WEtell.Mobilfunk

What WEtell.Mobilfunk does

WEtell GmbH is a German mobile virtual network operator (MVNO) headquartered in Freiburg im Breisgau, operating on Vodafone's network infrastructure to deliver sustainable mobile telecommunications services. Founded in 2019 by Alma Spribille, Andreas Schmucker, and Nico Tucher, the company launched commercially in September 2020 and converted to a Purpose Company (Verantwortungseigentum) on June 24, 2022, becoming the first purpose-owned mobile provider in Germany and legally precluding sale or investor takeover.

The company's core offering comprises eight consumer tariffs split into two product families: Fix-Tarife (Ultrakurz, Mikrofon, Mittelwelle, Megafon, Überschall) priced €15-€45/month with data volumes of 3GB-100GB on 5G, and Flex-Tarife (Nanoflex, Superflex, Gigaflex) priced €16-€50/month that return usage-based credits for low data consumption. All plans include unlimited domestic voice and SMS, and the company also offers add-ons (FAIRstärker solidarity pricing, EasyTravel roaming, eSIM, OneNumber, Gruppenfunk), a free switching service via partner Stroth Telecom, hardware bundles with Fairphone and Shift, dedicated business tariffs (GigaMobil, SmartTech), and an AI-powered FAQ chatbot built on Mistral AI.

WEtell monetizes primarily through recurring monthly mobile subscriptions billed via SEPA direct debit, supplemented by hardware sales, optional add-ons, and affiliate referral commissions via Adtraction, Awin, and Adcell. The go-to-market is direct-to-consumer via the wetell.de storefront, telephone, and email, complemented by a community-driven values-based marketing approach anchored in Gemeinwohl-Ökonomie certification, climate-neutral operations, and partnerships with sustainability-aligned organizations (BNW, SEND, FairTEC, GLS Bank). The company has raised €700,000 via crowdinvesting in April 2021 and operates with a distributed remote team of 11-50 employees across Germany.

Name

WEtell.Mobilfunk

Legal name

WEtell GmbH

Website

https://wetell.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

WEtell GmbH is a German mobile virtual network operator (MVNO) operating on Vodafone's network, offering climate-neutral, purpose-owned consumer and business mobile tariffs (€15-€50/month) with sustainability-driven features and a community-led go-to-market model.

Ownership category

akta.pro rank

Headquarters

HQ city

Freiburg Im Breisgau

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Mobile Tariff Subscriptions: Recurring monthly subscription revenue from mobile phone contracts. Tariffs include voice, SMS, and data services with varying data volumes (3GB to 100GB). All tariffs include unlimited domestic calls and SMS. Monthly billing via SEPA direct debit.
2. Optional Add-ons and Features: Additional revenue from optional services including FAIRstärker solidarity option, EasyTravel international roaming, eSIM, OneNumber multi-device, and Gruppenfunk group calling features.
3. Phone Hardware Sales: Sale of mobile phones bundled with contracts through 'Tarif mit Handy' option. Partners with Fairphone and Shift for sustainable hardware options.
4. Affiliate Referrals: Revenue generated through affiliate marketing partnerships, earning commissions when customers are referred through partner websites and social media channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

WEtell.Mobilfunk is a German mobile virtual network operator (MVNO) that sells postpaid mobile voice, SMS, and data tariff plans to individual consumers and small/medium businesses, operating over the Vodafone network. The company also offers supplementary services such as eSIM activation, EU roaming, mobile phone bundles, and a solidarity-based add-on (FAIRstärker) that channels extra monthly fees into climate and social projects.

Product overview

WEtell is a mobile virtual network operator (MVNO) in Germany operating on the Vodafone network. The company offers a portfolio of 8 core tariffs divided into two types: Fix-Tarife (fixed-rate plans including Ultrakurz, Mikrofon, Mittelwelle, Megafon, and Überschall with data volumes from 3GB to 100GB and prices from €15-45/month) and Flex-Tarife (flexible plans including Nanoflex, Superflex, and Gigaflex with data volumes from 3GB to 100GB that reward lower consumption with credit reimbursements). The Flex tariffs offer dynamic pricing based on actual usage. Beyond tariffs, WEtell provides add-on options including FAIRstärker (solidarity pricing), EasyTravel, eSIM, OneNumber, and Gruppenfunk. Additional services include a free Wechselservice (switching service), Tarif mit Handy (device bundles), customer portal Mein WEtell, AI-powered FAQ chatbot, and dedicated business tariffs (GigaMobil, SmartTech). The company positions itself as a values-driven provider focused on climate neutrality, data privacy, and fairness, operating under Purpose company (Verantwortungseigentum) structure since 2022.

Differentiator

Problem solved

Functional benefit

Brands

• FAIRstärker: Solidarity pricing option allowing customers to pay more or less for their tariff, supporting affordable access for all
• you*tell
• Nanoflex
• Superflex
• Gigaflex

Products and services

• Ultrakurz Entry-level monthly Fix (fixed allowance) postpaid mobile tariff for individual consumers, providing a baseline voice, SMS, and data allowance on the Vodafone network with EU roaming.
• Mikrofon Low-to-mid tier monthly Fix postpaid mobile tariff for individual consumers with a small-to-moderate voice, SMS, and data allowance on the Vodafone network.
• Mittelwelle Mid-tier monthly Fix postpaid mobile tariff for individual consumers with a moderate voice, SMS, and data allowance on the Vodafone network.
• Megafon Upper-mid tier monthly Fix postpaid mobile tariff for individual consumers with a larger voice, SMS, and data allowance on the Vodafone network.
• Überschall Top-tier monthly Fix postpaid mobile tariff for individual consumers with the largest voice, SMS, and data allowance on the Vodafone network, including 5G and full feature set.
• Nanoflex Entry-level monthly Flex (usage-based) postpaid mobile tariff for individual consumers, charging per used unit of voice, SMS, and data on the Vodafone network.
• Superflex Mid-tier monthly Flex (usage-based) postpaid mobile tariff for individual consumers, with a base fee plus per-unit charges for voice, SMS, and data on the Vodafone network.
• Gigaflex Top-tier monthly Flex (usage-based) postpaid mobile tariff for individual consumers, providing a higher data headroom with per-unit pricing beyond included usage on the Vodafone network.
• FAIRstärker Optional monthly solidarity add-on for any WEtell consumer or business tariff, letting the customer pay an additional sum that is passed in full to audited climate-protection and social projects.
• EasyTravel Travel add-on enabling convenient mobile voice, SMS, and data use while travelling outside the standard EU-roaming footprint.
• eSIM Digital SIM add-on enabling customers to activate their WEtell mobile plan on an eSIM-compatible device without a physical SIM card.
• OneNumber Multi-device add-on that allows a second compatible device, such as a smartwatch, to share the customer's mobile number and use the existing WEtell plan.
• Gruppenfunk Group/team add-on enabling multiple WEtell lines to be coordinated or shared within a household or business customer.
• Wechselservice Porting service that handles the cancellation with the customer's previous mobile provider and the transfer of the existing phone number to WEtell.
• Tarif mit Handy Hardware-bundled offering that pairs a WEtell mobile tariff with a smartphone, billed as a combined monthly installment.
• GigaMobil Postpaid mobile tariff for German SMB and business customers, providing voice, SMS, and data on the Vodafone network with centralized billing.
• SmartTech Business mobile offering tailored to technology and device-driven use cases (e.g., IoT, tablets, or specialized business devices) on the Vodafone network.

Quantifiable outcome

• 100% climate neutrality achieved through CO2 compensation and renewable energy investments
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Stroth TelecomcoreTechnology or Integration · 1 January 2019Core mobile network partner providing infrastructure and service delivery. Stroth Telecom handles the actual mobile service provision and number porting. Notably B-Corp certified and described as a true ally in climate-friendly mobile. Serves as the contractual service provider for customers.
• Deutsche HochschulwerbungminorGTM or Marketing PartnerMedia partner for university and student marketing campaigns. Expert in student market advertising.
• AdtractionminorGTM or Marketing PartnerAffiliate marketing network for performance-based customer referrals. Part of multi-network affiliate strategy.
• AwinminorGTM or Marketing PartnerGlobal affiliate marketing network with 21 years experience, providing international reach and innovative technology for partner marketing.
• AdcellminorGTM or Marketing PartnerAffiliate network founded in 2003 enabling webmasters and site operators to earn through partner programs.
• FairphoneminorOthersSustainable smartphone manufacturer. WEtell offers Fairphone devices through 'Tarif mit Handy' option for customers seeking ethically produced hardware.
• ShiftminorOthersSustainable smartphone manufacturer. WEtell offers Shift phones through 'Tarif mit Handy' option as sustainable hardware alternative.
• Purpose EconomycoreStrategic or Co-development PartnerInternational organization supporting purpose-driven companies. WEtell joined in June 2022 as the first purpose company in German mobile telecommunications.
• Gemeinwohl-Ökonomie (GWÖ)coreStrategic or Co-development PartnerEcology and solidarity economy organization. WEtell underwent three GWÖ balance sheet assessments, the latest in 2025, demonstrating commitment to ethical business practices.
• FairTECminorStrategic or Co-development PartnerInitiative for sustainable and data-secure telecommunications. WEtell joined FairTEC in May 2021.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• WinSIM: Discount MVNO brand under the Drillisch/1&1 umbrella. Comparable as a tariff-focused MVNO competing on monthly price and data bundles for German consumers.
• Fraenk: Modern, app-driven MVNO from O2/Telefónica targeting younger consumers with simple, transparent tariffs. Closely comparable as a digitally native German MVNO with a brand-led, customer-friendly positioning.
• Klarmobil: German MVNO/reseller operating across multiple networks with tariff bundles. Directly comparable as a tariff-resale MVNO serving similar consumer and SMB segments.
• Otelo: Vodafone's own sub-brand MVNO targeting younger and value-conscious customers. Directly comparable as an MVNO using Vodafone network capacity in the German consumer market.
• 1&1 Drillisch: Germany's largest independent MVNO group offering multiple tariff brands (Yourfone, Smartmobile, WinSIM). Directly comparable as a major MVNO competitor on the same consumer mobile segment with overlapping target customers.
• Tchibo Mobil: Retailer-branded MVNO offering mobile tariffs alongside Tchibo's other consumer products. Comparable as an MVNO leveraging brand affinity to sell consumer mobile tariffs in Germany.

Broad incumbents

• Aldi Talk: Mass-market discount MVNO from Medion/Telefónica serving millions of German customers. Comparable as a high-volume discount MVNO competitor; broader scale but narrower positioning than WEtell's values-led offering.
• Deutsche Telekom (MagentaMobil): Germany's incumbent MNO with sustainability programs and climate-neutral mobile offerings. Comparable as a large-scale mobile competitor with overlapping consumer segment and growing ESG positioning.

Regional players

• Phonebox: European sustainable/ethical MVNO active across multiple EU markets. Comparable as a values-driven MVNO with similar sustainability positioning across European geographies.

Emerging players

• sipgate: German VoIP and mobile provider (own MVNO arrangements) targeting small businesses and consumers with simple, transparent tariffs. Comparable as a digitally native, transparency-focused German mobile/SMB telecom operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wetell
• LinkedInlinkedin.com/company/wetell
• Instagraminstagram.com/wetell.mobilfunk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEtell.Mobilfunk