Vanille Bakery Lab

What Vanille Bakery Lab does

Vanille Bakery Lab (legal entity: VANILLE LAB GROUP S.L) is a Madrid-based artisan bakery founded in 2017, producing 100% sourdough breads and long-fermentation pastries with no additives or preservatives. Its core product range centres on artisan sourdough loaves (white wheat, whole grain, spelt, rye, buckwheat) and pastries including croissants, palmiers, quiches, empanadas, tarts, and seasonal specialties such as Roscón de Reyes, panettone, pandoro, stollen, and rosquillas de San Isidro. The company is led by head pastry chef Marcos Costa, whose four-year development of a signature Kouign Amann is positioned as a Madrid reference point. The technology footprint is a Shopify-based e-commerce site with hCaptcha bot protection and standard payment integrations (Klarna, Apple Pay, Google Pay, Shop Pay); no proprietary technology, AI, or data systems are documented.

The business operates four monetisation channels. First, three physical retail stores in Madrid (Donoso Cortés, Santa Engracia with a café, and Clara del Rey) sell bread, pastries, and ready-to-eat items to individual consumers. Second, a direct-to-consumer e-commerce site delivers across Madrid and the wider Iberian Peninsula, including a curated gift box line (€40–€220) addressing teacher appreciation, new mothers, and corporate gifting. Third, a corporate catering arm operates from a dedicated obrador, offering structured menus (sweet breakfast €14.30/person, complete breakfast €16.70/person, healthy breakfast €19.20/person, Brunch I/II €18.50–€21.50/person, lunch €24.80/person) with a 15-person minimum. Fourth, a Horeca distribution channel supplies artisan bread and pastries to restaurants and hotels in Madrid with customisable weights, formats, and recipes, supported by free trial samples and technical specification sheets.

The company is privately held, founder-owned, and bootstrapped — no external funding rounds, no institutional investors, no M&A activity, and no patents or trademarks are recorded. Headcount is 11–50, consistent with a small but multi-channel artisanal food business. Marketing is organic and content-led, anchored on a blog covering bread science and seasonal traditions, an Instagram and Facebook presence, and a newsletter with a 10% first-purchase incentive.

Name

Vanille Bakery Lab

Legal name

VANILLE LAB GROUP S.L

Website

https://vanille.es

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Vanille Bakery Lab is a Madrid-based artisan bakery producing 100% sourdough breads and long-fermentation pastries, selling through three retail stores, a corporate catering service, a Horeca distribution channel, and an e-commerce platform delivering across the Iberian Peninsula.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291), Commercial Bakeries (311812), Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), DTC Bakery & Desserts Delivery (AFAIANAF), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisan bakery
• Sourdough bread
• Corporate catering
• Artisan pastries
• Horeca distribution

Headquarters

HQ city

Las Rozas De Madrid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Store Sales: In-store sales of artisanal bread, pastries, and baked goods across three physical locations in Madrid.
2. E-commerce / Online Orders: Direct-to-consumer online sales with delivery to Madrid and the broader peninsula, including bread, pastries, delivery trays, and gift boxes.
3. Corporate Catering: Catering service for corporate events, office breakfasts, brunches, and lunches, with menu options ranging from sweet breakfasts (€14.30/person) to full lunches (€24.80/person).
4. Horeca Distribution: Supply of artisanal bread and pastries to restaurants and hotels (HORECA sector) in Madrid, with customisable weights, formats, and recipes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vanille Bakery Lab is a Spanish artisan bakery in Madrid that produces 100% sourdough bread and long-fermentation pastries. It sells its products through its own retail stores, an online shop, corporate catering, and Horeca (hotel, restaurant, café) wholesale distribution.

Product overview

Vanille Bakery Lab is an artisan bakery founded 9 years ago as a small craft workshop producing 100% sourdough breads and long-fermentation pastries in Madrid. Today it operates as a multi-channel business with three physical stores across Madrid, an online store for home delivery in Madrid and across the Iberian Peninsula, a B2B HORECA distribution channel supplying restaurants and hotels, and a corporate catering service with dedicated workshop. The product portfolio centers on three core offerings: artisan sourdough breads (including white wheat, spelt, rye, and buckwheat loaves with 24-hour fermentation), pastries and sweets (croissants, quiches, empanadas, tarts, and seasonal items), and ready-to-serve trays for delivery. These are complemented by catering menus (breakfast from €14.30/person, brunch/lunch from €18.50/person), curated gourmet gift boxes (from €40 for teacher appreciation cestas to €220 for premium Moët & Chandon hampers), and specialty seasonal products including panettone, pandoro, stollen, roscón de reyes, rosquillas de San Isidro, and Kouign Amann. The company positions itself on 100% artisan production with no additives or preservatives, supported by technical specification sheets delivered to HORECA clients.

Differentiator

Problem solved

Functional benefit

Products and services

• 100% Sourdough Bread Handcrafted, long-fermentation artisan sourdough bread produced by Vanille Bakery Lab's Madrid bakery, sold to retail customers, online shoppers, and Horeca partners.
• Long-Fermentation Pastries Artisan pastries made using long-fermentation techniques, offered alongside the sourdough bread range across retail, online, and Horeca channels.
• Corporate Catering Service B2B catering offering that supplies the bakery's artisan sourdough bread and pastries for corporate events, meetings, and business clients in Spain.
• Horeca Wholesale Supply Wholesale supply of artisan sourdough bread and pastries to hotels, restaurants, and cafés for use in their foodservice operations.

Quantifiable outcome

• Sourdough fermentation with longer fermentation times produces bread that is more digestible and provides more stable blood sugar levels compared to industrially made bread

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Celicioso: Celicioso is a Madrid-founded specialty bakery chain focused on gluten-free, healthy, and alternative-grain products with multiple retail locations. It competes for the same health-conscious, dietary-restricted consumer that Vanille addresses through its buckwheat (Pan de Sarraceno), spelt, and rye sourdough range and its gluten-free catering menu option.
• Tartine Bakery: Tartine Bakery is a San Francisco-based artisan bakery and café renowned for its country loaves, viennoiserie, and pastry programs. It is comparable to Vanille as a benchmark artisan sourdough-led brand with retail, café, and DTC operations, and demonstrates the multi-channel artisan model at scale.
• Horno San Onofre: Horno San Onofre is a historic Madrid bakery (since 1848) operating multiple retail locations with traditional breads, pastries, and a café format. It competes for the same daily artisan bakery consumer in Madrid and overlaps with Vanille's positioning on craft bread and viennoiserie, though with a more traditional rather than sourdough-specific positioning.
• Poilâne: Poilâne is a globally recognized Paris-based artisan sourdough bakery famous for its 100% sourdough pain Poilâne and long-fermentation methods, with international delivery. It is a strong comparable for Vanille's "100% sourdough, no additives, long fermentation" positioning and brand-led artisan model, though at significantly larger scale and global reach.
• Levaduramadre: Levaduramadre is a Madrid-based artisan bakery chain specializing in 100% natural sourdough bread and long-fermentation pastries, with multiple retail locations in the city. It is the most directly comparable peer to Vanille: same city, same product category (sourdough-led artisan bread), similar multi-store model, and overlapping target customer (health-conscious Madrid consumers and premium restaurants).
• La Mallorquina: La Mallorquina is a historic Madrid pastry shop in Puerta del Sol famous for its hojaldres, nuns' puffs, and pastries, with both retail and café operations. It competes with Vanille for pastry purchases, gift purchases, and tourist/locust foot traffic in central Madrid, though with a more traditional positioning.
• Panaria: Panaria is a Spanish bakery-café chain with locations in Madrid and other major cities, offering artisan breads, pastries, sandwiches, and café service. It overlaps with Vanille on multi-location retail bakery operations, café format, and B2B catering/corporate breakfast concepts.
• Maison Kayser España: Maison Kayser is a French artisan boulangerie chain with a significant presence in Madrid offering traditional French breads, viennoiserie, and pastries. It directly competes for the same artisan bread and pastry consumer in Madrid, with a comparable café-bakery format at certain locations — overlapping with Vanille's Bakery Lab & Café concept at Santa Engracia.

Regional players

• El Riojano: El Riojano is a historic Madrid bakery (founded 1855) known for its traditional pastries, hojaldres, and artisan breads with a central Madrid retail location. It is comparable to Vanille as a heritage artisan bakery in Madrid with overlapping pastry and gift product offerings, though with a more traditional positioning and single primary location.
• La Miga: La Miga is a Madrid-based bakery-café chain with multiple locations offering artisan breads, pastries, sandwiches, and corporate catering. It directly competes with Vanille in the Madrid market on retail footprint, café format, and corporate breakfast catering — overlapping with Vanille's three Madrid stores and Desayunos catering service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vanillebakerylab
• Instagraminstagram.com/vanillebakerylab
• LinkedInlinkedin.com/company/vanille-bakery-lab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vanille Bakery Lab