Used Bikes Direct

What Used Bikes Direct does

Used Bikes Direct is a privately-held, multi-location used motorcycle dealership founded in 2017 and headquartered in Baton Rouge, Louisiana. The company operates four physical showrooms across Louisiana (Baton Rouge, Slidell) and Texas (Grand Prairie/Dallas-Fort Worth, Houston) and serves individual consumers nationwide through direct-to-consumer online sales and fully insured enclosed-trailer shipping, with typical 5-day delivery to Gulf South states. Its core offering is pre-owned motorcycle sales across more than a dozen brands including Honda, Yamaha, Kawasaki, Suzuki, Harley-Davidson, Can-Am, BMW, Ducati, Aprilia, Indian, Triumph, Polaris, and Slingshot, with inventory of 340+ units and reported monthly sales in the hundreds.

The company's revenue model combines hardware sales with a layered set of financial and service attach products. Motorcycle sales are complemented by multi-bank financing partnerships (including subprime lending through Revvable-powered credit applications at 9.99% APR over 60-month terms), a Gold extended warranty program ($699/$899/$1,499 for 12/36/60-month terms), GAP protection at $499, tire/wheel protection, anti-theft registration, parts and gear sales through a separate ubdparts.com e-commerce site, and a full service department offering oil changes, brake service, collision repair, and performance tuning (including 250IX dyno tuning and ECU Flash). The Certified Bike Program—featuring factory-trained technician inspections, road testing, dyno validation, a 30-day free warranty, and a 24-hour money-back guarantee—is positioned as the quality-assurance layer that differentiates the offering from typical used-vehicle retail.

Go-to-market combines a non-commissioned in-store sales model with fully online purchase capability, supported by digital marketing across Instagram, Facebook, TikTok, and YouTube, location-targeted SEO, and motorsports community engagement including a 2026 title sponsorship of CMRA's Moto-Texas Superbike Challenge at Circuit of the Americas. Trade-in and sell-to-us services allow customers to receive cash offers and have their existing bikes picked up during new-bike delivery, while the Fly N Drive Assistance program extends the in-person purchase option to out-of-state buyers.

Name

Used Bikes Direct

Legal name

Used Bikes Direct

Website

https://usedbikesdirect.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Used Bikes Direct is a privately-held multi-location used motorcycle dealership operating four showrooms across Louisiana and Texas, selling pre-owned bikes from major brands with financing, warranties, service, parts, and nationwide shipping to individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Motorcycle Sales: Sale of new and pre-owned motorcycles including sport bikes, cruisers, touring bikes, off-road vehicles, and three-wheelers. Major brands include Honda, Yamaha, Kawasaki, Suzuki, Harley-Davidson, Can-Am, BMW, Ducati, and Polaris Slingshot.
2. Financing Services: Partnership with multiple banks and credit unions to provide financing options. They work with customers including those with poor credit to secure loans. Revenue comes from financing arrangements with lending partners.
3. Extended Warranties: Gold extended service coverage available for premium certified rides. Warranty options include 12-month ($699), 36-month ($899), and 60-month ($1,499) plans that cover parts and labor at any OEM dealer nationwide.
4. GAP Protection: Gap insurance coverage protecting customers from financial loss if their bike is stolen or totaled, covering the difference between insurance payout and loan balance.
5. Parts and Accessories: Parts and gear sales through ubdparts.com companion website
6. Theft Protection: Anti-theft system that tags bikes and lists them on a nationwide police traceable network

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Used Bikes Direct is a multi-location used motorcycle dealership that buys, sells, and trades pre-owned motorcycles across 12+ major brands (Honda, Yamaha, Kawasaki, Suzuki, Harley-Davidson, Can-Am, BMW, Ducati, Aprilia, Indian, Triumph, Polaris, Slingshot). The dealership supplements sales with in-house service and repair, dyno/performance/ECU/suspension tuning, parts and gear, multi-bank financing (including poor credit), trade-ins, certified bike inspections with a 30-day warranty, and fully insured nationwide enclosed trailer shipping.

Product overview

Used Bikes Direct operates as a multi-location used motorcycle dealership offering a comprehensive range of vehicle-related services. The core offering centers on pre-owned motorcycle sales across over 12 major brands, complemented by an integrated service department providing maintenance, repair, and performance tuning (including Dyno Tune and ECU Flash). Additional revenue streams include parts and gear sales through a separate e-commerce site, vehicle financing via bank partnerships, and trade-in/sell services. The Certified Bike Program adds quality assurance with technician inspections, road testing, and a 30-day warranty. All services are tied together with nationwide shipping and financing options, creating a full-stack buying experience for used motorcycles.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 340+ bikes available in stock at any time
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• CMRA (Central Motorcycle Roadracing Association)majorGTM or Marketing Partner · 27 June 2026Used Bikes Direct serves as Title Sponsor of the inaugural Moto-Texas Superbike Challenge at Circuit of the Americas (COTA), July 3-5, 2026. The event is the first-ever amateur-sanctioned motorcycle road race at COTA. As Title Sponsor, the company receives premier brand placement across event signage, marketing, and live-stream broadcast.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• JP Cycles: Large mail-order and online retailer of motorcycle parts, accessories, and apparel with a used motorcycle inventory arm. Comparable multi-channel retail model and enthusiast-customer focus; serves as both a competitor (parts/accessories via ubdparts.com analog) and a benchmark for online motorcycle retail scale.
• American Motorcycle Trading Company: Texas-based used motorcycle dealership with multi-brand inventory and a regional showroom-plus-online model. Closely comparable to UBD in product mix (used Honda, Yamaha, Suzuki, Kawasaki, Harley-Davidson), customer base, and Texas geographic focus.
• RumbleOn: Publicly traded online-first used motorcycle and powersports retailer that acquired RideNow Powersports. Directly comparable in multi-brand used-vehicle model, nationwide shipping/fulfillment, and broad consumer financing — but at significantly larger scale and with stronger digital infrastructure.
• Dennis Kirk: Long-established mail-order and online retailer of motorcycle and powersports parts, accessories, and apparel. Closely comparable to UBD's ubdparts.com business in customer overlap, catalog breadth, and enthusiast-targeting e-commerce model.
• RevZilla: Leading online motorcycle gear, parts, and accessories retailer (part of Comoto Holdings). Comparable as a digitally native motorcycle retailer building a trusted enthusiast brand, though primarily focused on gear/parts rather than vehicle sales.

Broad incumbents

• RideNow Powersports: One of the largest multi-location powersports dealership groups in the U.S. (now under RumbleOn). Comparable as a multi-line, multi-location dealer offering both new and used units, service, parts, and financing across dozens of stores — broader scale than UBD but with similar full-stack dealer economics.
• Harley-Davidson authorized dealer network: Franchised OEM dealer network selling new Harley-Davidson motorcycles alongside used trade-ins, service, parts, and F&I products. Comparable full-stack dealer business model, though constrained to a single OEM brand versus UBD's multi-brand approach.
• Polaris / Indian Motorcycle dealer network: OEM franchise dealer network for Polaris (Slingshot, Indian) products. UBD carries Polaris Slingshot and competes for the same customers; these dealers offer the OEM-backed new-vehicle alternative alongside trade-in used inventory.

Others

• Cycle Trader: Leading online marketplace for new and used motorcycles, ATVs, and powersports vehicles. Not a direct competitor in retail but the dominant listing destination where UBD competes for buyer attention against thousands of private sellers and competing dealers.

Regional players

• Euro Cycles of Charlotte: Multi-brand used motorcycle dealership in the Carolinas with European and Japanese sport bike specialization. Comparable in multi-brand used-bike focus and in-house performance/service capability (tuning, dyno), though operating in a different regional market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/usedbikesdirect
• YouTubeyoutube.com/@usedbikesdirect
• Facebookfacebook.com/usedbikesdirect
• Instagraminstagram.com/usedbikesdirect
• TikToktiktok.com/@usedbikesdirect

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Used Bikes Direct