What Kapruka does

Kapruka Holdings PLC is a publicly listed Sri Lankan e-commerce company (Colombo Stock Exchange), headquartered in Nugegoda near Colombo, that operates Sri Lanka's largest online shopping and gift delivery platform since its founding in 2002. The company serves two primary customer segments: over 1.2 million Sri Lankan expatriates worldwide who use the platform to send gifts and essentials home, and domestic Sri Lankan consumers purchasing cakes, flowers, chocolates, electronics, clothing, groceries, and curated gift hampers with island-wide same-day delivery. The company maintains international offices in the United States (Warrensville Heights, OH), United Kingdom (London), and Australia (Melbourne) to support diaspora-facing demand.

The platform combines a core e-commerce storefront (kapruka.com plus iOS and Android apps) with the Partner Central asset-light marketplace, which allows thousands of third-party sellers to list products without Kapruka holding inventory, and the Kapruka Services Platform offering digital services such as mobile reloads, money transfers, and real estate listings. Proprietary technology includes an AI-powered operations stack targeting 40% back-office automation, a public Model Context Protocol server that exposes the catalogue and checkout to AI agents worldwide (a Sri Lankan first), and a delivery fleet being converted to electric vehicles to mitigate fuel and FX exposure. Cross-border distribution is enabled through Amazon marketplaces in the United States, United Kingdom, and Canada.

Kapruka generates revenue through marketplace commissions on Partner Central sales, direct product sales (including its own proprietary Kapruka Cakes brand and third-party hotel and bakery brands such as Hilton, Galadari, and Gerard Mendis), cross-border Amazon marketplace activity, and transaction fees on the digital services platform. Pricing is unit-based, typically ranging from under $10 for small gift items to over $600 for electronics, with products priced in both LKR and USD. Following a two-year restructuring that shifted the model toward asset-light marketplace and digital services revenue, the company returned to full-year profitability in the year ended 31 March 2026, reporting PBT of LKR 37.56 million, a 132% turnaround from the prior-year loss, with quarterly PBT up 160% year-on-year.

Name

Kapruka

Legal name

Kapruka Holdings PLC

Website

https://kapruka.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Kapruka is Sri Lanka's largest publicly listed e-commerce and gift delivery platform, serving over 1.2 million diaspora customers and domestic consumers via an asset-light marketplace, cross-border Amazon distribution, and AI-agent integration.

Ownership category

akta.pro rank

Product category

Online Retail Marketplace

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Online Bakery & Desserts Delivery (CRAHAIAK), Gift Sourcing & Procurement (Local & Online) (HSACANAB), Online Bulk & Pantry Staples Delivery (AFAIAMAJ), Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)

Keywords

• Online gift delivery
• E-commerce marketplace
• Cross-border shopping
• Same-day delivery
• Digital services platform

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Marketplace Commission: Revenue from commission fees charged to partner sellers on Kapruka Partner Central marketplace platform
2. Product Sales: Direct sales of products through the e-commerce platform including cakes, flowers, electronics, groceries and other categories
3. Cross-border E-commerce: Revenue from international sales through Amazon US, UK, and Canada marketplaces
4. Digital Services: Revenue from Kapruka Services Platform offering services such as mobile reloads, money transfers, real estate services

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Kapruka operates Sri Lanka's largest online shopping and gift delivery marketplace through kapruka.com, offering cakes, flowers, chocolates, electronics, groceries, clothing, and personalized gifts from its own brands and hotel/specialty partners. The company has shifted to an asset-light model via the Partner Central marketplace for third-party sellers, expanded cross-border e-commerce through Amazon in the US/UK/Canada, and added digital services such as mobile reloads, money transfers, and real estate via the Kapruka Services Platform.

Product overview

Kapruka operates a multi-platform e-commerce ecosystem consisting of the core Kapruka.com marketplace (Sri Lanka's largest online shopping destination since 2002), the Kapruka Partner Central marketplace enabling third-party sellers, the Kapruka Services Platform for digital services (mobile reloads, money transfers, real estate), and cross-border e-commerce through Amazon integration. The platform features its own proprietary Kapruka Cakes brand alongside marketplace offerings from hotel bakeries (Hilton, Galadari, Kingsbury, NH Collection, Cinnamon Grand), specialty bakeries (Java Lounge, Gerard Mendis Chocolatier, BreadTalk), and thousands of partner sellers across categories including flowers, chocolates, electronics, clothing, grocery, personalized gifts, and more. Same-day delivery and international shipping serve both local customers and over 1.2 million Sri Lankan expatriates.

Differentiator

Problem solved

Functional benefit

Brands

• Kapruka Partner Central: Asset-light marketplace platform enabling partner sellers to list and sell products.
• Kapruka Services Platform
• Kapruka Agent Challenge

Products and services

• Kapruka.com Online Marketplace Sri Lanka's largest e-commerce platform enabling online shopping and gift delivery for products including cakes, flowers, chocolates, electronics, clothing, and groceries, serving both local consumers and the Sri Lankan diaspora abroad.
• Kapruka Partner Central Asset-light marketplace platform that enables third-party sellers to list and sell products through Kapruka with 24-hour fulfillment, 24-hour returns, and secure payment processing.
• Kapruka Services Platform Digital services offering that includes mobile phone reloads, money transfers, vouchers, and real estate services delivered through Kapruka's technology platform.
• Kapruka Global Shop (Cross-Border E-Commerce) Cross-border e-commerce service enabling international delivery to Sri Lankan expatriates, integrated with Amazon marketplaces in the United States, United Kingdom, and Canada.
• Kapruka Mobile Application (iOS and Android) Native iOS and Android mobile applications available on the Apple App Store and Google Play Store that provide a mobile shopping experience for Kapruka's product catalogue and services.
• Kapruka Cakes Kapruka's proprietary cake collection covering birthday cakes, gateaux, chocolate cakes, mini cakes, character cakes, bento cakes, eggless cakes, and edible print cakes, available with same-day delivery across Sri Lanka starting from LKR 1,500.
• Public Model Context Protocol (MCP) Server Public MCP server exposing Kapruka's product catalogue, delivery information, and checkout functionality directly to AI agents worldwide, enabling them to browse and transact on the marketplace on behalf of users.
• Kapruka Agent Challenge Developer program that invites Sri Lankan developers to build AI shopping agents on Kapruka's MCP-enabled platform, fostering an ecosystem of agentic shopping integrations.

Quantifiable outcome

• 160% Profit Before Tax growth year-on-year for quarter ended 31 March 2026
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Amazon (US, UK, Canada)coreChannel Partner/ Reseller/ Distributor · 31 March 2026Cross-border e-commerce partnership enabling Kapruka products to be sold on Amazon marketplaces in the United States, United Kingdom, and Canada. This extends Kapruka's asset-light strategy and enables international distribution of Sri Lankan products.
• Partner Central SellerscoreChannel Partner/ Reseller/ DistributorThousands of partner sellers across Sri Lanka sell products through the Kapruka Partner Central marketplace platform. The asset-light model allows sellers to list products without Kapruka holding inventory.
• AI Agent DevelopersminorStrategic or Co-development PartnerThe Kapruka Agent Challenge invites Sri Lankan developers to build AI shopping agents on its platform, with an Apple M4 Mac Mini prize for the winner. This fosters ecosystem development around Kapruka's MCP server.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FTD: Florist and gift delivery network with international partner florists, mirroring Kapruka's diaspora flower and gift delivery model.
• Daraz: Leading South Asian e-commerce marketplace operating in Sri Lanka with a multi-category platform and cross-border seller programme, directly competing with Kapruka's marketplace and partner-seller model.
• Wow.lk: Sri Lankan general-merchandise e-commerce platform selling electronics, fashion, and home goods, competing head-to-head with Kapruka's non-gifting categories domestically.
• Wasi.lk: Sri Lankan online marketplace with a similar product breadth (electronics, gifts, daily essentials) and local delivery focus, directly comparable to Kapruka.com.
• 1-800-Flowers.com: US-based specialist gifting and flowers marketplace with same-day delivery and curated hampers, structurally similar to Kapruka's flowers, cakes, and special-occasion gifting vertical.

Broad incumbents

• Alibaba Group: Global cross-border e-commerce ecosystem (including AliExpress and Lazada) and parent of Daraz, overlapping with Kapruka's cross-border, marketplace-commission model.
• Etsy: Global marketplace for personalised and specialty gifts, comparable to Kapruka's curated personalised and special-occasion product range, though with a maker-driven supply model.
• Kapruka Global Shop (KGS) cross-border rivals on Amazon: Amazon US/UK/Canada are the platform Kapruka sells through, but also act as broad incumbents serving the Sri Lankan diaspora directly, with deeper assortment and faster fulfilment.

Emerging players

• FlowerAura: India-based online flowers, cakes, and gifts specialist with same-day delivery in select cities, structurally similar to Kapruka Cakes and flowers with a similar diaspora/occasion focus.
• Ferns N Petals (FNP): South Asia-headquartered flowers and gifting platform with international delivery, comparable to Kapruka's cross-border flowers-and-cakes gifting proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kapruka
• YouTubeyoutube.com/@kaprukatube
• Facebookfacebook.com/kaprukafans
• LinkedInlinkedin.com/company/kapruka-com
• Instagraminstagram.com/kapruka

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kapruka