions
• Direct-to-pet pharmacy

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Annual Membership Subscriptions: Dutch generates revenue primarily through annual membership subscriptions with three tiers (Essential, Plus, Premium) ranging from $8.99 to $15.99 per month. The base membership at $11/month ($132/year) covers unlimited video consultations for up to 5 pets.
2. Prescription Medication Sales: Prescription medications for pets are sold separately through the Dutch pharmacy, including brand-name treatments like Apoquel, NexGard, Simparica Trio, and generic alternatives. Members receive 20% off flea and tick treatments. Medications are shipped directly to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Dutch Pet, Inc. operates a direct-to-consumer telehealth platform for pet healthcare, offering subscription-based annual memberships that include unlimited video consultations with US-licensed veterinarians, custom prescription treatment plans, and a prescription medication pharmacy shipping directly to pet parents' doors across most U.S. states. Memberships cover up to 5 pets on a single plan, and prescriptions (e.g., Apoquel, NexGard, Simparica Trio) are dispatched typically within 1-3 business days. At-home lab test kits are also offered to support remote diagnosis.

Product overview

Dutch (Dutchpet) is an online veterinary telehealth platform offering subscription-based memberships (Essential, Plus, Premium) that provide unlimited video consultations with US-licensed veterinarians for up to 5 pets. The core offering combines 24/7 vet video calls, custom Rx treatment plans, and a full prescription pharmacy with medications shipped directly to customers. Plus and Premium tiers include the Dutch360 health dashboard feature. The platform also offers at-home lab test kits for dogs and cats. Memberships range from $132/year (Essential) to $343/year (Premium), with prescription costs separate.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Membership Entry-level annual membership providing custom Rx treatment plans, same-day vet calls, 20% off flea and tick products, $25 off product orders, with coverage for 2 pets.
• Plus Membership Mid-tier annual membership with 24/7 access to top-rated vets, unlimited video visits and messaging, prescriptions and refills, Dutch360 health dashboard, and coverage for up to 3 pets.
• Premium Membership Top-tier annual membership with priority booking, dedicated vet support, Dutch360 report, up to 5 pets covered, $75 cash back, and supplemental in-person care credits.
• Video Vet Consultation 10-minute video calls with US-licensed veterinarians for diagnosis, treatment plans, and prescriptions, available 24/7 with same-day appointments.
• Prescription Pharmacy Online pharmacy selling prescription pet medications to members, with direct shipping typically within 1-3 business days.
• At-Home Lab Test Kits At-home laboratory test kits for dogs and cats enabling remote diagnostics and treatment planning by Dutch veterinarians.
• Tailored Treatment Plans Custom treatment plans for specific conditions such as anxiety, allergies, flea and tick, and ear health, tailored to individual pet needs.

Quantifiable outcome

• 900,000+ pet parents served
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Airvet: Airvet provides on-demand veterinary telehealth video consultations, with both direct-to-consumer and B2B/employer distribution channels. It is directly comparable to Dutch on the core video-vet service, 24/7 availability, and prescription-driven workflows.
• WhiskerDocs: WhiskerDocs is a pet telehealth helpline providing 24/7 access to veterinary professionals for triage, advice, and general guidance. It competes with Dutch in the virtual care layer, though with less emphasis on prescription fulfillment.
• Pawp: Pawp is a subscription-based pet care platform offering 24/7 telehealth vet chat/video plus an annual emergency fund benefit. Like Dutch, it bundles unlimited access to licensed vets into a recurring membership aimed at dog and cat owners.
• Vetster: Vetster is a direct competitor offering online veterinary appointments via video and chat, with marketplace-style booking of licensed vets. It overlaps with Dutch on telehealth consultations, prescription handling, and subscription/transaction monetization for dog and cat owners.

Broad incumbents

• 1-800-PetMeds: 1-800-PetMeds is an established online pet pharmacy selling prescription and OTC medications, food, and supplies. It is comparable to Dutch's pharmacy and direct-to-door prescription fulfillment but lacks Dutch's telehealth consultation core.
• Chewy: Chewy is a large online pet retailer with a fast-growing pharmacy and autoship business. It overlaps with Dutch's pharmacy and prescription-medication fulfillment, but does not currently match Dutch's bundled telehealth consultation membership model.
• PetSmart: PetSmart is the largest U.S. specialty pet retailer, with stores, in-store veterinary clinics (Banfield), and an online pharmacy. It competes with Dutch across pet retail, pharmacy, and adjacent vet services, though without a direct subscription telehealth product.
• Banfield Pet Hospital: Banfield is a national chain of veterinary clinics inside PetSmart stores, offering preventive care plans and in-person clinical services. It represents the incumbent brick-and-mortar channel that Dutch's telehealth offering partially substitutes for.

Emerging players

• Bond Vet: Bond Vet operates modern, tech-enabled veterinary clinics in multiple U.S. cities with a focus on convenient scheduling and transparent pricing. It is comparable to Dutch on tech-forward pet care but competes via in-person clinics rather than telehealth.

Others

• PetcareRx: PetcareRx is an online pet pharmacy and supplies retailer selling prescription and OTC medications. It is an adjacent/distribution-side peer relevant to Dutch's prescription pharmacy stream.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dutchpet
• LinkedInlinkedin.com/company/dutchpet
• Instagraminstagram.com/hellodutch
• TikToktiktok.com/@dutchvet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dutchpet