What Wilder's does

Wilder's is a privately held Sri Lankan organic agriculture operator headquartered at 445 Nawala Road, Rajagiriya, that runs a vertically integrated portfolio of farm-to-table businesses on certified organic farmland in Ella, Adhaulpotha, Bandarawela, and adjacent highlands. The company aggregates output from a Producers' Hub network of 27+ certified organic farmers (USDA Organic, EU Organic, Sri Lanka Certified Organic, LK-BIO-149) and distributes it through six distinct channels: the Wilders Market retail store and wildersorganics.com e-commerce site for produce and organic essentials; Wilder's Kitchen, a dine-in and take-away Sri Lankan/fusion restaurant; Farm Stays at Ella Jungle Resort offering eco-accommodation, yoga, and wellness retreats; Corporate Team Building retreats for organizational clients; and Wilders UAE, an export operation distributing coconut products, wellness lattes, dehydrated fruits, teas, and spices into the Gulf.

The underlying operating technology is supply chain traceability from certified organic farms through ethically managed processing facilities to consumer endpoints, with no disclosed proprietary software, AI systems, APIs, or digital platforms beyond the WordPress-based marketing site (wilders.lk) and Shopify-class e-commerce storefront (wildersorganics.com). Differentiation rests on (i) international organic certifications held simultaneously across four regulatory regimes, (ii) a formalized small-farmer aggregator model uncommon in Sri Lanka, and (iii) integrated experiential monetization of the underlying farm asset (hospitality, F&B, B2B retreats) rather than commodity produce sale alone.

The business model is multi-stream and omnichannel: revenue is generated across D2C produce sales (one-time/transactional), Wilder's Kitchen F&B (transactional), Farm Stays and wellness retreats (often described as recurring/subscription-style programming), Corporate Team Building (project-based professional services), and UAE export through regional resellers (transactional). Pricing is not publicly disclosed. The company employs 11–50 people, operates from a single Sri Lankan HQ plus three documented farm/production sites and a UAE export rep, and as of the inputs reports no external funding rounds, parent company, or M&A activity.

Name

Wilder's

Legal name

Wilder's

Website

https://wilders.lk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilder's is a Sri Lankan certified-organic farm operator that aggregates produce from a network of 27+ smallholder farmers and sells through six channels: a retail store, e-commerce site, farm-to-table restaurant, farm-stay hospitality, corporate retreats, and UAE export.

Ownership category

akta.pro rank

Product category

Organic Food and Agritourism

NAICS

Vegetable and Melon Farming (1112), Other Farm Product Raw Material Merchant Wholesalers (424590)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

akta.pro secondary industries

Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK), Organic Herb, Spice & Medicinal/Aromatic Plant Farming (AFAGAKAE), Organic & Natural Beverage Wholesale (AFAIAJAE)

Keywords

• Certified organic produce
• Farm-to-table restaurant
• Organic farm stays
• Organic e-commerce
• Corporate team building retreats

Headquarters

HQ city

Sri Jayewardenepura Kotte

HQ country

Sri Lanka

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Organic Produce Sales: Sale of certified organic vegetables, fruits, traditional rice varieties, spices, herbs, honey, tea, and coconut products through e-commerce and retail stores.
2. Wilder's Kitchen Restaurant: Take-away and dine-in restaurant serving authentic Sri Lankan cuisine with organic ingredients sourced from certified farms, including fusion cuisine options.
3. Farm Stays and Experiential Tourism: Eco-friendly farm accommodations, wellness retreats, yoga meditation sessions, and hands-on organic farming experiences at Ella Jungle Resort.
4. Corporate Team Building: Nature-immersive corporate training programs, survival challenges, organic farming immersions, and mindfulness retreats for corporate teams.
5. International Export (UAE): Export of Sri Lankan organic products including coconut-based products, wellness lattes, dehydrated fruits, premium teas, and organic spices to the UAE market.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Wilder's produces and sells certified organic vegetables, fruits, traditional rice, spices, herbs, honey, tea, and coconut products through its Wilders Market retail stores and wildersorganics.com e-commerce platform. The company extends its organic ecosystem with a farm-to-table dine-in and take-away restaurant (Wilder's Kitchen), eco-friendly farm accommodations and wellness retreats (Farm Stays), and nature-immersive corporate team-building programs. Sourcing is coordinated through the Producers' Hub, a network of more than 27 certified organic farmers across Ella, Adhaulpotha, Uva highlands, and forest home gardening communities, with international export to the UAE via Wilders UAE.

Product overview

Wilder's is a portfolio of organic offerings centered around Sri Lankan farmers, operating as a multi-channel organic food and agriculture business. The core offering includes Wilders Market (Sri Lanka's premier organic retail store and e-commerce platform) and Wilders Kitchen (a farm-to-table dine-in and take-away restaurant). Beyond these consumer-facing products, the company offers immersive experiences through Farm Stays (eco-accommodations) and Corporate Team Building retreats. The Producers Hub supports a network of certified organic farmers across Ella, Adhaulpotha, and forest-based communities, while Wilders UAE extends the product portfolio to the Gulf region through export operations. The company emphasizes 100% certified organic, ethically sourced, and sustainably grown products with farm-to-table traceability.

Differentiator

Problem solved

Functional benefit

Brands

• Wilder's Kitchen: Take-away and dine-in restaurant dedicated to wholesome, authentic Sri Lankan food with a twist, featuring fusion cuisine made using organically grown ingredients.
• Wilders Market
• Wilders UAE
• Wilders Farm Stays

Products and services

• Wilders Market Sri Lanka's premier organic retail store offering fresh, chemical-free produce including vegetables, fruits, traditional rice, spices, herbs, honey, tea, and coconut products, with online shopping and farm-to-home delivery via wildersorganics.com. Targets individual health-conscious consumers in Sri Lanka.
• Wilder's Kitchen A take-away and dine-in restaurant dedicated to wholesome, authentic Sri Lankan food with a twist, featuring fusion cuisine prepared by an in-house chef using organic ingredients sourced from certified farms in Ella, Mahiyanganaya, and Ohiya.
• Farm Stays Eco-friendly farm accommodations at Ella Jungle Resort offering immersive farm life experiences, nature walks, wildlife spotting, organic lifestyle workshops, yoga meditation, and wellness retreats for individual travelers, families, and wellness seekers.
• Corporate Team Building Nature-immersive corporate retreats offering team-building activities in forest settings, including jungle treks, forest meditations, organic farming immersions, campfire sessions, and yoga mindfulness retreats for corporate groups.
• Producers Hub A network connecting certified organic farmers from Ella, Adhaulpotha, Uva highlands, and forest-based home gardens, providing certification support, training, mentorship, and market access for sustainable organic farming communities across Sri Lanka's diverse ecological zones.
• Wilders UAE Export operation bringing Sri Lankan organic products to the UAE market, featuring coconut-based products, wellness lattes, dehydrated fruits, premium teas, and organic spices with international certifications (LK-BIO-149). Targets retailers, distributors, and culinary professionals in the Gulf region.
• Wilders Organics Online Shop Online e-commerce platform for purchasing fresh organic produce and organic essentials with farm-to-home delivery service.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Whole Foods Market: Global premium organic and natural foods retailer. Comparable to Wilder's as the benchmark for premium organic retail positioning and certified-organic assortment, though at vastly larger scale.
• Cargills Food City: Major Sri Lankan supermarket chain with nationwide footprint. Comparable as a broad-line grocery incumbent that also stocks organic items, but not specialized in certified organic.
• Keells Super (Ceylon Cold Stores): Sri Lanka's largest supermarket chain with a growing organic produce section. Comparable as a domestic distribution channel for fresh produce, but competes across conventional and organic categories rather than specializing in certified organic.

Emerging players

• Plenty: Tech-enabled indoor vertical farming company selling premium produce to retailers. Comparable to Wilder's in serving health-conscious consumers seeking traceable, chemical-free produce, though via a very different production technology.
• Local Roots NYC: Indoor urban farm and farm-to-restaurant operator providing traceable produce to chefs and consumers. Comparable to Wilder's for the farm-to-table traceability narrative and B2B/B2C hybrid distribution model.

Direct peers

• Organic India: Certified organic herbal and food products company selling globally through retail and e-commerce. Comparable to Wilder's for its organic certification, farm-to-consumer traceability, and international distribution model.
• Pure & Sure (Organic Tattva): Indian certified organic staples brand operating across modern retail and online channels. Directly comparable to Wilder's Wilders Market in the certified-organic packaged grocery category.
• 24 Mantra Organic: India's largest certified organic food brand selling organic staples, spices, and beverages across retail and export channels. Comparable to Wilder's in certified-organic sourcing, multi-category product range, and export ambitions, but operates at materially larger scale.

Others

• Stone Barns Center for Food & Agriculture: Non-profit farm and educational center with on-site restaurant (Blue Hill) running farm-to-table experiences. Comparable to Wilder's for the combined farm + dining + experiential tourism model.

Regional players

• Kapruka: Sri Lanka's leading online grocery and specialty food retailer. Comparable to Wilder's wildersorganics.com for Sri Lankan e-commerce grocery distribution, with broader assortment but less focus on certified organic provenance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wilderslk
• LinkedInlinkedin.com/company/wilder-s

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilder's