WIRES Inc

What WIRES Inc does

WIRES Inc (legal name: Wildlife Information, Rescue and Education Service Limited) is an Australian non-profit wildlife rescue organization founded in 1985 and headquartered in Brookvale, New South Wales. It operates a 24/7 wildlife rescue hotline and a rehabilitation infrastructure spanning New South Wales, South-East Queensland, and Tasmania, coordinated through a network of more than 4,000 volunteers and 450+ veterinarians. In FY25 it handled 234,585 rescue calls and assisted 163,776 native animals, bringing cumulative interventions to over two million since inception. The organization has recently expanded into owned rehabilitation facilities — including the Randwick Wildlife Recovery Centre and the acquired Mullyang Raptor Centre — and operates wildlife ambulances including a second unit in Tasmania.

The organization's revenue model is donation-led and diversified across individual giving, corporate partnerships, merchandise, fundraising appeals, and grant funding. Its strategic agenda in 2025 has prioritized capacity build: facility acquisition, training infrastructure (Rescue 101 Program, Veterinary Training Hub), and sector-level coordination through funded partnerships with the Animal Rescue Cooperative ($420,000) and the University of Sydney's Koala Health Hub (three-year grant). Government and institutional partners include Taronga, the Australian Wildlife Conservancy, Great Eastern Ranges, NSW National Parks and Wildlife Service, and NSW Health.

WIRES faces a structurally rising demand environment for its services, driven by ongoing habitat loss, extreme weather events, and the June 2026 detection of H5 avian influenza on mainland Australia. The organization's primary operational risks are funding volatility — typical of donation-dependent non-profits — and surge-capacity constraints during mass wildlife events. There is no disclosed use of AI/ML technology in rescue triage, dispatch, or rehabilitation workflows, representing both a capability gap and a potential opportunity for operational leverage.

Name

WIRES Inc

Legal name

Wildlife Information, Rescue and Education Service Limited

Website

https://wires.org.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

WIRES is Australia's largest wildlife rescue organization, operating a 24/7 rescue hotline and rehabilitation network across NSW, South-East Queensland, and Tasmania with 4,000+ volunteers and 450+ vets, assisting over 163,000 native animals annually.

Ownership category

akta.pro rank

Product category

Wildlife Rescue and Rehabilitation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)

akta.pro secondary industries

Rescue, Transport & Emergency Animal Response (BPAGAIAB), Disaster Preparedness & Animal Evacuation Services (BPAGAIAM), Wildlife Conservation & Species Protection (BPAGAGAB)

Keywords

• Wildlife rescue services
• Animal rehabilitation services
• Wildlife emergency response
• Volunteer wildlife network
• Conservation grant funding

Headquarters

HQ city

Brookvale

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Donations: WIRES receives donations from individuals, including tax-deductible gifts for Australian donors ($2 or more)
2. Corporate Partnerships: Corporate partners and supporters contribute to WIRES through various programs including workplace giving and corporate workshops
3. Merchandise Sales: WIRES operates a shop for wildlife merchandise
4. Fundraising Appeals: WIRES conducts fundraising campaigns including emergency appeals and specific wildlife causes
5. Grant Funding: WIRES receives grant funding for conservation projects and research programs

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

WIRES coordinates 24/7 wildlife rescue, rehabilitation, training, and conservation grants to support native Australian animals and their volunteer carers. The organization operates a national Wildlife Rescue Office, an Emergency Response Team with Wildlife Ambulances, dedicated rehabilitation centres for raptors and microbats, a network of 4,000+ volunteer carers and 450+ veterinary partners, and delivers training, education, and research grant programs.

Product overview

WIRES (Wildlife Information Rescue and Education Service) is Australia's largest wildlife rescue and rehabilitation organisation, offering a comprehensive suite of services centred on its 24/7 Wildlife Rescue Office. The core offering consists of emergency wildlife rescue coordination, an Emergency Response Team with Wildlife Ambulances, and a National Wildlife Network supporting thousands of volunteers. WIRES operates dedicated rehabilitation facilities including Mullyang Raptor Rehabilitation Centre (birds of prey), the Holcim Bat Flight Centre (microbats), and the Wildlife Recovery Centre Randwick. The organisation provides education through National Wildlife Training, the WIRES Rescue 101 Program, and a Veterinary Training Hub. Additional programs include a Research Grants Program funding wildlife research, Corporate Workshops for team building, and the Green Giving foliage donation program. The portfolio is unified by the mission to actively rehabilitate and preserve Australian wildlife.

Differentiator

Problem solved

Functional benefit

Brands

• Mullyang: WIRES Raptor Rehabilitation Centre located at Fitzroy Falls, named after the Gundungurra word for Wedge-tailed Eagle. The facility provides best-practice raptor care and rehabilitation.
• WIRES Wildlife Rescue Office
• WIRES National Wildlife Network
• Holcim Bat Flight Centre

Products and services

• WIRES Wildlife Rescue Office 24/7 wildlife rescue hotline (1300 094 737) operating every day of the year, providing rescue advice and coordinating wildlife assistance nationally across NSW, South-East Queensland, and Tasmania for members of the public encountering wildlife in distress.
• Emergency Response Team with Wildlife Ambulances Dedicated emergency response team with fully equipped Wildlife Ambulances providing frontline rescue support during natural disasters, heatwaves, bushfires, and mass casualty wildlife events across NSW, South-East Queensland, and Tasmania.
• Mullyang Raptor Rehabilitation Centre WIRES' first purpose-built raptor (birds of prey) rehabilitation facility located at Fitzroy Falls, NSW, providing best-practice care, rehabilitation, and release services for injured and orphaned raptors; received 1,737 calls for raptor rescue in the preceding financial year.
• Holcim Bat Flight Centre Purpose-built microbat aviary near Goulburn, NSW (10m x 10m x 4m), providing space for microbats to regain flight fitness prior to wild release, and supporting education and research on microbat welfare.
• National Wildlife Network National training and support network for wildlife volunteers and partner organisations across Australia, providing resources including wildlife food support, training, systems, and disaster relief coordination.
• National Wildlife Training Education and training programs for wildlife volunteers and the community, including online courses, rescue training, and governance courses developed in collaboration with NSW NPWS.
• WIRES Rescue 101 Program Community training program designed to educate volunteers and members of the public on wildlife rescue techniques and how to safely assist wildlife in need.
• WIRES Veterinary Training Hub

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Taronga Conservation Society / Taronga ZoocoreStrategic or Co-development PartnerWIRES and Taronga have partnered on platypus rescue initiatives, including the Platypus Rescue HQ facility at Taronga Western Plains Zoo. The partnership aims to deliver world-leading platypus rescue and conservation facilities and programs.
• Australian Wildlife Conservancy (AWC)coreStrategic or Co-development PartnerWIRES and AWC have joined forces to help save threatened species. Projects include the Northern Bettong conservation initiative and Kangaroo Island wildlife refuge.
• Great Eastern Ranges (GER)coreStrategic or Co-development PartnerWIRES contributes significant funds to the Great Eastern Ranges Project 'Glideways, Flyways and Stepping Stones' for wildlife corridor restoration. WIRES supported the local launch of the 'Glideways' initiative in Greater Blue Mountains.
• Flight Centre FoundationminorGTM or Marketing PartnerOngoing partnership supporting WIRES wildlife conservation efforts through the Flight Centre Foundation.
• BRAVECTOminorGTM or Marketing PartnerPartnership for wombat protection - BRAVECTO supports WIRES' efforts to protect wombats from sarcoptic mange.
• Holcim AustraliaminorGTM or Marketing PartnerHolcim Australia funded the Holcim Bat Flight Centre near Goulburn through a community grant - a 10m x 10m x 4m microbat aviary, the first of its kind in NSW.
• Aussie ArkminorStrategic or Co-development PartnerPartnership for conservation ecology and species recovery programs, including eastern quoll conservation efforts.
• Koala Health Hub (University of Sydney)coreStrategic or Co-development PartnerWIRES funds koala research through the Koala Health Hub at University of Sydney following the 2019/20 bushfires. Three-year grant to support koala health research and recovery programs.
• Animal Rescue Cooperative (ARC)coreStrategic or Co-development PartnerWIRES announced $420,000 in funding for Animal Rescue Cooperative to help improve emergency response capacity building.
• NSW National Parks and Wildlife Service (NPWS)coreStrategic or Co-development PartnerWIRES collaborates with NPWS on wildlife rehabilitation governance courses and licensing. NPWS licences wildlife activities and investigates welfare concerns.
• Pinnacle Team EventsminorChannel Partner/ Reseller/ DistributorWIRES partnered with Pinnacle Team Events to offer WIRES Wildlife Workshops to corporate clients.
• NSW HealthcoreStrategic or Co-development PartnerNSW Health and WIRES jointly urge public not to handle bats after rare Australian Bat Lyssavirus case confirmed in NSW.
• Vets Beyond BordersminorStrategic or Co-development PartnerPartnership for upskilling the veterinary sector to help wildlife through education and training programs.
• PayPalminorGTM or Marketing PartnerPayPal features WIRES during the month of February as a charity supporters can choose at checkout.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• RSPCA Australia: RSPCA Australia is a national animal welfare organization operating across all states with a broader domestic animal welfare mandate. While WIRES focuses specifically on native wildlife rescue, RSPCA shares the donation-driven nonprofit model, volunteer network, and government advocacy role in animal welfare.
• WWF-Australia: WWF-Australia is the Australian arm of a global conservation NGO focused on species and habitat protection. WWF shares the donation-driven nonprofit model, corporate partnerships, and conservation advocacy mission, though with a much broader environmental mandate.

Direct peers

• Koala Hospital (Port Macquarie): The Koala Hospital is Australia's longest-running specialist koala care facility and a WIRES partner. It shares the donation-driven model, rehabilitation infrastructure, and species-conservation focus that defines WIRES' work, particularly after the 2019/20 bushfires.
• Australian Wildlife Conservancy: AWC is a national conservation nonprofit protecting threatened species and habitats across Australia. AWC is a direct strategic partner of WIRES (Northern Bettong, Kangaroo Island refuge) and operates a comparable donation-based model focused on species conservation and ecological restoration.
• Taronga Conservation Society: Taronga operates wildlife hospitals and conservation programs including the Platypus Rescue HQ in partnership with WIRES. Taronga shares the wildlife rehabilitation, education, and conservation funding model with comparable scale and Australian government affiliation.
• Wildlife Victoria: Wildlife Victoria operates a 24/7 wildlife rescue hotline and volunteer network across Victoria. It is the most direct operational peer to WIRES in the wildlife rescue and rehabilitation space, providing state-level coverage that complements WIRES' NSW/QLD/TAS footprint.
• Currumbin Wildlife Hospital: Currumbin Wildlife Hospital is one of Australia's busiest wildlife hospitals and an active WIRES partner. It provides veterinary-led wildlife medical care in Queensland, overlapping with WIRES' clinical-rehabilitation activities and serving similar wildlife patient populations.
• Sydney Wildlife Rescue: Sydney Wildlife Rescue is a Sydney metropolitan wildlife rescue and rehabilitation nonprofit. It operates a similar volunteer-carer model, 24/7 hotline, and licensed rehabilitation service within WIRES' core NSW geography, making it the closest direct metropolitan-area competitor.

Regional players

• FAWNA (NSW): FAWNA is a volunteer-based wildlife rescue and rehabilitation organization operating in the Manning Valley and Great Lakes region of NSW. It represents the broader Australian network of regional wildlife rescue groups that WIRES coordinates and supports through its National Wildlife Network.

Emerging players

• Aussie Ark: Aussie Ark is a conservation nonprofit focused on species recovery programs including Tasmanian devil and eastern quoll conservation. It is a WIRES partner with a more specialized species-recovery focus rather than general wildlife rescue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WIRESAustralianWildlifeRescue
• Facebookfacebook.com/WIRESWildlifeRescue
• LinkedInlinkedin.com/company/wireswildliferescue
• Instagraminstagram.com/wireswildliferescue
• TikToktiktok.com/@wireswildliferescue
• Xx.com/WIRES_NSW

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIRES Inc