Great Place to Work Institute Japan
- Company typePrivate
- Founded2009
- HeadquartersTokio, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Great Place to Work Institute Japan does
Great Place to Work Institute Japan (株式会社働きがいのある会社研究所) is the Japanese operating subsidiary of the global Great Place to Work network, founded in 2009 and headquartered in Tokyo. The company conducts employee engagement surveys, certifies companies that meet workplace trust thresholds, and publishes annual rankings of the top employers in Japan under the methodology known as the "All Employee Great Place to Work Model" — a proprietary framework measuring five dimensions: credibility, respect, fairness, pride, and camaraderie. The firm is a private corporation operating within the Recruit Group, led by President and Representative Director Yoko Arakawa.
The company offers four core product lines: (1) the 「働きがいのある会社」調査 (Engagement Survey), which captures employee sentiment via 5-point scale questions and produces benchmark reports; (2) the 「働きがいのある会社」認定 (Certification), granted to companies exceeding trust thresholds and used for employer branding; (3) the 「働きがいのある会社」ランキング (Ranking), which highlights the top 100 Japan employers plus sub-rankings for young workers, women, seniors, and regions; and (4) add-on improvement programs such as training/workshops and the Giftwork® mutual-expectation communication tool.
GPTW Japan generates revenue primarily through annual subscription fees for survey participation and certification, supplemented by professional services revenue from training and consulting workshops. Go-to-market is enterprise field sales targeting HR and business leaders, complemented by event-driven marketing (annual award ceremonies, seminars, webinars) and content marketing via whitepapers. The company serves large enterprises (1,000+ employees), mid-market firms (100-999), and small businesses (25-99) across diverse industries. The methodology is backed by 30+ years of global research across approximately 170 countries and 10,000+ companies, with disclosed client outcomes including 81%+ YoY revenue growth among certified firms, 20% higher stock returns versus the Nikkei Average, and sub-10% average turnover rates.
Great Place to Work Institute Japan firmographics
Firmographics- Name
- Great Place to Work Institute Japan
- Legal name
- 株式会社 働きがいのある会社研究所
- Website
- https://hatarakigai.info
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Great Place to Work Institute Japan industry classification
Industry- Product category
- Workplace Culture Assessment & Certification
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)
- akta.pro secondary industries
- Emotional Intelligence, Motivation & Culture-Fit Assessments (BPACAMAI), Personality & Behavioral Assessments (BPACAMAC)
Keywords
Where Great Place to Work Institute Japan is headquartered
LocationHeadquarters
- HQ city
- Tokio
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Great Place to Work Institute Japan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Employee Engagement Survey Services: GPTW Japan conducts employee engagement surveys for client companies, measuring workplace trust and culture. Companies receive detailed reports analyzing their results against benchmarks.
- Workplace Certification: Companies meeting trust threshold scores receive 'Best Workplace' certification, which can be used for employer branding and recruitment purposes.
- Training and Consulting Services: Workshops and training programs to help certified companies improve workplace culture and employee engagement based on survey insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise survey and certification package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Great Place to Work Institute Japan product offering
Product offeringCore offering
Great Place to Work Institute Japan conducts employee engagement surveys based on its proprietary "All Employee Great Place to Work Model" to measure workplace trust, pride, and camaraderie. It certifies companies meeting trust thresholds as "Best Workplaces," publishes annual rankings of the top 100 companies in Japan, and provides training and consulting workshops to help certified companies improve their workplace culture.
Product overview
Great Place to Work Institute Japanは、働きがい（従業員エンゲージメント）の調査・分析・認定・ランキングを行う専門機関です。主力サービスとして『「働きがいのある会社」調査（エンゲージメントサーベイ）』により従業員意識調査を実施、『「働きがいのある会社」認定』で一定水準を満たした企業を認証し、『「働きがいのある会社」ランキング』で特に優秀な上位企業を表彰します。これらの基盤サービスに加え、『「働きがい」向上支援サービス（研修・ワークショップ）』や『Giftwork®』などの追加支援プログラムを提供し、調査から改善までのPDCA循環を促進する包括的なサービスを提供しています。
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 81%+ of certified companies achieved year-over-year revenue growth
- +2 more outcomes
Companies that use Great Place to Work Institute Japan
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Great Place to Work Institute Japan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Great Place to Work Institute Japan partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Recruit Management Solutions (RMS)minorGPTW Japan co-hosted seminars with RMS on human resource development and workplace culture. RMS, a professional services firm in the Recruit Group with 42 years of experience in human resource development serving 130,000 people annually through training services.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Great Place to Work Institute Japan competitors and assessment
Company assessmentRegional players
- SmartHR: SmartHR is a leading Japanese cloud HR platform covering employee data, onboarding, and people analytics. While not a direct engagement-survey competitor, it is a relevant regional peer because it competes for the same HR/people-analytics budget that funds GPTW Japan engagement programs in Japan.
Broad incumbents
- Gallup: Gallup is the most recognized global authority on employee engagement research (Q12) and workplace analytics. It competes with GPTW on the same 'engagement survey + certification/recognition' thesis, but with a broader research and consulting footprint.
- Aon (Aon Hewitt): Aon's Human Capital practice offers large-scale employee engagement surveys and people analytics consulting. It competes with GPTW Japan on enterprise engagement measurement, although its offering sits within a broader HR consulting portfolio.
- Mercer: Mercer provides global HR consulting including employee engagement surveys, talent analytics, and culture assessments. It is comparable to GPTW Japan as a broad incumbent offering engagement-related services alongside other HR advisory work.
- Willis Towers Watson: WTW offers employee engagement surveys, people analytics, and human capital consulting globally. It competes with GPTW Japan on enterprise engagement measurement, but bundles it within a wider HR and risk consulting portfolio.
Emerging players
- Officevibe: Officevibe is a lightweight employee engagement and feedback tool targeted at SMBs and mid-market. While smaller in scale than GPTW Japan, it overlaps in providing employee survey infrastructure to organizations seeking continuous listening.
- Glassdoor: Glassdoor is a global employer-review and employer-brand platform. It is comparable to GPTW Japan as an adjacent player in employer reputation and 'best places to work' signaling, even though its data source is voluntary employee reviews rather than structured surveys.
Direct peers
- Glint (LinkedIn): Glint, now under LinkedIn, is an employee engagement survey platform targeted at enterprise HR. It directly competes with GPTW Japan on engagement measurement and benchmarking.
- Peakon (Workday): Peakon, now part of Workday, is an enterprise employee engagement and people analytics platform. It is comparable to GPTW as an enterprise-grade engagement survey offering with strong integration into HRIS ecosystems.
- Culture Amp: Culture Amp is a leading global employee engagement survey and people analytics platform. It directly competes with GPTW Japan in the engagement-survey, feedback, and culture-measurement space, especially among mid-market and enterprise customers seeking modern SaaS delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Great Place to Work Institute Japan social profiles
Digital presenceGreat Place to Work Institute Japan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Great Place to Work Institute Japan leadership team
Management profileNumber of profiles
Profiles1 record
Great Place to Work Institute Japan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Great Place to Work Institute Japan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Great Place to Work Institute Japan
What does Great Place to Work Institute Japan do?
Great Place to Work Institute Japan conducts employee engagement surveys based on its proprietary "All Employee Great Place to Work Model" to measure workplace trust, pride, and camaraderie. It certifies companies meeting trust thresholds as "Best Workplaces," publishes annual rankings of the top 100 companies in Japan, and provides training and consulting workshops to help certified companies improve their workplace culture.
Is Great Place to Work Institute Japan a public or private company?
Great Place to Work Institute Japan is a private company. It is classified as corporate owned and is currently operating.
When was Great Place to Work Institute Japan founded?
Great Place to Work Institute Japan was founded in 2009. It employs 11 to 50 people.
Where is Great Place to Work Institute Japan based?
Great Place to Work Institute Japan is headquartered in Tokio, Japan, in the Asia region.
How does Great Place to Work Institute Japan make money?
Three revenue lines are on record. Employee Engagement Survey Services are the primary driver. The others are workplace Certification and training and Consulting Services.
Who are Great Place to Work Institute Japan's main competitors?
SmartHR is listed as a regional player. Broad incumbents are Gallup, Aon (Aon Hewitt), Mercer and Willis Towers Watson. Emerging players are Officevibe and Glassdoor. Direct peers are Glint (LinkedIn), Peakon (Workday) and Culture Amp.
Does Great Place to Work Institute Japan have an API?
No public API is recorded for Great Place to Work Institute Japan.
What industry is Great Place to Work Institute Japan in?
Great Place to Work Institute Japan's product category is Workplace Culture Assessment & Certification. Its primary akta.pro industry code is BPAHAGAH, People Analytics, Assessment & Psychometrics Consulting, with a secondary code of BPACAMAI, Emotional Intelligence, Motivation & Culture-Fit Assessments. Its SIC code is 8742.