Wildflower Gardens For Good

What Wildflower Gardens For Good does

Wildflower Gardens for Good Limited is an Indigenous-owned social enterprise founded in 2021 and headquartered in Redfern, Sydney, Australia. It delivers Indigenous-led softscaping, cultural green space design, and bush regeneration/land management services to government agencies, councils, schools, hospitals and commercial clients across New South Wales. Service offerings span sensory Indigenous gardens, yarning circles, edible bush food gardens, habitat restoration, weed management, native tree planting, and bush fire hazard reduction, with a stated softscaping methodology that emphasises native plants specific to local regions and horticultural therapy principles.

The company operates a multi-stream revenue model that combines professional services (design, construction, and maintenance of cultural green spaces) with structured sponsorship and partnership products. Sponsorship tiers for the Dyiramiil Gugubarra (DG) Program range from DG Crew Sponsor at A$25,000 to DG Founding Sponsor at A$150,000-$200,000 annually, while a Strategic Partnership Program offers 3-5 year commitments of A$80,000-$200,000 per year, capped at five partners. Supplemental revenue is generated through Garden Makeover projects (A$10,000-$20,000), individual donations, and educational traineeships (Certificate II in Conservation and Ecosystem Management; Certificate III in Indigenous Land Management) delivered in partnership with TafeEora and Eora Tafe. Wraparound support (mentoring, breakfast program, boxing classes, financial education) is delivered with partners including Tribal Warrior, Walan Miya, Jiwah and Ademus Business Solutions.

Wildflower's commercial differentiation is anchored in triple certification (ACNC registered charity, Social Traders certified social enterprise, Supply Nation listed Indigenous business), an award-winning reference portfolio (notably the Sydney Airport project, recognised at the NSW AILA Awards), and endorsements from ABC Gardening Australia personalities Costa Georgiadis and Clarence Slockee. The enterprise's mission is to provide sustainable employment for Indigenous youth — 60% of employees are aged 15-25 — while delivering measurable social value (a stated A$2.22 social return per dollar invested). Its leadership comprises co-founders Roman Deguchi (Director/Operations Manager) and Matt Coe (Head of Community), alongside a General Manager, Project Supervisor and team members.

Name

Wildflower Gardens For Good

Legal name

Wildflower Gardens for Good Limited

Website

https://wildflower.org.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Wildflower Gardens for Good is an Indigenous-owned Sydney social enterprise delivering Indigenous-led softscaping, cultural green space design, and bush regeneration services to government, schools, and commercial clients, while providing employment and wraparound support for Indigenous youth aged 15-25.

Ownership category

akta.pro rank

Product category

Indigenous Landcare and Softscaping Services

NAICS

Landscaping Services (561730), Landscaping Services (56173), Landscape Architectural Services (541320), Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700)

akta.pro primary industry

Native & Pollinator Garden Design/Install (HSAIABAG)

akta.pro secondary industries

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL), Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE), Plant Replacement, Transplanting & Garden Refresh Services (HSAIAFAG), Pruning, Deadheading & Plant Health Maintenance (Non-tree) (HSAIAFAI), Garden Cleanups & Debris Removal (Bed-focused) (HSAIAFAJ), Biodiversity & Habitat Enhancement (Pollinator Strips, Buffer Zones, Riparian Restoration) (AFAGAMAG), Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Indigenous land management
• Cultural landscaping services
• Native plant restoration
• Bush regeneration services
• Social enterprise employment

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Softscaping and Land Management Services: Revenue from providing softscaping services to government, business, and community clients including design, construction, and ongoing maintenance of cultural green spaces and Indigenous land management projects.
2. Sponsorship Programs: Sponsorship of the Dyiramiil Gugubarra Program at multiple tiers: DG Crew Sponsor ($25,000), DG Program Sponsor ($75,000), and DG Founding Sponsor ($150,000-$200,000). Provides employment funding, tools, PPE, transport, and recognition benefits.
3. Strategic Partnerships: 3-5 year strategic partnerships with annual commitment of $80,000-$200,000, limited to 5 partners. Includes multi-year employment impact, joint impact planning, bespoke reporting, and staff immersion experiences.
4. Project-Based Activation: Garden Makeover Projects ($10,000-$20,000) for corporate staff engagement and Native Gardens Initiative with matched corporate contributions.
5. Individual Donations: One-time and monthly donations from individuals supporting the social enterprise mission. Donation tiers include $50, $500, $1,000 or custom amounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wildflower Gardens for Good is an Indigenous-owned social enterprise that designs, builds, and maintains cultural green spaces and Indigenous-led softscaping projects for government, schools, councils, hospitals, and commercial clients across Sydney. Its core service is bush regeneration, habitat restoration, native plant landscaping, and cultural green space design (yarning circles, sensory Indigenous gardens, edible bush food gardens), delivered alongside employment and training programs for Indigenous youth through the Dyiramiil Gugubarra Program.

Product overview

Wildflower Gardens For Good is an Indigenous-owned social enterprise offering a portfolio of interconnected programs centered on cultural land care, employment, and community empowerment. Its core offerings include Indigenous landcare and softscaping services, cultural green space design and creation, and community project consultation. These services are delivered alongside supporting programs including the Dyiramiil Gugubarra Program (sponsorship tiers from $25,000-$200,000), Strategic Partnership Program (3-5 year commitments at $80,000-$200,000 annually), educational traineeships (Certificates II and III), mentoring programs, health and wellbeing initiatives, and financial freedom support. All programs are designed to work synergistically to provide sustainable employment for Indigenous youth while caring for Country and contributing to Closing the Gap targets.

Differentiator

Problem solved

Functional benefit

Products and services

• Indigenous Landcare and Softscaping Services Indigenous-led land management and softscaping services including bush regeneration, habitat restoration, tree planting, weed management, and habitat corridors for native wildlife, delivered with a softscaping approach that minimises environmental impact. Provided to government, schools, councils, hospitals, and commercial clients across Sydney.
• Cultural Green Space Design and Creation Design and creation of authentic cultural green spaces with storytelling elements for government, business, and community clients, including sensory Indigenous gardens, yarning circles, edible bush food gardens, and native wildflower gardens.
• Community Projects Consultation Consultation and design services for community projects including dynamic and interactive spaces in schools, green spaces with edible Indigenous plants, and ecosystem education for native fauna.
• Dyiramiil Gugubarra Program Community care and employment program providing vulnerable community members with sustainable employment, mentoring, supervision, and career pathway development, with formal corporate sponsorship tiers (DG Crew Sponsor, DG Program Sponsor, DG Founding Sponsor) ranging from $25,000 to $200,000.
• Strategic Partnership Program 3-5 year strategic partnerships designed for mutual social, cultural, and commercial impact, with annual commitments of $80,000-$200,000, including joint impact planning aligned to ESG and RAP commitments, bespoke reporting, and staff immersion experiences. Limited to 5 partners.
• Garden Makeover Projects Project-based activation where corporate staff participate in transformational backyard projects for vulnerable community members, priced at $10,000-$20,000 per project.
• Educational and Training Programs Traineeships and qualifications including Certificate II in Conservation and Ecosystem Management and Certificate III in Indigenous Land Management, offered in partnership with Eora Tafe and TafeEora.

Quantifiable outcome

• Every dollar invested returns $2.22 in social value and benefits to the community
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TafeEoracoreStrategic or Co-development PartnerWildflower partners with TafeEora to provide educational opportunities including traineeships, Statement of Attainment in Mentoring Aboriginal and/or Torres Strait Islander People, and full qualifications such as Certificate II in Conservation and Ecosystem Management and Certificate III in Indigenous Land Management.
• Walan Miya Vocational Training ProvidercoreStrategic or Co-development PartnerPartnership to support employees in achieving personal goals and provide vocational training and support services.
• Tribal WarriorcoreStrategic or Co-development PartnerPartner organisation helping Wildflower employees achieve personal goals and supporting financial wellbeing of the workforce.
• JiwahcoreStrategic or Co-development PartnerJiwah Pty Ltd, directed by Clarence Slockee (ABC Gardening Australia Presenter), provides mentorship and support for employees and community engagement. Clarence Slockee has publicly endorsed Wildflower's approach.
• Ademus Business SolutionsminorStrategic or Co-development PartnerBusiness solutions partner helping employees achieve personal goals and providing financial support services.
• Eora TafecoreStrategic or Co-development PartnerEora Tafe provides the Statement of Attainment in Mentoring Aboriginal and/or Torres Strait Islander People for mentors within the Wildflower community.
• Social TraderscoreOthersWildflower is Social Traders certified, meeting the standards for social enterprise certification and listed in their social enterprise finder.
• Supply NationcoreOthersWildflower is registered in the Supply Nation Indigenous Business Directory, providing visibility for procurement with government and corporate sectors seeking Indigenous suppliers.
• Australian Charities and Not-for-profits Commission (ACNC)coreOthersWildflower is an ACNC registered charity, meeting compliance requirements for charitable status in Australia.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Climate Active: Australian government-backed climate certification program supporting organizations to measure, reduce, and offset emissions. Comparable as an adjacent enabling ecosystem for ESG-mandated corporate spending, though not a direct service competitor.

Broad incumbents

• Landcare Australia: National peak body supporting community Landcare and Coastcare groups across Australia, with corporate partnership programs for environmental volunteering and habitat restoration. Comparable as a brand and partnership-driven restoration peer, though operating as a network facilitator rather than a service provider.
• Greening Australia: Australia's largest environmental restoration NGO, focused on native revegetation, habitat corridors, and biodiversity projects. Comparable as a habitat restoration and native planting provider operating nationally, although not Indigenous-owned and structured as a charity rather than a social enterprise.
• Bush Heritage Australia: National conservation NGO focused on acquiring and managing land for biodiversity, employing ecological restoration and Indigenous cultural engagement. Comparable as a habitat restoration peer with an Indigenous engagement dimension, though operating at much larger scale as a land-holding charity.

Emerging players

• Wathaurong Aboriginal Cooperative: Victorian Aboriginal community organization providing employment, training, and a range of community services. Comparable as an Indigenous-led employment and wraparound support organization with social enterprise characteristics, though not focused on landscaping.
• Aboriginal Carbon Foundation: Indigenous-led organization supporting Aboriginal-led savanna burning, carbon farming, and land management projects in northern Australia. Comparable as an Indigenous-led environmental services and cultural land management peer, though focused on carbon rather than urban landscaping.

Direct peers

• Greenfleet: Australian environmental NGO delivering native reforestation, biodiversity restoration, and habitat corridor projects with corporate sponsorship and partnership programs. Directly comparable as a mission-driven native planting and restoration provider monetized through corporate ESG partnerships.
• Fifteen Trees: Australian social enterprise that coordinates corporate-funded native tree planting and revegetation projects. Comparable as a small mission-driven native planting social enterprise monetized through corporate sponsorship tiers and donation channels.

Regional players

• Tropical Wetlands Pty Ltd: Indigenous-owned ecological restoration and wetland rehabilitation business in Queensland, providing bush regeneration, revegetation, and cultural heritage services. Comparable as an Indigenous-led habitat restoration and cultural land management peer operating in a different state.
• Habitat Landscape Design: Australian landscape design and construction firm offering native garden design and ecological landscaping services. Comparable as a residential and commercial native landscaping peer, though not Indigenous-owned.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wildflower-landscapes
• Instagraminstagram.com/wildflower_countryandcommunity

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildflower Gardens For Good