Association of Military Spouse Entrepreneurs

What Association of Military Spouse Entrepreneurs does

Association of Military Spouse Entrepreneurs (AMSE) is a Delaware-domiciled social impact organization founded in November 2019 and headquartered in the Chesterfield, NJ area. The organization provides community, education, resources, and grant funding to military spouse entrepreneurs in the United States and across 27 countries and 19+ time zones. Its core product is a hybrid virtual and in-person membership program (2,800+ members on Slack) supplemented by an online dashboard on Circle, monthly masterclasses, and quarterly chapter events at military installations including Ft. Hood, JBMDL, Kirtland AFB, and overseas posts.

The product portfolio includes the Military Spouse Entrepreneur Guide (MSEG), published quarterly in partnership with Stars and Stripes and distributed in 85,000+ printed copies across 50+ military installations; the Build Your Business the AMSE Way 7-week course (priced at $97-$497); the Owning Up podcast (5,000+ downloads); and the annual More Than A MilSpouse Summit. AMSE Agency provides done-for-you PR, content, social media, and AI integration services at $497-$2,997 per month, while the sister AMSE Alliance 501(c)(3) nonprofit offers quarterly microgrants. The technology stack is assembled entirely from third-party SaaS tools (Circle, ConvertKit, Airtable, Slack, Canva, Google Analytics) with no proprietary infrastructure.

AMSE generates revenue across five streams: free and paid membership subscriptions; course fees; agency services; advertising in the MSEG; and event tickets, vendor booths, and corporate sponsorships. Marketing is community-led, with press coverage in Forbes, NBC, Yahoo Finance, and INC.com, and a corporate partner ecosystem including USAA, Meta, Amazon, DraftKings, Adobe, PenFed, and First Command.

Name

Association of Military Spouse Entrepreneurs

Legal name

Association of Military Spouse Entrepreneurs

Website

https://amseagency.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

AMSE is a nonprofit social impact organization that supports military spouse business owners through community (2,800+ members), education, agency services, and grant funding across 27 countries. Its core offerings include a membership platform, the Military Spouse Entrepreneur Guide, courses, a podcast, and an annual summit.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Subscriptions: Free basic membership with paid tiers including AMSE All Access. The membership provides access to online dashboard, monthly content themes, national subject matter experts, mentorship, resources, virtual co-working spaces, events, and paid campaign opportunities.
2. Educational Programs - Build Your Business the AMSE Way Course: 7-week intensive course with 2 hours per week of coursework covering business strategy, finances, pitching, and brand awareness. Payment options include pay in full ($497), payment plan ($197/3 months), and No Spouse Left Behind option ($97/6 months).
3. Event Tickets and Sponsorships: More Than A MilSpouse Summit tickets ($97), vendor booth rentals ($200), and sponsorship packages at various tiers (Presenting Sponsor, Gold Sponsor, Empowerment Sponsor).
4. Advertising - Military Spouse Entrepreneur Guide: Ad space sales in the MSEG publication distributed globally, with pricing tiers for 1/4 page, 1/2 page, and full page digital and print placements. The guide achieves 85k printed copies and 1M digital hits.
5. Agency Services for Military Spouse Entrepreneurs: AMSE Agency provides done-for-you services including PR placement, content strategy, podcast visibility, brand messaging, email marketing, sponsorship outreach, social media management, business launch sprints, influencer marketing, AI strategy, and virtual assistant support. Services priced from $497-$2,997/month or per-campaign.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

AMSE operates a membership community and resource platform for military spouse entrepreneurs, providing access to an online dashboard, masterclasses, peer mentorship, virtual co-working, monthly content themes, and a Slack community of 2,800+ members. The organization also sells a 7-week intensive course ("Build Your Business the AMSE Way"), produces the Military Spouse Entrepreneur Guide (MSEG) publication in partnership with Stars and Stripes, runs the annual More Than A MilSpouse Summit, hosts Community Chapters on military installations globally, and delivers done-for-you marketing and PR services through AMSE Agency.

Product overview

AMSE (Association of Military Spouse Entrepreneurs) is a social impact organization and membership platform that connects military spouse entrepreneurs with tools, resources, and community needed to start, scale, and sustain businesses. The core offering is the AMSE Membership Program, which provides access to an online dashboard, Slack community (2,800+ members), masterclasses, and 10+ monthly events. Supporting products include the Military Spouse Entrepreneur Guide (MSEG) published with Stars and Stripes (distributed to 85,000+ copies per edition), the Build Your Business the AMSE Way 7-week course, the Owning Up podcast, and the annual More Than A MilSpouse Summit. AMSE Agency provides done-for-you services (PR, content, social media, AI integration, VA support), while Community Chapters enable local in-person networking. Specialized directories cover Black, Hispanic/Latinx, and Asian American/Pacific Islander milspouse businesses. The AMSE Alliance 501(c)(3) nonprofit offers grant programs for military spouse entrepreneurs. Membership tiers range from free to paid premium options at $197/3 months.

Differentiator

Problem solved

Functional benefit

Brands

• Owning Up Podcast: The business podcast for military spouse entrepreneurs featuring insights and interviews with AMSE members
• MilSpouse CEO Newsletter
• Military Spouse Entrepreneur Guide (MSEG)
• More Than A MilSpouse Summit™
• Build Your Business the AMSE Way
• AMSE Alliance Grant Program
• MilSpouse Creative™

Products and services

• AMSE Membership Program A hybrid virtual and in-person membership community for military spouse entrepreneurs offering access to an online dashboard, monthly content themes, national subject matter experts, mentorship, vetted resources, a Slack community with 2,800+ members, and 10+ monthly digital and in-person events. Free basic membership is available with paid premium tier (AMSE All Access).
• Build Your Business the AMSE Way Course A 7-week intensive course (2 hours per week, 150+ hours of coursework) helping military spouses build a profitable business, covering business strategy, finances, pitching, brand awareness, funnel building, and accountability. Pricing: pay in full $497, payment plan $197/3 months, or No Spouse Left Behind option $97/6 months.
• More Than A MilSpouse Summit An annual in-person conference bringing together military spouses and business owners for education, networking, and empowerment. Held at the National Medal of Honor Museum in Arlington, Texas. Features speakers, workshops, vendor opportunities, and community connection. Tickets priced at $97; vendor booths at $200; sponsorship packages at multiple tiers (Presenting, Gold, Empowerment).
• AMSE Agency Services Done-for-you marketing and brand services exclusively for military spouse entrepreneurs. Includes PR placement, content strategy, podcast visibility, brand messaging, email marketing, partnership/sponsorship outreach, social media management, launch/rebrand sprints, influencer marketing, AI workflow integration, and VA support. Priced at community rates up to 60% below standard agency rates, with subscription tiers from $497/month (Launch Pad) to $2,997/month (Command Suite).
• Owning Up Podcast A weekly business podcast hosted by CEO Moni Jefferson featuring true stories of entrepreneurship from military spouses, interviews with AMSE members, and lessons on building a business while navigating military life. Distributes via Libsyn and has achieved over 5,000 downloads.
• Military Spouse Entrepreneur Guide (MSEG) A comprehensive guide published in partnership with Stars and Stripes covering topics such as why spouses should choose entrepreneurship, how to get started, and marketing strategies. Distributed globally with 85,000+ printed copies per edition and 1 million digital hits across 27 countries and 50+ military installations. The 12th edition was published in 2025.
• AMSE Community Chapters In-person networking groups at military installations that meet quarterly for workshops, expert presentations, and local networking. Chapter locations include installations in the U.S. and overseas (Germany, Japan, etc.) and are led by trained military spouse chapter leaders.
• AMSE Alliance Grant Program A 501(c)(3) nonprofit program providing microgrants to military spouse small business owners. Grants support military spouses who need financial assistance to start or maintain a business. Applications are reviewed quarterly.

Quantifiable outcome

• Supported 1,500+ military spouses since inception in November 2019
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

15 partnerships are on record, tiered core, major and supporting.

• USAAcoreStrategic or Co-development Partner · 1 March 2022Corporate partnership supporting military spouse businesses through the AMSE and USAA partnership announced March 1, 2022. USAA provides support for the military spouse entrepreneur community through this collaboration.
• Stars and StripescoreStrategic or Co-development Partner · 1 August 2020Partnership to publish and distribute the Military Spouse Entrepreneur Guide (MSEG) on military bases globally. Over 80,000 copies distributed in US, Germany, Japan, and Korea. Partnership spans multiple editions from 2020 through present (11th edition in 2025).
• Meta (Facebook)coreStrategic or Co-development PartnerMeta partnership announced May 1, 2022 for roundtable conversations to bring actionable results for military spouse entrepreneurs. Meta provides resources and platform support for the community.
• AmazonmajorStrategic or Co-development PartnerAmazon Jobs military partnership providing resources and employment opportunities for military community members.
• GovXmajorGTM or Marketing PartnerPartnership for military affiliation verification system. Military spouses verify their status through GovX to get instant access to exclusive AMSE member benefits.
• Business Beyond the Battlefield (BBBC)coreStrategic or Co-development PartnerBBBC partners with AMSE to bring the More Than A MilSpouse Summit to the military spouse community. BBBC serves as the presenting sponsor partner for the annual summit.
• DraftKingssupportingGTM or Marketing PartnerCorporate partner supporting the military spouse entrepreneur community through AMSE partnership.
• Adobe Creative CloudsupportingTechnology or IntegrationAdobe provides creative tools for AMSE members to create branded content and marketing materials.
• PinkStorksupportingGTM or Marketing PartnerBrand partnership supporting military spouse entrepreneurs through the AMSE community.
• CAEsupportingGTM or Marketing PartnerCorporate partner providing resources and support for military spouse entrepreneurs.
• PenFed Credit UnionsupportingGTM or Marketing PartnerFinancial institution partnership supporting military spouse business owners through AMSE.
• First CommandsupportingGTM or Marketing PartnerFinancial services partnership supporting military families and military spouse entrepreneurs.
• New York Fashion WeekmajorGTM or Marketing PartnerAMSE connects military spouse influencers and freelancers with organizations including New York Fashion Week for campaign opportunities. Military spouses received VIP experience at New York Fashion Week.
• Birthing of GiantsmajorStrategic or Co-development PartnerMentorship partnership offering 'Mentor with Millionaire' opportunities. After graduating from the Build Your Business the AMSE Way program, 12 applicants are selected annually to mentor with Birthing of Giants partners in June.
• Military Spouse Chamber of CommercecoreStrategic or Co-development PartnerCoalition partner advocating for proposed legislation directing SBA to develop training programs and waive loan fees for military spouse-owned businesses.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Bunker Labs: National nonprofit community supporting military veteran entrepreneurs through local chapters, education, and mentorship. Highly comparable to AMSE in mission, structure, and chapter-based model, with AMSE specializing in the military spouse subset while Bunker Labs serves the broader veteran population.
• Military Spouse Chamber of Commerce: Chamber of commerce dedicated to military spouse-owned businesses, offering visibility, networking, and advocacy. AMSE lists the Military Spouse Chamber of Commerce as a coalition partner and shares overlapping mission and target audience around military spouse economic empowerment.
• Veterati: Mentorship platform connecting veterans and military spouses with experienced professional mentors. Comparable to AMSE's peer mentorship offering and member directory, with technology-enabled matching rather than AMSE's community/Slack/event-led approach.

Broad incumbents

• SCORE: Largest US nonprofit network of volunteer business mentors providing free small business mentoring, education, and resources. AMSE's Build Your Business course and agency services overlap with SCORE's mentorship and education offerings for SMB founders, though SCORE serves a far broader audience.
• Institute for Veterans and Military Families (IVMF) at Syracuse University: University-based institute offering entrepreneurship programs for veterans and military families, including the V-WISE program for women veteran entrepreneurs. Operates at larger institutional scale than AMSE and overlaps directly in military-family entrepreneurship education and policy advocacy.
• National Association of Women Business Owners (NAWBO): Established nationwide membership organization for women business owners offering education, networking, advocacy, and resources. Comparable to AMSE in membership-driven structure and SMB support mission, though NAWBO operates at significantly larger scale and serves all women founders rather than military spouses specifically.

Emerging players

• Create & Cultivate: Digital community and events platform for women entrepreneurs and creatives. Comparable to AMSE in community-plus-events-led GTM and in serving ambitious female founders, though Create & Cultivate targets a mainstream creative/consumer audience rather than military spouses.

Others

• SBA Women Business Centers: SBA-funded resource partners providing business training, counseling, and access to capital for women entrepreneurs, including military spouse business owners. AMSE's advocacy explicitly seeks SBA training programs and fee waivers for this demographic, positioning these centers as both adjacent ecosystem players and potential federal-program partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/monijefferson
• Xx.com/theamseagency
• Facebookfacebook.com/amseagency
• LinkedInlinkedin.com/company/assocofmilitaryspouseentrepreneurs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association of Military Spouse Entrepreneurs