A Wooden Story

What A Wooden Story does

A Wooden Story is a Vadodara, Gujarat-based custom furniture brand founded in 2017 by Devansh Vora, operating through the SULFUR.one Shopify-based e-commerce platform. The company sells made-to-order and in-stock designer furniture across 1,400+ SKUs spanning seating, tables, bedroom, storage, lighting, rugs, and home accessories, with prices ranging from approximately ₹4,149 to ₹1,733,849. Its product portfolio is organized under three sub-brands: A Wooden Story (core bespoke storytelling furniture), Twwist (luxury Indian craftsmanship fusion), and ORI (sustainable, nature-inspired pieces using reclaimed materials). The technical platform includes advanced 3D rendering capabilities used to visualize custom pieces before production.

The business operates a dual-motion go-to-market model: direct-to-consumer e-commerce through SULFUR.one for individual buyers across India, supplemented by B2B project sales for corporate offices, hospitality venues, retail showrooms, and residential homes executed in collaboration with architects and interior designers such as P&D Associates, Josmo Studio, and Pree D'fine. Revenue is generated through one-time unit sales with no subscription or recurring component. Made-to-order pieces carry 6-8 week lead times and are non-refundable, while in-stock items ship within 1-2 weeks, with free delivery across India. The company is privately held with no disclosed institutional funding, parent company, or subsidiaries, and operates from a single headquarters in Vadodara with project execution spanning at least eight Indian cities.

Name

A Wooden Story

Legal name

A Wooden Story

Website

https://sulfur.one

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

A Wooden Story is a Vadodara, India-based custom furniture brand founded in 2017, operating through the SULFUR.one e-commerce platform with 1,400+ SKUs across three sub-brands, serving residential, corporate, hospitality, and retail clients with made-to-order and in-stock designer furniture.

Ownership category

akta.pro rank

Product category

Custom Designer Furniture

NAICS

Furniture Retailers (449110)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

Keywords

• Custom furniture
• Designer furniture
• Home decor
• Made to order
• Bespoke furniture

Headquarters

HQ city

Vadodara

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Furniture Sales: One-time custom furniture sales made to order based on client specifications. Products include sofas, accent chairs, tables, beds, and more across various price points from entry-level to premium.
2. In-Stock Furniture Sales: Ready-to-ship inventory of furniture pieces available for immediate purchase and delivery across India.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels9 records

Core offering

A Wooden Story designs, manufactures, and sells customizable designer furniture and home décor products through its SULFUR.one e-commerce platform and direct B2B project sales. The range covers accent chairs, sofas, sectional sofas, dining and accent tables, beds, rugs, lighting, wardrobes, and more, available as made-to-order bespoke pieces (6-8 week lead) or in-stock inventory (1-2 week delivery) shipped free across India.

Product overview

A Wooden Story operates through the SULFUR.one e-commerce platform, offering customizable designer furniture and home aesthetics. The product portfolio includes three distinct brands: A Wooden Story (core custom furniture brand founded in 2017), Twwist (luxury Indian craftsmanship fusion brand), and ORI (sustainable nature-inspired designs). The comprehensive product range spans seating (accent chairs, sofas, sectional sofas, dining chairs, benches, daybeds, ottomans, outdoor furniture), tables (accent tables, coffee tables, coffee table sets, console tables, dining tables), bedroom (beds, nightstands, wardrobes), storage solutions (credenzas, storage cabinets, bookcases, media consoles), lighting (chandeliers, lamps), décor (rugs & carpets, sculptures, smart mirrors, accessories), and functional pieces (office desks, study tables, bar furniture, reception counters, doors, room dividers, shelvings). The company specializes in made-to-order customizable pieces with advanced 3D rendering capabilities, serving residential homes, corporate offices, hospitality venues, and retail spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Twwist: A furniture brand rooted in the heritage of Indian craftsmanship elevated by modern design sensibilities. They create statement pieces fusing audacious creativity with timeless elegance, inspired by Indian craftsmanship and modern design with opulence and dramatic flair.
• Ori

Products and services

• Accent Chairs
• Sofas
• Sectional Sofas
• Accent Tables
• Coffee Tables
• Coffee Table Sets
• Console Tables
• Dining Tables
• Rugs & Carpets
• Credenzas
• Beds
• Dining Chairs
• Bar & Counter Stools
• Benches
• Daybeds
• Ottomans
• Nightstands
• Chandeliers
• Lamps
• Smart Mirrors
• Bar Cabinets
• Bar Carts
• Bar Tables
• Sculptures
• Bookcases
• Storage Cabinets
• Wardrobes
• Office Desks
• Study Tables
• Media Consoles
• Reception Counters
• Doors
• Room Dividers
• Outdoor Furniture
• Shelvings
• Accessories
• Twwist (Sub-brand Collection)
• ORI (Sub-brand Collection)
• Custom Made-to-Order Furniture Service

Quantifiable outcome

• Responds to customer inquiries within 24 working hours
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core, key and minor.

• Devansh VoracoreStrategic or Co-development Partner · 1 January 2017Founder and visionary behind A Wooden Story. Brings 7 years of experience in creating bespoke furniture with technical precision and artistic flair. Engineering background with meticulous approach to design and craftsmanship.
• TwwistcoreStrategic or Co-development PartnerBrand featured on SULFUR.one specializing in bold, luxurious furniture that combines Indian craftsmanship heritage with modern design. Creates statement pieces with audacious creativity and timeless elegance. Led by Parth Gada (Principal Designer), Dipen Gada (Co-founder), and Devansh Vora (Co-founder).
• ORIcoreStrategic or Co-development PartnerBrand on SULFUR.one specializing in nature-inspired functional design. Transforms reclaimed teakwood, aluminum, and mild steel into sustainable products. Co-founded by Manish Maheshwari, engineer turned product designer with 25 years experience.
• P&D AssociateskeyImplementation/ SI/ Consulting PartnerArchitecture and interior design firm that commissions custom furniture from A Wooden Story for various projects including hospitality venues and residential properties in Gujarat.
• Josmo StudiokeyImplementation/ SI/ Consulting PartnerDesign studio led by Anjali Mody that collaborates on multiple residential projects with A Wooden Story, including bespoke bar units and ongoing furniture collaborations in Goa.
• Preetu Muley (Pree D'fine)minorImplementation/ SI/ Consulting PartnerInterior designer who designed the Xotik Frujus office project in Goa featuring custom furniture from A Wooden Story.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IKEA India: Global furniture and home furnishings retailer with established India operations offering affordable, self-assembled furniture. Comparable as a major furniture retailer in the same Indian market, though competing on standardization rather than customization.
• HomeTown: Large Indian furniture and home solutions retailer (part of the RPG Group) with omnichannel presence across showrooms and online. Comparable as a wide-portfolio incumbent in the Indian furniture retail category.

Direct peers

• Pepperfry: India's largest online furniture marketplace, selling a wide range of furniture and home décor including custom and configurable options. Comparable as a direct online-to-consumer furniture competitor in the Indian market where A Wooden Story also operates.
• WoodenStreet: Indian online custom and made-to-order furniture retailer offering personalized solutions across living, bedroom, and dining categories. Highly comparable to A Wooden Story's bespoke manufacturing and e-commerce model.
• UrbanWood: Indian online furniture brand specializing in solid wood furniture with customization options. Comparable as a digital-first Indian furniture retailer with bespoke capabilities and similar premium-tier offerings.
• DesignCafe: India-based custom furniture and interior solutions brand offering made-to-order modular furniture and full-home interior packages. Comparable along the custom-made-to-order furniture axis with similar end customers.
• CustomFurnish: India-based online custom furniture brand offering made-to-order furniture, wardrobes, and décor with online configurators. Comparable as a direct competitor in the Indian custom furniture category.
• Urban Ladder: Direct-to-consumer online furniture retailer in India offering sofas, beds, dining tables, and décor. Comparable as an India-based online furniture brand competing for the same premium-residential customer.

Emerging players

• Livspace: India-based home interiors and custom furniture platform connecting interior designers with homeowners. Comparable along the designer/specifier-driven B2B2C custom furniture channel where A Wooden Story also operates.
• Wakefit: India-based D2C home and sleep brand that has expanded into furniture and home décor with competitive pricing and fast delivery. Comparable as a digitally-native Indian furniture challenger with growing brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Sulfur_One
• YouTubeyoutube.com/@sulfurONE
• Facebookfacebook.com/awoodenstory
• Instagraminstagram.com/awoodenstory
• Pinterestin.pinterest.com/sulfurone
• LinkedInlinkedin.com/company/a-wooden-story

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Wooden Story