National Association of Farmers Market Nutrition Programs

What National Association of Farmers Market Nutrition Programs does

The National Association of Farmers Market Nutrition Programs (NAFMNP) is a Virginia-domiciled non-profit corporation founded in 1992, headquartered in Alexandria, VA. It is the only national membership organization linking state agencies, the District of Columbia, Indian Tribal Organizations (ITOs), and U.S. territories with a stake in the U.S. Department of Agriculture's Farmers' Market Nutrition Programs (FMNP), specifically the WIC FMNP and the Senior FMNP. NAFMNP represents 86 member programs across 45 U.S. states, territories, and ITOs, serving roughly 2 million WIC and senior participants and supporting 39,204 authorized farmers, markets, roadside stands, and CSAs. Its core functions are legislative and regulatory representation on FMNP issues, member education, annual conference convening, and program administration support for state agencies.

NAFMNP's commercial and program surface historically centered on the MarketLink program, founded in 2013 to help farmers and markets accept SNAP and other federal nutrition benefits through the Totil Pay Go mobile app, EBT equipment provision, and—beginning in 2023—online SNAP acceptance via integrations with GrownBy, Worldpay from FIS, Local Food Marketplace, Fellow Farmer, and WhatsGood. As of January 2025, MarketLink and all Novo Dia Group technology were transferred to the newly established Farmers Food Assistance Bureau (FFAB), a separate non-profit created under a November 2024 cooperative agreement with USDA FNS. NAFMNP itself retains its core association functions, board governance (12-member elected board with regional representatives), and annual conference operations.

The organization's revenue model is built on three membership tiers (Voting, priced by federal grant level; Associate at $100/year; and Growing Partner at $30-50/year) and annual conference fees ranging from $300 for one-day passes to $595-$895 for full registrations plus sponsorship packages up to $4,000. Supplemental funding has historically included federal grants, notably a $4 million USDA FNS grant awarded in 2021. The organization operates with 1-10 employees and no parent company or equity ownership structure, with governance distributed across state-agency and regional board members.

Name

National Association of Farmers Market Nutrition Programs

Legal name

The National Association of Farmers' Market Nutrition Programs

Website

https://nafmnp.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

NAFMNP is a non-profit membership association founded in 1992 that represents 86 state, territorial, and tribal programs administering USDA's WIC and Senior Farmers Market Nutrition Programs across 45 U.S. jurisdictions, providing legislative representation, training, and an annual conference to state agencies.

Ownership category

akta.pro rank

Product category

Nonprofit Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPADAIAF

Nutrition & Population Health Integration (MCH Nutrition, Micronutrients)

Business & Public Services/International Organizations & Development/Global Health & Population Programs

Keywords

• Farmers market nutrition
• Federal nutrition programs
• SNAP payment processing
• Agricultural association services
• Nutrition program administration

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues from three tiers: Voting Membership (pricing based on federal grant level, ranging from grant <$10K to $1M+), Associate Membership ($100/year), and Growing Partner Membership ($30/year for individuals/farmers, $50/year for markets/agencies). Members receive representation on legislative/regulatory issues, networking at annual conference, board/committee involvement, access to online membership directory, and the association newsletter.
2. Annual Conference Revenue: Revenue generated from conference registration fees (members: $595 early bird / $695 standard; non-members: $795 early bird / $895 standard; one-day: $300), sponsorship packages (exhibitor: $500, Bronze: $1,500, Silver: $2,500, Gold: $4,000), and associated activities.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

NAFMNP is a nonprofit membership association that supports the administration of two federal nutrition programs — the WIC Farmers Market Nutrition Program (WIC FMNP) and the Senior Farmers Market Nutrition Program (SFMNP) — across 45 U.S. states, territories, and Indian Tribal Organizations. It connects state agencies, farmers, markets, and program participants, offers tiered memberships (Voting, Associate, Growing Partner), and hosts an annual conference. The association previously operated the MarketLink program, which helped farmers and markets accept SNAP/EBT payments (transferred to the Farmers Food Assistance Bureau in January 2025).

Product overview

NAFMNP operates primarily as a nonprofit association supporting two federal nutrition programs (WIC FMNP and SFMNP) across 45 U.S. states and territories. The organization administers the MarketLink program, which helps farmers and markets accept SNAP and federal nutrition benefits through multiple service offerings: a SNAP Equipment Program providing free mobile apps and card readers (Totil Pay Go), a SNAP Online Solution enabling eCommerce transactions through integrated platforms (GrownBy, WorldPay, and other eCommerce marketplaces), and direct authorization assistance. NAFMNP also organizes an annual conference as a national forum for program stakeholders. Since 2013, MarketLink has facilitated over $104 million in SNAP sales through more than 3,000 authorized farmers and markets.

Differentiator

Problem solved

Functional benefit

Brands

• MarketLink: A program of NAFMNP that helps farmers and markets accept SNAP and other federal nutrition program benefits. Since January 2025, managed by the Farmers Food Assistance Bureau (FFAB).

Products and services

• NAFMNP Membership Program

Quantifiable outcome

• 86 programs in 45 U.S. States, Territories & ITOs
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Farmers Food Assistance Bureau (FFAB)coreStrategic or Co-development Partner · 1 November 2024In November 2024, NAFMNP was awarded a cooperative agreement with USDA FNS and established FFAB as a new nonprofit to assume both the MarketLink program and all Novo Dia Group technology. FFAB has a broader mission than NAFMNP and seeks to support all federal nutrition assistance and incentive programs. FFAB now manages MarketLink operations (previously managed by NAFMNP since 2013), representing a major organizational transition of the technology program.
• GrownBycoreTechnology or Integration · 1 June 2023GrownBy is the eCommerce platform partner for NAFMNP's MarketLink SNAP Online solution, enabling direct marketing farmers to accept PIN-based online SNAP transactions. The platform was developed in partnership with NAFMNP and Worldpay from FIS as part of the MarketLink Online SNAP Payments Solution launched in June 2023.
• Worldpay from FIScoreTechnology or Integration · 1 June 2023Worldpay from FIS provides the PIN service component of the MarketLink Online SNAP solution, enabling secure PIN-based online SNAP transactions. Partnered with NAFMNP and GrownBy to develop the platform launched in June 2023.
• Novo Dia Group (NDG)coreTechnology or Integration · 1 January 2022Novo Dia Group (NDG) is the technology provider behind the Totil Pay Go mobile app, a highly successful MarketLink mobile application for SNAP EBT processing. NAFMNP partnered with NDG and FIS Worldpay to develop the Online SNAP Payments Solution in early 2022. As of November 2024, all NDG technology has been assumed by FFAB.
• USDA Food and Nutrition Service (FNS)coreStrategic or Co-development Partner · 1 January 2021USDA FNS is the federal agency overseeing the WIC FMNP and Senior FMNP programs. NAFMNP is supported by a cooperative agreement with USDA FNS. In 2021, USDA awarded a $4 million grant to NAFMNP to help farmers accept SNAP benefits online. NAFMNP's MarketLink program operates under this federal partnership.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Feeding America: Largest U.S. hunger-relief organization operating a nationwide network of food banks. Broader in scope and scale than NAFMNP, with an overlapping mission of connecting low-income populations with food resources, though focused on food banking rather than farmers market nutrition programs.
• American Farm Bureau Federation: Largest U.S. farm membership organization with state-level federated structure mirroring NAFMNP's state agency network. Comparable membership association model and policy advocacy function, though focused broadly on agriculture policy rather than federal nutrition programs.
• National Farmers Union: National membership organization representing family farmers and ranchers with state divisions. Comparable to NAFMNP in member-based nonprofit structure and policy advocacy for agriculture interests, though broader in scope beyond federal nutrition programs.

Direct peers

• National WIC Association: National membership organization representing state and local WIC program administrators and stakeholders. Closely comparable to NAFMNP's state agency membership base and conference-driven engagement model, with similar policy advocacy and training functions in adjacent federal nutrition programs.
• National Farm to School Network: National membership network supporting farm-to-school and farm-to-ECE programs with state leads in all 50 states. Highly comparable organizational structure to NAFMNP with state-level coordination, policy advocacy, and annual convening, though focused on school-based nutrition rather than farmers market programs.
• Farmers Market Coalition: National membership association supporting farmers markets and the farmers market ecosystem. Directly comparable to NAFMNP as a member-based nonprofit serving farmers market stakeholders, though focused on broader market operations rather than federal nutrition programs specifically.

Emerging players

• Wholesome Wave: Nonprofit focused on nutrition incentive programs that increase access to fresh, healthy food at farmers markets. Directly comparable mission to NAFMNP's SNAP/FMNP enablement work, though smaller and more program-grant-focused rather than a membership association.
• Food Research and Action Center (FRAC): National nonprofit working to end hunger through policy advocacy, research, and coalition building. Comparable to NAFMNP's advocacy and member coordination role in federal nutrition programs, but focuses on broader anti-hunger policy work rather than farmers market-specific programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights2 records

Customer concentration

• Facebookfacebook.com/nafmnp
• LinkedInlinkedin.com/company/nafmnp

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Association of Farmers Market Nutrition Programs